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Times Remembered: a step back in time
Step back in time to the classic elegance of a Victorian-era gift shop at 431 Main Street in a building that has been a meeting hall, variety store, grocery, bowling alley and shopping arcade. Today you will find Times Remembered, a delightful gift shop and toy store in a richly-appointed setting filled with items to delight every family member, regardless of age. The Times Remembered building was constructed in 1875 for $3,800 as the first Masonic Hall. It was purchased by the Odd Fellows in 1890 and received the "I.O.O.F" letters on the facade that it bears to this day. Inside, shop owner Nancy Zimmerman adds olde-time flair with a treasure trove of gifts, including a wide assortment of teapots, tea-forones, vases, colorful umbrellas, decorative gifts, ornaments and collectibles. Nancy also showcases creations by local artisans such as Victorian home cross-stitch patterns (Nancy Spruance), jewelry (Araxa), sawblade art (Roger Bradley), local photography (Dan Tubbs, Jr.), and much, much more! Times Remembered carries a variety of specialty cards and board games, jigsaw puzzles for all ages, old-time toys, and an expanded selection of children’s books. Stop in and check out their selection of fun and educational items. Remember the toys you played with as a toddler or young child? You’ll find them at Times Remembered. Visit Times Remembered in the I.O.O.F. building to bring back happy memories and to make some new ones!
Enterprise staff photo
Times Remembered can be found in the I.O.O.F. building.
TIMES REMEMBERED Tel. 707/786-9500 firstname.lastname@example.org 431 Main Street (next to the theatre)
Tech trouble? Log in to FerndaleTech or stop by Ye Olde Computer Shoppe
Ferndale may be known as the Victorian Village, but underneath the historic vibe, Ferndalers are tech savvy and many residents are able to work remotely — all the while enjoying the natural beauty the area has to offer. Keeping Ferndalers "on-line" and up-to-date with all their computing needs is Ye Olde Computer Shoppe and FerndaleTech.com — the two sides of the same coin that help Ferndalers "get working again." The brick and mortar location of Ye Olde Computer Shoppe (next to the Post Office in the Tipple Motors building on Main Street) offers computer repairs and service, computer cables, SOHO networking supplies, laptop repairs and screen replacement, smartphone and tablet integration for Android and iOS, data migration and backup plans, Fax service, keyboards, mice, AC power adapters for laptops, fax services, and custom computers built to order, using only the latest technologies. Plans call for bringing "Computency" courses to Ferndale, beginning this summer. "Computency is a word we created to describe the set of basic computer knowledge and technology skills children are seemingly born with today," said the business's owner Demetrius DiStefano. You'll find Demetrius's partner, Justin Farchi, at the shoppe. He is available to book a service appointment or help you with your business service needs. Meanwhile, through the company's new website — FerndaleTech.com — Ferndalers now have access to remote support for rapid diagnosis over the internet. "You have probably already seen those TV spots, advertising remote services to speed up your computer or disinfect it, or had your company's IT people take over your computer to install a printer or change some settings that were causing problems," explained Demetrius. "Now, someone you trust is offering those same benefits to you, not someone from the other side of the country or the world who has never seen your face and can't relate to your frustration and wasted time trying to solve a seemingly simple problem." Customers are billed with digital invoicing, delivered via email. So, whether you need a house call to fix your technical problem, repair for your laptop or desktop hardware or upgrades, FerndaleTech.com is the starting place. Looking to buy a new computer? Stop by Ye Old Computer Shoppe and Justin and Demetrius will build you a custom desktop system to order or help you find the right laptop for your tech needs. Looking to network? Wireless or wired, FerndaleTech.com can help. We can set up a new wireless router for the kids or upgrade an existing system at work. If you don't have the time for maintaining your computer, no worries. Drop your computer off in the shoppe or call for monthly plans.
Page 11 The Ferndale (California) Enterprise
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Ye Olde Computer Shoppe’s Demetrius DiStefano, left, and Justin Farchi. Your needs evolve as FERNDALETECH your tech changes. Stay YE OLDE COMPUTER connected with Ye Olde SHOPPE Computer Shoppe and 524 B Main Street FerndaleTech.com. 707/786-1016 www.FerndaleTech.com
Auburn to Ferndale: the sounds of Paul Beatie’s Ferndale Music Company
Enterprise staff photo
Paul Beatie of Ferndale Music Company.
Paul Beatie, owner of Ferndale Music Company, started visiting Ferndale on a regular basis about eight years ago, with his wife Cheri, as “fans of old houses.” Being so much quieter than their hometown Auburn — “a small town of 20- to 30,000 people” — and so pleasant for them to trade the summer heat for the fog, they found themselves ultimately negotiating a move. Having taught guitar for eight years at the Auburn music store, moving to Ferndale gave Beatie the opportunity to step out on his own as a music teacher and store proprietor. “Ferndale Music is kind of what I’ve learned over the years working for others, a chance to do things the way I want to do them,” he says. “Now I’m putting my knowledge to the test.” Beatie’s vision for growing Ferndale Music Company, which opened its doors in 2012, is threefold: building a strong student base, bringing high quality musicians to perform in our area, and catering to professional musicians and “gearheads” throughout the county with his inventory. “First and foremost I’m a teacher,” he says. Currently Beatie has acquired a strong stable base of dozens of students through word of mouth. Most of these are guitar students with “a couple of ukes, two bass, two drums,” he says. He makes himself available during the store’s open hours, Monday through Friday. Students without access to an instrument can rent one from him. “I learned to play the guitar when I was 13 from a guy named Rob Bonner,” says Beatie. “He was such a cool guy that I stuck with it. So when I teach I patiently try to get my students excited about music the way he did, exposing them to different styles and encouraging them to explore a variety of musical approaches on their own. I try to get them playing what they want to as soon as possible in order to keep them interested.” He purports to like all kinds of guitar music. “But,” he adds, “I always wanted to be a
drummer. When I go see a band I usually watch the drummer.” He teaches drum, too. And if it’s the ukulele you have a hankering to learn, Vicky Cassar is now offering lessons. Ferndale Music Company’s inventory directly reflects Beatie’s personal musical interests. “I have high-end equipment and vintage equipment in stock for the connoisseur of guitar, ukulele, banjos, bass, and drums,” he says, defining “vintage” as collectible equipment from the 60s. “I’m a Fender guy, so I collect vintage Fender stuff. That’s what I know the most about.” There is a variety of handcrafted acoustic guitars from Canada and a seductive display of uniquely shaped wood ukuleles in several sizes. The electric guitars, indeed mostly Fenders, range from $300 up. You could pair them with any of a number of vintage amps of various configurations, many of which harken back to the early days of rock ‘n’ roll. Ferndale Music Company is also a Gretsch Drum dealership, carrying
Come and discover us . . . at the corner of Ocean and Main in the Victorian Village of Ferndale
Graduate Gemologist Certified Gemologist Appraiser Accredited Gem Laboratory of the American Gem Society
• ELEGANT JEWELRY • ESTATE JEWELRY • CUSTOM DESIGN • APPRAISALS • NATURAL GOLD QUARTZ
Lowell Daniels Jenny Oaks (707) 786-4425 • email@example.com www.silvasjewelry.com
the full line of the company’s drums. Also available are accessories, strings, and effects pedals, as well as seasonally appropriate “skull shakers,” and Beatie will willingly make custom special orders of supplies and equipment from a library of catalogs on hand as he did for this writer. The Ferndale Music Company is open Monday-Friday 10-5, Saturday 11-3.
THE FERNDALE MUSIC COMPANY 385 Main Street. Tel. 707/786-7030
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