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SUSAN LA SKY Venice, CA 90291 Phone: (310) 301-1918  Email: sky@siliconsky.

net STRATEGIC RELATIONS & BUSINESS DEVELOPMENT PROFESSIONAL 15+ years of driving revenue and profit growth across multiple diverse industries Expertise in the Video Game Industry, E-Learning, Simulation, and Government Economic Development Proven ability to spot new opportunities/untapped markets and build win-win partnerships Known for energy, innovation, positive outlook and tenacity in the face of challenges Areas of Expertise:
 Sales Planning/Implementation  Marketing & Positioning  New Market Entry  Strategic Partnerships  Channel Development  Sponsorships & Promotions  Licensing & OEM Deals  Contract Negotiations  Market Research

PROFESSIONAL EXPERIE NCE SILICON SKY TECHNOLO GY BROKERS, 2001 – Present Business Development Director Boutique consulting firm that provides strategic business development, sales, and business matchmaking services to companies across a variety of industries. Prospect for clients, identify previously unrecognized opportunities, devise creative pitches, broker and close deals and manage ongoing client relationships. Recent assignments: ATLANTIC UNIVERSITY COLLEGE, Puerto Rico - August 2012 – Present Business Development Gladiator & Advisor - Video Games, TV, and Film Industries      Spearheading business initiatives in US introducing Puerto Rico to the video game industry Partnered with government agencies to evangelize the island’s lucrative economic and tax incentives Spearheading the University’s Career Job Placement initiative for its graduates and alumni Established local IGDA chapter Strategy planning/Outreach to potential partners/Establishing alliances

INTERNATIONAL GAME D EVELOPERS ASSOCI ATIO N, October 2010 – August 2011 Director of Business Development  Spearheaded business initiatives to build new revenue streams from the ground up. Generated over $100,000 in revenues for this non-profit organization. Key functions include selling sponsorships and advertising, creating new strategies and marketing campaigns, product positioning, pricing, team project management and managing partner relationships. Created and implemented internship program, and assisted managing team operations. Sponsors include: Autodesk, Intel, GameSalad, Trinigy, Hero, Riot Games, GameSpy, Incomm, VMC Game Labs, Tap Me Inc., Louisiana Digital Gaming Initiative, Maryland Film Commission, Texas Film Commission, Focal Press, Drexel University, Media Bistro, Game Connection, and Digital Mill. Currently assist with national events and work with Los Angeles chapter on local initiatives.

PIXELACTIVE, October 2008 – September 2010 Director of Business Development

Increased revenues by 30% building sales and marketing strategies for a developer of rapid terrain/urban modeling tools for real-time visualization for the video game, simulation, urban planning, government/homeland security, and mapping industries. Key functions include licensing technology, product positioning, and developing sales distribution channels internationally. Established strategic relationships with major players including Microsoft, Autodesk, CAE, ESRI, Tele Atlas, and Parsons Brinkerhoff. Efforts played a key role in eventual sale to Navteq.



Generated incremental revenues by establishing new partnerships for SPECTRA PRODUCTS, a strategic marketing, media buying/placement agency. Developed and executed strategies expanding agency’s reach through alternative sales channels including Virtual Worlds, in-room hotel advertising (TV and Internet) and in-game advertising. Devised business model and launch strategy for LIFE PORTAL, an innovative life planning/social networking destination site for 16-25 year olds. Advising on revenue generation, brand-building, pricing, PR, partnerships and sales strategy, both short and long-term. Reintroduced KORNELIA, formerly well-known professional cyber athlete into the public eye – obtained sponsorships from 8 major companies including Activision, Yahoo! And Gamespot. Garnered significant media coverage, arranged numerous appearances and created effective online presence. Managed multiple business functions for GAME INSTITUTE, a leading edge e-learning portal.
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Boosted profits by approximately 25% by developing distribution channels, promotions, internet marketing and reseller programs. Forged strategic industry alliances and gained endorsements. Specified curriculum to develop, hired authors and instructors, managed development team. Drafted and negotiated contracts for company’s business units.

NETACTIVE, 1999 - 2000 Director of Partnerships Brought in to develop new revenue streams for start-up digital rights management company servicing the video game industry. Accountable for developing partnerships, sourcing game content, developing distribution channels and creating customized business models as needed.
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Generated new revenues through partnerships with major industry players such as EA, Activision, Interplay and Disney. Acquired top-tier content as a result of these deals. Established company as a respected industry player by communicating product’s value and securing support from major publishers and consumer products companies. Developed sales strategy, utilizing partners to distribute free downloads as ‘teasers’ to attract new subscribers.

INTERPLAY PRODUCTIONS, 1993 - 1998 Director of OEM Sales and Business Development Accountable for licensing company’s products to alternative business channels, specifically computer hardware and peripherals manufacturers. Negotiated multi-million dollar all contracts, serving as liaison between corporate, legal, publishing partners and customers.
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Grew sales 86% (from $4.3 million to $8 million) and won two awards for top sales performance. Developed alternate sales channels such as hotels entertainment, airline TV and in-game advertising. Built partnerships with numerous major publishers including LucasArts, Virgin, Fox, Viacom, Accolade, Simon & Schuster, GT and Infogrames. Built extensive client list of large firms including HP, Gateway, Nintendo, Creative Labs and nVidia.

Early experience: OEM Sales Manager, HSC Software, Account Executive, Structural Research and Analysis Corp., Sales Engineer, Versatec, Inc; Account Executive/Software Trainer – MiCAD Systems, Facilities Planner, Mercedes Benz of N.A., Architectural Engineer, United Engineers and Constructors, Inc. EDUCATION & DEVELOPM ENT Bachelor of Science – Architectural & Environmental Design, University of the Arts, Philadelphia, PA Graduate Studies – Business, Law & Real Estate, University of Pennsylvania, Philadelphia, PA Certified Group Instructor and Personal Trainer – Aerobics and Fitness Association of America Co-Founder - LINC FACE2FACE Local Networking Community