Running head: E-COMMERCE


E-Commerce Name Professor Course Date

E-COMMERCE Introduction Electronic commerce is a form of commerce that involves trading over electronic


systems, which include computer networks and internet. It draws on technologies such as supply chain management, electronic transfers, online transaction processing and electronic funds transfer. Currently, electronic commerce immensely relies on the World Wide Web. Electronic commerce can be divided into the gathering and usage of demographic information through the internet, E-tailing on the internet, electronic data exchange and the security of trading transactions. According to the U.S.C.B.C, importations from the Chinese to the American market could hit the 500 billion dollar mark by the end of 2012. Currently, China stands as the global leader in product production (Chaffey, 2011). Therefore, the idea in this case will be to create a company called b2b, which will act as an agent for small businesses in U.S, and the producing companies or firms in China. The company’s mission is the provision of solutions to problems or issues that face small enterprises in booking, delivery, and parley complexities. Background An Analysis of Data from USCBC about China-USA Import\Export China’s Trade with USA in 2011 2001 US exports US imports US balance 19,2 102,3 -83,0 2005 41,9 243,5 -201,6 2011 103,9 399,3 -295,5

E-COMMERCE (USCBC, 2012). Most exported goods by small business Volume Electrical machinery and 388.8 equipment Furniture Ships and boats, Vehicles Footwear (USCBC, 2012). From this analysis, comprehension of the extent of trade between the U.S and China can 50.6 78,7 35,6 30.0 43,6 27,1 29.1 % change


be developed. It is possible to postulate that opportunities arise from the trading between U.S and China, and the market situation. The goods mentioned are of extreme importance to small enterprises in U.S, and the importation of these goods has continuously created opportunities for the growth of the small business sector. They have also contributed to the growth of the size of import or export (USCBC, 2012). Consequently, a firm or company is needed for the completion of the roles of an agent between the traders in the two countries. Objectives 1. Create company representation in China (preferably in Guangzhou) 2. Reach break-even point by the end of the year

E-COMMERCE 3. Popularize the company known on the USA market via regional advertisement for the small business 4. Get 40 stable contracts in US 5. Create a brand with slogan and history Purpose The purpose of b2b will be carrying out agent functions in both U.S and China. This means that the firm will be a contact for business in the two countries. The company will act as contact for placing booking, delivery, and providing trading solutions for trading issues facing the two countries. Research Methods The research will employ both qualitative and quantitative research methods. The qualitative research tools will be used in collecting and assessing the market needs for the company’s services. The qualitative tools will be used in gaining insights into the market and


establishing the quality of service the market requires (Laudon, & Traver, 2012). The qualitative methods will utilize questionnaires, interviews, and observations, while the quantitative methods will use mathematical presentations and tools. Types of Ecommerce B2B Model or Business-Business Principle of realization of similar co-operation is incredibly easy: an enterprise trades with other enterprise. B2B is one of the most perspective and actively developing

E-COMMERCE directions of electronic commerce nowadays. Internet platforms enable traders to, considerably, simplify the holding of operations on all stages, to trade more operatively


and transparently. Often, in such cases a representative of the customer is in a position of interactive control of the process of ordering by work with the databases of salesman (Daniel, 2012). An example of transaction of B2B is a sale of templates for a site to the companies for the subsequent use as a basis of design of own server-resources. Any cooperations, like deliveries of commodity or analogical implementation of orders, are included here. B2C Model or Business-User In this, case an enterprise trades directly with a client (who is not legal, but a physical entity). As a rule, here the question is about retail realization of commodities. Such method of making a transaction enables a client to simplify and accelerate procedures of purchase. He does not have to visit the retailer, to choose a necessary commodity: it is enough to look over descriptions on the site of supplier, to choose the necessary configuration and order a product from delivery (Laudon, & Traver, 2012). Possibilities of the Internet allow the merchant to watch demand expeditiously. At the end of 2000s the so-called social commerce, or sphere of sales of commodities and services, began to develop in social networks. S2S Model or User-User Such method of realization of electronic commerce supposes the making of transactions between two users, none of which is a businessman in a legal sense of word. Internet grounds for similar trade are something between market and by the column of announcements in a newspaper. As a rule, commerce on S2S model is carried out on

E-COMMERCE the sites of internet auctions, acquiring all immense popularity (Daniel, 2012). For the clients of such systems, a basic comfort consists in a lower price of commodity, in a comparison with its prices in shops. Conclusion Electronic commerce (e-commerce) is a sphere of economy, which includes all financial and point-of-sale transactions, carried out through computer networks, and business processes. Business commerce can be categorized into several groups, which include B2B, B2C and S2S. The b2b company aims to utilize the different categories of E-commerce during trading to ensure that its clients receive service for money.


E-COMMERCE References Chaffey, D. (2011). E-Business and E-Commerce Management: Strategy, Implementation and Practice. Prentice Hall. (4th Edition). Daniel, I. (2012). E-Commerce Get It Right! Essential Step-By-Step Guide for Selling &


Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified For Start-Ups & Small Businesses. Laudon, K. & Traver, C. (2012). E-Commerce 2012. Prentice Hall. (8th Edition). USCBC. (2012). Report Analysis and Statistics. The U.S-China Business Council. Retrieved From <>

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