CREATIVITY

COLLEGE OF FINE ARTS AND DESIGN
• • • • Fashion Design Graphic Design Interior Design Digital Animation

THE COLLEGE
The Fine Arts and Design College is considered to be one of most dynamic Colleges at the AUE. It consists of four important programs that are unique and very technical. The College of Fine Arts and Design at AUE provides its students a wide variety of educational and career opportunities, and encourages creative minds, in order for the students to be able to pursue professional careers in the industry. Students learn the theory as well as acquire practical experience, thus preparing them for challenging careers in any of the following programs: • • • • Fashion Design Graphic Design Interior Design Digital Animation

AIMS
The programs of CFAD are designed to encourage students to research, conceptualize, create, and critique their own work. This challenging process is designed to ensure that students understand how to present professional work in a presentation form. These skills are required by the professional industry around the world. Working in both 2 and 3 dimensional designs, as well representing traditional and modern medias, students will be encouraged to investigate, experiment and research in order to produce work that represents what they learned, using their theoretical background and technical skills.

CAREER OPPORTUNITIES
Students who graduate from CFAD are highly motivated and creative individuals who can pursue professional career opportunities. They will be employed in diverse fields and professional areas in the challenging world of art and design. Career opportunities include: • • • • • • • Animation Illustration Web Design Interior Design Product Design Fashion Design Graphic Design for publishing

GRAPHIC DESIGN
A course in Graphic Design program from AUE can help you to take your creative talents into the fast-paced business world

Graphic Design
Graphic Design, being one of the foremost means of communication today, allows students to develop personal visual responses that will stand out from the crowd. With this course students will have the opportunity to create ground breaking designs to meet a variety of graphic needs including advertising, packaging, print media, branding and web production. Many companies rely on graphic arts professionals to create brand communications concerning their business objectives. A course in the Graphic Design program from AUE can help you to take your creative talents into the fast-paced business world.

Facilities
Large design studios, state-of-the-art electronic media, printing facilities and an extensive library are all on hand for students to use in an open and engaging learning environment.

Aims
Good Design is good business! Graphic Design at AUE offers students the chance to study a diverse range of disciplines including packaging, branding, advertising and publishing in order to ensure the most up-todate training in professional design. At AUE we encourage learners to develop technical, creative and critical thinking skills that are essential to succeed in today’s demanding design industry. Students will be encouraged to develop ideas through experimentation and investigation, with the aim of challenging them to explore the broadest possibilities when responding to design briefs. Our inspirational lectures, workshops, presentations and tutorial support are designed to give students the best possible introduction to a career in design across a wide range of media.

Objectives
• • • • • Use critical analysis and appropriate terminology Apply a range of design principles and theories within one’s work Create a wide variety of graphic designs from concept to completion Use effective visual communication in response to set and negotiated briefs Develop and implement designs through a variety of new and traditional design medias

How is it Taught?
There is a strong focus on studio-based practice taught by dedicated staff and design professionals. The course is divided into a series of subject units that cover important themes across the field of graphic design. Group and individual tutorials, seminars and critiques will develop learners’ confidence and articulate their thoughts in order to discuss ideas with context and clarity.

General Education Requirements
(11 Courses / 33 Credit Hours) • • • • • • • • • • • English Islamic Culture Natural Sciences Computer Literacy General Psychology General Mathematics UAE and GCC Society Study and Learning Skills English for Specific Purposes Introduction to Social Sciences Communication Skills in Arabic Language

Core Requirements
(9 Courses/27 Credit Hours) These courses provide students with an invaluable introduction to art and design. It helps students to develop visual awareness, critical thinking and creative confidence. • • • • • • • • • Drawing I Drawing II 3D Design Internship Art History I Art History II Basic Design Color Theory and Practice Fundamentals of Graphic Illustration and Digital Imaging

Specialization Requirements
(11 Courses/51 Credit Hours) These courses are essential to the successful completion of the undergraduate program in Graphic Design. Learners will refine skills demanded by industry and develop hands-on experience of design through exposure to industry at a professional level. • • • • • • • • • • • Life Drawing Typography I Typography II Graphic Design I Graphic Design II Graphic Design III Desktop Publishing Information Design Communication Design History of Graphic Design Capstone Graduation Project

Elective Requirements
(5 Courses/ 15 Credit Hours) 5 Courses (15 Credits) can be chosen from any other Colleges, Departments, Specializations as long as the chosen courses prerequisites are met.

Career Opportunities
Graduates from our graphic design course have the opportunity to work for leading design companies both nationally and internationally with job opportunities including: • • • • • • • Branding Advertising Exhibition design Packaging design Television graphics Magazine and book design Illustration & Animation

DIGITAL ANIMATION

DIGITAL ANIMATION
Have you always wanted to know behind-the-scenes secrets of Pixar and Freej? This program offers aspiring animators the opportunity to create their own movie magic by fusing cinematic storytelling with digital technology and finding their own creative voice with close guidance and encouragement from experienced faculty and guest speakers.

Facilities
Our digital design and drawing studios are fully equipped to allow learners to develop 2D & 3D work through both traditional and modern means. Students have access to a range of state-of-the art digital design programs and facilities.

The Course
This course is designed to teach students everything they need to know about animation principles, current techniques and industry standards. Students will be primed to make their mark in this exciting field, producing work in professional, creative and stimulating environments. Students will benefit from direct contact with highly experienced animation artists and tutorial staff and will be encouraged to develop skills across traditional and modern animation disciplines including subjects such as figure drawing, contextual studies and the handling of state-of-the-art digital programs.

Objectives
• • • • • Use various lighting and camera techniques Create digital productions from concept to completion Develop and implement a plan to produce a variety of multimedia projects Apply the principles and theories necessary to contribute to the creation of professional animation in a business setting Create effective visual communication through the application of design theories and principles to develop design solutions

How is it Taught?
Our series of lectures, workshops, historical and studio based practicum is designed to ensure students develop skills, understanding and creativity over a period of time in order to ensure growth and capability. Students will complete a series of core and elective subjects as well as a period of professional practice at a working studio, an experience that is essential to the development of mature professional designers.

General Education Requirements
(11 Courses / 33 Credit Hours) • • • • • • • • • • • English Islamic Culture Natural Sciences Computer Literacy General Psychology General Mathematics UAE and GCC Society Study and Learning Skills English for Specific Purposes Introduction to Social Sciences Communication Skills in Arabic Language

Core Requirements
(9 Courses/27 Credit Hours) These courses provide students with an invaluable introduction to art and design with this aim students develop visual awareness, critical thinking and creative confidence. • • • • • • • • • Drawing I Drawing II 3D Design Internship Art History I Art History II Basic Design Color Theory and Practice Fundamentals of Graphic Illustration and Digital Imaging

Specialization Requirements
(13 Courses/54 Credit Hours) These courses are required for the successful completion of the undergraduate program. Students will discover a fusion of innovations and techniques essential in the animation industry. • • • • • • • Life Drawing Storyboarding Motion Graphics History of Animation Principles of 3D Animation Capstone Graduation Project Introduction to Digital Video Production • • • • • • Typography I Basic Animation Audio for Animation Animation Production Character Rigging and Setup 3D Modeling and Character Animation

Elective Requirements
(4 Courses/ 12 Credit Hours) 4 Courses (12 Credits) can be chosen from any other Colleges, Departments, Specializations as long as the chosen courses prerequisites are met.

Career Opportunities
Graduates from the Digital Animation program are highly sought after throughout the industry and can be found working as: • Illustrators • Web designers • 3D modeler • Mixed Media Animators • Cartoonists • 3D character rigging artist • 2D & 3D animators • Story Board and Concept Artist • Postproduction operators • Freelance or in-house animators
• UFX, Rotoscoping and Match Moving artist

FASHION DESIGN

FASHION DESIGN
From the sophisticated design studios, as well as being inspired by International Fashion leaders in Paris, London, Milan, and New York, AUE young designers will find that the Fashion Design program offers the ideal platform towards achieving international fashion fame. AUE provides a secure and stimulating environment, where students learn professional techniques, as well as fashion theories. These are balanced with practice by utilizing the latest fashion design computer programs and laboratories to create garments for the students to compete in local and international fashion shows. Students will learn all the aspects of the fashion industry, including: design, marketing, merchandising, manufacturing, draping, textiles, retailing, and the business of fashion.

Facilities
Large design studios, which include dress forms, sewing machines, garment cutting tables, as well as apparel construction rooms, and textile labs. We also provide state-of-the-art Computer labs using the latest Fashion Design computer programs, and printing facilities, as well as an extensive library with the latest fashion and textile books, and resources. All these facilities are available for students on the premises to use in a professional and engaging learning environment.

The Course
Fashion Design at AUE offers a diverse range of disciplines including: fashion design and merchandising, fashion illustration, pattern making, garment construction, textiles, draping, history of costume, and the business of fashion, in order to ensure that students receive the most up to date learning skills, and techniques in a professional accredited academic fashion design program. Here at AUE we encourage students to develop technical, creative and critical thinking skills that are essential to success in today’s competitive fashion design industry. You will be challenged to develop your ideas through experimentation and research, increasing the awareness and knowledge of design techniques, industrial production methods, keeping in mind the process of preparation of students for the challenging and competitive careers in the fashion locally, and internationally.

Objectives
• • • • • Develop fashion design ideas by using draping and pattern making techniques Use effective and marketable solutions in relation to the fashion industrial methods Apply design principles, theories and techniques throughout the projects, and final presentations Increase the awareness of the latest computer-aided design programs to create patterns, final garments, and textile prints Teach the students the fashion design concepts, in order for the students to be able to implement their ideas into a complete final product

How is it Taught?
By using a balanced mix between theory and practice there is a strong focus on studio-based practices taught by professionals in the field, skilled faculty, and design professionals. The course is divided into a series of subject units that cover important topics, as well as seminars, slide show presentations and hands-on projects. The students go on field trips to experience the real world of fashion and understand the fashion industry and production methods.

General Education Requirements
(11 Courses / 33 Credit Hours) • • • • • • • • • • • English Islamic Culture Natural Sciences Computer Literacy General Psychology General Mathematics UAE and GCC Society Study and Learning Skills English for Specific Purposes Introduction to Social Sciences Communication Skills in Arabic Language

Core Requirements
(9 Courses/27 Credit Hours) These courses provide students with an invaluable introduction to art and design with the aim Students develop visual awareness, critical thinking, and creative confidence. • • • • • • • • • Drawing I Drawing II 3D Design Internship Art History I Art History II Basic Design Color Theory and Practice Fundamentals of Graphic Illustration and Digital Imaging

Specialization Requirements
(12 Courses/51 Credit Hours) These courses and the exposure they offer are the core subjects required for a major in fashion design. This developed fashion design program ensures that the students become professionals, and specialized in this field. Here at AUE we use a balance between theory and practice. Students will learn how to develop their ideas, present them, research the methods of making, which are available in the industry, and use the appropriate techniques to approach problem-solving, whether through draping, or pattern making, and actually make the final garments or products. Students in this program will develop the philosophy, which combines knowledge through the balance of theory with practice. • • • • • • Pattern Making Fashion Studio II Fashion Illustration Introduction to Textiles CAD for Fashion Design Capstone Graduation Project • • • • • • Fashion Studio I History of Costume Garment Construction Fashion Merchandising Fashion Design by Draping Introduction to Fashion Design

Elective Requirements
( 5 Courses/ 15 Credit Hours) 5 Courses (15 Credits) can be chosen from any other Colleges, Departments, Specializations as long as the chosen courses prerequisites are met.

Career Opportunities
A degree in Fashion Design from AUE will ensure that you will be able to be placed in a very exciting and challenging job in the competitive world of fashion design, textile, and apparel construction. There are so many fabulous careers and great opportunities in the rapidly growing fashion industry. Graduates from our fashion design program will have the opportunity to work for leading design companies both locally and internationally. • • • • • Stylist Retail Manager Fashion Designer Production Manager Pattern & Production Pattern Maker • • • • Store Buyer Textile Designer Assistant Designer Fashion show coordinator

INTERIOR DESIGN

INTERIOR DESIGN
The population explosion has led to shrinkage in living space. But the need to live comfortably with style has not diminished. Dream homes and utopian work spaces are the product of effort and inspiration. Students will be guided through the design process and be encouraged to develop an individual flair when creating ideal spaces for home or work. Students will be guided through the design process and be encouraged to develop an individual flair when creating ideal spaces for home or work.

Facilities
Large design studios, state-of-the-art electronic media and printing facilities and an extensive library are all on hand for students to use in an open and engaging learning environment.

Aims
Working under the direction of experienced architects, engineers and tutors, students will work towards projects in both commercial and residential interiors, developing a sense of how people function in and interact with their surroundings. Students will develop a range of live projects with themes including leisure and public interior spaces as well as design for the home with a strong focus on developing a career through one’s unique approach to interior design.

Objectives
The primary objective of the interior design courses in AUE is to equip the learners with creative awareness, attitude, imagination and technical knowledge required for this profession. • • • • • Learn and apply appropriate terminology Apply effective design principles and theories within one’s work Create a wide variety of interior designs from concept to completion Use effective visual communication when completing projects and briefs Develop and implement designs through a variety of new and traditional design media

How is it Taught?
The program aims to teach students how to plan and analyze design factors. The coursework will include design, analysis, construction and job administration. Students will be expected to conduct a wide range of research and conduct on-site examination of areas selected for project work.

General Education Requirements
(11 Courses / 33 Credit Hours) • • • • • • • • • • • English Islamic Culture Natural Sciences Computer Literacy General Psychology General Mathematics UAE and GCC Society Study and Learning Skills English for Specific Purposes Introduction to Social Sciences Communication Skills in Arabic Language

Core Requirements
(9 Courses/27 Credit Hours) These courses provide students with an invaluable introduction to art and design with the aim that learners develop visual awareness, critical thinking and creative confidence. • • • • • • • • • Drawing I Drawing II 3D Design Internship Art History I Art History II Basic Design Color Theory and Practice Fundamentals of Graphic Illustration and Digital Imaging

Specialization Requirements
(17 Courses/57 Credit Hours) Students will have the opportunity to increase the specialized training requirements and they will develop the philosophy that combines knowledge with practice. Students will become fully aware of project objectives and client needs before they start any design process. • • • • • • • • • • • • • • • • • CAD Detailing ID Principles Advanced CAD Furniture Design Studio I – Drafting Studio II – Residential Studio III – Commercial Studio IV - Commercial History of Interior Design Materials and Resources Interior Design Profession Lighting for Interior Design Textiles for Interior Design Building Systems and Codes Capstone Graduation Project Introduction to Interior Design

Elective Requirements
(3 Courses/9 Credit Hours) 3 Courses (9 Credits) can be chosen from any other Colleges, Departments, Specializations as long as the chosen courses prerequisites are met.

Career Opportunities
Having a degree of Interior design will give the students the opportunity to work with any of the interior design companies at national and international level as: • • • Architects Leisure and retail designers Freelance or in-house designers

THE PATHWAY TO SUCCESS

Dubai International Academic City PO Box: 503000 Dubai, UAE T: +971 4429 1200 F: +971 4429 1205 Toll Free: 800 AUE E-mail: info@aue.ae, ard@aue.ae www.aue.ae