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DEBBIE DURDEN

www.linkedin.com/in/debbiedurden13/ Rowlett, Texas 75088 972.207.5744 debbie.durden13@gmail.com

DIRECTOR | MARKETING, PR, MEDIA B2B and B2C marketing leader adept at aligning marketing campaigns with organizational goals to generate revenue-building leads; known for forging strategic alliances, building consensus and designing PR and media campaigns that enhance a companys image HIGHLIGHTED ACCOMPLISHMENTS Guide global marketing strategies and international media relations efforts, enabling AMXs international sales team to achieve 51 percent of the companys overall revenue Landed wide-ranging media coverage partnering with national and local CBS representatives to host cancer awareness events in Dallas and Fort Worth, featuring Katie Couric Authored media spokesperson manual and training module, coaching 200+ division-wide staff, physicians, community leaders and volunteers to manage interviews within two weeks Steered AMX website face-lift, including SEO to improve natural search engine ranking; 83% new visitor increase within four months PROFESSIONAL EXPERIENCE AMX Strategic Marketing Manager

February 2010 Present Richardson, TX

Selected to direct residential and international marketing efforts after just 6 months, leading 56 marketers in Asia, Canada, Europe, Mexico and Latin America Repositioned brand identity for underperforming residential department; moved from product- to consumer-focused marketing, targeting home technology solutions to affluent U.S. homeowners, design professionals and property managers Elevated companys brand awareness by 45 percent as executive editor of annual publication featuring global control and automation projects for multiple markets (i.e.: Dallas Cowboys Stadium, Burj Khalifa, White House Situation Room) Within three months overhauled PR initiatives; teamed with product managers to better promote new product releases; developed new collateral such as white papers, brochures, magazines and case studies; incorporated social media and digital marketing with traditional efforts such as print advertising Plan and manage budgets, identifying $25K in annual savings by improving dealer accessibility of online marketing collateral library Implemented dealer advisory committee, resulting in more streamlined marketing and public relations campaigns and business processes Offer marketing and public relations advice to dealers; develop sales tools for their use; maintain dealer cooperative marketing initiative; work with sales to develop promotions, programs and incentives; 60 percent increase in dealer perception, participation and morale Identify consumer trends; fuse CRM with marketing automation to distribute content, generate leads and track and measure digital campaign effectiveness

Outline and execute internal and external events; craft comprehensive U.S. and international trade show strategies, including booth design

AMERICAN CANCER SOCIETY February 2004 August 2009 Communications Director and Media Relations Manager Dallas-Fort Worth, TX Led media and public relations functions and built strategic partnerships; heightened local impact by 70 percent through joint health initiatives with community partners and local media Received ACS The Good Scout award for success in developing a diverse coalition of corporate and media relationships that helped further company objectives Managed budgets, annually saving more than 200 thousand dollars by negotiating sponsorships Planned and led events such as Taking It to the Streets, a powerful three-way partnership with The City of Dallas and Clear Channel Radio; reached more than 3K people and included handson support from then Dallas Mayor Tom Leppert, City Council members and community vendors Hired, trained and evaluated performance of marketing staff; oversaw their daily activities Served as regional spokesperson; handled crisis communications; enforced brand guidelines Cross-functional efforts with fundraising team on revenue-producing, cause events Planned advertising and promotional campaigns; negotiated advertising contracts

EASTFIELD COLLEGE December 1996 February 2004 Marketing and Advertising Coordinator Mesquite, TX Managed colleges media and PR efforts: wrote and distributed press releases; prepared information for media and public; arranged press interviews; drafted speeches Organized and managed student events; gained national attention and media coverage participating in MTVs Campus Invasion Tour; more than five thousand attendees participated in the weekday event; first non-four-year school featured on the tour Organized and managed corporate events; served as executive chair of Dia de la Familia, an event celebrating the Dallas County Community College District's achievements in the Hispanic community; attracted more than two thousand potential students and parents Sustained internal and external communications to ensure a consistent message for employees and external customers

SKILLS Advertising, Analysis, Brand Development, Budgets, Competitive Analysis, Consumer Insight, Corporate Communications, Crisis Communications, Digital Marketing, Event Management, International Marketing, Journalism, Lead Generation, Leadership, Marketing, Marketing Automation, Media Relations, Partnerships, Press Releases, Product Marketing, Public Relations, Research, SEO, Strategy, Social Media, Sales, Spokesperson, Strategic Partnerships, Trade Shows, Training EDUCATION Bachelor of Science (BS), University of North Texas, Denton, TX, Broadcast Journalism CERTIFICATION The Wharton School of the University of Pennsylvania, Marketing

LEADERSHIP Presenter, AMX Annual Sales Conferences: Customer Centricity and Selling to Women Author, American Cancer Societys media spokesperson training Chair, Dallas County Community College Districts Dia de la Familia event Founder/Former Advisor, Eastfield College Student Club PROFESSIONAL ASSOCIATIONS The National Association of Professional Women Women in CE American Marketing Association VOLUNTEER ACTIVITY The City of Dallas Mayors Passport to Health Diabetes Initiative Rotary International Million Dollar Legacy Fundraising Dinner American Cancer Society