Design is the difference.

2 MISSION

Unlocking creative potential

We’re building a platform to empower the next generation of makers by providing creative skills training and connecting them with opportunities to shine.

3 WHO WE ARE

Technical, design-centric team
Harish Venkatesan
Worked at:

Accelerated by

All-star advisory board: Product Co-Founder

David Sherwin
Worked at:

Daniel Shapiro
Worked at:

Technical Co-Founder

Wilson Miner
Worked at:

Mari Sheibley

Max Gustofson
Worked at:

Worked at: Design Co-Founder

4 PROBLEM

The creative skills gap
DESIGN IS A CORE SKILL IN TODAY’S ECONOMY

TRADITIONAL EDUCATION CAN’T KEEP UP

Good designers are in short supply.
DESIGN IS MORE THAN VISUALS

LACK OF ALTERNATIVE EDUCATION SOLUTIONS

5 MARKET OPPORTUNITY

Training a creative workforce
Creative labor marketplace = massive future opportunity

Tech workers (Initial Target)

10M

Potential Creatives

40M

$139B/Year
Growing Creative Economy Advertising Web Design Graphic Design Product Design

6 MARKET OPPORTUNITY

Initial Target Market
Programmers Course Offerings
Web + Mobile Design UX Design Visual Design Industrial Design Photography

Project Managers

Marketing Associates

Entrepreneurs

Branding

7 SOLUTION

Hands-on, mentor-driven online learning

+
Project-centric Syllabus 1:1 Expert Mentoring

+
Community Feedback

+
Portfolio & Job placement

8 PRODUCT

Project-centric online platform

9 PRODUCT: 1-ON-1 MENTORING

Learn with expert feedback

10 PRODUCT: WELCOME KIT

Delightful end-to-end experience

11 TESTIMONIALS

Our students love us
Thanks a ton for whatever you've done to help put together Designlab, I really feel like I've gotten a lot from the last few weeks.
I started a new job at Microsoft as a Design Developer, three weeks ago. The design principles I learned during the course helped me during the interview process! Thank you so much :)

I really enjoyed the course. I've made huge strides in being able to put together a design I feel comfortable with.

Carson Giles
PM, American Apparel

Michael Rose
Sr. Engineer, FullContact

Frederic Perrin
Developer

12 MEET THE MENTORS

Designers from notable tech companies

Why are mentors signing up?
-

Share knowledge/expertise Designlab brand & prestige Access to exclusive jobs Strong peer community Side income ($125/student) It’s easy to get involved

How we scale:
- Word of mouth from existing mentors & notable advisors - Content marketing - Offline events

13 REVENUE MODEL

Strong unit economics
Future Revenue Streams:

$350
Course price

$125
Mentor fee

60%
Gross margin

Follow-on course offerings Offline courses / bootcamps Career placement Labor marketplace

$450
Avg. estimated lifetime value

$75
Avg. estimated acquisition cost

Sponsored projects Affiliate product sales

14 USER ACQUISITION

Low-cost, scalable channels

Word of Mouth

Student + mentor referral discounts, students sharing design work, group/ team course offerings

Content Marketing
Blog posts, designer interviews, infographics, newsletters

Partnerships
Engineering + business schools, design tools (e.g. Sketch), organizations like Startup Weekend, large employers

Offline Events
”Designathons", speaker events, etc. — brand-building by working with elite designers + creatives

Paid Ads
Strong early results with Facebook + display advertising

15 TRACTION

What we’ve accomplished

$
Sold out 2 courses (approx. $20K)

+
We have users all over the world

+
Our users love us

16 MILESTONES

We’re raising $500K to accomplish:

$
Hiring
Design Lead + Curriculum Lead

Product
Develop 4-5 Courses + Scale Acquisition Channels

Revenue
Break-even in Month 6 + $1M GMV by Month 12
(250 students/month)

17 SUMMARY

Why we will win

+
Brand
Design-focused brand builds loyalty and repeat usage

+
Product Focus
We’re building the best online design education experience, period.

Mentor Network
1:1 guidance from the best network of creative experts

Join us. harish@trydesignlab.com