ALL NEW PACKAGES

FOR 2014

FLEXIBLE PACKAGING

This 48-oz (1.4-L) stand-up pouch for synthetic engine oil is designed for easy pouring, convenient storage, waste reduction, and superior shelf impact. Constructed of a twolayer extrusion lamination of 48-ga polyester and a fivelayer coextrusion, the pouch’s five-color, flexo reverse-print on polyester represents the brand well.

Woolworths in South Africa launched two refrigerated seafood “ready meals” in an innovative, two-compartment, ovenable bag design. One compartment has either a salmon filet or calamari rings; the other, a sauce. During cooking (either microwave or conventional), the seal between the two compartments breaks to combine the seafood and sauce.

FLEXIBLE PACKAGING

This coffee package uses a one-way valve with a tri-layer construction to achieve a balance between keeping oxygen out and allowing carbon dioxide to escape. As carbon dioxide builds up, the gas enters and then escapes through the valve’s top baffle layer, after which the valve automatically reseals to prevent oxygen ingress.

Mamma Chia rolled out a chia-based snack in a shapely, squeezable pouch whose curvy contours echo the curves of its previously successful Vitality Beverage bottle. The Vitality Snacks come in four 70-calorie, fruit- and vegetable-based, gluten-free, vegan varieties in a 3.5-oz (104-mL), three-layer polyethylene pouch with an inner foil layer and a reclosable cap.

FLEXIBLE PACKAGING

The technology in this package is designed to replace heavy rigid packaging and improve shelf appeal. The package achieves up to 70 percent weight savings compared to plastic jars, reduces warehousing demands and truck shipments, enhances consumer appeal, and meets performance expectations both at retail and in-home.

These liquid-free, pit-free olives offer portable snacking in the first-to-the-market 30-g (1.1 oz) portable olive packaging. With competitors copying the brand’s silvercolored bag design and product flavors, the company decided to update its brand with more modern—yet playful—graphics and a friendly olive mascot.

FLEXIBLE PACKAGING

Orangina-Schweppes France launched its classic Oasis fruit beverage for kids and teenagers in a 200-mL (6.8-oz) aseptic pouch with an air-filled handle and an attached straw. The company has positioned the Oasis brand as the healthy, fun, and refreshing non-carbonated drink for kids and the whole family.

The resealable Doritos Gamer pack was a Frito-Lay/ Microsoft cross-promotion timed with the launch of Microsoft’s new Xbox gaming system. The 7-oz (207-mL) serving of Doritos is in a squared-off package that looks like an actual Xbox console, made from roll stock on a modified vertical form/fill/seal system.

FLEXIBLE PACKAGING

This scrumptious photography and vibrant pouch packaging beckon consumers to the first brand of athome frozen packaged coffee drink. The three-layer film construction uses a tandem coextruded method, consisting of a polypropylene/polyethylene coextruded blend, MPET, and a PE blend for the sealant layer.

Brand differentiation is achieved in a line of dairy-free, vegan tomato sauces in a stand-up pouch shaped like a canning jar. Plastic dispensing closures, a “hand-made” tag with cord, and farm-fresh cues complete the presentation of the 300-mL (10.2-oz) flexible packages.

FLEXIBLE PACKAGING

Source: Lovelypackage.com

Source: Lovelypackage.com

This cosmetic brand moved to flexible packages to reduce the environmental impact of its packaging. Making the pouch the principal packaging format opens up a discussion with consumers about the paradigms of packaging and the meaning of responsible consumption.

The product name and packaging for these high-end chips were developed specifically for sale at the Schiphol Airport in Amsterdam. International travellers will recognize the authentic and natural character both in the Dutch-theme “tulip” of crisps on the package and in seeing the product through the transparent foil.

FLEXIBLE PACKAGING

Source: Lovelypackage.com

The Crown Maple umbrella brand evokes the natural elements that abound in the majestic stands of Crown Maple sugar maples. The flexible packaging SKUs communicate the fusion of natural goodness with sophisticated, state-of-the-art production techniques.

Mars Africa’s new instant dry soup mix packages replace foil in the laminated structure with a coextruded barrier polymer. By using a non-foil lamination, the company has brought about a 25 percent carbon footprint reduction in the packaging of its Royco dry soup powder.

LABELING

ALTAR introduced a line of herbal martinis with a “collage of global ingredients” after developing every detail of the brand presentation using “considered curation.” The nonalcoholic beverage comes in 750-mL (25.4-oz) glass bottles in five flavors, or moods, expressed with apothecary-style aesthetics, typography, and information hierarchy.

Weidenhammer UK planned carefully for a year before introducing its first red Family Circle box with in-mold labeling (IML). The success of the new box has expedited an ambitious project for the company’s first plastics production facility outside Germany.

LABELING

The new Heinz ketchup range aims to drive new usage occasions by encouraging adult consumers to spoon a generous serving of the flavor-filled ketchup onto more of their favorite meals. Special design features prevent undercuts, stronger AGN cast iron produces more consistent blow molds, and eliminating all manual handling extends the mold life.

The Greek Gods brand introduced a Kefir line for people who seek the indulgent qualities found in its Greek-style yogurt. The Low Fat Cultured Milk uses similar ingredients and is focused on providing probiotic cultures, calcium, and protein. The fresh design enhances the brand equity of the Kefir product line with a dynamic, modern look.

LABELING

This new solvent-free, high-bond-strength spray adhesive is packaged in custom-contoured, 8-oz (237-mL) PET bottles with a pinched-waist shape. Eclectic Products wanted a distinctivelooking, non-metal, “female shopper-friendly” bottle that could fit into smaller hands and a pump closure that could deliver a controlled spray pattern without dripping or over-spraying.

The proprietary Zipz packaging is made from food-grade PET that looks and feels like traditional glassware, covered in patented Zipz Clean Wrap that keeps the wine fresh and the container clean from handling. Users pull the tab on the Clean Wrap to unzip the wrap, remove the lid, snap the lid on the bottom, peel off the lift ‘n’ peel seal, and sip away.

LABELING

A new ultra-premium rum from Nicaraguan distiller Flor de Caña uses a heavy, beveled-edge glass bottle with a black-and-gold label to convey uniqueness and modernity. Centanario 25 features an elegant new package design that the company is introducing across its brand portfolio in response to the growing worldwide popularity of the brand.

Pernod Ricard departs from the established graphics for the Malibu product family, using a see-through sleeve label with bright red and silver decoration. Malibu Red is a rum, tequila, and coconut liqueur blend that pushes the boundaries of existing categories with clean design, high-end appeal, and flawless execution on a reverse-printed clear label.

LABELING

Forces Sauces, sold in the U.K., cleverly conveys the brand’s mission in a striking 500-mL (16.9-oz) PET bottle with an even more arresting backstory. The mission is to raise money in support of disabled and vulnerable exservicemen and women, as well as those currently serving in the military.

This shapely new package with an easy-to-use flip-top dispenser is aesthetically appealing and ergonomically designed to fit nicely in a consumer’s hand. During the research phase, designers discovered that there was an opportunity for a package specifically designed for tabletop use that would eliminate the need to refill a sugar bowl from a larger package.

LABELING

Source: Lovelypackage.com

Source: Lovelypackage.com

The 35 Maple Street spirits company created three whiskeys that honor the multifaceted legacy of Bat Masterson, each one representing a different aspect of his life. Masterson was an original old West Renaissance man, the embodiment of manifest destiny—never settling, always exploring, and always striving to improve.

Victoria’s Kitchen brought grandmother’s sophisticated concept up-to-date by balancing the nostalgia of vintage produce labels with the shelf impact needed for modern packaging communications. The Almond Water design creates a vintage but modern identity by pairing a lovely antique font and illustrations with fresh background colors.

LABELING

Source: Lovelypackage.com

The name House of Cards grew out of the owners’ feeling that winemaking really was a bit of a gamble, and every vintage is a challenge to make the absolute most of “what nature plays them.” The clever use of die cuts draws attention from shoppers while the graphic structure guides the eye on a journey of exploration.

This is the first time that shrink sleeves have been used on the Perfectly Clear brand, which includes seven variants in 500-mL (16.9-oz) PET bottles. Printed flexographically in six colors, the shrink sleeves offer shorter lead times, have a higher quality finish, and allow more space for branding.

RIGID PACKAGING

These Seed Pods give gardeners a method for reliably and confidently growing vegetables and herbs, using a pod encased in compostable material planted directly into the ground. The “tri-acorn” shaped product also serves as the primary package, made from a molded-fiber material that holds the seeds, growing material, and slow-release plant food.

Wedge-shaped anti-diarrhea Kit Yamoyo packages “piggyback” in unused space within Coca-Cola crates to take advantage of the beverage giant’s global distribution system. ColaLife is an independent nonprofit organization run and staffed by volunteers, finding new ways to distribute life-saving oral rehydration salts and zinc supplements.

RIGID PACKAGING

Biological nutrients work best when they are kept separate from a beverage and added only just before the moment of consumption. For its 989 On Demand beverage, H2M developed a unique cap under two patents that is an air-tight, leak-proof vessel containing nine vitamins, 84 minerals, and five electrolytes.

A new, once-a-week shower cleaner in New Zealand promises “no scrubbing or wiping” and a “soft vanilla essence” fragrance, delivered in an ergonomic bottle with an integrated remote trigger sprayer. Wet & Forget Shower provides three months of cleaning power in a 64-oz (1.9-L) bottle but uses no harsh chemicals.

RIGID PACKAGING

USANA’s new spherical logo depicts silhouettes of dynamic human forms against a background in shades of blue and green—promoting the brand’s wish to prolong life, unify mankind, and fight global hunger. The entire cap was debossed with the “one world” logo, with raised areas exhibiting a polished finish and debossed areas having a matte finish.

Contac’s redesign reinforces consumer trust amid a clutter of competitive products in the cold and flu aisle with more intuitive color schemes and a more efficient communication hierarchy. The venerable brand’s package design facelift is refreshing to the eye while keeping shop-ability high and extend-ability open.

RIGID PACKAGING

The BuzzBallz packages were designed to be “fun, floatable, and interesting” in outdoor environments such as the beach, pool-side, picnics, and tailgating. The mixed-drink and wine-based cocktails come in 200-mL (6.8-oz), party ball-shaped PET bottles with integrated aluminum lids.

Packaging engineers took “worst-case” sizes—the smallest and largest implants—and created cost-effective packaging solutions that are user-friendly. A handful of packaging forms accommodate 700 SKUs by using inner trays and a retainer to hold the actual implant in place.

RIGID PACKAGING

This unique cell phone case package leans outward in an alluring come-hither pose, quickly catching consumers’ eyes while conveying a message of durability, dependability, and distinction. The high-quality, inventive packaging complements the high quality products inside.

A new 187-mL (6.3-oz) glass vial package targets the highend wine market with an elegant alternative in the singleserve California wine category. The glass vial format, also called The Vini, emphasizes an “Exceptional wine by the glass” tagline in its introduction in upscale hotels and retail outlets.

RIGID PACKAGING

The Trojan brand developed this premium line of personal lubricants with custom packaging that had to have premium appeal, meet cost-of-good requirements, be gender-neutral, be easy to use, and be discreet and aesthetically pleasing enough to live on a nightstand. The 3-oz (89-mL) custom PET bottle and its custom polypropylene cap are sensual without being tacky.

A fitment-free closure with a built-in squeeze-activated dispenser makes measuring 1-oz (30-mL) doses of concentrated cleaning solution both accurate and mess-free. The custom, hang-able, fitment-free closure features builtin squeeze-activated dispenser to feed a companion mop’s detachable, 18-oz (532-mL) refillable bottle reservoir.

RIGID PACKAGING

MillerCoors’ new Miller Lite bottle upgraded the light beer category with a sleek, innovative, contoured glass bottle. The company believes that the shape is a modern interpretation of the brand’s legendary long neck while communicating Miller Lite’s core brand attributes and its “regular-guy” confidence in complex social settings.

This Paperboy container presents a greener alternative to standard wine bottles, made out of a compressed recycled paper and printed with natural inks. Inside, a recyclable sleeve similar to boxed wine bags preserves the wine. The light bottles are rigid and strong—and “ice-bucket-safe” for three hours.