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Portfolio

Rebecca LaForce

Contact
Rebecca LaForce
221S. 1stE. Rexburg, ID 83440 661.917.0737 laf13001@byui.com

Table of Contents
Table of Contents ---------------------------------------------------------------- 2 Imaging ----------------------------------------------------------------------------- 3-4 Brochure --------------------------------------------------------------------------- 5-6 Business Card -------------------------------------------------------------------- 7-8 Letterhead ------------------------------------------------------------------------- 9-10 Montage ---------------------------------------------------------------------------- 11-12 Logos --------------------------------------------------------------------------------13-14 Flier ---------------------------------------------------------------------------------- 15-16 Web Page -------------------------------------------------------------------------- 17-18 Event Ad --------------------------------------------------------------------------- 19-20

Imaging
Description: Take my own orginal photo and use text and a color scheme to learn the basics of Photo editing Date: January 25th, 2014 Course/ Instructor: COMM 130/ Bro. Judkins Program(s)/ Tools: Adobe Photoshop CC Adobe Illustrator CC Objectives: Learn basic photography skills. Choose a color scheme, take a photo to match those colors, then incorporate the colors into the layout. Use a digital camera to take a quality image, then download it. Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE (non-destructive editing.) Size and crop the image, then place on an 8.511 page layout. Use layers to design text, and repeating graphic elements in Photoshop Print with full-bleed margins. Trim only 1/8 (0.125) from all four sides. Process: In this project I tried to apply what I was learning not only in my Communications class but also my Art class to come up with something that streched me and taught me really how to use the tools I had been shown and taught. At first I was conserned that it was overwelming so I took it to about 20 different people and got some feed back. Over all most people liked it and I received good constructive feed back that I then used to improve my design that much more.

Brochure
Description: A folded brochure for a puppy adoption company Date: March 29th, 2014 Course/ Instructor: COMM 130/ Bro. Judkins Program(s)/ Tools: Adobe Indesign CC Objectives: Set up and align a two-sided, folded document. Create an original company logo and use it in a brochure. Incorporate quality images. (Incorporate at least four quality images (Not including the logo). One should be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image.) Write at least 250 words of original copy with at least three paragraphs. Trim for a full bleed and print in duplex (two-sided) color. Process: Starting out with the largest piece of paper I could find at the store, an 18 x 12 in page, I began folding and brainstorming to come up with ideas, I also looked up brochure on line to get some idea of what guide lines to follow. After I knew what layout and design I wanted to acheive that is when I sat down at a computer and put together the brochure I turned. With a paper version infront of me it was very easy to see which images and text boxes would need to be flipped and turned, also which images belonged where on each page. the hardest part was lining it up just right so that it print on both sides straight to the other side.

Business Card
Description: Creating a logo, letterhead, and business card for a business Date: March 1st, 2014 Course/ Instructor: COMM 130/ Bro. Judkins Program(s)/ Tools: Adobe Illustrator CC Adobe Indesign CC Objectives: Use The basic tools of Illustrator & InDesign. Create a new logo to fit a company or personal image. Do not imitate existing logos or use your previous designs. (Dont use photos or live trace in your new logo) Design consistent layouts for a business card and letterhead. Use your new logo to design two stationery items with consistent design. (Photos are okay on stationery.) Letterhead: 8.5 x 11 (full-bleed optional, but trim only .125) Business card: 3.5 x 2 (print above center on a vertical page) Apply typography rules keeping small copy. Learning to keep thing simple by having watermarks and drop shadows light and white space. Applying contact information: Include name, address, phone, and email on each piece. Process: Through working with Illustrator and formatting with InDesign I put together a bussiness card and letterhead set that worked together, I chose to work with a dog company I made and created a letterhead and business card that used the priciples we had been shown.

Letterhead
Description: Creating a logo, letterhead, and business card for a business Date: March 1st, 2014 Course/ Instructor: COMM 130/ Bro. Judkins Program(s)/ Tools: Adobe Illustrator CC Adobe Indesign CC Objectives: Use The basic tools of Illustrator & InDesign. Create a new logo to fit a company or personal image. Do not imitate existing logos or use your previous designs. (Dont use photos or live trace in your new logo) Design consistent layouts for a business card and letterhead. Use your new logo to design two stationery items with consistent design. (Photos are okay on stationery.) Letterhead: 8.5 x 11 (full-bleed optional, but trim only .125) Business card: 3.5 x 2 (print above center on a vertical page) Apply typography rules keeping small copy. Learning to keep thing simple by having watermarks and drop shadows light and white space. Applying contact information: Include name, address, phone, and email on each piece. Process: Through working with Illustrator and formatting with InDesign I put together a bussiness card and letterhead set that worked together, I chose to work with a dog company I made and created a letterhead and business card that used the priciples we had been shown.

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Montage
Description: Creating a letterhead and business card for a company using design priciples and design programs learned in class. Date: Febuary 15th, 2014 Course/ Instructor: COMM 130/ Bro. Judkins Program(s)/ Tools: Adobe Photoshop CC Objectives: Use the FOCUS design process with strong focal point and flow Unify a layout with a consistent theme and dominant message Learn to blend images together gradually, using masks. (Two or more images) Demonstrate more advanced Photoshop skills for layout with multiple elements. Use a mask to apply a filter to one part of the image (Copy the layer, then add the filter and mask it out on part of the image. If not an artistic filter, try sharpen > Unsharp mask, or Blur > Gaussian Blur.) Apply typography principles (titles, quotes, events or scripturesyour choice) Format type: Legibility; Small copy & Title with varying text size. Theme word(s) Select good quality images. (Note background should be at least 16501275 pixels) Process: I used pictures I found on Google to put together my montage project. Pictures of: a mother and daughter doing yoga, a grass field, angel wings, and a cloudy blue sky. By using Photoshop II pieced together my project using masks and filters. I wanted the main focus to be on the child learning to stretch her wings but also the mother in the background as if she is teaching or as some might see it, what she is growing up to be.

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Logos
Description: Creating a logo for a business Date: Febuary 22nd, 2014 Course/ Instructor: COMM 130/ Bro. Judkins Program(s)/ Tools: Adobe Illustrator CC Objectives: Create three completely different, original logos to fit a company or personal image that will appeal to the audience. Do not imitate existing logos or use your previous designs. Use only the tools to create and draw your logos. (No Illustrator pre-fab flares, symbols, etc.. No photos or auto live-tracing. You may use an image or drawing as a guide to trace it with the pen/pencil, but delete the image before submitting.) Gather opinions from at least ten outside sources about which logo appeals most to them. Process: By learning to love the pen tool I created penguin logos that have a certain personality to them. What started out as random clicking and pulling with the pen tool to learn how to use it effectivly suddenly became a little stout penguin by deleting unwanted anchors and lines to leave behind only the desired shape, kind of like looking at a inkblot picture and taking out the thuings that detract from the image you see in all the blots.

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Flier
Description: Design filer for Leadership Conference by Vouant with pictures, information, and text provied by the company. Date: January 25th, 2014 Course/ Instructor: COMM 130/ Bro. Judkins Program(s)/ Tools: Adobe Indesign CC Objectives: Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic flier layout. Retrieve image and logo from links on this page. Create a project folder with image, logo and InDesign document to keep links intact. Process: This project was my crash course to Indesign. By using the images and text that were provided for me I put together a flier that show cased the event that the company was looking to advertise. I did this by putting all the images and text into a document then moving them around and tweaking them as I went, trying out different layouts and designs to find the most elgent way of displaying each of the elment in the project.

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Web Page
Description: Design filer for Leadership Conference by Vouant with pictures, information, and text provied by the company. Date: March 15th, 2014 Course/ Instructor: COMM 130/ Bro. Judkins Program(s)/ Tools: Notepad++ Objectives: Size and optimize an original logo as a .png for a web page so the long side is 300 500 pixels. Write content to describe the process of creating your logo and how it appeals to a target audience. (Minimum of 200 words. Include rationale for colors, appeal to target audience, design skills, etc,) Design a web page using HTML to display the logo and content. (Use TextWrangler (Macintosh) or NotePad++ (Windows)) Acquire a working knowledge of CSS. (Customize the Cascading Style Sheet (css) provided in I-Learn to add page formatting that complements the logo design, by changing at least the following: The h1 text color & background color, font colors for the paragraphs & list items, the background color, Font Families and add at least one css comment. Identify hex colors for web design. (Find and use hex colors in Photoshop to match your logo) Compress multiple files in a zipped folder to attach as one file. Process: In this project our class was introduced to HTML. For most students this was the first time they were learning it. As a Web Development major I had been working with HTML for weeks but only with the type on the page not the style sheets. I had a lot of fun playing with all the different things I could do to improve the appreaance of my webpage, making small changes and looking at how it changed, making more small changes and seeing what happen.

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Event Ad

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