Proposed MBA 1st Semester Syllabus for ASTU


TOTAL CREDITS - 25 Paper Code MBA 101 MBA 102 MBA 103 MBA 104 MBA 105 MBA 106 MBA 107 MBA 108 MBA 109 Name of the Paper Principles of Management Organisational Behaviour Managerial Economics Financial Accounting Quantitative Techniques in Management Marketing Management - I Computer Application in Business Values & Ethics in Management Communication Skills for Managers


Proposed MBA 1st Semester Syllabus for ASTU

Course: Master of Business Administration

Semester: First

Paper: Principles of Management Paper Code: MBA 101

Total credit – 3 (three) (3-0-0)

Total Sessions: 40 Marks allotted 25 No. of sessions 10

Unit Contents No. Concept of Management, Definitions, History, Classical 1. Theories (including Scientific Management & Fayol’s 14 principles of Management), Neo-Classical Theories (including Human Relation Approach and Behavioural Approach) & Modern Theories (including Japanese Style of Management, Systems Approach, Contingency Approach, etc.) Recommended Text Book(s): 1. Robbins S.P., Coulter Mary & Niharika Vohra – Management - 10th edition (Pearson Education), 2010 2. Planning (concept, importance, process, types of plan, Organising, Staffing (meaning, importance, elements),



Decision Making (concept, process, conditions for decisions, types, various techniques), Directing (concept, importance), Motivating (concept, process, theories), Communication (concept, elements and process, barriers to communication, essentials for successful communication) and Control

(concept, process, types and approaches of control, techniques of control) Recommended Text Book(s): 7

10th edition (Pearson Education). causes. symptoms.. Coulter Mary and Niharika Vohra – Management . Stress Management (concept. 2010 4. S. Principles and Practices of Management by L. types. principles.. Sultan Chand & Sons 8 . Concepts of Organisational Project.10th edition (Pearson Education). Essentials of Management: An International Leadership Perspective by H. quality of work life & work ethics). Recommended Text Book(s): 1. Indian Ethos in Management (concept. Structures Network (Functional. Robbins S. blocks in delegation and measures for effective delegation) Recommended Text Book(s): 1. Authority. Line and Staff Functions (concepts. and Organic 25 12 Departmental.A.M. conflicts and resolutions). Robbins S.P. and Social 25 06 Responsibilities of Business.Proposed MBA 1st Semester Syllabus for ASTU 1. Sherlekar .P. reducing techniques). Koontz.Ethics in Management (Himalayan Publishing) Reference Book(s) 1. 2010 3. forms. Prasad. steps in delegation. McGraw Hill Publication 2. Coulter Mary and Niharika Vohra – Management . Matrix. Structure). Responsibility and Accountability (origin of authority.

1. Margie Parikh and Rajen Gupta .Proposed MBA 1st Semester Syllabus for ASTU Course: Master of Business Administration Paper: Organisational Behaviour Paper Code: MBA 102 Total credit – 3 (three) (3-0-0) Unit No. Contents Introduction. Attitude and Job SatisfactionSources of attitude. Personality and Individual differences. Baron .Behaviour in Organizations: Understanding and Managing the Human Side of Work . Challenges and Opportunities facing Managers applying OB. Attitude Surveys. Stephen P. Models of OB.9th Edition (Prentice Hall of India) 3. Foundations of Individual Behaviour: Perception. Field of OB. Reinforcement.concept. Learning about Self. techniques of administration. factors influencing perception. Managerial and Behavioural applications of Perception.concept and relevance of OB in Modern Semester: First Total Sessions: 40 Marks allotted 25 No.Organizational Behaviour . Contributing disciplines. Cognitive Dissonance theory. Robbins. types and theories of Personality. importance.process. Emotional Intelligence and Emotional Quotient. Jerald Greenberg and Robert A.13th edition (Pearson-Prentice Hall) 2. of sessions 8 Management. Judge . types. 9 . measurement of Personality. Organizational Citizenship Behaviour (OCB) Recommended Reference Book(s): 1.Organizational Behaviour (McGraw Hill) 2.concepts and theories. 25 11 Punishment. nature. Learning. Timothy A.

Judge . Transformational vs.9th Edition (Prentice Hall of India) 3. Employee Recognition and 25 11 Involvement.theories of Motivation. Job Enlargement.13th edition (Pearson-Prentice Hall) 2. Group Dynamics. N Meenakshi . Leadership. Recommended Reference Book(s): 1. Group processes and Decision Making. Jerald Greenberg and Robert A. Transactional Leadership. Kinesics. 25 10 Organizational Culture.SharmaOrganizational Behaviour 4th Edition (Tata McGraw Hill) 3.Behaviour in Organizations: Understanding and Managing the Human Side of Work . Leadership styles. Kurt Lewin theory of Change.Resistance to Change. Timothy A. OD Models.Organizational Behaviour . Job Rotation. Steven L. Managing Change. Robbins.Organizational Behaviour . Concepts and Theories.types. Team Building. Motivation.Concept and Creating and Sustaining culture.Proposed MBA 1st Semester Syllabus for ASTU Recommended Reference Book(s): 1. Stephen P. Recommended Reference Book(s): 2. Jerald Greenberg and Robert A. Stephen P. Organizational Change. Conflict. OD Interventions. Mary Ann Von Glinowand Radha R.Organizational Behaviour. Judge . Timothy A. types of Groups. Organizational Development – Introduction to OD. Arun Kumar.Leader Vs Manager.Definition. Robbins. Stages of Group development.Behaviour in Organizations: Understanding and Managing the Human Side of Work .A Modern Approach (Vikas Publishing) 3.Organizational Behaviour . Judge . Jerald Greenberg and Robert A.Behaviour in 10 . Robbins. Timothy A. Organizational Power and Politics.13th edition (Pearson-Prentice Hall) 3.9th Edition (Prentice Hall of India) 4. Baron . Application of Fundamental Interpersonal Orientation. Mc Shane. Baron . Baron .13th edition (Pearson-Prentice Hall) 2. Body Language. Job Enrichment. Stephen P.Transactional Analysis and Johari Window. Resolution of Conflicts.

Managerial Economics (PHI Learning) 3. promotional elasticity. Demand 30 13 .9th Edition (Prentice Hall of India) 4. H.Ahuja . ii. Features of Managerial Economics Economics and managerial decisions making process Contents Total Sessions: 40 Marks allotted 15 No. of sessions 6 Recommended Text Book(s): 2. Yogesh Maheshwary . 1.) 2.Managerial Economics (S.Proposed MBA 1st Semester Syllabus for ASTU Organizations: Understanding and Managing the Human Side of Work . Production Function.L.Chand & Company Ltd. Methods of forecasting demand Recommended Text Book(s): 2.Organizational Behaviour (McGraw Hill) Course: Master of Business Administration Paper: Managerial Economics Paper Code: MBA 103 Semester: First Total credit – 3 (three) (3-0-0) Unit No. Demand Analysis and Demand Forecasting i.price elasticity. Law of Demand and determinants of demand ii. Categories and Types of Elasticity of Demand. The determinants of elasticity and Revenue iii. 11 30 13 elasticity. cross elasticity. The Theory of Production and Cost i. Margie Parikh and Rajen Gupta . Iso-quant and Iso-cost curves. income elasticity. Introduction to Managerial Economics i.

Managerial Economics (Pearson Education) 4.L. Kinked-Demand Curve model of Oligopoly iii. long run and short run cost. economist’s cost & accountant’s cost. ii. H. Law of Return to Scale and Law of Variable Proportion iii. v.Managerial Economics (S. Economies and Diseconomies of Scale iv. Pricing and Output Decision under Different Market Structure: i. Types of Cost – total.Ahuja . average and marginal cost. P.Chand & Company Ltd) 25 8 12 . Price Discrimination and dumping iv. New product pricing Recommended Book(s): 5.Proposed MBA 1st Semester Syllabus for ASTU Least Cost Combination of Input ii. Young & S. monopoly and monopolistic competition. fixed cost & variable cost. P. G.perfect competition. opportunity cost. Y. Recommended Text Book(s): 2. Cost-plus pricing. Keat.K. private & social cost. Price-Output determination under-. Benarjee .

Marks allotted 20 Introduction to Accounting. Relationship between Accounting. Basic Principles & Modifying Principles of Accounting. Advantages & Arguments for Setting Accounting Standards. Types of Accounting information. Meaning of Accounting.Proposed MBA 1st Semester Syllabus for ASTU Course: Master of Business Administration Paper: Financial Accounting Paper Code: MBA 104 Total credit – 3 (three) (2-1-0) Unit No. Qualitative Characteristics of Financial Statements. Objectives & Significance. Double Entry System of Book Keeping. of sessions 5 1. Accounting Cycle. Users of Accounting Information. Contents Semester: First Total Sessions: 40 No. Branches of Accounting. Distinction between Book keeping & Accounting. Basic Accounting Terminology. Advantages & Limitations of Accounting. Objectives of Accounting. Development of Accounting Standards and Accounting Standards Board of India. Its Meaning. 13 . Accountancy & Book keeping. Relationship of Accounting with other Discipline. Accountancy & Book keeping. Accrual & Cash Basis of Accounting. GAAP and Accounting Standards Introduction. Basic Assumptions. Meaning of Generally Accepted Accounting Principles (GAAP). Accounting Standards.

Motivations and Opportunities for FS.Financial Accounting (Pearson Education) 4. P. Methods of Allocating Depreciation.C.C. Need for Charging Depreciation. Causes of Depreciation.Proposed MBA 1st Semester Syllabus for ASTU Recommended Book(s): 1.Single Column.Tulsian .Maheshwari .An Introduction to Accountancy (Vikas Publishing House Pvt Ltd) Financial Shenanigans (FS): Meaning. Company Final Accounts and Financial Shenanigans Company Final Accounts: Books of Accounts to be maintained and Preparation of Final Accounts.Financial Accounting For Managers (Pearson Education) 14 .C. Posting. Detection & Prevention of FS. Regulatory 20 12 05 Reactions. Cash Book with Bank and Discount Column. Depreciation on Additions to Fixed Assets. Recommended Book(s): 1.K. S. Recommended Book(s): 1. Cash Book with Discount Column. Journalizing. P.Financial Accounting (Pearson Education) 25 15 3. P. Recommended Book(s): 1.Maheshwari & S.Tulsian . Sanjay Dhamija . Cash Book and Depreciation Cash Book: Meaning and Types of Cash Book. Factors Affecting the Amount of 30 8 Depreciation.N.SLM and WDV Method. Balancing and preparation of a Trial Balance Recommended Book(s): 1. Methods of Recording Depreciation.Tulsian . FS Techniques. Depreciation: Meaning of Depreciation and Depreciation Accounting.Financial Accounting (Pearson Education) 2.

) 2.Quantitative Techniques in Management (Supplement: Mathematics and Statistics Refresher). applications. Recommended Text Book(s): 3. Probability Distributions – Characteristics of Binomial. Poisson and Normal distributions. Hanif. Probability – Definition. Oxford University Press. Mukherjee & M. D. Use of Matrix Inverse Method – Solution of Linear Equations. of sessions 9 10 10 7 10 . Differential Calculus – Differentiation. Hypothesis Test – General procedure & Errors. Maxima and Minima – Single variable and Multi variable functions. 15 Total Sessions: 40 Marks allotted 10 No.Business Mathematics (Pearson) 4. Partial Derivatives and 1. Bayes’ Theorem. 1) by A. Kashyap Trivedi & Chirag Trivedi . Importance of Normal Distribution and its application. Course: Master of Business Administration Semester: First Paper: Quantitative Techniques in Management Paper Code: MBA 105 Total credit – 3 (three) (2-1-0) Unit Contents No. Sampling – Principles and methods.Proposed MBA 1st Semester Syllabus for ASTU Reference Books: 1. Matrix Algebra – Inverse of Matrix. Probability Tree Diagram. N. McGraw Hill. Concept of Sampling Distribution. Rules of Addition and Multiplication. (McGraw Hill Co. Financial Accounting for Management by Paresh Shah. Vohra . Modern Accountancy (Vol. 2.

Recommended Text Book(s): 3. Trend Projection. Sharma . Decision making under uncertainty and Risk. Measurement of seasonal effects. J. Michael E. Hanna . David M. Types of decision-making environments. Index Numbers – Types. Timothy C. Mark L.Proposed MBA 1st Semester Syllabus for ASTU Chi-Square test and application. Levine. Test of Adequacy of Indexes Decision Theory – Steps in Decision Theory Approach. Characteristics and uses. Coefficient of Determination. Krehbiel. Sharma . Quantitative Forecasting methods – smoothing and exponential smoothing. Simple Linear Regression – Determination of Regression Coefficient. Recommended Book(s): 6.Business Statistics (Pearson) 4. cyclical and irregular variations. Posterior Probabilities and Bayesian Analysis. Decision Tree Analysis. J. Methods of construction of price indexes. Stair.Quantitative Techniques for Management (Pearson) 16 . 15 12 Forecasting and Time Series Analysis: Forecasting methods – Qualitative and Quantitative. Sharma . Method of Correlation Analysis. Weighted and Unweighted Price Indexes.Business Statistics (Pearson) 3. K. K. Berenson. Time Series Analysis – objective.Business Statistics (Pearson) 15 15 12 15 Reference Books: 1. Ralph M. Application of Regression in business decision-making. J. Correlation – Types. K. components. Recommended Text Book(s): 3. Barry Render.

Personal and Psychological factors affecting consumer behavior. Mithileshwar Jha. Tapan K Panda . Industrial and Consumer Markets. . Armstrong. Social Marketing.Social. Marketing Vs Selling.Marketing Management. 1.Marketing Management Text & Cases (Excel Books) 2. Kotler . Philip Kotler. 13th edition (Pearson Education India) 5. Marketing environment. Philip Kotler. Kevin Keller. Market Segmentation. Consumer Market and buyer behavior. Scope and Importance. Mithileshwar 17 Contents Total Sessions: 40 Marks allotted 25 No. Niche Marketing. Customization Recommended Reference Book(s): 4.Proposed MBA 1st Semester Syllabus for ASTU Course: Master of Business Administration Paper: Marketing Management I Paper Code: MBA 106 Semester: First Total credit – 3 (three) (3-0-0) Unit No. Abraham Koshy. Abraham Koshy.Marketing: An Introduction 7th edition (Pearson Education) 6. Marketing Research-concept Recommended Reference Book(s): 4. Market Targeting. Marketing Philosophies. Introduction to Marketing. basis for Consumer or Industrial Market Segmentation.procedure. of sessions 8 25 13 . Green Marketing. Nature. Kevin Keller. Cultural.

Product Mix. Mithileshwar Jha. – Marketing Management: (MacMil) Planning.Marketing Management. Armstrong. . Concept of Pricing. Mithileshwar Jha.Marketing Management. . Management of 25 10 Channels. and Namakumari S. Armstrong. Philip Kotler.S. Abraham Koshy. Importance of Marketing Mix. . Motivation and Evaluation of Channel Members. Wholesaling and Teleshopping Recommended Reference Book(s): 7.Marketing: An Introduction 7th edition (Pearson Education) 6. 13th edition (Pearson Education India) 8. Kevin Keller. Concept of Product. Retailing. 13th edition (Pearson Education India) 5. Philip Kotler. Product Life Cycle (PLC).Classification of products.Marketing Management Text & Cases 18 . Selection. 7th edition (Pearson Education) 6. Pricing Policies.Proposed MBA 1st Semester Syllabus for ASTU Jha.Marketing Management Text & Cases (Excel Books) 3. Armstrong.Marketing Management . Channels of Distributionfactors affecting Channel Distribution. Product levels. Kevin Keller. Pricing Methods.Factors affecting Price determination. Kotler .Marketing: An Introduction. Ramaswamy V.Stages and Strategies for different stages of PLC. S Jayachandran .Marketing: An Introduction. Training. Product Positioning. Kotler . New Product Development. Differentiating the product. Abraham Koshy.concept and strategies Recommended Reference Book(s): 4.4P’s of Marketing. Kotler . Implementation and Control 25 9 4. S Jayachandran . 7th edition (Pearson Education) 9.13th edition (Pearson Education India) 5.

Competitive advantage and Strategic Information System. Networking – Introduction. 1. Hospitals and Hotels). Ethical Issues.Proposed MBA 1st Semester Syllabus for ASTU (Excel Books) Course: Master of Business Administration Paper: Computer Application in Business Paper Code: MBA 107 Semester: First Total credit – 3 (three) (2-0-2) Unit No. attributes. DBMS Implementation methodologies. Data Life Cycle. Converging of computing with 19 25 8 . Data warehouse and Data Mining. Relational database model. Security Issues and defense mechanisms. SQL. Tactical and Strategic IT applications. Data and Database Management Systems: Difficulties in managing Data. E-Governance – concept and services. Integrated Business Application – need. advantages. Entry-relationship modeling. Files/Records/Data Management Functions. Database approach – Data hierarchy. Identification of right IT application in business. Importance of Information system for organization and society. 3. DBMS. designing database. Data backup and Restoration. 30 2. IT Application in Industries (Banks. of sessions 8 Information Technology: Contributions of IT to Business. 25 8 Functions and Advantages of DBMS/RDBMS. Contents Total Sessions: 40 Marks allotted No.

Electronic Storefront and Malls. New Delhi). 10 20 6 Reference Book(s): 1. B2B. Ethical and Legal Issues in E-business Practicals 1) Working with Tally – Introduction. Installation Process. Unit of Measurement. C2C. 3) Working with Excel and PowerPoint Recommended Text Book(s): 1. E-Commerce Business Models. 3. the OSI model. Srivastava . Transmission media. Electronic Payments. E-tailing – Issues. Benefits and Limitations of E-Commerce. 2.). Ramez Elmasri & Shamkant Navathe . Enhancement. Anita Goel . Features of Tally.Proposed MBA 1st Semester Syllabus for ASTU communication. Cegielski . R.Introduction to Information Systems: Enabling and Transforming Business (Wiley India). Creating a Company: Defining Stock Groups and Stock Categories. Benefits of Networking. Transmission Modes. B2E and E-Government. Electronic Commerce: Overview of E-Business and ECommerce.A. E-commerce in India – Scopes and Challenges. Components of a Network and Network types.Computer Applications in Management (Dreamtech Press. Adikesavan .Information Technology: Best Practices and Applications in Business (PHI Ltd. Kelly Rainer & Gasey G. characteristics of Network. N. Hardware and Software used for Networking. EDI – concept. Security 4. Defining Stock Items. spamming. Online Advertising Methods. T. permission marketing and viral marketing. Defining Godowns.Computer Fundamentals (Pearson) 2.Fundamentals of Database Systems (Pearson) 20 . 2) Working with DBMS – Creating Database in Microsoft Access. Pure versus Partial EC. Types of E-Commerce – B2C.

Robert A. Peterson & O. Jennings .Business Ethics. Abha Chatterjee – Business Ethics (Tata McGraw Hill) 8. Characteristics and Needs. Individual Freedom of Choice. Loyalty and Ethical Behavior. Ethical Practices in Management.Proposed MBA 1st Semester Syllabus for ASTU Course: Master of Business Administration Paper: Values and Ethics in Management Paper Code: MBA 108 Semester: First Total credit – 2 (two) (2-0-0) Unit No.M. Schools & Corporate leaders . Ethical issues at 21 25 10 . Hartman. Values. Utilitarianism. The Ethical Value System – Universalism. Distributive Justice. Laura P. Recommended Reference Book(s): 7. Values – Importance. New challenges for B. M. Theories of Ethics: deontological and teleological theories. Impact of Law in Business Ethics. Indian Value System and Values. Ferell . Ethical leadership with examples. Sources of Value Systems. Ethical Decision Making.Eastern Economy Edition (PHI) 25 7 2.C. of allotted sessions 1. Values across Cultures. Social Contracts.Case Perspective in Business Ethics India Edition (Cengage Pub) 9. Work ethics: nature and scope. Ethical Corporate Behavior. Types. Indian Ethos in Management (IEM). Business Ethics – Nature. Contents Total Sessions: 40 Marks No.

Quality of work life and Work Ethics. Peterson & O. Ferell .Business Ethics.C. New 22 25 13 .Case Perspective in Business Ethics India Edition (Cengage Pub) 25 10 4. Source of Ethical Behavior. Recommended Reference Book(s): 7.M. Social Responsibilities of Business – Environmental Protection. trademarks. Robert A. Robert A. Schools & Corporate leaders . A B Rao . Ethical dilemma.C. Ethical Issues in Capitalism and Market Systems. need. Ethics impact in Business . Ethical Issues. Jennings . Water footprints.Iyer – Managing for Value (New Age International Publisher) 8. Recommended Reference Book(s): 7.Case Perspective in Business Ethics India Edition (Cengage Pub) 9. New challenges for B. M. role of auditors.Proposed MBA 1st Semester Syllabus for ASTU workplace. Jennings . – Indian Ethos & Modern Management (New Royal Book Sellers) 3. M. Bajpai B.L. Cross Cultural Ethics. CSR and its significance in Business. Stress management .Business Ethics. Intellectual property rights like designs.Eastern Economy Edition (PHI) 8. Peterson & O.S. Fair Trade Practices. Ferell . corporate governance code.A Case Perspective. O C Ferrell. Recommended Reference Book(s): 10. John Fraedrich.Harassment & Discrimination. copy rights. S. board of directors and shareholders. Corporate Governance: Issues. social audit. Carbon footprints. patents.India Edition (Cengage Learning) 9.Business Ethics. Linda Ferrel . Whistleblowing.Ethical theories and approaches.Business Ethics and Professional Values (Excel Books) 11. transparency & disclosure. Trade secrets. Managerial Effectiveness in the Indian Context.M. RTI.

Barriers to Communication. Basics of Business Communication: Nature and Process of Communication.D. Etiquettes. P. Levels of Communication and Communication Networks. Contents Total Sessions: 40 Marks allotted No. J.Technical Communication : Principles and Practice (Oxford University Press) 25 2. Schools & Corporate leaders . Organizational Communication. Lesikar RV & Pettit Jr.Basic Business Communication (Excel Books) 11.Business Communication-Concepts.Proposed MBA 1st Semester Syllabus for ASTU challenges for B. Cases & Applications (Pearson Education) 12.Eastern Economy Edition (PHI) Course: Master of Business Administration Paper: Communication Skills for Managers Paper Code: MBA 109 Semester: First Total credit – 2 (two) (1-0-2) Unit No. Communicating effectively: Non-Verbal Intelligence Recommended Reference Book(s): Communication. . Technology enabled Communication Recommended Reference Book(s): 10. Emotional 25 6 (4 Lectures + 2 Practical) 23 .D. Chaturvedi & Mukesh Chaturvedi . of sessions 5 1. Meenakshi Raman & Sangeeta Sharma .

Letter Writing.Communication for Business: A practical approach (Pearson) 12. Types. Visualization Strategies. Office notes & orders. Long and short reports (Technical and Non-Technical) Internal Communication: Writing Circulars. . P. Lesikar RV & Pettit Jr.D. Importance. Nuances of Delivery. Meenakshi Raman and Prakash Singh . 24 . Controlling Nervousness and Stage Fright. Proposal Writing. Sailesh Sengupta – Business & Managerial Communication (PHI) 3. J. relevance and importance in job selection process. Shirley Taylor and V. Memos and Emails Report Writing Formats.Basic Business Communication (Excel Books) 11. Slide Preparation. . Outlining and Structuring. MoMs. 25 9 (6 Lectures + 3 Practical) Planning. Visual Aids in Presentations.Proposed MBA 1st Semester Syllabus for ASTU 10.Camera Techniques.Business Communication (Oxford University Press) 11. J.D. Use of Audio Video Clips in presentations) Group Discussions: introduction. Slide Show Animations. Chaturvedi & Mukesh Chaturvedi - Business Communication-Concepts.Basic Business Communication (Excel Books) 4.Chandra . On. 25 10 Characteristics . Lesikar RV & Pettit Jr. Applications of MS PowerPoint. Written Communication: Writing Business Correspondences: Business Letters. Cases & Applications (Pearson Education) 12. Oral Communication: Presentation Skills (Elements of presentation. Notices. Methodology .D. Techniques of writing in exams Recommended Reference Book(s): 10.

eye contact. persuasive speaking. Types of Non-functional behavior. Sentence stress) Speaking: The characteristics of effective speech: voice quality. Phonetic Transcription. Rules of Pronunciation. Different types of GDs. Consonant Clusters. biasfree English.Proposed MBA 1st Semester Syllabus for ASTU Guidelines for Group Discussions. Timing.Location. Nature and need. Negotiation Strategies. skimming and scanning.D. use of expressions. rate of speaking.Preparation Phase. M. taking notes Writing: Paragraph development. Recommended Reference Book(s): 12.Ashraf Rizvi – Effective Technical Communication (Tata McGraw Hill) Practicals Communication Skills: Through suitable softwares (Practicals to be conducted in Communication lab) Phonetics (Listening) : Basic sounds of English. Negotiation Phase. Negotiation Skills: Definition. précis writing. Skills assessed in a GD. Subjective factors. factors affecting Negotiation. Stress and Intonation ( Word Stress. Recommended Software(s) & Reference Book(s): 25 (3+3+2+2 = 10) . Problems hindering Group Effectiveness. Chaturvedi & Mukesh Chaturvedi Business Communication-Concepts. P. writing book/movie review. clarity of language. Role Functions in GD. Stages in the Negotiation Process. and gestures and posture. Improving group performance. stylistic variation. Implementation Phase. Meenakshi Raman & Sangeeta Sharma - Technical Communication : Principles and Practice (Oxford University Press) 13. Cases & Applications (Pearson Education) 14. public speaking. developing reading skills and strategies. Problem Sounds. formal and informal language use. types of speaking. Reading : Reading comprehension. Critical Success factors in a GD. clear articulation.

Wordworth Language Lab. Orell Digital Language Lab (ODLL) 4. Burlington English 3. Sanako etc. 26 .Proposed MBA 1st Semester Syllabus for ASTU 1. ABCD of LSRW 2.