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C o n f e r e n c e a n d R e g i s t r a t i o n I n f o r ma t i o n | w w w. k r . c o .

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Pre-conference workshop on 8 Apri l 201 4
HYATT REGENCY
ROSEBANK
JOHANNESBURG
Successful Strategies For Low-Income Markets
Reinventing your business model to succeed at the Bottom of the Pyramid
FACILITATED BY DR TASHMIA ISMAIL
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Key insights on growing your brand to the Bottom of the Pyramid
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TWO-DAY
CONFERENCE
910 APRIL 2014
PARTICIPATING ORGANISATIONS
This conference will CONNECT you to top leaders in Marketing across the country
Businesses can no longer aford to ignore
the market potential at the Bottom of the
Pyramid (BoP). More and more companies
are looking at tapping into the low-income
market to grow their market share, but fnding
it extremely challenging to engage and do
business with these consumers.
In order to succeed and cater for the low-
income consumer, its crucial to understand
their unique needs, wants, aspirations and
environments. Companies must be innovative
in their approach, realise the importance of
creative business models and customise their
existing models, products, distribution and
processes.
Attend this unique conference on
9-10 April 2014 and equip yourself with
the latest research, innovative insights and
practical information needed to develop and
grow your brand to the Bottom of the Pyramid
(BoP).
The Marketing to Low-Income Consumers
Conference and Workshop will bring you
everything you need to understand the
realities of low-income consumers, and the
best ways to engage with these consumers
and be successful in this market.
WHY YOU SHOULD INVEST TIME TO ATTEND?
- Learn from one of the very few events that
focuses exclusively on the low-income
market, and where speakers have been
carefully selected and briefed to address
topics unique to this market.
- Hear from real people in low-income
communities and ask questions during an
informal Q&A session with spaza shop owners.
- Learn and examine strategies and business
models for successful business at the Bottom
of the Pyramid (BoP).
- Update yourself with the latest research and
insights to better understand the emerging
consumer.
- Get practical examples and tools to
implement immediately.
- Hear from industry experts and leading
companies as they share what is working for
them.
- Feel inspired and challenged with fresh
thinking and cutting-edge ideas to take back
to your organisation.
- Network and build professional relationships.
WHO SHOULD ATTEND
- Brand Managers
- Brand Directors
- Marketing Managers
- Marketing Directors
- Consumer Insight Managers
- Product Managers
- Product Strategists
- Market Research Managers
- Advertising Executives
THE VENUE
!
RE GI S T E R ONL I NE WWW. KR. CO. Z A
FOR MORE INFORMATION CONTACT MAUREEN DU TOIT +27 83 226 6657 MAUREEN@KNOWRES. CO. ZA
HYATT REGENCY ROSEBANK
JOHANNESBURG
191 Oxford Road, Rosebank,
Johannesburg
Tel: +27 11 280 1234
GPS COORDINATES
South 26` 08' 36,6 - Last 028` 02' 35,3
MORE INFORMATION
Contact Maureen du Toit
+27 83 226 6657
maureen@knowres.co.za
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H y a t t R e g e n c y R o s e b a n k | J o h a n n e s b u r g H y a t t R e g e n c y R o s e b a n k | J o h a n n e s b u r g
LET YOUR VOICE BE HEARD
Tweet your way through the
Conference
Let your voice be heard during and after
the conference by using the ofcial
conference hash tag: #MLIC2014
ABOUT KNOWLEDGE RESOURCES
We provide high-quality business
conferences, seminars and skills-
building workshops that adds value
in terms of knowledge and skill. The
aim is to provide extremely good
value for the time and money clients
have invested. Event topics are
carefully selected to cater for South
African needs, without discarding
international standards. Our event
titles are thoroughly researched,
practical and case study-related,
ensuring clients are empowered
with the latest information as well
as providing superb networking
opportunities with leading business
FEEDBACK FROM LAST YEAR
This event exceeded my
expectations!
Very informative, great speakers,
amazing topics with deep insights
Very informative! It was really
eye opening and I enjoyed all the
presentations
Great insights, learnings and great
presenters
All the information was relevant -
excellent organisation of the seminar,
awesome location
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Social grants recipients
attitudes towards advancement
MAMAPUDI NKGADIMA, MANAGING
DIRECTOR, AFRICAN RESPONSE
Financial services to the BoP
serving South Africas unique
market
BERNIECE HIECKMANN, EXECUTIVE:
MARKETING & PRODUCT DEVELOPMENT,
METROPOLITAN RETAIL
The secrets of efective Stokvel
campaigns
BUSI SKENJANA, FOUNDER &
MANAGING DIRECTOR, BSK MARKETING
& ASSOCIATES
Business model innovation
developing a low-cost beer in
Mozambique CASE STUDY from SAB
Miller
DR TASHMIA ISMAIL, HEAD: INCLUSIVE
MARKETS PROGRAMME, GIBS
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Wednesday | 9 April 2014
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Thursday | 10 April 2014
MEET INFORMAL TRADERS & GET YOUR QUESTIONS ANSWERED
Social Enterprise how to fnd truly innovative
opportunities in the low-income market
Financial services to the BoP serving South
Africas unique market
Latest insights about the lives of women at
the Bottom of the Pyramid
The secrets of efective Stokvel campaigns
Business model innovation developing a
low-cost beer in Mozambique (case study
from SAB Miller)
How to conquer the continent
understanding key consumer trends and
social movements across Africa
Social grants recipients attitudes towards
advancement
Twenty years of democracy: Tracking
attitudes in the low-income market
The consumer-brand relationship: Building
brand capital within the lower income market
BoP consumer shopping behaviour and the
role of the informal trader
Real insights from the informal traders
Mobile Marketing engaging with low-
income consumers
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PRE-CONFERENCE WORKSHOP
Tuesday | 8 April 2014
SUCCESSFUL STRATEGIES FOR
LOW-INCOME MARKETS
REINVENTING YOUR BUSINESS MODEL
TO SUCCEED AT THE BOTTOM OF THE
PYRAMID BOP
FACILITATED BY DR TASHMIA ISMAIL
Across developing economies, managers are
racing to grow top line by tapping into the
market potential of 4 billion underserved,
low-income consumers, also referred to as the
Base of Pyramid market or the next billion.
However, many frms underestimate the
innovation required to operate successfully
in this market and burn their fngers on frst-
generation attempts by applying traditional
business models and approaches.
This one-day workshop will encourage
disruptive thinking, test your teams
assumptions and expose you to best practice
models through cases and discussion. Key
theoretical concepts, case studies and
interactive sessions will provide a platform
for participants to examine and debate frm
strategies and innovation from a broad array
of sectors in low-income markets.
SPECIAL EVENT!
Only limited number of seats available
for this workshop BOOK NOW! "
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KATIE MAHLALELA, MAKHULONG TUCK SHOP KATIE MAHLALELA, MAKHULONG TUCK SHOP PRINCE MDMYNE, BRAVOZAT SPAZA PRINCE MDMYNE, BRAVOZAT SPAZA
ABDUL ALIM, KWA MINJI GENERAL DEALER ABDUL ALIM, KWA MINJI GENERAL DEALER VUSI TSHABALALA, SQHOZOZO TUCK SHOP VUSI TSHABALALA, SQHOZOZO TUCK SHOP
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08:3008:45 Welcoming and introduction by Chairperson
CLAIRE RADEMEYER, MANAGING DIRECTOR, LIVEMOYA
08:4509:30 Social grants recipients attitudes towards advancement
MAMAPUDI NKGADIMA, MANAGING DIRECTOR, AFRICAN RESPONSE
More than l6 mllllon people ln South Afrlca are beneclarles of soclal grants - a 544% lncrease from l998. Soclal grants
are a maln source of lncome for more than 22% of households ln thls country. Are South Afrlcans optlng to recelve these
grants instead of seeking employment and improving their education? Could this be linked to the increased number
of foreigners from neighboring countries taking on low-income jobs in the country? What are their realities? What does
this mean for brands and businesses?
Myths: unemployed and uneducated by choice
Myths debunked: realities
Implications for brands and businesses in South Africa
09:3010:15 Twenty years of democracy: Tracking attitudes in the low-income market
ANGY HAMMOND, HEAD: MARKET INTELLIGENCE, SABC
The low-income market has been dealt perhaps the most punishing blows since 2007 when Saarf appended 100
attitude questions to their national survey, AMPS. This presentation will explore how the segmentation model that was
developed from these questions helps us understand the behaviours that resulted and the motivations for changing
attitudes in the low-income market.
10:4511:30 The consumer-brand relationship: Building brand capital within the lower
income market
MARIA PETOUSIS, DIRECTOR, TARGET GROUP INDEX TGI
The lower income markets are the consumers of tomorrow; they are tomorrows middle market. However, this market is
largely overlooked and brands are missing out on opportunities to capture this group and expand their brand. Mostly,
brand owners and marketers design products and marketing strategies around more afuent (and in most cases global)
markets which are mostly irrelevant to this market. In this session, Maria will discuss the consumer-brand relationship
within this market, purchase triggers as a method of addressing challenges associated with serving this market and the
role of advertising to build attitudinal brand loyalty amongst the lower income consumers.
11:3012:15 Bottom of the Pyramid inspiration fresh insight from South Africas Mamas
WENDY COCHRANE, MANAGING DIRECTOR, BIG MAMAS FAMOUS TRUTH SHOP
In this session, Wendy will present extracts from their latest syndicated study: Secrets to a Shiny Life, an ethnographic
study of South African women struggling, yet surviving, changing times. This will uncover themes and shifts, and draw
inspiration from the hero brands that are helping to keep her smiling.
Introduction to Big Mamas Famous Truth Shop library studies.
Extract from Secrets to a Shiny Life, a project that aims to stimulate ideas for brands looking to excel in developing
markets:
Topical themes and shifts at the Bottom of the Pyramid
Drawing inspiration from Hero Brand case studies
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Wednesday | 9 April 2014
REGISTRATION & REFRESHMENTS | Meet attendees, presenters and Knowledge Resources staf 07: 3008: 30
MORNING BREAK | Enj oy ref reshments and network wi th fel l ow del egates and speakers 1 0: 1 51 0: 45
. . . connect with us
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#MLI C201 4
FOR MORE INFORMATION CONTACT MAUREEN DU TOIT +27 83 226 6657 MAUREEN@KNOWRES. CO. ZA
RECHARGE BREAK | A qui ck opportuni ty to stretch your l egs and enj oy af ternoon ref reshments 1 4: 451 5: 00
WRAP-UP AND CLOSE OF DAY ONE 1 6: 30
LUNCH | FEED YOUR BRAI N TO ENHANCE THI NKI NG PERFORMANCE
1 2: 1 51 3: 1 5
Experience and enjoy a mouth-watering lunch with a wide selection of gourmet dishes, followed by some delightful desserts
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Wednesday | 9 April 2014
RE GI S T E R ONL I NE WWW. KR. CO. Z A
. . . various options available
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13:1514:00 BoP consumer shopping behaviour and the role of the informal trader
GG ALCOCK, CEO, MINANAWE MARKETING
Social grant recipients as a consumer sector and how grants afect their shopping behaviour.
The role of the formal retailer, the large local retailer and the spaza shop in shopping behaviour for the BoP market.
How family social structure plays a role in shopping and brand behaviour.
The infuence and role of the informal, mainly foreign trader in the BoP segment.
Some case studies illustrating opportunities to engage at trade and consumer level within this sector.
14:0014:45 Real insights from the informal traders
Q&A SESSION WITH SPAZA SHOP OWNERS
Traders from various informal settlements will share their experiences and answer your questions:
KATIE MAHLALELA, MAKHULONG TUCK SHOP, ORANGE FARM INFORMAL SETTLEMENT
PRINCE MDMYNE, BRAVOZAT SPAZA, DOBSONVILLE SOWETO
VUSI TSHABALALA, SQHOZOZO TUCK SHOP, MORAFE SHACK SETTLEMENT
ABDUL ALIM, KWA MINJI GENERAL DEALER, MDENI TOWNSHIP
15:00 15:45 Mobile Marketing engaging with low-income consumers
ANGUS ROBINSON, DIRECTOR OF MOBILITY AND LEVON RIVERS, HEAD OF INVENTIONS, NATIVE
15:4516:30 Delivering new markets
CRAIG MOOI, SENIOR MANAGER: MARKETING, SOUTH AFRICAN POST OFFICE
Craig will present on the work the Post Ofce is doing around their Address Expansion Project, and how this is not only
creating new markets for businesses in South Africa, but also adding immense value to the communities where the
project is implemented.
How direct marketers are able to ofer services and products to people who were historically left out of the loop
How businesses can beneft from accurate addressing networks
How an address forms part of a persons identity and gives them access to various services as well as the ability to
harness their rights as citizens
#MLI C201 4
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FOR MORE INFORMATION CONTACT MAUREEN DU TOIT +27 83 226 6657 MAUREEN@KNOWRES. CO. ZA
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Thursday | 10 April 2014
. . . connect with us
08:1508:30 Welcoming and introduction by Chairperson
CLAIRE RADEMEYER, MANAGING DIRECTOR, LIVEMOYA

08:3009:30 Social Enterprise how to fnd truly innovative opportunities in the low-income market
CHARLES MAISEL, GLOBAL MULTIAWARD WINNING SOCIAL ENTREPRENEUR AND FOUNDER, INNOVATION SHACK
Low-lncome communltles make up 90% of the populatlon of South Afrlca and the world, and they all have two thlngs
in common. They all read newspapers and they all have massive social problems. Social Enterprise is an opportunity for
businesses to tap into this market and play a positive role in creating opportunities and solutions for these communities.
This talk will cover:
How reading newspapers properly and regularly can help you as marketers fnd innovation within low-income
communities
Social Enterprise how it works and the secrets to success
How to test new innovations within low-income communities
Real examples of new innovations and social entrepreneurs within the low-income market
The real lessons for the low-income market
09:3010:15 Financial services to the BoP serving South Africas unique market
BERNIECE HIECKMANN, EXECUTIVE: MARKETING & PRODUCT DEVELOPMENT, METROPOLITAN RETAIL
In this session, Berniece will share insights, stories, myths and misconceptions about the real needs of South Africans in
the entry level market for those marketers who wish to surprise and delight customers.
10:4511:45 Business model innovation developing a low-cost beer in Mozambique
CASE STUDY FROM SAB MILLER
DR TASHMIA ISMAIL, HEAD: INCLUSIVE MARKETS PROGRAMME, GIBS
This case focuses on SAB Millers operations in Mozambique where, through a series of partnerships at various levels,
SAB Miller was able to develop a low-cost beer called Impala by using local cassava inputs sourced from a combination
of rural, small-holder farmers and some larger commercial farmers. It will describe how a globally competitive frm
competes at local subsidiary level by enabling business model innovation relevant to the Mozambican low-income
market. Importantly, it opens a debate on the role of business in society, the subject of ethics in serving the poor,
the creation of shared value methodologies and the importance of developing inclusive models to foster economic
development in low-income communities.
11:4512:30 How to conquer the continent understanding key consumer trends and social
movements across Africa
TERRY BEHAN, CEO: AFRICA, MIDDLE EAST AND EUROPE, VWV GROUP
Connect with the continent, Terry Behans ground-breaking new book, will help brands understand key consumer trends
and social movements across Africa. In this fascinating session, Terry will provide practical insights for brands trying to
fgure out how to gain access to these markets. He will also highlight how existing businesses can grow and protect
their brands across Africa.
MORNING REFRESHMENTS | Continue your conversations with fellow attendees and speakers 07: 3008: 1 5
MORNING BREAK | Enj oy ref reshments and network wi th fel l ow del egates and speakers 1 0: 1 51 0: 45
#MLI C201 4
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FOR MORE INFORMATION CONTACT MAUREEN DU TOIT +27 83 226 6657 MAUREEN@KNOWRES. CO. ZA
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Thursday | 10 April 2014
CLOSING REMARKS & AFTERNOON REFRESHMENTS
Wrap-up of the conference with tasty treats before heading home
1 5: 001 5: 30
13:3014:15 Reality check at the Bottom of the Pyramid
LEBO MOTSHEGOA, MANAGING DIRECTOR, FOSHIZI MASS MARKET RESEARCH AND STRATEGY

Building blocks of black societies
The importance of the spoken language
Intersections between rural, suburban and townships
50 shades of black
Township retail landscape
Brands and music
Good and bad ads
14:1515:00 The secrets of efective Stokvel campaigns
BUSI SKENJANA, FOUNDER & MANAGING DIRECTOR, BSK MARKETING & ASSOCIATES
My Stokvel journey (video)
The four Sunshine Stokvel Seasons - a case study based on the fact that stokvels are active throughout the year
and the opportunities for marketers
How efective are Stokvel campaigns?
When do you start communicating with stokvels?
LUNCH | FEED YOUR BRAI N TO ENHANCE THI NKI NG PERFORMANCE
1 2: 301 3: 30
Experience and enjoy a mouth-watering lunch with a wide selection of gourmet dishes, followed by some delightful desserts
RE GI S T E R ONL I NE WWW. KR. CO. Z A
. . . various options available
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#MLI C201 4
FOR MORE INFORMATION CONTACT MAUREEN DU TOIT +27 83 226 6657 MAUREEN@KNOWRES. CO. ZA
PROGRAMME OUTLINE
Across developing economies,
managers are racing to grow top line
by tapping into the market potential
of 4 billion underserved, low-income
consumers, also referred to as the Base
of Pyramid market or the next billion.
However, many frms underestimate
the innovation required to operate
successfully in this market and burn their
fngers on frst-generation attempts by
applying traditional business models and
approaches.
This one-day workshop will encourage
disruptive thinking, test your teams
assumptions and expose you to best
practice models through cases and
discussion. Key theoretical concepts,
case studies and interactive sessions will
provide a platform for participants to
examine and debate frm strategies and
innovation from a broad array of sectors
in low-income markets.
WHAT YOUR WILL LEARN
Acquire key insights to
understanding the unique set of
needs, aspirations and priorities of
the emerging consumer, and how
to create and capture value as they
climb the economic ladder.
Understand the importance of
comprehensive segmentation and
developing local networks in low-
income markets.
Learn how brands, products,
technologies and services grow with
the consumer and impact their lives.
Recognise disruptive, frugal and
reverse innovation, and why it is
important to target the low-income
market successfully.
Learn the steps and frameworks of
successful business model design.
Hear from McCain Foods Dan
Leger, Supply Chain Director, McCain
Foods South Africa, will share their
experience and how they had to
relearn and are still learning to work
in this market.
Discuss and examine two full case
studies and several smaller ones.
Examine organisation structure and
identify the internal factors which
block successful business in low-
income markets.
Understand the concept and
framework of a shared value
approach connecting company
success with positive social impact.
ABOUT DR TASHMIA ISMAIL
Session 1: THE EMERGING CONSUMER
Delegates are ofered insights into the needs, wants
and aspirations of consumers in emerging markets
in order to understand how to create and capture
value by understanding that low-income earners
are not a homogenous group, but require careful
segmentation and market research.
Session 2: INTERNAL ORGANISATIONAL MINDSET
- Understand the barriers to creativity, change
and innovation in the organisation.
- Appreciate how and why low margins, scale
and long-term outlook challenge the traditional
mindset.
- Develop approaches to teams, structure,
incentives and internal coalition building which
can incubate low-income products and services
in the organisation.
SPECIAL GUEST SPEAKER: DAN LEGER
Supply Chain Director, McCain Foods South Africa
Dan will share their experience and how they
had to relearn and are still learning to work in
this market.
Session 3: INNOVATION, PARTNERSHIPS &
COLLABORATION
- Examine and debate cases which illustrate best
practice in innovation and holistic thinking by
organisations around the world.
- Understand the benefts of building a
wide variety of alliances, partnerships and
collaborations, and embedding the frm within
local networks.
- Understand the importance of networks
in driving global competitiveness and
competitiveness at the local level.
Session 4: DEVELOPING YOUR BUSINESS MODEL
Delegates will be ofered frameworks and tools to
apply to their innovation eforts.
Session 5: POVERTY INEQUALITY & SHARED VALUE
- Learn about the concept of shared value, think
in terms of shareholder and develop objectives
for being mutually benefcial.
- Understand the meaning and importance of
non-market strategies.
- Ofer delegates a framework around which
continual innovation can be developed through
an understanding of ecosystems and holistic
business model development.
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Tashmia is a fellow at UNU Maastricht
Economic and Social Research Institute on
Innovation and Technology and is full time at
the faculty at the Gordon Institute of Business
Science where she teaches innovation and
strategy for low-income markets. She heads
the GIBS Inclusive Markets Programme which ofers a collaborative multi-stakeholder
platform for frms interested in developing and executing BoP strategies. Currently, her
research focus is directed at internal innovation management and the external networks
successful frms must engage with in low-income contexts. Tashmia has published
several articles and cases, as well as a book which explores frm strategies for low-
income markets, titled New Markets, New Mindsets together with co-author Nicola Kleyn
and editor Gwen Ansell.
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Tuesday
|
8 April 2014
'\'''\ DR TASHMIA ISMAIL
'
Only limited number of seats available for this workshop BOOK NOW
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CLAIRE RADEMEYER
Managing Director, LiveMoya
Claire has a background
in business and
entrepreneurship with
several awards to support
her endeavours. It was,
however, her interest in
behaviour change and
improving communities
in a sustainable and
mutually responsible way
that has seen her run a
NGO and working in the
sphere of both social and
societal marketing. She
is particularly passionate
about innovative projects
that benefit both business
and society, and to this end
is currently working on her
masters thesis around the
role and measurement of
social brands.
MAMAPUDI
NKGADIMA
Managing Director, African
Response
Mamapudi has over 22
years of marketing and
market research experience.
Prior to joining African
Response in 2010, she spent
13 years in the corporate
world, working for
companies such as Standard
Bank, Unilever, Danone
Clover and SC Johnson,
where she was responsible
for developing and building
brands particularly in
the mainstream market
in South Africa and Sub-
Sahara Africa. She pursued
her entrepreneurial dream
and founded a marketing
and research company
[MEDU Strategic Marketing
and Research], which she
managed for over 7 years.
ANGY HAMMOND
Head: Market Intelligence,
SABC
Since joining the
organisation in 2001,
Angy has provided market
intelligence and audience
insights to the SABCs
portfolio of 14 public
service radio stations until
April 2008 when she was
appointed head of the
SABCs Market Intelligence
Division. In October 2007
the division proposed to
Saarf that the SABC develop
an audience segmentation
model from the battery
of attitude questions they
had appended to the AMPS
questionnaire. They agreed
and the segmentation
model Angy will be sharing
at todays seminar was
developed and adopted
by Saarf. It has been
successfully remodeled
onto each set of fresh
survey results since then.
MARIA PETOUSIS
Director, Target Group Index
(TGI)
Maria is responsible to
define and implement
strategy at the Target Group
Index (TGI), to select and
lead the team to meet
strategy, secure new sales
revenue and manage all
business information. She
has a BComm Honours in
Econometrics and more
than 10 years experience
in the financial industry,
working with clients such
as Absa, FNB, Momentum,
Sanlam, Old Mutual and
AIG. She also has more
than 10 years experience
in the telecommunications
industry with leading
cellular providers as well as
Telkom. Maria has extensive
experience in both the
FMCG and media industries,
working with major brands
to develop and grow
their brands using market
research.
CRAIG MOOI
Senior Manager: Marketing,
S.A Post Office
A scholar of the University
at Berkeley in Strategic
Planning and Management,
Craig was responsible
for the development
and implementation of
the overall strategy to
grow MultiChoice Africas
customer base within the
emerging black market
in the early 2000s. He
has been in a marketing
environment for more than
l5 years, and has been
directly involved in the
Direct Marketing industry
for over 9 years with
many years of knowledge
and expertise in this
field. Currently Craig is
responsible for the growth
of the Direct Mail product
and brand within the South
African marketplace.
ANGUS ROBINSON
Director of Mobility, NATIVE
Angus has more than 17
years experience with
technology start-ups;
working for various
media, internet and
telecommuncations
companies in both Business
& Product Development and
Operations Management
roles. In 2006, Angus started
Brandsh Media, a mobile
and social media agency
to offer a range of content,
customer and collaboration-
related services to take
advantage of the changing
nature of the internet and
mobile environments. In the
ensuing years, the agency
quickly grew and by 2010
Angus was ready to broaden
Brandshs horizons and
teamed up with Cambrient
FOR MORE INFORMATION CONTACT MAUREEN DU TOIT +27 83 226 6657 MAUREEN@KNOWRES. CO. ZA
-,'4+%*1 $&0'&*+
and Stonewall+ to create
NATIVE the newly merged
full-service digital agency.
NATIVE is the biggest digital
agency on the African
continent and employs
close to 140 people.
DR TASHMIA ISMAIL
Head: Inclusive Markets
Programme, GIBS
Tashmia is a fellow at UNU
Maastricht Economic and
Social Research Institute on
Innovation and Technology
and is full time at the
faculty at the Gordon
Institute of Business
Science where she teaches
innovation and strategy for
low-income markets. She
heads the GIBS Inclusive
Markets Programme which
offers a collaborative
multi-stakeholder platform
for firms interested in
developing and executing
BoP strategies. Currently,
her research focus is
directed at internal
innovation management
and the external networks
successful firms must
engage with in low-income
contexts. Tashmia has
published several articles
and cases, as well as a
book which explores firm
strategies for low-income
markets, titled New
Markets, New Mindsets
together with co-author
Nicola Kleyn and editor
Gwen Ansell.
TERRY BEHAN
CEO: Africa, Middle East and
Europe, VWV Group
Terry is a frequently
published author on the
topic of brand leadership
and building brands across
the continent. He recently
launched his ground-
breaking book CONNECT
with the CONTINENT,
which provides practical
insights for brands trying
to figure out how to gain
access to African markets.
He appears in various
online and print media
and is a regular speaker
at local and international
conferences. He spends his
time exclusively working
with African brands and
is a fellow of The Africa
Leadership Initiative and is
a founding board member
of Southern Guild.
CHARLES MAISEL
Global multi-award winning
social entrepreneur and
founder, Innovation Shack
Charles is a social
entrepreneur, social artist
and innovation junkie
who see opportunities
everywhere. He has
founded l5 soclal
enterprises like Men on the
side of the road project,
Shanduka Black Umbrellas,
Lavender in Lavender Hill,
The Fundraising academy,
Shoebox Homes and
many others. He has won
a number of global awards
for innovation and also
lectures at 14 Universities
on Innovation and
Entrepreneurship.
BERNIECE
HIECKMANN
Executive: Marketing &
Product Development,
Metropolitan Retail
Berniece has worked in the
financial sector for more
than 20 years and has both
banking and insurance
experience. Recent focus
areas in her career have
been bancassurance
and entry level market
strategies. She has held
positions in Sales, Business
Design, IT, Finance,
Marketing and Product
Development and this is
mirrored in her studies
which span Law, Finance,
Tax and more recently,
Anthropology.
GG ALCOCK
CEO, Minanawe Marketing
GG grew up in a rural
village in Kwazulu Natal
and only went to formal
school in his high school
years. This unique
upbringing gave him the
privilege of speaking fluent
Zulu and more importantly
intimately understanding
the culture. This has led him
into the field of consumer
insights and marketing
where he founded
Minanawe Marketing
which develops and runs
marketing campaigns
built on strong consumer
insights and understanding.
Minanawe Marketings
portfolio of work includes
the unique Soweto Beach
Party, the award winning
Perfect Sishebo Reality TV
show, and a wide range
of experiential marketing
campaigns for a range of
clients such as Unilever,
Parmalat and Vodacom.
BUSI SKENJANA
Founder & Managing Director,
BSK Marketing & Associates
wlth 25 years below the
line marketing experience,
a passion for stokvels
and as experts in their
functioning, BSK Marketing
works tirelessly to unlock
strategic partnerships
between stokvels and
marketers in South Africa.
Busi, founder of BSK
Marketing, developed a
unique brand activation
concept in which brands
are able to tap into the
stokvel market through
their monthly meetings and
events such as weddings,
funerals and social events.
She is also a publisher of
Stokvel Voice Magazine.
)*
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