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Den|||ve Cd|de

L|nk Fd||d|n
Deve|op|n `odr Cn||ne Pro|e
|hrodh Cda|||y L|nks
1YSN DWNS
(80I) 8/I-9099
tysonseobulldog.con
www.seobulldog.con
!"#$% '( )'*+%*+,
Cover pae
Tab|e o Con|en|s !"#$ &
n|roddc||on !"#$ '
7|c F[cc| |||| |c.c o| \o:| 'cc|c| ||o|c
\ Fva|da||n `odr L|nk Pro|e !"#$ '
\ Crea||n Sharab|e Con|en| !"#$ (
\ D|vers||y and Con|ex| !"#$ (
\ Fd||d|n a Pdb||sh|n Ne|work !"#$ )
L|nks have a|ways aec|ed how a search en|ne
perce|ves a webs||e The |ype o paes |ha| ||nk back
|o yodr s||e can have a s|n|can| eec| on yodr
brands v|s|b||||y and |rac L|nk bd||d|n processes
have chaned as search en|nes evo|ve, and yod
need |o nake sdre |he ||nks |o yodr webs||e are
'ood ones |ha| |nprove ||s s|and|n w||h search
en|nes and on||ne cds|oners a||ke Pend|ns
re|ease ds| proved |ha| 'bad ||nks ron
qdes||onab|e webs||es or nass|ve anodn|s o pa|d
||nks can be naor ||ab|||||es
Cdr ||nk bd||d|n s|ra|e|es ensdre |ha| yodr
webs||es ||nks are conposed o end|ne webs||e
endorsenen|s or re|evan| c||a||ons |ha| |nprove
yodr overa|| ||nk pro|e
!
now|n yodr webs||es cdrren| ||nk pro|e |s |he rs| s|ep |n yodr ||nk bd||d|n s|ra|ey
Cdr webs||e and ||nk add|||n processes w||| exan|ne |he qda|||y, qdan|||y, and d|vers||y
o |he ex|s||n ||nks |o yodr webs||e \e wa|ch od| or |owqda|||y ||nks |ha| r|sk Coo|e
pena|||es, and broken |n|erna| ||nks |ha| have nea||ve eec|s on search en|ne
craw||n and |ndex|n
\e s|ar| c|ean|n dp yodr ||nk pro|e by x|n yodr webpae and |n|erna| ||nk|n
s|rdc|dre \e nake sdre a|| yodr ||nks are work|n, and |ha| a|| |he necessary red|rec|s
and error paes are |n p|ace \e w||| |hen work on |ak|n down or d|savow|n
de|r|nen|a| |h|rdpar|y back||nks, and concen|ra|e on bd||d|n qda|||y ||nks |o
s|ren|hen yodr ||nk pro|e
-*+.'/01+2'*
The EHect Links Have on Your
Search Prole
Evaluating Your Link Prole
"
Con|ex| |s |he key concep| beh|nd odr con|en| narke||n and ||nk bd||d|n s|ra|e|es \e
nake sdre every|h|n ron keywords |o anchor |ex| p|acenen|s and |and|n paes |s
op||n|.ed or yodr |are| add|ence and search en|nes
nser||n ||nks |ha| are od| o con|ex| or |rre|evan| |s bad prac||ce, and cod|d r|sks e|||n yodr
webs||e pena||.ed \e nake sdre |o se|ec| anchor |ex| and keywords |ha| are re|a|ed |o yodr
con|en|
Fd||d|n a |o| o con|ex|da| ||nks |s no| enodh |o crea|e a d|dreproo ||nk pro|e `od need
|o keep yodr ||nks and yodr anchor |ex| d|verse |o avo|d be|n pena||.ed or overop||n|.a||on
or ||nk spann|n
|s ndch eas|er |o crea|e ake pro|es and ||nk span webs||es |hese days, so search
a|or||hns con||nde |o enphas|.e |he |npor|ance o hav|n a d|verse ||nk por|o||o
D|vers|y|n yodr ||nks neans bd||d|n |nbodnd ||nks on nd|||p|e webs||es w||h dn|qde
dona|ns and P addresses The nore dn|qde ||nks search en|nes see, |he nore |hey w||| |rea|
yodr webs||e as a |rds|ed sodrce o |norna||on
/||hodh we dse |he |ern '||nk bd||d|n, yod need |o earn nos| o yodr ||nks by crea||n
||nkwor|hy con|en| Cdr pdb||sh|n hodse nakes sdre |o proddce or||na|, re|evan| con|en|
|ha| prov|des va|de |o yodr on||ne add|ence Th|s conv|nces yodr readers and webs||e v|s||ors
|ha| yodr con|en| |s wor|h d|scdss|n and shar|n w||h |he|r r|ends on soc|a| ne|works
Cdr Den|||ve Cd|de |o Con|en| Marke||n d|scdsses odr con|en| crea||on s|ra|e|es |n nore
de|a||
Creating Sharable Content
Diversity and Context
Link Diversication
#
Crea||n and nana|n soc|a| ne|work accodn|s or yodr brand can a|so he|p w||h
d|vers|ca||on These accodn|s can |nprove yodr brands soc|a| s|na|s, and ac| as a cdsh|on
when naor a|or||hn chanes are app||ed |n |he d|dre |s a|so eas|er |o nake yodr con|en|
o v|ra| when yod pos| or share |hen |n yodr soc|a| accodn|s
\e |ve yodr ||nk por|o||o |he d|vers||y || needs by bd||d|n soc|a| shar|n ||nks and nak|n
sdre yodr o|her ||nks are con|n ron dn|qde, re|evan|, and repd|ab|e |h|rdpar|y webs||es
`od shod|d no |oner be ocds|n on |nser||n
exac|na|ch anchor |ex| |o rank or yodr
keywords `od need |o d|vers|y yodr anchor |ex|
and nake yodr keyword |nser||ons as 'na|dra| as
poss|b|e \e dse ve |ypes o keywords as anchor
|ex|
!"#$% '()*+"%, ocds on yodr brand or webs||e nane, or yodr webs||es naked URL
Fy ds|n yodr brand nane as anchor |ex|, we prono|e yodr bds|ness, a||rac| nore
|eads, and |nprove yodr SFRP rank|ns by assoc|a||n yodr brand w||h yodr |are|
keywords
-.#/0 1#0/2 '()*+"%, are s|andard key phrases dsed as|s |n ||nk|n
3#"04#5 1#0/2 '()*+"%, are var|an|s o yodr exac| na|ch keywords Th|s |nc|ddes
synonynods keywords ,e 'bankrdp|cy a||orney |n L/ |s a par||a| na|ch or
'bankrdp|cy |awyer |n L/), or |on|a|| keywords ,e 'ceran|c coee nds |s a par||a|
na|ch or 'coee nds) \e prov|de par||a| na|ch keyword op||ons when we perorn
keyword research and se|ec||on or yodr canpa|n
/nchor Tex| D|vers|ca||on
6($("4/ '()*+"%, |nc|dde ca||s |o ac||on sdch as 'c||ck here or 'v|s|| |h|s webs||e, or
any o|her phrases |ha| encodrae readers |o c||ck on |he ||nk
|s ndch eas|er |o crea|e ake pro|es and ||nk span webs||es |hese days, so search
a|or||hns con||nde |o enphas|.e |he |npor|ance o hav|n a d|verse ||nk por|o||o
D|vers|y|n yodr ||nks neans bd||d|n |nbodnd ||nks on nd|||p|e webs||es w||h dn|qde
dona|ns and P addresses The nore dn|qde ||nks search en|nes see, |he nore |hey w|||
|rea| yodr webs||e as a |rds|ed sodrce o |norna||on
!"#$% '()*+"%, ocds on yodr brand or webs||e nane, or yodr webs||es naked URL
Fy ds|n yodr brand nane as anchor |ex|, we prono|e yodr bds|ness, a||rac| nore
|eads, and |nprove yodr SFRP rank|ns by assoc|a||n yodr brand w||h yodr |are|
keywords
-.#/0 1#0/2 '()*+"%, are s|andard key phrases dsed as|s |n ||nk|n
3#"04#5 1#0/2 '()*+"%, are var|an|s o yodr exac| na|ch keywords Th|s |nc|ddes
synonynods keywords ,e 'bankrdp|cy a||orney |n L/ |s a par||a| na|ch or
'bankrdp|cy |awyer |n L/), or |on|a|| keywords ,e 'ceran|c coee nds |s a par||a|
na|ch or 'coee nds) \e prov|de par||a| na|ch keyword op||ons when we perorn
keyword research and se|ec||on or yodr canpa|n
Building a Publishing Network
\e have s|ron work|n re|a||onsh|ps w||h
severa| repd|ab|e on||ne pdb||ca||ons Th|s
he|ps ds daran|ee |ha| yodr ||nks w||| on|y
be con|n ron qda|||y paes
`od need |o ocds on e|||n qda|||y ||nks ra|her
|han nere|y a|her|n ||nks Fd||d|n a ne|work
o pdb||shers and e|||n yodr con|en| on|o
re|evan| and |nden||a| on||ne pdb||ca||ons |s a
ood way |o acqd|re |he ||nks yod need Hav|n
|h|s ne|work a||ows yod |o prono|e yodr brand
|o a w|der add|ence, |nproves yodr cred|b||||y,
and |ves yod a s|roner, nore d|verse ||nk
pro|eron qda|||y paes
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