Monthly Update October 2009

MPression Monthly Update – October 2009
Contents Traffic Levels
Continued upward trend in MPression traffic

Traffic Levels

September volumes 59% higher than at the beginning of the year.

Mpression Traffic
Social Networking
180.00% 160.00% 140.00% 120.00% 100.00% 80.00% 60.00% 40.00% 20.00% 0.00%



Wifi Vs Operator Traffic
Our key traffic characteristics vary greatly by time of year and genre of site. Here is a summary of 3 of our largest genres; social networking, newspapers and portals based on July – September figures.
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Monthly Update October 2009

Social Networking
Majority of traffic Monday to Friday Highest user interaction with advertising at the end of the week. Social networking usage led by the latest handsets High ranking wireless devices PSP and iPod Touch demonstrates Social Networking’s young users

Hourly traffic peaks in the evening CTRs are highest in the morning commuting times

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Monthly Update October 2009

Traffic highest mid week Advertising engagement highest at the beginning of the week News traffic sees a high concentration of smart phone users High ranking of BlackBerry and iPhone illustrate news site’s business user demographic

Impressions peak around morning and evening commuter times CTR highest in the early morning

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Monthly Update October 2009

Peaks in impressions and CTR on Saturdays Average weekend day traffic more than double a weekday This is due to users checking sports results Portal traffic dominated by handsets over a year old Latest handsets tend not to have a portal homepage

Impressions peak late afternoon Advertising engagement stable throughout the day with an early morning peak

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Monthly Update October 2009

Wifi vs Operator Traffic
The top 10 operator handsets account for 52% of our operator traffic

Future Reports
In October’s report we will be including MMetrics data (from our new subscription) and the effect of external events on our traffic levels. If you have any additional information that you would like us to cover in future reports please contact me.

Many thanks, MPression traffic has a significant amount of wifi traffic coming from a variety of demographic groups Oliver Watson Analyst

4 wireless devices account for over 95% of our wifi traffic

020 7921 5538

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