UNIVERSITY OF MUMBAI

“A COMPARATIVE STUDY ON HERO-HONDA AND BAJAJ AUTOMOBILE IN MUMBAI”

Masters of Commerce (Accountancy) Semester IV Submitted In partial Fulfillment of the requirements For the Award of Degree of Masters of Commerce (Accountancy) By CHETTIAR CYRIL Roll no.07

VIVEK COLLEGE OF COMMERCE VIVEK COLLEGE ROAD, SIDDHARTH NAGAR GOREGAON – (W), MUMBAI-400 062.

Pradeep Hathi) Co-ordinator ____________ (Dr. Nandita Roy) Principal I .CERTIFICATE This is to certify that CHETTIAR CYRIL Of M. Accountancy Semester IV (2013-2014) has Successfully completed the project on “A COMPARATIVE STUDY ON HERO-HONDA AND BAJAJ AUTOMOBILE IN MUMBAI” Under the Guidance of Prof: _______________ _______________ (Dr.com.Bharat Pithadia) Internal Guide External Guide _____________ (Prof.

Com.DECLARATION I CHETTIAR CYRIL student of M. Accountancy Semester-IV (2013-2014) hereby Declare that I have completed the projects on “A COMPARATIVE STUDY ON HERO-HONDA AND BAJAJ AUTOMOBILE IN MUMBAI” The information submitted is true and original to the best of my Knowledge ________________ (CHETTIAR CYRIL) Date:- II .

Pradeep. Nandita Roy for providing the necessary facilities for the completion of this project. CHETTIAR CYRIL III . I would like to acknowledge the following as being idealistic channels and fresh dimension in completion of this project. I take this opportunity to thank our coordinator Prof. Hathi & Dr. I take this opportunity to thank the UNIVERSITY OF MUMBAI for giving me a chance to do this project. I would like to thank my college library for having provided various reference books and magazines related to my project.Acknowledgement To list who all have helped me in difficult because they are so numerous and the department is so enormous.Bharat Pithadia for their moral support and guidance. Lastly I would like to thank each and every person who directly or indirectly helped me with the completion of the project especially my parents and peers who supported me throughout the project. I would like to thank my principal Dr.

I have made a humble attempt to explain the topic of “A COMPARATIVE STUDY ON HERO-HONDA AND BAJAJ AUTOMOBILE IN MUMBAI” in a simple expressive manner. It presents the subject matter in a simple and convincing language. In this project. This project is prepared exactly as per the guidelines prescribed by the University.EXECUTIVE SUMMARY It gives me an immense pleasure to present this project on “A COMPARATIVE STUDY ON HERO-HONDA AND BAJAJ AUTOMOBILE IN MUMBAI” for the fulfillment of project work in M. .Com (Accountancy Semester IV). I earnestly hope that the project will provide added utility to the reader and will serve his purpose.

NO.3 CH.4 Introduction Analysis I Analysis II Summary . Recommendation and Conclusion Bibliography APPENDIX I II III 1 11 24 34 36 37 . TITLE PAGE NO.1 CH.INDEX SR.2 CH. Certificate Declaration Acknowledgement CH.

2.1 PREFERENCE TOWARDS HERO-HONDA 12 3 4 5 6 7 8 9 10 11 12 13 14 CHART 2.7 CHART 2.2.8 CHART 2.5 CHART 2.4 CHART 2.2.3 CHART 2. 11 2 CHART 2.1 THE VEHICLE THAT YOU PREVIOUSLY USED NO. NO.2 CHART 2. 1 CHART 2.6 CHART 2.4 CHART 2.2.5 CHART 2.2.3 CHART 2.LIST OF GRAPHS SR. TITLE PAGE NO.2.9 EFFECTIVE ADVERTISING OF HERO-HONDA FACTOR AFFECTING BAJAJ PREFERENCE PRICING SALES IN TWO WHEELER SEGMENT BAJAJ BRAND PREFERENCE FACTOR OF BUYING TWO WHEELERS DELIVERY PROCEDURE AT THE TIME OF PURCHASE QUALITY OF RECEPTION FLEXIBILITY IN TAKING AN APPOINTMENT TIME TAKEN TO WORK ORDER ATTITUDE OF SERVICE PERSONNEL FACILITIES PROVIDED AT SERVICE STATION 13 13 14 14 15 16 17 18 19 20 21 22 .6 CHART 2.

20 EXTRA JOB REQUREMENT INFORMATION PROVIDED BY SERVICE PERSONNAL ACCURACY IN SERVICING SOLUTIONS REPORTED BY SERVICING QUALITY OF WASHING THE VEHICLE DELIVERY FROM SERVICE STATION EXPLANATION OF JOB DONE BY SERVICE PROVIDER GENERAL APPEARANCE OF THE WORKSHOP LABOUR AND SPARE PARTS CHARGES SERVICE REMINDERS SERVICE SCHEDULE PERFORMANCE OF WORKSHOP 23 24 25 26 27 28 29 30 31 32 33 .11 CHART 2.12 CHART 2.13 CHART 2.19 CHART 2.10 CHART 2.17 CHART 2.15 16 17 18 19 20 21 22 23 24 25 CHART 2.14 CHART 2.18 CHART 2.16 CHART 2.15 CHART 2.

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