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“CUSTOMER'S PERCEPTION TOWARDS TATA NANO -A STUDY WITH SPECIAL REFERENCE TO NILAMBUR AREA”

A PROJECT SUBMITTED TO UNIVERSITY OF CALICUT IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR DEGREE IN COMMERCE

BY MOHAMED ASLAM C.P B.Com S!"#$ S%m%&#%'( R%).No.A*AJBCM +,, AMAL COLLEGE OF ADVANCED STUDIES- NILAMBUR

Under the Supervision of M' ABBAS VATTOLI ASSISTANT PROFESSOR D%./'#m%0# o1 Comm%'2%

DEPARTMENT OF COMMERCE AMAL COLLEGE OF ADVANCED STUDIES A!3%3 45 Go6%'0m%0# o1 7%'/8/ 9 /11!8!/#%3 #o U0!6%'&!#5 o1 C/8!2:#( M58/3!- NILAMBUR-;<=>?> M/'2$ ,+@,

M. $ila-+. A-al Colle2e o0 Ad/anced St. -e 0. $ila-+. I also here+. de2ree. 0or the award o0 an. title or reco2nition earlier.ladi.dies.+-itted +.P.per/ision o0 Mr. diplo-a. Assistant Pro0essor.DECLARATION I. A))AS 1A OLI.r. -e .r Date3 44444444444 MOHAMED ASLAM C.nder the s.ladi. Depart-ent o0 Co--erce.ll. declare that this project work has not +een s. or partiall. M. MOHAMED ASLAM C.P . declare that this project work entitled “ HE C!S OME"#S PE"CEP IO$ O%A"DS A A $A$O&A S !D' %I H SPECIAL "E(E"E$CE O $ILAM)!" A"EA* has +een prepared +.

A. that this project work entitled “ HE C!S OME"#S PE"CEP IO$ O%A"DS A A $A$O&A S !D' %I H SPECIAL "E(E"E$CE O $ILAM)!" A"EA * is an a. (ellowship or Associateship etc.dies.per/ision and 2. 7. N!8/m4:' D/#%B CCCCC GUIDEAS SIGNATURE GUIDEAS SEAL Co:0#%'&!)0%3 45B M&.N!8/m4:'-.nder -. other De2ree.t +.<=>?> CERTIFICATE his is to certi0.D$/05/. H%/3 o1 #$% D%. Diplo-a.r . MOHAMED ASLAM C. s.idance and no part thereo0 has +een presented earlier 0or the award o0 an.P in the Depart-ent o0 Co--erce.thentic record o0 the work carried o. $ila-+.DEPARTMENT OF COMMERCE AMAL COLLEG OF ADVANCED STUDIES A!3%3 45 Go6%'0m%0# o1 7%'/8/ 9 /11!8!/#% #o U0!6%'&!#5 o1 C/8!2:#( MYLADI.<=>?> . A-al Colle2e o0 Ad/anced St.NILAMBUR-./'#m%0#-Comm%'2% Am/8 Co88%)% o1 A36/02%3 S#:3!%& A!3%3 45 Go6%'0m%0# o1 7%'/8/ 9 /11!8!/#% #o U0!6%'&!#5 o1 C/8!2:#( M58/3!.

I also e5press -. +.P . %itho.nit.AC7NOWLEDGEMENT his Project "eport entitled “ HE C!S OME"#S PE"CEP IO$ O%A"DS A A $A$O&A S !D' %I H SPECIAL "E(E"E$CE O $ILAM)!" A"EA * has +een prepared +.ldn7t ha/e 0inished this project . sincere thanks to Dr M !s-an. 2.r 0or a period startin2 0ro.t the project. $ila-+.nder taken project s.pport towards the co-pletion o0 this work.inde+ted to -.co-.lated ti-e and with 0oc. I a. $ila-+. A))AS 1A OLI and -. Assistant Pro0essor. I wo. Perinthal-anna 0or their e5cellent print o0 the report.idance thro. Last.t certainl. A-al Colle2e o0 Ad/anced St.i--ensel.2ho. 2rate0.r Date3 44444 MOHAMED ASLAM C.r and all other sta00s o0 the colle2e 0or their /al.lties 0or their constant enco. .per/ision o0 Mr. A-al Colle2e o0 Ad/anced St. to thank all -.l to -. Principal. 0riends who ha/e assisted -e in co-pletin2 this work. I a.a+le s. Depart-ent o0 Co--erce. thanks to 6LO)AL Printin2 Press. I co.ld like to take this opport.nder stip. entire 0ac.ra2e-ent and 2.dies.dies.sed /ision.t their +lessin2s or 2race.. I also e5press -.-.ide Mr. $ila-+. si5th se-ester o0 ).r/e. Parents and Al-i2ht. -e and I had . not the least.nder the s. A))AS 1A OLI.

=-@< @E-.E-?@ ?> ?D ?. @-? . .< .-.@ . > > ? D-.. .-?= .< .CONTENTS CHAPTER TITLE INTRODUCTION I$ "OD!C IO$ SI6$I(ICA$CE O( HE S !D' I S A EME$ O( HE P"O)LEM O)8EC I1ES O( HE S !D' "ESEA"CH ME HODOLO6' LIMI A IO$S O( HE S !D' THEORATICAL FRAMEWOR7 I$ "OD!C IO$ O CO$S!ME" PE"CEP IO$ II I$D!S "' P"O(ILE COMPA$' P"(ILE P"OD!C P"O(ILE III IV DATA ANALYSIS AND INTERPRETATIONS CONCLUSION AND RESEARCH FINDINGS BIBILIOGRAPHY AAPENDIF PAGE NO.

LIST OF TABLES .

= >+ >@ >. >< >E >= ?+ ?@ LIST OF GRAPHS . > ? D . CA"S )' P"ICE "A$6E COMPLE E PIC !"E O( I$DIA$ A! OMO)IL I$D!S "' DATA ANALYSIS AND INTERPRETATIONS @@-@. < E = @+ @@ @.NO.-@> @ . @. TITLE THEAROTICAL FRAMEWOR7 PAGE NO.SL. >> >? >D >. @ . @> 6E$DE" O( "ESPO$DE$ S A6E O( "ESPO$DE$ S P"O(ESSIO$ O( "ESPO$DE$ S MO$ HL' I$COME O( "ESPO$DE$ S %A"E$ESS O( "ESPO$DE$ S A)O! $A$O ACCEP A$CE LEL O( A A7S $A$O MODEL P"E(E"E$CE $AME 8!S I(IES HE P"OD!C $A$O O1E" )I9E (EA !"E HA I$SPI"E HE MOS )!' $A$O COLO!" "ECOMME$DA IO$ O( $A$O $A$O AS “D"EAM CA"* O .

@ . >< >E >= ?+ ?@ .= >+ >@ >.SL.NO. > ? D . TITLE PAGE NO. >> >? >D >. @> 6E$DE" O( "ESPO$DE$ S A6E O( "ESPO$DE$ S P"O(ESSIO$ O( "ESPO$DE$ S MO$ HL' I$COME O( "ESPO$DE$ S %A"E$ESS O( "ESPO$DE$ S A)O! $A$O ACCEP A$CE LEL O( A A7S $A$O MODEL P"E(E"E$CE $AME 8!S I(IES HE P"OD!C $A$O O1E" )I9E (EA !"E HA I$SPI"E HE MOS $A$O COLO!" "ECOMME$DA IO$ O( $A$O $A$O AS “D"EAM CA"* O )!' . < E = @+ @@ @.