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com/juliorvarela

My Portfolio
Digital Producer and TV News Talent

Julio Ricardo Varela
DIGITAL MEDIA, JOURNALISM, SOCIAL MEDIA, EDUCATION

juliorvarela@gmail.com http://www.linkedin.com/in/julioricardovarela http://juliorvarela.com http://latinorebels.com

Summary
Al Jazeera America's "The Stream" Made several digital co-host appearances on AJAM's social media news show. (See one clip here.) • Founded one of the world's most successful independent U.S. Latino media pages: LatinoRebels.com. • Co-host appearances on Al Jazeera America's "The Stream" and Al Jazeera English's "The Stream." • Deep expertise in digital media and community-generated news, as digital producer for Al Jazeera. • 1990 Harvard graduate, cum laude, Latin American History and Literature. • Nationally recognized expert and columnist on U.S. Latino issues. • Exceptional social media knowledge of Twitter (@julito77) and other outlets, particularly in LATAM. • Retained by Univision Corp to consolidate and expand its social media presence in 2009. • Won the 2012 Latinos in Social Media Award for "Best Activist Blogger." • Fluent Bilingual/Bicultural executive (English/Spanish). Native of Puerto Rico. • Has produced major social media campaigns for FernandoVarela.com, now a part of FORTE, a 2013 Final Four contestant for NBC's "America's Got Talent." • Has conceptualized and executed very highly engaging social media campaigns for clients, having achieved unprecedented levels of engagement on Facebook, Twitter, and other platforms. • Accomplished corporate executive leader with an exceptional track record in developing market-driven and customer-focused product. • Possesses 20+ years experience in educational development and advocacy for Latino students in US public school systems. • Named by James Andrews in his Fast Company blog as a "Social Media Curator: 11 People Who Could Make Your Twitter Experience More Interesting"

Substitute TV Co-Host

Al Jazeera English's "The Stream" Appeared as a co-host on AJE's award-winning and top-rated social media show. Topics covered included Chile's presidential elections and the latest crisis in Venezuela. See the Venezuela clip here.

Education
Cambridge, MA, United States Sep 1986 - Jun 1990

National Political "Pundit" Harvard University
Bachelor of Arts (cum laude), History and Literature of Latin America

Work History
Al Jazeera America
Washington, DC, United States Jul 2013 - Apr 2014

Digital Producer, The Stream
I appeared on CBS' Face the Nation to discuss the US Latino vote in 2012. See me start the session here. • Made co-host appearances for primetime show (WATCH). Also substitute co-host for Al Jazeera English's "The Stream." (WATCH) • "Live-tweeted" every show and was virtual online host for show's digital community.

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View My VisualCV Online: http://www.visualcv.com/juliorvarela • Wrote several news stories, including interview with Dolores Huerta and Edward Snowden SXSW appearance. (Read all stories here.) • Edited hundreds of digital news pieces, curated thousands of tweets, oversaw community voice throughTwitter, Facebook, and G+. • Part of senior editorial planning team.

I have also been quoted in the following publications regarding US Latino vote: Fox News Latino US News and World Report Voxxi La Opinión

NBC News (NBC Latino)
New York , NY, United States Oct 2012 - Dec 2013

Contributor

Shaped and Revised Univision's Social Media Strategy and Execution Plan

Wrote weekly columns for NBC News. Several columns have garnered national attention, including the following pieces: • "Grover Norquist is now an amnesty-loving immigration activist:" front page of MSNBC on April 23, 2013. • "¡Basta ya! Enough with the ignorance about U.S. Latinos" • "This year's Super Bowl Ad 'So God made a farmer' ignores reality," which lead to the creation of several user-generated videos that made the Lawrence O'Donnell show. • "When 'Latino' branding goes to far"

Latino Rebels, LLC
I was retained by Univision, the largest Spanish-language media company in the United States, to rethink its social media strategy on Twitter and Facebook. The result was a strategic and deliberate execution plan that transformed Univision into one of the better social media brands in the US Latino market today.
Boston, MA, United States Apr 2011 - Present

Founder
In this new digital age, we all have learned to redefine ourselves. LatinoRebels.com is part of my redefinition. I founded it as a blog and then proceeded to open it up to about 20 of my closest social friends. The result is that in just 24 months this little blog has now become one of the fastestgrowing Latino web brands and independent media sites ever. • We have appeared in the following global sites: The New York Times, Forbes, WGBH Boston, Univision, ABC News, CNN, CBS News, NBC Latino, The Huffington Post, Le Monde, Drudge, the front page of Yahoo!, and many other established mainstream media sites. Known as the "Latino Buzzfeed," Latino Rebels also has one of the most loyal and engaging social media communities in the US Latino digital space. • Our current Alexa rating can be clicked here.

Noted Commentator of US Latino Issues

Univision
Miami, FL, United States Sep 2011 - Oct 2011

Independent Education Consultant
Working as an independent educational consultant for Univision's http://eselmomento.com "Edúcate, Es el momento" campaign to increase awareness of Latino academic achievement and attainability in the United States.

Has been quoted and featured in the following global sites: The New York Times CNN Le Monde NBC MSNBC HuffPost

Six Red Marbles
Boston, MA, United States Nov 2011 - Sep 2012

Editorial Director, Reading/Language Arts
As an editorial leader for SRM's Reading/Language Arts offerings and products, I was able to combine my love of education with my love of technology and create outstanding products for our clients. Our work was collaborative and learner-centric. • Directed the successful development of a highly engaging early reading print/technology hybrid product that was greeted with much enthusiasm at this year's IRA conference in Chicago. • Oversaw the Grades 3-8 TE development of a new-to-market Common Core offering.

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View My VisualCV Online: http://www.visualcv.com/juliorvarela

Houghton Mifflin Harcourt
Boston, MA, United States Jun 2010 - May 2011

Editorial Director, K-5 Reading and Pre-K
I led a group of talented and forward-thinking editors who are developing market-leading and innovative product for the world's premier education company. My staff was based in Boston and in Orlando. 39 editors reported to me. Increased employee engagement and morale through personable and focused leadership. ACCOMPLISHMENTS Contributor to Boston Globe's Opinion pages: • Gomez a poster boy with no poster • Free Puerto Rico from political limbo • Led a multi-level team of internal and external editors to successfully complete Common Core editions for 8 HMH legacy programs (Spanish and English) along with current Journeys offering for North Carolina and Open Territory. • Collaborated with company's Digital Content Development Group in Dublin to produce all digital offerings for current Reading products, both in English and Spanish. • Successful development of Splash into Pre-K/Un salto a Pre-K, a comprehensive early childhood program. Development time was 4 months.

Publish NPR Appearances
Milton, MA, United States Jul 2009 - Jun 2010

Founder
A division of v5, LLC, Publish was a content hub based in Boston. It served the publishing, direct sales and Internet industries. Publish had the talent and the experience to produce relevant and dynamic materials. We developed all our translations in Latin America and worked completely via Skype, Woodwing, and InCopy/InDesign.

v5, LLC
Milton, MA, United States Apr 2008 - Jun 2010

Founder, CEO
• National NPR • Boston's WGBH Formed to help support the career of Fernando Varela, the Puerto Rican Pavarotti. We were a fullservice social media agency geared to increase brand awareness in the US Latino market. Named Best Agency Using Social Media by Latinos in Social Media, 2009.

National Weekly Contributor for NBC Latino

DoubleO Publishing Services
Boston, MA, United States Sep 2007 - Apr 2008

Editorial Director, English Development
Directed the development of all PreK-12 English language projects for a dynamic full-service house that produces content for major educational publishers.

Houghton Mifflin Company
Boston, MA, United States Jan 2008 - Jul 2008

Vice President, Editorial Director, Reading and Bilingual Publishing
Have written weekly regular opinion pieces for one of the most respected and popular U.S. Latino media sites. Several columns have gained national and global attention, including: Directed the development of all Houghton Mifflin Reading and Spanish language materials for the PreK-6 market.
Boston, MA, United States Jun 2005 - Dec 2006

Associate Editorial Director, Reading and Editorial Director, Bilingual Publishing
While directing the Division's entire K-6 Bilingual product line, I also directed the development of several customizations of Houghton Mifflin Reading, including Miami-Dade ($35 million adoption) and Denver. Page 3 of 5

View My VisualCV Online: http://www.visualcv.com/juliorvarela • "Grover Norquist is now an amnestyloving immigration activist:" front page of MSNBC on April 23, 2013. • "This year's Super Bowl Ad 'So God made a farmer' ignores reality," which lead to the creation of several usergenerated videos that made the Lawrence O'Donnell show. • "When 'Latino' branding goes to far"

Boston, MA, United States

Mar 2003 - Jun 2005

Executive Editor
Directed the development of materials for the PreK-6 educational market. Was the key editorial leader for Houghton Mifflin Pre-K, the Division's inaugural early childhood program. The program added a substantial amount of revenue for the company's School Division.

Vista Higher Learning
Boston, MA, United States Jan 2002 - Jan 2003

Associate Publisher
Directed the company's Spanish language sales efforts into the private school and AP markets. This position was a dual position, since I was also Editorial Director of Hispanex, Inc. at the same time.

Hispanex Houghton MIfflin Pre-K: An Early Childhood Game-Changer
Boston, MA, United States May 1998 - Feb 2003

Editorial Director
Directed the development of over 40 projects (over 300,000 pages) for a cadre of clients in the educational publishing world.

Houghton Mifflin
Boston, MA, United States May 1991 - May 1998

Editor, Editorial Project Manager
Directed Houghton Mifflin's initial entry into growing Early Childhood market. Working with Early Childhood experts Sue Bredekamp, Jack Pikulski, and Lesley Morrow, I led a very talented team of creative editors and outside vendors to publish a market-changing comprehensive Pre-K program. Conducted 50+ sales presentations that led to key sales for the School Division, specifically in key urban districts such as Detroit, Phoenix, New York, and Houston. Executed several products for the award-winning, innovative Invitations to Literacy/Invitaciones Reading program, including Intervention, Phonics, Grade 1, and Kindergarten materials

Boston Globe
Boston, MA, United States Jun 1989 - Sep 1989

Contributing Reporter
Wrote 60+ articles for one of the country's premier sports departments. My first portfolio can be viewed here.

Skills
Native proficiency in English and Spanish
(Rockstar)10+ Years Experience, (Currently in use)

I have been blessed to have been able to do business in both my native languages for the 20 years of my career.

Social Media Expertise
(Rockstar) 3-4 Years Experience, (Currently in use)

Since 2008, I have immersed myself in the nuances and power of social media. I am considered one of the most influential Latino profiles and bloggers online today. Page 4 of 5

View My VisualCV Online: http://www.visualcv.com/juliorvarela

TV & Radio

(Expert)

3-4 Years Experience, (Currently in use)

Having made several national and global appearance on both TV and radio, I bring a fresh new voice to U.S. Latino issues, Latin American politics and general news items.

Public Speaking

(Rockstar)

10+ Years Experience, (Currently in use)

I have presented and spoken publicly (in both English and Spanish) hundreds of times all over the United States and Puerto Rico. My skills as a part-time improviser and actor have greatly contributed to my ability to engage my audiences, entertain them, and more importantly, inform them.

Writer

(Rockstar)

10+ Years Experience, (Currently in use)

I have been writing news articles, blogs, white papers for several outlets since I began my career as an editor.

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