CHANNEL MARKETING BUDGET

Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Total

750

200

500

1,500

1,200

1,500

1,500

1,800

2,000

2,000

2,000

2,000

16,950

110%

110%

110%

110%

110%

110%

110%

110%

85%

85%

85%

85%

5

5

5

5

5

5

5

5

5

5

5

5

25.00

25.00

25.00

25.00

25.00

25.00

25.00

25.00

25.00

25.00

25.00

25.00

0.75

0.20

0.50

1.50

1.20

1.50

1.50

1.80

2.00

2.00

2.00

2.00

16.95

Personnel Total $(000)

25.75

25.20

25.50

26.50

26.20

26.50

26.50

26.80

27.00

27.00

27.00

27.00

316.95

DIRECT MARKETING (% OF TOTAL SALES)

100%

100%

75%

40%

33%

25%

20%

10%

5%

5%

5%

5%

100%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

50%

3

1.5

1.5

1.5

1.5

1.5

1.5

1.5

1.5

1.5

1.5

1.5

19.50

25

10

25

10

25

10

25

10

25

10

25

10

210.00

0.75

0.10

0.19

0.30

0.20

0.19

0.15

0.09

0.05

0.05

0.05

0.05

2.16

25

10

25

10

25

10

25

10

25

10

25

10

210.00

53.75

21.60

51.69

21.80

51.70

21.69

51.65

21.59

51.55

21.55

51.55

21.55

441.66

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

25%

0.25

0.25

0.25

0.25

0.25

0.25

0.25

0.25

0.25

0.25

0.25

0.25

Rate

ANTICIPATED SALES TOTAL $(000)
PERSONNEL (% OF TOTAL SALES)
Human Resources - Headcount

5

Human Resources - Cost
Commission

0.10%

Telemarketing (% of Direct Sales)
Human Resources - Headcount

3

Infrastructure Support
Commission

0.10%

Training

Telemarketing Total $(000)
Internet Marketing (% of Direct Sales)
Human Resources - Headcount

1

Website Development (one-time cost)

500

Hosting

10

Support & Maintenance

25

Internet Marketing Total $(000)

300.00

3.00
500.00

10

10

10

10

10

10

10

10

10

10

10

120.00

25

50.00

535.25

10.25

10.25

10.25

10.25

10.25

10.25

10.25

10.25

10.25

35.25

10.25

673.00

1000

1000

1000

1000

1000

1000

1000

1000

1000

1000

1000

1000

12,000.00

250

3,000.00

Direct Mail (% of Direct Sales)
Human Resources - Cost

0.00

Material

250

250

250

250

250

250

250

250

250

250

250

Direct Mail Total $(000)

Postage

1,250.00

1,250.00

1,250.00

1,250.00

1,250.00

1,250.00

1,250.00

1,250.00

1,250.00

1,250.00

1,250.00

1,250.00 15,000.00

Direct Marketing Total $(000)

1,839.00

1,281.85

1,311.94

1,282.05

1,311.95

1,281.94

1,311.90

1,281.84

1,311.80

1,281.80

1,336.80

1,281.80 16,114.66

10%

10%

10%

10%

10%

10%

10%

10%

10%

10%

10%

50

50

50

50

50

50

50

50

50

50

50

50

600.00

250.00

250.00

250.00

250.00

250.00

250.00

250.00

250.00

250.00

250.00

250.00

250.00

3,000.00

AGENT/BROKER (% OF TOTAL SALES)
Communication
Training
Promotions

10%

600.00

600.00

600.00

600.00

600.00

600.00

600.00

600.00

600.00

600.00

600.00

600.00

7,200.00

Discounts

10.00%

7.50

2.00

5.00

15.00

12.00

15.00

15.00

18.00

20.00

20.00

20.00

20.00

169.50

Commission (% of Agent's Sales)

10.00%

7.50

2.00

5.00

15.00

12.00

15.00

15.00

18.00

20.00

20.00

20.00

20.00

169.50

915.00

904.00

910.00

930.00

924.00

930.00

930.00

936.00

940.00

940.00

940.00

0%

0%

0%

0%

0%

15%

20%

40%

40%

40%

40%

50

50

50

50

50

50

50

50

50

50

50

50

600.00

250.00

250.00

250.00

250.00

250.00

250.00

250.00

250.00

250.00

250.00

250.00

250.00

3,000.00

600.00

600.00

600.00

600.00

600.00

600.00

600.00

600.00

600.00

600.00

600.00

600.00

7,200.00

0

0

0

0

0

33.75

45

108

120

120

120

120

666.75

900.00

900.00

900.00

900.00

900.00

933.75

945.00

1,008.00

1,020.00

1,020.00

1,020.00

Agent/Broker Total $(000)
DISTRIBUTORS (% OF TOTAL SALES)
Communication
Training
Promotions
Commission/Discounts (% of Distributors' Sales)

Distributor Total $(000)

15.00%

Page 1 of 2

940.00 11,139.00

40%

1,020.00 11,466.75

00 250.00 990.00 600.00 10.00 250.00 250.058. etc.00 250.800.00 250.00 900.00 250.00 250.00 900.00 900.00 600.00 900.00 600.00 900.00 OTHER EXPENSES Travel Infrastructure (computer.00 900.00 250. telephone.94 5.90 900.130.00 250.80 6.55 5.00 900.00 10.75 5.200.26 Page 2 of 2 .50 990.00 900.00 250.00 250.64 6.00 250.80 72.00 900.00 250.00 250.003.40 6.00 900.00 3.00 900.00 250.00 900.00 7.00 600.00 250.800.00 11.00 600.942.4 90 90 90 60 60 60 60 692.00 900.00 600.00 250.928.00 6.00 600.00 250.00 3.811.00 900.00 600.00 900.00 250.028.40 990.00 250.19 6.00 250.00 900.00 960.55 5.00 250.000.962.05 5.00 250.00 900.00 600 7.859.00 600.00 3.00 600.00 980.028.00 0 0 12.00 600.00 250.379.00 960.200.00 600.00 250.00% Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 0% 0% 25% 60% 67% 60% 60% 50% 30% 30% 30% 30% Total 50 50 50 50 50 50 50 50 50 50 50 50 600.Rate RETAILER (% OF TOTAL SALES) Communication Training Promotions Commission/Discounts (% of Retail Sales) Retailer Total $(000) 10.00 990.083.00 Promotions/Coupons 600 600 600 600 600 600 600 600 600 600 600 CAR Total $(000) 900.00 250.00 250.00 900.00 250.00 900.00 900.) Channel Support Other Expenses Total $(000) TOTAL MARKETING BUDGET: 50 50 50 50 50 50 50 50 50 50 50 50 600.80 6.00 250.00 960.00 600 7.492.80 6.00 900.200.00 900.00 250.000.00 250.00 900.00 250.00 250.00 912.00 600 600 600 600 600 600 600 600 600 600 600 900.00 960.042.000.00 250.00 250.00 250.90 CUSTOMER ACQUISITION & RETENTION (CAR) Human Resources Communications 50 50 50 50 50 50 50 50 50 50 50 50 600.5 90 80.