A Summer Internship Programme Report On

RETAILER SATISFACTION OF TULIP LAMKRAFT PVT.LTD.

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE A ARD FOR THE DE!REE OF MASTER OF BUSINESS ASMINISTRATION IN Gujarat Techno o!"ca Un"#er$"t%

Su&'"tte( &%)
"IRAN N# PATEL $%&'%(')%(*$ +Bat,h- %($%.$/0 MBA SEMESTER III 1une . 1u23 %($*

Su&'"tte( to)
!u4arat Te,hno2ogi,a2 Uni5ersit3 Department

DEPARTMENT OF BUSINESS MANEGEMENT*

1

SANKALC+AND PATEL COLLEGE OF ENGINEERING* VISNAGAR. Stu(ent,$ Dec arat"on I KIRAN N. PATEL6 here73 8e,2are that the report 9or Summer Internship pro4e,t entit2e8 : RETAILER SATISFACTION; is a resu2t o9 m3 o<n <or= an8 m3 in8e7te8ness to other <or= pu72i,ations6 re9eren,es6 i9 an36 ha5e 7een 8u23 a,=no<2e8ge8# P2a,e- >isnagar DateKIRAN N. PATEL

PREFACE
The Mar=et Re?uirements are ,hanging 2i=e an3thing that i9 one is Ha5ing Su99i,ient Theoreti,a2 "no<2e8ge a7out the @ompan3 ,an su,,ee8 in the Fie28 o9 Management# @onsi8ering A7o5e Re?uirement as Being Stu8ent o9 M#B#A# <e ha5e to un8ergo a Pra,ti,a2 Training 9or the Perio8 o9 /% Da3s# e are re?uire8 to ta=e Training in M#B#A# ha5e Spe,ia2 Su74e,t o9 A85an,e Mar=eting Shou28 go Through Sur5e3 on a Pro8u,t# In In8ustria2 Training I ha5e se2e,te8 the :TULIP LAM"RAFT P>T#LTD; During the Training I o7tain Ma,h "no<2e8ge6 In9ormation an8 Data to Stu83 the A7o5e Name8 Management Area# The Main is to eApose our Se29 <ith the Near Business or28 ithout it the Stu8ent Remain In,omp2ete as 9ar as the Un8erstan8ing o9 Pra,ti,a2 Me,hanism @on,ern# KIRAN. N. PATEL

ACKNO-LEDGEMENT
Pra,ti,a2 Training is one o9 the Most Important Re?uirement in M#B#A Through this A,=no<2e8gement6 I EApress our Sin,erer !ratitu8e To<ar8s a22 those Peop2e He2pe8 in the Preparation o9 this Pro4e,t6 hi,h 7een a Learning EAperien,e# As a Part o9 Pra,ti,a2 Resear,h6 I >isite8 TULIP LAM"RAFT P>T#LTD# an8 @omp2ete8 m3 Mar=eting Resear,h# M3 Resear,h Perio8 <as >er3 P2easant an8 Interesting 8ue to <ho2e Hearte8 @o.operating o9 Management# First o9 A22 I <ou28 2i=e to EApress Man3 Than=s to our Honora72e Hea8 o9 Department Mr# BHA>ESH PETEL Prin,ip2e o9 :DEPARTMENT OF BUSINESS MANE!EMENT; 9or gi5ing me an Opportunit3 to 2oo= at the Pra,ti,a2 Si8e o9 the Business an8 9or pro5i8ing me Initia2 !ui8e2ines to Prepare the Pro4e,t Report# No<6 I Than= to Mr# Bhanu7hai ho has supporte8 me to Ma=e Pro4e,t Easi23# No<6 I Than= to Pro9 @hirag Ratho8 9or !ui8ing m3 Pro4e,t# I than= to our Li7rarian Tea,her 9or pro5i8ing me >aria72e Boo= 9or >a2ua72e In9ormation# I am A2so Than=9u2 to A22 Retai2ers <ho he2pe8 me 73 their @o.operation#

KIRAN. N. PATEL

E.ECUTIVE SUMMAR/
Tu2ip Laminate is p2a,e8 at "a2o2 <hi,h has Ma4or @on,entration on Ma=ing Laminate Sheet# The O74e,ti5e o9 the Pro4e,t is to =no< Retai2er Satis9a,tion a7out Tu2ip @ompan3Bs Pro8u,t# M3 Target <as Ran8om23 Se2e,te8 Retai2ers o9 Mehsana6 !an8hinagar6 Patan6 Pa2anpur6 7anas=atha Distri,t# M3 Samp2e SiCe is $(( an8 I ha5e Use8 Questionnaires as a Resear,h Instrument # The Su74e,t o9 the Pro4e,t or= gi5en me is a Stu83 o9 :RETAILER SATISFA@TION; o9 Tu2ip Laminate# It <as Uni?ue EAperien,e 9or me to Sur5e3 in a Mar=et# I ha5e trie8 m3 Best to represent this Report# Most o9 the Retai2er <as Respon8ent# An8 Rea223 Retai2er <as a Mutua2 @o.operati5e# Most o9 Retai2er <as satis9ie8# A22 Retai2ers sai8 that Tu2ip Laminate @ompan3Bs Ser5i,e <as goo8# Retai2er <as Sa3s that as @ompare to Other @ompan3Bs Pro8u,t Deman8 o9 Tu2ip Laminate @ompan3Bs <as higher# This EAe,uti5e Summar3 is High2ight o9 the ho2e Pro4e,t to get the to !et More Detai26 P2ease go Through the Report# ho2e Pro4e,t Report

SR NO. 0 $#$ $#% $#* $#/ $#' $#E $#E#$ $#E#% 1 %#$ %#% %#* %#/ %#' %#E %#& 2 3 4 5 6 7

PARTICULAR STUDENT,S DECLARATION PREFACE ACKNO-LEDGEMENT E.ECUTIVE SUMMAR/ COMPAN/ PROFILE Histor3 D De5e2opment Unit at !2an,e Ro< Materia2 Pro8u,tion @apa,it3 Pro72em Aries 9or use Pro8u,t In9ormation Tu2ip Laminate F$#( MMG Tu2ip Laminate 8oor s=in RESEARC+ MET+ODOLOG/ Resear,h O74e,ti5e Resear,h Design Samp2e Area D SiCe Metho8s Use8 Assumptions Duration Limitation o9 the Stu83 ANAL/SIS OF DATA FINDINGS SUGGESTION CONCLUSION BIBLIOGRAP+/ ANNE.URE

PAGE NO. I II III I> $ % % / ' ' E E $( $% $* $* $/ $/ $/ $/ $/ $' *$ ** *' *& *)

0.0 +ISTOR/ 8 DEVELOPMENT

Tu2ip Laminates Esta72ishe8 at that Time Intense @ompetition <as in the Mar=et# @ompan3 has 7een Su,,ess9u2 sin,e %((*# There <ere Some Di99i,u2ties in Ear2ier Hear# No< is going on ni,e23# Tu2ip Laminates the Largest Laminates Sheet Manu9a,ture an8 Distri7utor in Business Se,tor has a2<a3s 7een stri5ing har8 a22 De5e2opment# Enri,hment an8 Empo<er o9 Rura2 In8ia# Tu2ip Laminates <as Registere8 on %((% at that Time this <as Sma22 In8ustr3# Initia223 Tu2ip Lam=ra9t P5t#Lt8# set up its P2ants o9 "a2o2 in !u4arat#

0.1 UNIT AT A GLANCE

NAME OF T+E COMPAN/

Tu2ip Lam=ra9t P5t# Lt8#

ADDRESS OF T+E COMPAN/

B2o,= no# E/E D E/IJ%6 BJs# @ho=si Tu7es ,o# >i22 - Moti Bho3an6 "hatra4."a2o2 Roa86 Ta2 - "a2o26 Dist# !an8hinagar K *I%&%$6 !u4arat FIn8iaG#
RAGISTERED OFFICE

MunshiBs >an8o6 Nr# S#T# Stan8 @har Rasta6 1agnnathi4i Roa86 Ahema8a7a8 K *I((%%# !u4arat FIn8iaG

 C+ARMAN OF T+E COMPAN/

Mr# NILESH THA""AR

TULIP STAFF

Mr# Bhanu7hai Pate2 K Fa,tor3 Manager Mr# M#A# Bhatt K Hea8 o9 Department Mr# Mahen8ra7hai Mo8i K Senior Manager Mr# 1iten8re7hai Mo8i K Personne2 Manager Mr# Mahesh7hai Pate2 K Shi9t In,harge Mr# 1a3nti7hai Pate2 K A,,ountant Mr# Ar5in87hai Pate2 K Dispat,h Manager

COMPAN/ SECRETER/)

The @ompan3 Se,retar3 is a Shri Paresh Sheth#

BANKERS )

SBI Ban= o9 In8ia Ban= o9 Baro8a Dena Ban= @ontinuous23 Inno5ate to Remain Partners in Human Progress 73 Amassing S,ien,e an8 Te,hno2og3 in the Laminates Domain#

CORPORATE MISSION

CORPORATE VISION

Be a !2o7a223 Pre9erre8 Business Asso,iate <ith Responsi72e @on,ern 9or E,o2og3 So,iet3 an8 Shareho28ers >a2ues#

0.2 RO- MATERIALS

CRAFT PAPER
Pur,hase From . Be2apur6 Bha8ra @ha2an6 Saurastra6 Anan86 Pa8m4i# Per "g . $' Rs# To '( Rs# $ Ro2e K *(( "g To '(( "g

DESIGN PAPER
Rate o9 Design K $ "g K /(Rs# To '(( Rs Se29 Printing in Ma,hine#

MELAMINE
This is Main Ra< Materia2 9or Design in Sheet o9 Laminate

ORMED +IDEF
This is Use9u2 9or Sti,=ing o9 Sheets#

P+ENOL 8 ET+ANOL
Brought From Baro8a in !#S#F#@#

0.3 PRODUCTION CAPACIT/

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PRODU@TION @APA@ITH - %((( Sheet Per Da3# %((( Sheet# %' or=ing Da3s# '(((( Sheet Per Month#

0.4 PROBLEME ARIES FOR USE

1. Do not use ,hemi,a2s 9or ,2eaning# 2. A5oi8 8ire,t sun 2ight J ,ontinuous 2ight# These ,ause to ,o2or 9a8ing 3. EAtra ,are re?uire8 in 5erti,a2 pasting o9 2aminate sheet as these is possi7i2it3 o9

7u772es 8ue to 2a,= o9 uni9orm pressure# 4. @ra,=ing at ,orner an8 aroun8 ,ats ma3 7e ,ause8 73 improper ,on8ition# A5oi8 ,an these to pre5ent ,ra,=ing at ,orners#

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0.5 9 PRODUCT INFORMATION

0.5.0 9 TULIP LAMINATE :0.; MM< TULIP LAMINATE :G L<

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TULIP LAMINATE :S F<

13

TULIP LAMINATE FINIS+ :TE.C+AR<

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TULIP LAMINATE FOILE

15

0.5.1 . TULIP LAMINATE DOOR SKIN :-IT+OUT FOILE<

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TULIP LAMINATE DOOR :-IT+ FOILE<

17

18

RESEAC+ MET+ODOLOG/
1.0 Re$earch O&ject"#e$ The Main O74e,ti5es o9 our Resear,h are as Fo22o<s To 9in8 out the Retai2er Satis9a,tion Le5e2 o9 Tu2ip Laminate Pro8u,t# To Stu83 a7out Retai2er Satis9a,tion 73 Ser5i,es6 Qua2it3 o9 Pro8u,t6 Pri,e o9 Pro8u,t6 @re8it Pro5i8e 73 Tu2ip Laminate# To =no< a7out the @ompetiti5e Position o9 Tu2ip Laminate# To =no< A<areness o9 @ompan3 Pro8u,t# To =no< De2i5er3 time o9 goo8s or8er Re,ei5e8# 1.1 Re$earch De$"!n A< Pr"'ar% Data Co ect"on Metho() Primar3 Data <as ,o22e,te8 through Sur5e3 Metho8# The Questionnaire <as use8 as an Instrument 9or the Sur5e3 Metho8# Stru,ture8 Questionnaire# T3pes o9 Questionnaire# Open En8e8# @2ose En8e8# B< Secon(ar% Data Co ect"on Metho()
Re9eren,e Boo=# Internet# MagaCines#

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1.2 Sa'= e Area 8 S">e I ha5e Se2e,t $* Di99erent Area o9 !u4arat State as m3 Samp2e Area an8 Those area are$ % * / ' E & I ) $( $$ $% $* Mehsana >isnagar Un4ha >a8nagar "hera2u "a2o2 >i4apur "a8i Si88hpur Himatnagar Patan Deesa !oCari3a $* %/ ' / % ' & E I * $% I *

1.3 Metho( U$e( Samp2ing Metho8 Non Pro7a7i2it3 @on5enien,e Metho8 1.4 A$$u'=t"on$ The Samp2e Area is Assumes to Represent ho2e Uni5erse o9 Tu2ip Laminate Pro8u,t in !u4arat# Data @o22e,te8 are Assume8 to Represent Inter5ie<er or an3 other me Diaries# 1.5 Durat"on The Time Duration o9 the Pro4e,t is S"?

ee=s

1.6 L"'"tat"on o@ the Stu(% Re2u,tan,e on the Part o9 the Respon8ents to Pro5i8e EAa,t Detai2s# La,= o9 Su99i,ient Fun8 to @o5er the ho2e Uni5erse as Samp2e# Limite8 @o5erage Area 9or Sur5e36 it <as Restri,te8 to three @it3 an8 one >i22age# Time @onstraint as Stipu2ate8 73 Uni5ersit3 Norms an8 73 Pro4e,t !ui8e#

20

21

AB0 Fro' hoC 'an% /ear %ou are "n th"$ Bu$"ne$$D /ear $.' Hears '.$( Hears $(.$' Hears $'.%( Hears More than %( Hears Tota Re$=on(ent /* ** %/ ( ( 0;;

Inter=retat"on )

This Question Pro5i8e the In9ormation a7out the Long Perio8Bs Re2ationship o9 the Retai2er <ith @ompan3# This Question a2so gi5es I8ea a7out EAperien,e o9 Retai2er in Parti,u2ar Business# The EAperien,e Retai2er ,an gi5e more A,,urate Ans<er than Less EAperien,e Retai2er# Here <e ,an see in the @hart than %/ Retai2ers ha5e more than $( Hears EAperien,e# An8 ** Retai2ers ha5e more than ' Hears EAperien,e# So the @ompan3 shou28 Pro5i8e more Bene9it to those Retai2er <ho ha5e Maintaine8 Long Re2ationship <ith the @ompan3#

22

AB1 Ch"ch Bran( o@ Tu "= La'"nate (o %ou Se D Bran( Tu2ip F$#( mmG Tu2ip Brio F(#I mmG Tu2ip Door Tota Re$=on(ent )/ &* *' 0;;

Inter=retat"on )

Form the a7o5e !raph an8 Data <e ,an Sa3 that )/ Retai2ers ha5e Se22ing Tu2ip F$#( mmG Sheet an8 &* Se22ing Tu2ip Brio F(#I mmG Bran8# But *' Retai2ers Se22ing Tu2ip Door Bran8# So @ompan3 ,an impro5e the Se22ing this Bran8 Pro8u,t#

AB2 Doe$ MarEet Re=re$entat"#e :M.R< V"$"te( Re!u ar %D Sca e Hes No Tota Re$=on(ent IE $/ 0;;

Inter=retat"on )

23

As Per the a7o5e ta72e out o9 $(( Respon8ent IE Retai2ers to28 that MR >isits Regu2ar23 as per their FiAe8 Time an8 $/ Retai2ers to28 that MR 8oes not >isit Regu2ar23 the3 @omes at their Suita72e Time#

AB3 hoC o@ten (oe$ MarEet Re=re$entat"#e V"$"t %our Sho=D Sca e E5er3 8a3 ee=23 Month23 Irregu2ar Tota Re$=on(ent ( '' *( $' 0;;

Inter=retat"on )

The a7o5e Ana23sis Data Sho< that '' Retai2 Shop is MR >isit ee=23 an8 $' Retai2 Shop MR >isit Irregu2ar# So that Region Retai2er Shop >isit Regu2ar so that In9ormation o9 Mar=et Easi23 Rea,h to @ompan3#

24

AB4 Doe$ Current Dea er Pro#"(e %ou an% Ca$h D"$count D Sca e Hes No Tota Re$=on(ent )$ ) 0;;

Inter=retat"on )

Tu2ip Laminate Pro5i8e the @ash Dis,ount to )$ Retai2ers an8 a2ong <ith that on23 ) o9 Retai2er ,anBt get @ash Dis,ount Be,ause o9 their La< Sa2es#

25

AB5 +oC @reFuent % %ou are Pa%"n! %our Pa%'ent to a#a" the Ca$h D"$countD Sca e E5er3 8a3 ee=23 Month23 Irregu2ar Tota Re$=on(ent (& '* %( %( 0;;

Inter=retat"on )

A @ompan3 gi5es Di99erent Po2i,3 9or Di99erent Retai2er# & Retai2ers are those ha5e to Pa3 Mone3 E5er3 8a3 9or !etting @ash Dis,ount an8 /* ha5e to pa3 <ithin ee=23 9or Bene9it o9 Dis,ount# %( ho ha5e a High Sa2es the3 ,an pa3 <ithin Month23 o9 Time Perio8#

26

AB6 Doe$ Co'=an% Pro#"(e$ Co'=en$at"on to %ou @or D"$= a%"n! "t$ Pro(uct$D S,a2e Hes No Tota2 Respon8ent / )E $((

Inter=retat"on )

The I8ea o9 this Question is to 9in8 out the @ompensation Pro5i8e 73 @ompan3 9or Disp2a3ing its Pro8u,t# It Moti5ate8 the Retai2er 9or Disp2a3ing the Pro8u,t# In the a7o5e @hart )E Retai2ers Sai8 that @ompan3 DoesnBt Pro5i8es an3 @ompensation 9or Disp2a3ing its Pro8u,t#

27

AB7 Are %ou Sat"$@"e( C"th the Cre("t Per"o( G"#en &% the Co'=an%D Sca e High23 satis93 Satis93 Neutra2 Dissatis93 High23 8issatis93 Tota Re$=on(ent $I /% $$ %) ( 0;;

Inter=retat"on )

From the Response o9 this Question the @ompan3 ,an =no< a7out ho< man3 Retai2ers Satis9ie8 73 @re8it Pro5i8e to them or @ompan3 has to Impro5e in it or not# In the a7o5e ,hart &% Retai2ers Satis9ie8 <ith @re8it Pro5i8e to them# But %I Retai2er 8o not Satis9ie8 <ith the @re8it Pro5i8e to them# In >isnagar area @ompan3 gi5e Short Time @re8it Fa,i2it3# @re8it Fa,i2it3 is Important 9or In,reasing the Sa2es o9 the @ompan3# So Most o9 the Satis9ie8 Retai2ers are in "a2o26 Thara86 Pattan6 et,#

28

ABG Do %ou !et Goo($ "n T"'e to T"'eD Sca e Hes No Tota Re$=on(ent )E / 0;;

Inter=retat"on )

This Question !i5es I8es a7out Pun,tuation o9 Sa2es Person 9or De2i5er3 o9 !oo8s# I9 Retai2er gets De2i5er3 in Time then <e ha5e to In5est Less Amount o9 Mone3 in the Sto,=6 In the A7o5e @hart )E Retai2ers sai8 that the3 <i22 get De2i5er3 in Time to Time# So that a22 the Retai2er Satis9ie8 <ith the De2i5er3 Perio8# I9 the Retai2ers get 8e2i5er in Time to Time the3 ,an Easi23 Push the Pro8u,ts in the Mar=et#

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AB0; C"th"n hoC 'an% T"'e %ou Rece"#e Goo($ o@ Or(ere( &% %ouD Sca e One 8a3 T<o 8a3 One <ee= Three <ee= Tota Re$=on(ent &) I ) / 0;;

Inter=retat"on )

From the A7o5e Ta72e &) Retai2ers sa3 that Re,ei5e !oo8s o9 Or8ere8 73 one Da3 7ut Some Time the Sto,= o9 not A5ai2a72e than the One ee= Time Ta=e 73 @ompan3#

AB00 I@ %ou are not Kee="n! StocE o@ Tu "= La'"nate Pro(uct than P ea$e !"#e the . Rea$on @or thatD Sca e Lees Deman8 Poor Ser5i,e Num7er o9 Design High Pri,e Qua2it3 Sha8e Di99erent o9 Sheet Tota Re$=on(ent / ( *( %% ( // 0;;

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 Inter=retat"on )

The Purpose o9 this Question is to 9in8 out the Reason 9or not Sto,=ing the Pro8u,ts o9 the @ompan3# In the A7o5e @hart %% Retai2ers Sai8 that the High Pri,e o9 the Sheet an8 *( Retai2ers Sai8 that the Num7er o9 Design in the Sheet so that the High Mone3 is B2o,= in this Pro8u,t# In the A7o5e @hart // Retai2ers Sai8 that the Sha8e Di99erent o9 Sheet# So @ompan3 ,an So25e this Pro72em <hen Pro8u,tion Pro,ess#

31

AB01 Do %ou Th"nE that Co'=an% Nee( More A(#ert"$e'ent "n Or(er to Increa$e the"r . Sa e$ o@ =ro(uctD Sca e Hes No Tota Re$=on(ent I) $$ 0;;

Inter=retat"on )

This Question !i5e I8ea a7out @ompan3 Nee8 More A85ertise or not 9or In,rease their Sa2es an8 @ompan3 <ith Other Pro8u,ts# In the Ans<er o9 this Question I) Retai2ers Sai8 that @ompan3 Nee8 More A85ertisement o9 its Pro8u,t 9or In,rease their Sa2es o9 Pro8u,t an8 $$ Retai2ers Sai8 that no Nee8 to A85ertise its Pro8u,t# A,,or8ing to Some Retai2ers @ompan3 has to !i5es Posters an8 Sti,=er to then as a Me8ium o9 A85ertisement hi,h moti5ate them to push the Pro8u,t in the Mar=et#

32

AB02 -hat (o %ou (o Chen Cu$to'er A$E$ @or Tu "= La'"nate Pro(uct an( "t "$ Out o@ . StocED Sca e Se22 Another Bran8 Bring Sto,= Imme8iate23 Te22 the @ustomer @ome to Later Re,ommen8 Other Store Tota Re$=on(ent %( E) $$ ( 0;;

Inter=retat"on )

This Question !i5es Ans<er hat <i22 Retai2er 8o hen @ustomer As= 9or Tu2ip Laminate Pro8u,t an8 it is Out o9 Sto,=# In A7o5e @hart %( Retai2ers Sai8 that the3 se22 another Bran8 o9 Pro8u,t 7e,ause the3 Sho< On23 Pro9it the3 Ne5er ant @ustomer Pur,hase# E) Retai2ers Sai8 that the3 Bring Sto,= Imme8iate23# An8 it Retai2er are Near the Dea2er Shore# I9 @ompan3 has !oo8 Re2ationship <ith the Retai2er it <i22s Bene9i,ia2 9or the @ompan3#

33

AB03 -h"ch I'=ro#e'ent %ou are LooE"n! @or Tu "= La'"nateD Sca e @re8it Term Fast De2i5er3 @ash Dis,ount No Spe,i9i, Impro5ement Tota Re$=on(ent %I *) %$ $% 0;;

Inter=retat"on )

At Last hen I As= the Question o9 Impro5ement Out o9 $(( Retai2ers %I Retai2ers are Intereste8 in @re8it Terms# *) Retai2ers Re?uire8 Qui,= De2i5er3 o9 Or8ere8 !oo8 an8 A2so %$ Retai2ers are <ante8 to In,rease @ash Dis,ount#

34

AB 04 Are %ou Sat"$@"e( C"th Fo oC"n! Factor D Factor Mar!"n Pr"ce o@ Pro(uct De'an( A@ter Sa e Ser#"ce D"$count Aua "t% +"!h % Sat"$@"e( ** / /$ /& %$ /& Sat"$@"e( /% %& %& *% */ */ Natura %% *% $& $) *& $) D"$$at"$@"e( * *& $$ % I ( +"!h % D"$$at"$@"e( ( ( / ( ( ( Tota -e"!ht A#era!e /(' 3.;4 /() 3.;G /%* /*( *)% /%I 3.12 3.2 2.G1 3.17

Inter=retat"on )

In A7o5e @hart &' Retai2ers Satis9ie8 Margin o9 the @ompan3 !i5es# *& Retai2ers Sa3 that the Deman8 o9 Tu2ip Laminate is High then Other @ompetiti5e @ompan3# &) Retai2ers sai8 that the Sa2es Ser5i,e is >er3 !oo8 as @amper to Other @ompan3# I$ Retai2ers sai8 that the Qua2it3 o9 Laminate Sheet is goo8#

35

36

3.0FINDINFS
In Resear,h Time I am 9in8ing that Laminate is In8ia 2argest Se22ing in Laminate in

<ith T<o Bran8 FTULIP D TULIP BRIOG#

Tu2ip Laminate Pro5i8e the @ash Dis,ount to )$ Retai2ers# An8 A2ong

ith that on23

) Retai2ers ,anBt get @ash Dis,ount Be,ause o9 their La< Sa2es#

& Retai2ers are those ha5e to Pa3 Mone3 E5er3 Da3 9or !etting @ash Dis,ount an8 /*

Retai2ers ha5e to pa3 <ithin High Sa2es the3 ,an pa3

ee=23 9or Bene9it o9 Dis,ount# %( Retai2ers <ho ha5e a

ithin Month23 o9 Time Perio8#

)E Retai2ers sai8 that @ompan3 8oesnBt pro5i8e an3 @ompensation 9or Disp2a3ing its

Pro8u,t#
@re8it Pro5i8e Retai2er are in "a2o26 Thara86 Pattan6 et,# &) Retai2ers sa3 that Re,ei5e !oo8s o9 Or8ere8 73 one Da3 7ut Some Time the Sto,=

o9 not A5ai2a72e than the One

ee= Time Ta=e 73 @ompan3#

// Retai2ers Sai8 that the Sha8e Di99erent o9 Sheet# So @ompan3 ,an So25e this

Pro72em <hen Pro8u,tion Pro,ess#

I) Retai2ers Sai8 that @ompan3 Nee8 More A85ertisement o9 its Pro8u,t 9or In,rease

their Sa2es o9 Pro8u,t#

%$ Retai2ers are <ante8 to In,rease @ash Dis,ount# &' Retai2ers Satis9ie8 Margin o9 the @ompan3 !i5es# &) Retai2ers Sai8 that the Sa2es

Ser5i,e is >er3 !oo8 as @amper to Other @ompan3# An8 *& Retai2er Sai8 that Pri,e o9 Pro8u,t is high#

37

38

3.1 SUGGESTIONS
@ompan3 Shou28 Pro5i8e A22 Retai2ers to @ash Dis,ount so that the3 ,an Pur,hase

MaAimum Pro8u,t o9 Tu2ip Laminate#

@ompan3 shou28 pro5i8e one or T<o Months @re8it Perio8 to A22 Retai2ers 9or

!etting @ash Dis,ount#

As Per M3 Opinion @ompan3 Shou28 A85ertise their Pro8u,t an8 In,rease their Sa2es#

@ompanies ,an Maintain Sha8e Di99erent in Pro8u,tion Pro,ess#

As Per Fin8ing @ompan3 De,easing the @ost o9 Pro8u,t so that the Pri,e o9 Laminate

Sheet is 8e,rease8#

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40

CONCLUSTION
A9ter in 8epth sur5e36 ana23sis an8 stu83 a ,on,2usion ,an 7e ma=e that most o9 the retai2er are enough satis9ie8 <ith the ,ompan3# Tu2ip Laminate ,an 7e sai8 as the most re5erentia2 an8 one o9 the 7est manage8 ,ompanies o9 In8ia# The o5era22 s3stem shou28 ha5e per9e,t ,o.or8ination an8 ,o.operation among a22 to a ,ustomer# Tu2ip Laminate has pro5e8 that it has <e22 esta72ishe8 an8 ro7ust net<or= s3stem# In or8er to a,hie5e higher gro<th rates per ,apita ,onsumption an8 penetration 2e5e2 ha5e to 7e in,rease8# This re?uires use o9 promotiona2 s,hemes that are the most essentia2 in to8a3 mar=et# Though this ,ou28 not guarantee 7ran8 2o3a2t3 73 the ,onsumer 7ut at 2east the ,ustomers <i22 tr3 the pro8u,t an8 generate sa2es 9or the ,ompan3#

41

42

BOOKS )

1. Phi2ip "ot2er6 :Mar=eting Management;6 $$ th E8ition Pearson E8u,ation Asia

Pu72i,ation# 2. @ooper D S,hin82er6 :Business Resear,h Metho8o2og3;6 E th E8ition6 Tata M,!ra< Hi22 Pu72i,ation#

-e&$"te Search )
<<<#Tu2ip 2aminate#,om <<<#goog2e#,om

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44

QUESTIONNARE
Dear 9 S"rHMa(a' I am a Stu8ent o9 Manish Institute o9 Business ManagementL >isnagar 9or A,a8emi, Purpose a Resear,h is to 7e ma8e on Topi, o9 RETAILER SATISFA@TION TO ARDS TULIP LAMIANTE# I <ou28 2i=e to As= Fe< Questions# I <ou28 7e !rate9u2 i9 3ou Spare 9e< Moment an8 @o.operate <ith me# AB0 @ro' hoC 'an% /ear %ou are "n th"$ Bu$"ne$$D F F F G $.' Hears G $(.$' Hears G More then %( Hears F F G '.$( Hears G $'.%( Hears

AB1 Ch"ch Bran( o@ Tu "= a'"nate (o %ou Se D F F G Tu2ip F$#( mmG G Tu2ip Door F G Tu2ip Brio F(#I mmG

AB2 Doe$ MarEet Re=re$entat"#e :M.R< V"$"te( Re!u ar %D F G Hes F G No

AB3 hoC o@ten (oe$ MarEet Re=re$entat"#e V"$"t /our Sho=D F F G E5er38a3 G Month23 F F G ee=23 G Irregu2ar

AB4 Doe$ Current Dea er Pro#"(e %ou an% Ca$h D"$countD F G Hes F G No

AB5 +oC @reFuent % %ou are Pa%"n! %our Pa%'ent to a#a" the Ca$h D"$countD F F G E5er38a3 G Month23 F F G ee=23 G Irregu2ar

AB6 Doe$ Co'=an% Pro#"(e$ Co'=en$at"on to %ou @or D"$= a%"n! "t$ Pro(uctD F G Hes F G No

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AB7 Are %ou Sat"$@"e( C"th the Cre("t Per"o( G"#en &% the Co'=an%D F F F G High23 satis93 F G Neutra2 F G High23 Dissatis93 G Satis93 G Dissatis93

ABG Do %ou !et Goo($ "n T"'e to T"'eD F G Hes F G No

AB0; C"th"n hoC 'an% T"'e %ou Rece"#e Goo($ o@ Or(ere( &% %ouD F F G One 8a3 G Three <ee= F F G T<o 8a3 G One <ee=
.

AB00 I@ %ou are not Kee="n! StocE o@ Tu "= La'"nate Pro(uct than P ea$e !"#e the Rea$on @or thatD F F F G Less Deman8 G Num7er o9 Design G Qua2it3 F F F G Poor Ser5i,e G High Pri,e G Sha8e Di99erent o9 Sheet

AB01 Do %ou Th"nE that Co'=an% Nee( 'ore A(#ert"$e'ent "n or(er to Increa$e the"r . Sa e$ o@ Pro(uctD F G Hes F G No

AB02 -hat (o %ou (o Chen Cu$to'er A$E @or Tu "= La'"nate Pro(uct an( "t "$ Out o@ . StocE D F F G Se22 Another Bran8 G Te22 the @ustomer @ome to Later F G Bring Sto,= Imme8iate23 F G Re,ommen8 Other Store

AB03 -h"ch I'=ro#e'ent %ou are LooE"n! @or Tu "= La'"nate D F F G @re8it Term G @ash Dis,ount F F G Fast De2i5er3 G No Spe,i9i, Impro5ement

46

AB 04 Are %ou Sat"$@"e( C"th Fo oC"n! Factor D High23 Satis9ie8 Margin Pri,e o9 Pro8u,t Deman8 A9ter Sa2e Ser5i,e Dis,ount Qua2it3 AB05 An% Su!!e$t"on$ @ro' %our S"(e to Co'=an%D Satis9ie8 Neutra2 Dissatis9ie8 High23 Dissatis9ie8

AB06 Per$ona Deta" $ ) Name o9 StoreName o9 the Retai2erA88ress@it3Phone No-

47