You are on page 1of 2



SUMMARY Accomplished communications professional with a solid track record of proactive, positive results developing and executing public relations and marketing communications programs for numerous industries and technologies. Strong writer skilled at simplifying complex information into content designed to further an organization’s overall brand by establishing thought leadership and building relationships with journalists, influencers, potential customers and employees. Extensive history of working with senior-level executives and cross-discipline teams to achieve business results. Expertise includes:  Integrated Marketing/PR Programs  Media/Influencer/Analyst Relations  Internal Communications  Media Training  Managing Agency and Internal Resources

    

Content Development Thought Leadership PR Storyline and Message Development Social Media Business Writing and Editing

PROFESSIONAL EXPERIENCE Marketing Communications Consultant, Atlanta, GA October, 2013 – Present Develop and deliver content marketing programs, public relations strategies and writing services to help clients communicate their stories in a clear, concise and compelling manner via traditional and social media channels. IBM CORPORATION, Somers, NY Communications Manager, IBM Global Business Services-2009 – August, 2013 Created and managed integrated communications programs and developed content (for traditional and social media outlets) for numerous industries and business services areas. Identified and developed relationships with networks of external influencers including press and analysts to confer IBM’s industry expertise. Ran concurrent projects with multiple deadlines, provided spokesperson counsel, organized analyst briefings, developed thought leadership content and collaborated with major clients on press announcements.  Cultivated relationships with key analysts, resulting in company being named a leader in numerous telecomrelated Gartner Magic Quadrant reports.  Created public relations programs and provided onsite support at major international tradeshows (CES, IFA, TMForum), facilitating media coverage and inclusion in key analyst reports.  Provided social media training for executives, increasing participation in relevant social conversations and providing greater visibility for the firm's expertise. Managed messaging and engagement across social media platforms and executed digital public relations activity. Industry Insights & Strategy Communications Manager, 2004 – 2008 IBM Global Business Services-Developed and managed public relations campaigns to highlight consulting capabilities and expertise of IBM’s $20B Global Business Services unit – the world’s largest IT consultancy services firm. Initiated extensive thought leadership program, spanning 15 vertical industry areas, for company’s business services research group (Institute for Business Value).  Organized and managed aggressive byline program, garnering numerous major media placements across geographies, averaging 75 bylined articles per year.  Developed and managed extensive global PR program for 2008 CEO Study (the largest study of chief executives at the time). Achieved worldwide coverage across major business, broadcast and blogger outlets, resulting in significant external exposure for the company’s business strategy consulting expertise.  Managed press release program focused on analyst accolades for consulting group, resulting in consistent marketplace visibility.




External Communications Manager, IBM Global Industries-1996 – 2003 Developed and executed proactive media relations campaigns and public relations initiatives focused on vertical industries including aerospace, defense, education, travel and transportation as well as cross-industry technologies such as mobile communications, web hosting and interactive media.  Created comprehensive media relations program for the travel industry in the wake of 9/11, focused on the important role of research and technology in aviation security. Leveraged this storyline globally to garner extensive major media, trade and broadcast stories, including prominent coverage of a biometric security alliance across US, European and Asian editions of The Wall Street Journal.  Developed creative media relations strategies including ship-board press conference introducing new computer portal for Royal Caribbean crew, providing positive media opportunity for both parties.

ADDITIONAL EXPERIENCE LM COMMUNICATIONS, Bronxville, NY Managing Director Owned and operated a communications consultancy focused on public relations programs for high tech clients including Silicon Graphics and Sun Microsystems. Public relations agency experience as an employee as well as managing a nationwide network of PR agencies on behalf of a tradeshow producer.

EDUCATION BA, Journalism and Business Management, Kent State University, Kent, OH

PROFESSIONAL DEVELOPMENT Corporate Education Business Skills Program, Duke University, Fuqua School of Business, NYC Sree Sreenivasan’s Advanced Social Media Seminar, Columbia University School of Journalism, NYC Non-Violent Communications Workshop, NYC

PROFESSIONAL ASSOCIATIONS Public Relations Society of America Social Media Society, NYC