You are on page 1of 78








ACKNOWLEDGEMENT This project has given me immense insights about the practical aspect of Share broking industry and its working. I got to learn a lot about the online broking and the way they handle their clients and projects. This project also helped me to improve my report making skills and the true meaning of Broking. I would like to thank all my colleagues in the Office who assisted me day in and day out and made me feel like one of them. It was truly a delightful experience working with all of them.

I am thankful to Assistant Prof. Neha Paliwal for her valuable guidance and support.



This is to certify that all the work contained in this research report titled as PORTFOLIO MANAGEMENT (Case Study of IIFL) is genuine work done by me as a part of project during 2012-2013. Wherever some material is taken from website or other published literature, suitable references are given and sources are acknowledged. ASHUTOSH SHARMA Student of BBA IV Semester

Chapter 1 2 3 4 5 6 Topic Introduction to portfolio management Research Methodology Company Profile Data Analysis and Interpretation Future Plans and Strategies Conclusion and suggestion Page no. 5-12 13-38 39-60 61-73 74 75-77



What is a Portfolio ? A portfolio refers to a collection of investment tools such as stocks, shares, mutual funds, bonds, cash and so on depending on the investors income, budget and convenient time frame. Following are the two types of Portfolio: 1. Market Portfolio 2. Zero Investment Portfolio What is Portfolio Management?

The art of selecting the right investment policy for the individuals in terms of minimum risk and maximum return is called as portfolio management. Portfolio management refers to managing an individuals investments in the form of bonds, shares, cash, mutual funds etc so that he earns the maximum profits within the stipulated time frame.

Portfolio management refers to managing money of an individual under the expert guidance of portfolio managers. In a laymans language, the art of managing an individuals investment is called as portfolio management. Need for Portfolio Management Portfolio management presents the best investment plan to the individuals as per their income, budget, age and ability to undertake risks. Portfolio management minimizes the risks involved in investing and also increases the chance of making profits. Portfolio managers understand the clients financial needs and suggest the best and unique investment policy for them with minimum risks involved. Portfolio management enables the portfolio managers to provide customized investment solutions to clients as per their needs and requirements. Types of Portfolio Management Portfolio Management is further of the following types:

Active Portfolio Management: As the name suggests, in an active portfolio management service, the portfolio managers are actively involved in buying and selling of securities to ensure maximum profits to individuals.

Passive Portfolio Management: In a passive portfolio management, the portfolio manager deals with a fixed portfolio designed to match the current market scenario.

Discretionary Portfolio management services: In Discretionary portfolio management services, an individual authorizes a portfolio manager to take care of his financial needs on his behalf. The individual issues money to the portfolio manager who in turn takes care of all his investment needs, paper work, documentation, filing and so on. In discretionary portfolio management, the portfolio manager has full rights to take decisions on his clients behalf. 6

Non-Discretionary Portfolio management services: In non discretionary portfolio management services, the portfolio manager can merely advise the client what is good and bad for him but the client reserves full right to take his own decisions.

Who is a Portfolio Manager? An individual who understands the clients financial needs and designs a suitable investment plan as per his income and risk taking abilities is called a portfolio manager. A portfolio manager is one who invests on behalf of the client. A portfolio manager counsels the clients and advises him the best possible investment plan which would guarantee maximum returns to the individual. A portfolio manager must understand the clients financial goals and objectives and offer a tailor made investment solution to him. No two clients can have the same financial needs.


The Bombay Stock Exchange (BSE) and the National Stock Exchange of India Limited (NSE) are the two primary exchanges in India. In addition, there are 22 Regional Stock Exchanges. However, the BSE and NSE have established themselves as the two leading exchanges and account for about 80% of the equity volume traded in India. The NSE and BSE are equal in size in terms of daily traded volume. The average daily turnover at the exchanges has increased from Rs851crore in 1997-98 to Rs1284crore in 1998-99 and further to Rs2273crore in 1999-2000. NSE has around 1500 shares listed with the total market capitalization of around Rs9, 21,500crore. The BSE has over 6000 stocks listed and has a market capitalization of around Rs9, 68,000crore. Most key stocks are traded on both the exchanges and hence the investor could buy on either of the exchanges. Both exchanges have a different settlement cycle, which allows investors to shift their position on the bourses. The primary index of BSE in BSE Sensex comprises 30 stocks. NSE has the S&P NSE 50 Index (Nifty), which consists of fifty stocks. The BSE Sensex is the older and most widely followed index. Both these indices are calculated on the basis of market capitalization and contain the heavily traded shares from key sectors. The markets are closed on Saturdays and Sundays. Both the exchanges have switched over from the open outcry trading system to a fully automated computerized mode of trading known as BOLT (BSE On Line Trading) and NEAT (National Exchange Automated Trading) system. It facilitates more efficient processing, automatic order matching, faster execution of trades and transparency. REGULATION OF STOCK EXCHANGES AND SUBSIDIARIES SEBI is the regulator for the securities market in India. It was formed officially by the Government of India in 1992 with SEBI Act 1992... One of the key functions of the Board is to supervise and monitor the activities of the exchanges, clearing houses and the settlement system, strengthen market infrastructure and ensure that appropriate risk management systems are in place. Inspection of Stock Exchanges: 8

: Inspection of Subsidiaries of Stock Restructuring of Management of Subsidiaries: Illegal Trading in Securities registration and regulation of the working of intermediaries


The stock market is one of the most important sources for companies to raise money. This allows businesses to go public, or raise additional capital for expansion. The liquidity that an exchange provides affords investors the ability to quickly and easily sell securities. This is an attractive feature of investing in stocks, compared to other less liquid investments such as real estate. The term 'the stock market' is a concept for the mechanism that enables the trading of company stocks (collective shares), other securities, and derivatives. Bonds are still traditionally traded in an informal, over-the-counter market known as the bond market. Commodities are traded in commodities markets, and derivatives are traded in a variety of markets (but, like bonds, mostly 'over-the-counter'). The size of the worldwide 'bond market' is estimated at $45 trillion. The size of the 'stock market' is estimated as about half that. The world derivatives market has been estimated at about $300 trillion. The major U.S. Banks alone are said to account for about $100 trillion. It must be noted though that the derivatives market, because it is stated in terms of notional outstanding amounts, cannot be directly compared to a stock or fixed income market, which refers to actual value. The stocks are listed and traded on stock exchanges which are entities (a corporation or mutual organization) specialized in the business of bringing buyers and sellers of stocks and securities together. The stock market in the United States includes the trading of all securities listed on the NYSE, the NASDAQ, Amex, as well as on the many regional exchanges, the OTCBB, and Pink Sheets European examples of stock. 9

ABSTRACT Investing is simple but not easy India, the World's largest democracy, is opening up to the global competition with the advent of liberalization. It has the largest middle-class population in the world having substantial purchasing and investing power. So far in India, most of the middle class earners have been risk-averse and therefore park most of their savings in Fixed Deposits and Other Savings Accounts, though the yield from such investment avenues is very low. However, the recent trend has been such that more people have been attracted towards investment in Mutual Funds and Equities. It is in this light that Portfolio Management Companies have been gaining prominence in India. The trend is only set to go upwards in the years to come, as the Indian middle class becomes more risk friendly. Managing a portfolio is not an easy task and thats the reason why we need experts for doing this task. These experts are well experienced and definitely have more knowledge about the markets than an individual. In todays world where everyone is so busy that nobody has time even for themselves so to manage their own portfolio is next to impossible. They cannot track the markets every single day and therefore it is really very important to have an expert. When it comes to managing hard-earned money, its very important to make sure that the extra mile is a task best left to the experts and this extra mile when covered by the right people gives the right returns. This report shows a comparative analysis of the Portfolio Management Services of the broking firms. The survey includes a few companies, which have competitive portfolio management service like Kotak Secutities, Sharekhan Securities, Motilal Oswal Securities, India Infoline, Birla Sunlife and JM Morgan Stanely. Interviews of people belonging to this company have been taken to get a clear picture of how these companies are providing their services and how effective they are.


DYNAMICS OF BROKING INDUSTRY Competitive pressures & structural changes point to near term challenges for the broking industry

The turnover in the Indian equity markets (BSE and NSE combined) registered a strong 46% growth in FY10-11 (36% CAGR over the last 5 year). However, the markets have witnessed a structural change over the last few quarters with a decline in the higher yielding cash volume and a sharp rise in the lower yielding options volume. On the back of sustained high competitive environment and the change in trading pattern, the blended broking yields declined in FY11 leading to only a moderate growth in broking revenues. However, expenses increased sharply with higher employee costs and costs associated with building capacities in existing as well as new business lines. Consequently the brokerage houses profitability declined in FY10-11. Some of the larger brokerage houses have reasonably well diversified revenue streams but still remain largely vulnerable to capital markets environment. Given the current challenging outlook for the equity markets over the short term, ICRA expects pressures on the revenue growth over the next few quarters and consequently the overall profitability indicators. Notwithstanding pressures on profitability the liquidity profile of most of the ICRA rated brokerage houses remained comfortable with strong net worth on account of adequate though declining accruals and the fresh capital mobilized over the past few years. However, with increasing borrowings to ramp up the capital market financing business, the risks of refinance has increased with only few investors/ lenders to this segment. Over the medium to long term, the outcome of various impending structural changes in the industry could have crucial bearing on brokerage houses profitability. Accordingly, the companies ability to stabilize the earning profile, improve profitability, maintain adequate liquidity & capital and strengthen the risk management systems would remain the key rating considerations SUMMARY Strengths Huge market potential given the under-penetration of equities as an investment avenue amongst Indian investor community and an increasing investor interest in new market segments like commodities, currency futures, interest rate derivatives. Adequate capitalization levels, at least for larger players provides cushion to absorb potential losses resulting from the short term challenges in the operating environment. A relatively diversified revenue profile at least for the 11

larger players. A more flexible cost structure arising from the increasing reliance on franchisee model. Challenges Protecting brokerage yields and market share in the highly competitive and fragmented equity brokerage industry; further accentuated by the rising share of the low yielding options segment. Volatility in earnings and profitability due to linkages with vagaries of capital market and increasing cost of regulatory compliances


CHAPTER 2 RESEARCH METHODOLOGY Research is the investigation of a particular topic using a variety of reliable, scholarly resources. The three major goals of research are establishing facts, analyzing information, and reaching new conclusions. The three main acts of doing research are searching for, reviewing, and evaluating information. Learning what research is not may help you fully grasp the concept. Randomly selecting books from the library is not research, nor is surfing the Internet. On the contrary, research requires organization, resourcefulness, reflection, synthesis, and above all, time. The research process is the methodical approach to finding and examining a variety of reliable, scholarly resources on a particular topic. The research process has a beginning and an end, with many stages or steps in between. Each one of these steps is built upon the foundation of information. Brainstorming ideas, searching for resources, and analyzing ideas are all information-based activities. Just like DNA is the building blocks of life, information is the building blocks of the research process. Thats why learning how to find, evaluate, and use information is essential to successfully engaging in and completing the research process. Objectives: To do a comparative analysis on the most of the firms which provide Portfolio Management Services To know more about Portfolio Management Services. To know about E-BROKING

Data collection methodAt this stage; researcher have to organize a field survey to collect the data. One of the important tools for conducting market research is the availability of necessary and useful data. Secondary dataSecondary data, is data collected by someone other than the user. Common sources of secondary data for social science include censuses, organisational records and data collected through qualitative methodologies or qualitative research. Primary data, by contrast, are collected by the investigator conducting the research. Secondary data analysis saves time that would otherwise be spent collecting data and, particularly in the case of quantitative data, provides larger and higher-quality databases that would be unfeasible for any individual researcher to collect on their own. In addition, analysts of social and economic change consider secondary data essential, since it is impossible to conduct a new survey that can adequately capture past change and/or developments.


Data used in the project is secondary data and the information source is reliable and further more detailed in appendix. and further researcher has used secondary data which includes balance sheet, cash flow statement, profit and loss account, and ratio analyses Sampling A process used in statistical analysis in which a predetermined number of observations will be taken from a larger population. The methodology used to sample from a larger population will depend on the type of analysis being performed, but will include simple random sampling, systematic sampling and observational sampling. Data analysis and interpretation Researcher used secondary data which includes
Balance sheet Profit and loss account Cash flow statement Ratio analyses

Hypothesis: All Portfolio Management firms provide very good services Sample: The sample consists 24 companies available in the broking industries currently Including .top ten companies of the industry which are as follow 1. Icici prudential 2. India infolineltd 3. Kotak securities 4. Share khan 5. India bulls 6. Motilal oswal 7. Bajaj caoital 8. Smc 9. Angel broking 10. Reliance capital 14

Comparison of Online Share Brokers in India (Compare Brokerage Charges and Services)
Stock Broker Fees Broker Name Account Type Account Opening Charge Brokerage Demat Account Account AMC 1* AMC Minimum Brokerage

ICICIDirect Sharekhan Indiabulls Securities

3-in-1 Account (I-Secure Plan) Classic Account Power Indiabulls

Rs 975 Rs 750 Rs 950 Rs 750 NIL Rs 799 Rs 750

NIL Rs 400 NIL

Rs 450 Rs 400 Rs 450 Rs 300

Rs 25 10 paise per share 4 paisa per share Rs 0.05 per share

India Infoline Standard Account (IIFL) Motilal Oswal Margin 10,000 HDFC Securities Reliance Securities Online Trading R-FIXED


Rs 441 Rs 25

Rs 0

Rs 200

5 paise per share Rs 25 per trade or 2.5% of the trade value whichever is lower. 1p per share 1p per share or Rs 20/contract whichever is

IDBI Paisabuilder

Paisa Power Classic

Rs 700


Rs 350

Religare Geojit

Excel Account Online Trading

Rs 500 Rs 800 15


Rs 300 Rs 400

higher Networth Direct Kotak Securities Standard Chartered Angel Trade Kotak Gateway - Fixed Brokerage Rs 150 NIL Rs 440 4p for delivery,3p for Intraday & Futures Rs 25

Rs 750


Rs 600


Rs 500 Rs 0 Rs 950 Rs 347 Rs 0

Rs 600 Rs 0 Rs 600

HSBC Invest 3 in 1 Account Direct Comfort Securities Just Trade Zerodha SBI Securities eZ-trade Ventura RK Global Compositedge RKSV Securities Trade Smart Online The Freedom Plan Trade @15 Plan 3500 India Trades @ Rs 999 Basic Silver Plan 599

Rs 25

Rs 599 Rs 300 Rs 500 NIL NIL Rs 300 Rs 250 Rs 200

Rs 599 NIL Rs 400 NIL NIL NIL NIL Rs 0

Rs 250 Rs 400 Rs 350 Rs 420 Rs 250 Rs 300 Rs 400 Rs 300 Rs 0 Rs 15 NIL





A Portfolio Management refers to the science of analyzing the strengths, weaknesses, opportunities and threats for performing wide range of activities related to the ones portfolio for maximizing the return at a given risk. It helps in making selection of Debt Vs Equity, Growth Vs Safety, and various other tradeoffs. Major tasks involved with Portfolio Management are as follows.

Taking decisions about investment mix and policy Matching investments to objectives Asset allocation for individuals and institution Balancing risk against performance There are basically two types of portfolio management in case of mutual and exchange-traded funds including passive and active.

Passive management involves tracking of the market index or index investing. Active management involves active management of a funds portfolio by manager or team of managers who take research based investment decisions and decisions on individual holdings. Portfolio: In terms of mutual fund industry, a portfolio is built by buying additional bonds, mutual funds, stocks, or other investments. If a person owns more than one security, he has an investment portfolio. The main target of the portfolio owner is to increase value of portfolio by 18

selecting investments that yield good returns. As per the modern portfolio theory, a diversified portfolio that includes different types or classes of securities; reduces the investment risk. It is because any one of the security may yield strong returns in any economic climate. Facts about Portfolio There are many investment vehicles in a portfolio. Building a portfolio involves making wide range of decisions regarding

buying or selling of stocks, bonds, or other financial instruments. Also, one needs to make decision regarding the quantity and timing of the buy and sell. Portfolio Management is goal-driven and target oriented. There are inherent risks involved in the managing a portfolio. The basics and ideas of Investment Portfolio Management are also applied to portfolio management in other industry sectors.


Firm value
Investors Required Return



Expected Cash flow

Growth of Investment Base

Key Challenges to implement this Approach in our Markets Lack of liquidity (both depth and breadth) in the secondary loan trading markets Most profitability models are global and need to be customized for regional / emerging markets Not enough volume to sustain an active model in the current environment tendency is to hang onto good quality assets


Potential negative impact on client relationships. Need to align all product specialists to a common goal vise clients to avoid different agendas Teamwork is critical for success. Creates another silo in an already over matrix environment Severe compression in spreads which makes the ultimate hold position uneconomical and the portfolio manager lukewarm to the transaction

What to expect from PMS Okay, you have fallen for the sales pitch and entrusted your money to a PMS. What can you now expect from this service? More handholding from your portfolio manager than you have been accustomed to from your mutual fund. You can expect to have a personal relationship manager through whom you can interact with the fund manager at any time of your choice. You can also expect frequent (maybe monthly) interaction with the portfolio manager to discuss any concerns that you might have. Expect to be consulted on any major changes in asset allocation or in the investment strategy relating to your portfolio. All administrative matters, including operating a bank account and dealing with settlement and depository transactions, will be handled by the PMS. If you are the type who likes to watch over your money like a baby, the disclosures offered by a PMS may be just right for you. On handing over your money, you will receive a user-ID and password from the PMS, which will grant you online access to your portfolio details. You can use these to check back on your portfolio as often as you like. Keeping track of capital gains (and losses) for the taxman can be a depressing chore, when you have furiously churned your investments through the year. Opting for PMS will free you of this chore, as a detailed statement of the transactions on your portfolio for tax purposes comes as a part of the package. 21

What you pay Most portfolio managers allow you to choose between a fixed and a performance-linked management fee. If you opt for the fixed fee, you may pay between 2-2.5 percent of portfolio value; this is usually calculated on a weighted average basis. The structure for the performance-linked fee differs across players; usually, this includes a flat fee of 0.5-1.5 per cent. The portfolio manager also gets to share a percentage of your profit usually 15-20 per cent earned over and above a threshold level, which may range between 8 per cent and 15 per cent. Apart from management fees, separate charges will be levied towards brokerage, custodial services and towards meeting tax payments. There are wide variations in fee structure between players and across products. For instance, Birla Sun Life charges only a performance-linked fee for its portfolio services. Way2Wealth has a differential fee structure for its debt and equity dominated portfolios. When you opt for a performance-based fee, the profits are reckoned on the basis of "high watermarking". That is, you pay the fee only on the positive returns on your portfolio. For instance, if you invest Rs 100 in a PMS and its value appreciates to Rs 150 at the end of the year, you pay a fee on the profit of Rs 50. Subsequently, a fee will be levied only on gains over and above the Rs 150 mark. If the value of your portfolio slumps to Rs 70, and climbs back to Rs 110, the Rs 40 you earn will not be reckoned as profit. You will again be charged a fee only if the value of your portfolio recovers to over Rs 150, the previous "high watermark."

Who should hire a portfolio manager? Anybody with a nest egg, which meets the minimum investment requirement, can consider using a PMS. However, a PMS may only add significant value in the following cases: 22

Equity bias: Portfolio management services may be ideal for a person who seeks a substantial investment in the stock markets. An equity portfolio also offers greater scope for a manager to add value than does a debt portfolio. Several of the established players in the PMS business focus on equity investments, though some also offer hybrid products. Large surplus to invest: The minimum portfolio size that portfolio managers accept for a customized portfolio ranges from Rs 25 lakh to Rs 5 crore. So consider a PMS only if you have a substantial surplus to invest in stocks. If you don't, evaluate if you can use the services of a financial planner or an advisor, instead of a PMS. If you are willing to handle the paperwork associated with investing, you can get a financial planner or advisor to construct an asset allocation plan and guide you on the choice of investments for a one-time fee of Rs 5,000-15,000. Reasons for having a portfolio manager: There are two important reasons To take maximum advantage of market conditions To protect yourself against downturns There are four steps to the Portfolio Approach: 1. Understand Clients Needs and Goals. As an Investment Advisor's first and most important job is to listen to the client - to understand his or her needs. Take some time to understand specific investment goals-such as saving for retirement or financing a business - and

the timeframes available to achieve them. Importantly, consider return expectations and tolerance for risk of the client. This "discovery process" doesn't end here - as time passes, and clients situation changes, ensure that investment strategy devised for the client remains up to date. 2. Create Clients Investment Policy Statement. With an in-depth understanding of clients personal and financial situation, you are able to create clients investment policy statement. This document provides the framework for the management of clients financial assets going forward. It clearly sets out investment 23

objectives, income needs, timeframes, asset mix guidelines, security selection criteria, and review process. It helps keep investment goals and preferences in clear focus. It also provides a benchmark for measuring the progress you're making towards achieving your clients goals. 3. Build Custom-designed Portfolio. Once you've approved the investment policy statement, you can structure clients portfolio. You will get the advice from Research Team, and will have a diversified portfolio that conforms to the guidelines and direction you set in advance. This process means you will implement specific, appropriate investment recommendations, and that will be clear and well thought-out implementation. 4. Manage Clients Portfolio. The last step in the process is to monitor your progress towards your continued success. Review clients portfolio on a regular basis, and recommend appropriate changes to keep it on track.



Purpose of Portfolio Management

return Consider two $10,000 investments: Earns 10% per year for each of ten years (low risk) Earns 9%, -11%, 10%, 8%, 12%, 46%, 8%, 20%, -12%, and 10% in the ten Portfolio management primarily involves reducing risk rather than increasing

years, respectively (high risk)

Low Risk vs. High Risk Investments


$25,937 $23,642

Low Risk



High Risk

$0 '92 '94 '96 '98 '00 '02

Factors affecting portfolio management 26

Portfolio management is a process affected by many parameters. We will take a look at the parameters which impact the returns of the portfolio. Investment objective: Investment objective is the most important parameter that defines the performance of the portfolio. However, people seldom realize the importance of setting objective of invest5ment. One of my friends told me very humbly that he doesnt wish to achieve more than 25% returns every year. What humility? Just 25% returns per year. You must be joking Mr Bharti. Now this is bad objective as no asset has given returns of 25% in long term. You can get lucky and get even 100% returns in 6-12 months but this is sheer luck. You can identify a fundamentally strong company which is underpriced but expecting returns of 25% or 100% is not right. The investors have to define the objective of his or her portfolio. Is it for income (or dividend), for capital appreciation (growth stocks), or safety of principal (bonds etc.). The investment objective should drive the portfolio decision and not the other way. Asset allocation The investor should also decide what the portfolio mix should be. Usually the mix can include equities and bonds. The mix depends on risk profile of individual investors and time horizon. Asset allocation prevents you from putting all your eggs in one basket. The advantage of asset allocation is the absence of correlation between the various assets. This prevents investors from losing money if one of the assets goes down. We all know that market is very fluctuating. If you invest all the money in stocks and if market crashes, you lose all the money. If you allocate some part in equity and some in bonds, you will still be able to preserve the capital or lose marginal amount of sum compared to the first case. 27

Portfolio strategy: You can have portfolio strategy as active or passive investors. Active strategy involves rotating stocks and sectors based on market movements, market timing, and stock selection at opportune time to earn superior returns. Passive strategy is to hold a diversified portfolio and sit tight by maintaining a pre-defined portfolio mix. Active strategy is good for investors who have time to analyze their stocks, portfolio mix, and market and decide accordingly on reining their portfolio. A passive investor will do himself or herself very good if he just finds out few good blue chip companies in diversified areas and invest for long ter. Equity selection Fundamental analysis and technical analysis are two major ways to use for selecting stocks. For bonds, use YTM, credit rating, term to maturity, price etc. Most of the investors prefer technical analysis and go by volume and price chart. While this could be an accepted form of stock selection, it doesnt take care of fundamentals of the company. Fundamental analysis looks at company performance, revenue and profit growth, cash flows, important ratios and many more ratios. This comprehensive look at a company and its stock gives you an insight into the companys operations and help you decide the investment worthiness of the company. Portfolio execution and revision This is actually implementing the plan for following your guidelines on portfolio selection, asset allocation etc. You also change the mix based on value and mix of the portfolio after changed scenario.


The portfolio execution is the most important step in portfolio management. Unless the investors execute the plan, they cannot make use of stock market returns. As Warren Buffet says "You can't keep money around forever. Its like saving sex for your old age." Take your money out. Learn investing and Invest in the market. Portfolio management is a very dynamic concept and hence you should revise the portfolio from time to time to make sure you are incorporating investment horizon and risk profile at every stage of your life. Performance evaluation Every quarter or year, the investors should do performance evaluation of their portfolio. They should make appropriate changes based on the performance. Performance evaluation is key to successful investing. The major fault with any investor is that they keep talking about their wins and conceal their losses. That is where you hear all the money out of thin air stories. It is important to look at win and loss as part of the portfolio. This will give a better idea about your investing successes and misses. There are many tools available on internet which can help you evaluate the performance of the portfolio. You also can build the tracker for the performance of your portfolio by suing excel sheet.

Finally Portfolio management has grown into a big business. This is one of the best ways for investors to achieve good returns in the market. Many companies have come up in past few years in the area of portfolio management services. While it is good sometimes to employ a portfolio management company if you do not time and have enough money, we will discuss the steps to manage portfolio for people who can invest some time in understanding the portfolio management and apply some of the principals to manage their investment. 29

A portfolio is nothing but a mix of different investment assets which are bought to diversify risk and achieve the best return for the risk associated.

The broking business is dependent on the capital market turnover, which is dependent on the l evel of the equity markets and economic conditions. Over the last few years, Indias GDP has shown an impressive growth of around 8 per cent on account of rising invest ments by companies, leading to healthy corporate performance, which in turn lured retail and corporate investors to the stock market. Also, the number of companies, listed on th e bourses has increased gradually over the past few years. With an increase in the number of listed companies and increasing investor activity, the average daily turnover has w itnessed a significant spurt over the period.Brokerages though have found the going increasingly tough. Brokerage income, in recent years, has been impacted by intense co mpetition, leading to a decline in brokerage rates, and increasing preference for option trades, which yield relatively low brokerage income compared to cash market trades. Investment banking Investment banking includes activities such as capital raising, mergers and acquisitions, priva te equity advisory, private wealth management, etc. The fortunes of the investment banking business are inextricably tied to overall economic growth and activity in capital market transactions. The Indian economy has grown at a strong pace over the past few years. The economic slowd own in FY09 following the global financial crisis resulted in huge capital outflow, withdrawal by retail participants and reduced activities in primary and secondary capital mark ets, which impacted capital market players. With the revival in economic growth, participation in the capital markets by foreign institutional investors (FIIs) and domes tic investors has increased.


In the words of Prof David Whitely (2000):- "An electronic market is an attempt to use information and communication technologies to provide geographically dispersed traders with the information necessary for the fair operation of the market". The e-market is, a brokering service to bring together brokers and clients in specific market segment. These markets give the client or client's intermediary, easy access to comparative data on prices, and other attributes of the goods or services on offer. E-markets are exemplified by airline broking systems. They are also used in the financial and commodity markets and again the dealing is done via intermediaries- to buy stocks ands hares a member of the public uses the services of a stockbroker. An electronic broker is an intermediary who :* May take an order from a client and pass it on to a stock exchange. * May put a client with specific requirements in touch with a stock exchange who can meet those requirements. * May provide a service to a client, such as a comparison between stock, with respect to particular criteria such as price, risk and return etc. thus, e-brokers provide comparisontrading, order taking and fulfillment, and services to client. that is the reason why they are sometimes referred to as "electronic" intermediaries. Although on line trading strictly refers to the electronic execution of trade an eco-system of e-stock trading has three dimensions:* Electronic execution of the trade. *Payment of transaction though a payment gateway, and * Transfer of shares in electronic form. Current developments are ,essentially, converting offline practices to an online equivalent. Bu examining the major developments in the sphere of Internet based share dealings in the new global market place, as reported by Peter Temple in his book the new Online Investor,


we find that there have been three distinct phases in the development of e-broking. these are :Phase 1:- The open outcry system with the transactions taking place manually in the ring. Phase 2:- The electronic system, ambling brokers to place orders online4. Phase 3:- The e-broking system, empowering clients to transact online. The machines of the e-trading system begins with the user login onto the Electronic Communication Network (ECN)through the Internet. the user then accesses his e-trading account with the help of a secure client password. The user is now connected directly with exchange and any transactions would be instaneous and irrevocable. The user also has access to real-time price movements of various stocks, and other contextual information to assist him in his decision making. Lee suggest in his book' Doing Business Electronically: - A Global Perspective of E- commerce ' that " and integrated e-broking system consists of not only a transaction enabler but also a payment gateway for funds transfer and a 'demat' account for the transfer of stocks. Such a service enables smooth, convenient and transparent operations". It is a healthy sign for the service industry that the number of e-trading sites and the usage of them are mushrooming all over the globe. Benefits and Problems of E-broking In recent years, the use of the internet has spread amount investors in stocks and shares. The Internet can make up-to-the-minute information available to a larger number of investors that until recently has only been available to those working a financial institutions. Komenar(1999) concludes:- " the use of online brokerage services automates the process of buying and selling, and hence, allows a reduction of commission charges. Also, the commodity being traded is intangible; the ownership of stocks and shares can be recorded electronically. So there is no requirement for physical delivery". However, it should be noted that the supply chain for online share dealing remains unchanged, use of the Net just speeds up the whole process and that can be vital in some share deals. Switching over to e-broking system results in several benefits to both client and the broker.


Benefits to Users 1. Lower transaction costs:- Typical brokerage-rates in India are in the ranges of 1.0 to 1.5% , whereas the rates for e-broking are as low as 0.1% . In the US, the brokerage costs, before e-trading was introduced, were as high as 7% But it has now come down to about 1% E-broking , in addition, not only brings down the cost of the execution of the transaction but also speeds up the electronic transfer of securities. 2. Transparency: E-broking empowers the clients to transact directly on the stock exchange and delayers the whole process thereby improving transparency." The user does not need to rely on the broker's word-of-mouth' or 'transaction' slips for confirmation of the price at which his trade was conducted, observes Dr. Lucas(1999). 3. Convenience: Online share trading is available merely at the click of button, in the comfort of home/office, thus, making it much more convenient of the clients to trade anytime. Also ,with limit based orders being allowed, clients can place their orders even during the non-trading hours, which are executed at the earliest trading possibility. 4. Procedural benefits: -Unlike the earlier scenario, where the clients had to physically go to the broker to complete the formalities of trade, under the e-trading paradigm, these procedures are doe away with. As Chan (et al., 2001) in the book titled" E-Commerce:- Fundamentals and Applications"(2001) concludes: - "The entire cycle-of-trade(like placing the order, transfer of funds, transfer of securities ,etc.) is done electronically , and its speeds up the hole process."

Benefits to Brokers 1. Easier risk management :- Peter Temple sums it up as :- " Under the online mechanism, the system would first check the status of funds available with the client in his bank account and only then allow the trade to take place. This process, thus, substantially reduces the exposure of the broker to client-related credit and payment risks". 2. Greater business potential:- The new paradigm of e-broking, which allows simple, convenient ,and transparent transaction, may encourage more participants to trade. It is expected that the introduction of e-broking will expand the market horizon, thus resulting in better business for brokers in the long term. 33

3. Lower staff costs: Automation of the broking processes results in reduced manpower requirements, flexibility of time, less infrastructure cost, etc. offering significant costsaving to the broker. the major problem with e-stock trading is that it increases the temptation on the part of influential speculators & stockbrokers to indulge in short-term speculation rather than long-term investment. The history of stock markets (both NSE and BSE) in India is replete with at least a dozen cases of scams, where stockbrokers and bankers joined hands to squander the savings of millions of small and institutional investors. As Dr. Lucas has rightly pointed out in this book (1997) Internet Trading and Its Threat to Traditional Stock Brokers -"Consumer and business concerns about Internet security are well founded. Amid an explosive upsurge in scams, fraudsters continue to take advantage of the Internet's anonymous transaction environment -with everyone from one-time hackers to organized crime testing the market's boundaries. However, the problems are further compounded by the different legislative frameworks, which are prevalent in countries across the globe.

Security Concerns for E-broking :Some leading technology companies have already developed "online transaction processing" and "straight through processing" application that allow real time transaction execution. Both allow the user to directly interact with the central system of any market place, without any manual intervention. As Professor David Whitely (2000) suggests:- "Straight-through processing technology permits financial software products to directly interact with the stock exchange system by communicating with the exchange market structures. this is achieved by developing Application Programming Interfaces(APIs) that talk to the exchange server. "One of the leading technology provides for online trading in India in Financial Technologies India(visit www. with a product called "FT Engine". It would suffice to say that the cycle of e-broking has to pass through three layers :1. The Client Interface Layer - the front-end


2. The Middle Layer- risk management systems that access data from banks and depository participants , calculate client exposure at the instant, and give GO/NO go' advice on the trade, and 3. The End-Layer, the back-end, where the accounting modules, pay in or pay out schedules etc. operate. It must be noted at the outset by the readers that from a technical perspective, there are three key success factors for e-broking . They are briefly described below :4. Scalability and robustness of the trading system. It becomes imperative for any Net-based application to have a proven capability for scalability and robustness of trading system that ensures the ability to handle and process requests from multiple users at any given point in time. 5. Bandwidth optimization :- the application software should demonstrate intelligence in optimizing the available bandwidth by deploying advanced technologies like streaming. 6. Integration with third-party systems: - On the Net, with information feeds available from multiple points; it is prudent to deploy application that are built on open architecture methodology for interfacing with third party systems. 1. For any e-trading system to be successful, it should provide security, reliability and confidentiality of data. This can be achieved through the use of 'encryption' technology before the online trading begins. The major security requirements of e-broking are :* Trusted means of authentication over open networks, * Confidentiality of the transaction, * Means to ensure integrity of data in -transit, and(d) means to ensure non-repudiation of payment or its receipt(visit www.

2. Various security models are adopted to ensure safe and reliable e-broking transaction. the commonly employed security models in e-broking are :- passwords, Secure Sockets Layer (SSL), Kerberos, Pretty Good Privacy(PGP), Public Key Infrastructure(PKI), Custom Implementations, Linux, etc.


E-broking in India:Internet stock-trading in India began in January 2000. Hindrances to the growth of e-broking in India can be summed up as: First, the low density of telephones, low Internet penetration, and low installed base of computers are responsible for the poor availability of the Internet. Second, very few online payment gateways are available, hindering the smooth growth of the industry. Integrated service providers(like ICICIDirect. com), which provide combined banking, broking and 'demat' services, have an advantage over other non-integrated service providers, who have to scout for partners for providing gateway services.

Third, data privacy can be ensured through server side certification and here the situation appears to be satisfactory. However, most of the sites restrict access through passwords and identification numbers, but these are not considered adequate and foolproof. Fourth, Institutional investors comprise over 80% of the total investors in the country. The remaining 20% of retail investors, the focus segment of e-brokers, do not contribute significantly to the overall stock-turnover of the country. Thus, there is a theoretical limit to the overall penetration of e-broking, Last but not least, the concept of trading on computers through the Internet requires a change in the habits of people; enhancing trust in these techniques may take more time.


Portfolio Management - an emerging strategy for excellence You earn money in bagfuls, but don't have the time or inclination to manage it if this description fits you, do consider entrusting your money to a professional portfolio management service (PMS). In return for a fee, portfolio managers offer to craft a basket of stocks, Bonds or even mutual funds that would fit your personal investment goals and risk preferences. Though a few portfolio managers offer standardized packages for a sum as small as Rs 5-10 lakh, it may take a minimum investment size of Rs 25-50 lakh to fetch you a customized portfolio. Apart from cash, you can also hand over an existing portfolio of stocks, bonds or mutual funds to a PMS that could be revamped to suit your profile.

Why not mutual funds? But why should you opt for PMS instead of a mutual fund? Here are a few aspects on which portfolio managers say they score over the standardized products offered by mutual funds: Asset allocation: You may know what stocks, equity funds or bonds you would like to own, but do you know how much of your savings you should allocate to each of these? The decision on asset allocation will be crucial in determining investment returns over the long term. With PMS,

an asset allocation plan is tailor-made for you, after a detailed check on your investment goals, savings pattern and appetite for risk. Timing: Have you ever kicked yourself for switching your entire portfolio into equities just before they tanked? If you have, you probably need help with regard to timing of investments. Once you hire a portfolio manager, you can expect assistance on when you should be investing more money into equities and when you should be


bailing out. A portfolio manager may also switch a portion of your portfolio into cash, if he perceives a big risk to stock prices. The focus is on preserving value. Flexibility: You are bullish on FMCG stocks, but find that equity funds have marginal exposures to the sector. In a PMS, you can expect the portfolio manager to accommodate your sector preferences when he invests. But don't expect to completely dictate what stocks or sectors your portfolio manager will buy for you, as he will be the best judge of that. Also, portfolio managers do not have to stick to any rigid rules on what proportion of your money will be invested in each sector or stock. They can also use liberal doses of cash or derivative instruments to pep up your returns. Mutual fund managers have their hands tied on these aspects by SEBI regulations.


INDIA INFOLINE IIFL (India Infoline group), comprising the holding company, India Infoline Ltd (NSE: INDIAINFO, BSE: 532636) and its subsidiaries, is one of the leading players in the Indian financial services space. IIFL offers advice and execution platform for the entire range of financial services covering products ranging from Equities and derivatives, Commodities, Wealth management, Asset management, Insurance, Fixed deposits, Loans, Investment Banking, GoI bonds and other small savings instruments. It owns and manages the website,, which is one of Indias leading online destinations for personal finance, stock markets, economy and business. BSE Group felicitated IIFL for being one of the top performers in the Equity FI category on Muh urat Trading day. Mr Nirmal Jain, our Chairman, received the Entrepreneur of the Year award at the 10thFranchise India Awards, 2012. IIFL has also received Best Equity Broking House with Global Presence at the D&B Equity Broking Awards 2012 as well as for 2011. IIFL Wealth was awarded Best Wealth Management House India at The Asset Triple A Investment Awards, 2012 as well as for 2011. IIFL has also been awarded as the Best Broker in India, 2011, by Finance Asia and the 'Best Equity Broker of the Year, 2011' by Bloomberg UTV. A forerunner in the field of equity research, IIFLs research is acknowledged by none other than Forbes as Best of the Web and a must read for investors in Asia. IIFL research is available not just over the Internet but also on international wire services like Bloomberg, Thomson First Call and Internet Securities where it is amongst one of the most read Indian brokers. A network of over 4,000 business locations spread over more than 900 cities and towns across India facilitates the smooth acquisition and servicing of a large customer base. All our offices are connected with the corporate office in Mumbai with cutting edge networking technology. The group caters to a customer base of over a million customers, over a variety of mediums viz. online, over the phone and at our 39

branches. IIFL/ India Infoline refer to India Infoline Ltd and its group companies. This document may contain certain forward looking statements based on management expectations. Actual results may vary significantly from these forward looking statements. This document does not constitute an offer to buy or sell IIFL products, services or securities The press release, results and presentation for analysts/press for the quarter ended Dec 31, 2012, is available under the Investor Relations section on our website


1. Equities and commodities broking 2. Portfolio and Wealth Management services 3. Distribution of Life Insurance products 4. Distribution of Mutual funds, Fixed Deposits, RBI Bonds and Small Savings among others 5. Distribution of Mortgages and other Loan products

1. EQUITIES BROKING Our core offering, gives us a leading market share in both retail and institutional segments. Over a million retail customers rely on our research, as do leading FIIs and MFs that invest billions.


Research team built up with a blend of industry and equity research experience Launched a daily synopsis on Indian markets titled The Front Page Research focus on original bottom-up ideas Research products have been received well by institutional clients A number of new products in the pipeline 40

2. WEALTH MANAGEMENT The key to achieving a successful Investment Portfolio is to have a carefully planned financial strategy based on a thorough understanding of the client's investment needs and risk appetite. The IIFL Private Wealth Management Team of financial experts will recommend an appropriate financial strategy to effectively meet your investment requirements. Our Financial Advisor will analyze: Your cash-flow requirements Your risk appetite Desired investment horizon Long-term goals

3. FINANCIAL SERVICES DISTRIBUTION 3. INSURANCE Over the last five years, India Infoline sharpened its competitive edge in this business segment through the following initiatives: Client base: Grew its 40,000 strong client base through knowledge-led analysis, translating into an attractive opportunity to cross-sell products and generate referral business.

The largest corporate agency for the largest private sector life Insurance company Currently partner with ICICI Prudential, No1 private sector player Life Insurance mobilization in Q1 Rs 1.14 bn : up 24% q-q and 21% y-y

4. MUTUAL FUNDS Distributors for all the leading AMCs.


Leveraging pan-India presence Mutual funds income has improved increased focus on equity funds Industry structure will change radically with t he recent SEBI ruling

5. CONSUMER FINANCE Started distribution of own loan products under the brand name Moneyline Commenced business in August 07 with current portfolio size of Rs941mn Currently present in 10 locations, presence in 32 additional locations by March 08

New Initiatives: Loans against Mutual Funds/ Business Loans/ Auto Loans/ Loans against ESOPS/ Loans for Commercial Vehicles Loans through internet are showing a huge response and our lead conversion is one of the highest in the industry Started distribution of own loan products under the brand name MONEYLINE. New Initiatives: Loans against Mutual Funds/ Business Loans/ Auto Loans/ Loans against ESOPS/ Loans for Commercial Vehicles Loans through internet are showing a huge response and our lead conversion is one of the highest in the industry.



Incorporated on October 18, 1995 as Probity Research & Services by a group of professionals Launched Internet portal in May 1999 Rated as Best of the Web by Forbes Promoted by Mr. Nirmal Jain and Mr. R. Venkataraman Launched revolutionized brokerage rates Largest distributor of ICICI Prudential Life Insurance Our Rs. 900 million public issue was oversubscribed 7.22 times Listed on NSE and BSE on May 17, 2005 Today, we are one of the fastest growing company in the financial services space We are a Leading Financial Services Intermediary



2011 Launched IIFL Mutual Fund. 2010 Received in-principle approval for membership of the Singapore Stock Exchange Received membership of the Colombo Stock Exchange 2009 Acquired registration for SEBI in-principle approval Obtained Venture Capital license 2008 Launched IIFL Transitioned to insurance broking model 2007 Commenced institutional equities business Formed Singapore subsidiary, IIFL (Asia) Pte Ltd 2006

Housing for Mutual

Finance Fund




Acquired membership Commenced the lending business 2005 Maiden IPO and listed on NSE, BSE 2004



Acquired commodities broking Launched Portfolio Management Service 2003


Launched proprietary trading platform Trader Terminal for retail customers 2000 Launched online trading through Started distribution of life insurance and mutual fund 1999 Launched


India Infoline wins award for 'Best Broking

House with Global Presence'

The awards felicitated 8 of Indias leading equity broking houses. The occasion also marked the launch of the sixth edition of Dun & Bradstreets premier publication, Indias Leading Equity Broking Houses 2012. Dun & Bradstreet, the worlds leading provider of global business information, knowledge and insight, today announced the Polaris Financial Technology, BSE IPF Dun & Bradstreet Equity Broking Awards 2012. The awards felicitated 8 of Indias leading equity broking houses. The occasion also marked the launch of the sixth edition of Dun & Bradstreets premier publication, Indias Leading Equity Broking Houses 2012. Speaking at the awards, Kaushal Sampat, President & CEO India, Dun & Bradstreet said, The sixth edition of Indias Leading Equity Broking Houses reveals that the aggregate total income of the broking firms covered in the financial analysis section of the publication, degrew by 18% in FY12. This de-growth is primarily on account of declining trading volumes in the cash segment. Profitability is also under pressure. Net Profit Margins have declined from 18% in FY11 to 13% in FY12. This is the second consecutive year that the aggregate total income and net profit margins have declined. 46

During last years analysis, declining investor interest was listed as the second most important area of concern. Today, this issue has climbed to the top of the chart as the most worrying factor for broking houses, he added. Indias Leading Equity Broking Houses 2012 was released by Dr. CKG Nair, Secretary, Financial Sector Legislative Reforms Commission. Also present at the event were Arun Jain, Chairman & CEO, Polaris Financial Technology Ltd and Mr. Ashish Kumar Chauhan, Interim CEO, BSE Ltd among other leading names from the Equity Broking sector.

Awards Categories Broking House with Largest Distribution Network Largest E-Broking House Best Broking House with Global Presence Best Retail Broking House Fastest Growing Equity Broking House (Large size firms) Best Equity Broking House - Cash Segment

Winner SMC Global Securities Limited ICICI Securities Limited India Infoline Limited Angel Broking Limited Kotak Securities Limited ICICI Securities Limited

Best Equity Broking House - Derivative Segment SMC Global Securities Limited Best Equity Broking House Overall SMC Global Securities Limited

Indias Leading Equity Broking Houses 2012, captures the performance of major equity broking firms and throws light on the changing landscape of the industry. The publication profiles a total of 124 leading equity broking companies in India. Further, the publication provides a brief over view of the Indian equity markets and includes a section on

comprehensive financial analysis of 20 equity broking houses whose audited financial results were available for FY12. The financial analysis in the publication gauges the performance of


these broking houses related to income, expenses, profits, profitability and assets.

Key Highlights:

Aggregate income of the sample broking houses declined by 18.6% y-o-y to Rs 32,054.9 mn during FY12. This was attributable to a decline in trading volumes, especially delivery volumes in the cash segment which generate higher brokerages, despite the growth in derivative trading volumes. Additionally, there was a decline in income from broking services, whose share in total income decreased from 74.1% in FY11 to 69.8% in FY12.

Overall net profits of the sample broking companies eroded 38.3% to Rs 4,273.8 mn in FY12. The companies also witnessed lower operational efficiency as their operating profit margin and net profit margin declined by 590 bps and 430 bps to 44% and 13.3% respectively in FY12 due to declining revenue.

Overall return on net worth (RONW) of the companies also declined from 14.3% in FY11 to 8.1% in FY12. All companies, irrespective of broking revenue size, witnessed a fall in RONW as they recorded a decline in profit, but still experienced growth in equity in FY12.

The publication also includes primary insights which analyses key trends of over 50 broking companies. Some of the key findings of the study include:

30% of the companies covered in the study account for over 80% of the total terminals. Introduction of new technologies has resulted in rapid growth of online trading in terms of size with 12.8% growth in e-broking accounts in FY12. E-broking thus emerges as the future of broking business.

Majority of the respondents have voted for trading in commodities as one of the fastest growing product offerings followed by trading in currency futures and then trading in equity derivatives market.

Given the market potential due to the under-penetration of equities as an investment avenue, 48

the sample companies primary focus in the next two years is to scale up business operations 0by way of network/channel expansion.









IIFL - Singapore IIFL (Asia) Pte Ltd. 20 Collyer Quay #21-04/05 Tung Centre Singapore 049319

IIFL - Dubai

IIFL Private Wealth Management (Dubai) Ltd. DIFC, 808 Liberty House, P.O. Box 115064, Dubai, UAE 241 294

IIFL - USA IIFL Inc. Grace Building, 34th Floor 1114 Avenue of the Americas New York, NY-10036 Tel: +1 212 221 6800 Fax: +1 212 221 6818

IIFL - UK IIFL WEALTH (UK) LTD 107 Cheap Side, London, EC2V 6DN, UK.

IIFL - Geneva IIFL Private Wealth (Suisse) SA Place de la Fusterie, 7 1204 Geneva Tel: +41 22 310 99 90

IIFL - Hong Kong IIFL Private Wealth Hong Kong Ltd. Level 9 , 907 Central Building 21-27 Queens Road Central Hong Kong.

IIFL - Mauritius IIFL Private Wealth (Mauritius) Ltd 5th Floor, Barkly Wharf Le Caudan Waterfront Port Louis, Mauritius



Nirmal Jain is the founder and Chairman of India Infoline Ltd. He is a PGDM (Post
Graduate Diploma in Management) from IIM (Indian Institute of Management) Ahmedabad, a Chartered Accountant and a rank-holder Cost Accountant. His professional track record is equally outstanding. He started his career in 1989 with Hindustan Lever Limited, the Indian arm of Unilever. During his stint with Hindustan Lever, he handled a variety of responsibilities, including export and trading in agro-commodities. He contributed immensely towards the rapid and profitable growth of Hindustan Levers commodity export business, which was then the nations as well as the Companys top priority. He founded Probity Research and Services Pvt. Ltd. (later re-christened India Infoline) in 1995; perhaps the first independent equity research Company in India. His work set new standards for equity research in India. Mr. Jain was one of the first entrepreneurs in India to seize the internet opportunity, with the launch of in 1999. Under his leadership, India Infoline not only steered through the dotcom bust and one of the worst stock market downtrends but also grew from strength to strength.


Mr. R Venkataraman, Co-Promoter and Managing Director of India Infoline Ltd, is

a B.Tech (electronics and electrical communications engineering, IIT Kharagpur) and an MBA (IIM Bangalore). He joined the India Infoline Board in July 1999. He previously held senior managerial positions in ICICI Limited, including ICICI Securities Limited, their investment banking joint venture with J P Morgan of US, BZW and Taib Capital Corporation Limited. He was also the Assistant Vice President with G E Capital Services India Limited in their private equity division, possessing a varied experience of more than 19 years in the financial services sector 1.

Mr. Nilesh Vikamsey Board Member since February 2005 - is a practicing Chartered Accountant for 25 years and Senior Partner at M/s Khimji Kunverji & Co., Chartered 57

Accountants, a member firm of HLB International, a world-wide organisation of professional accounting firms and business advisers, ranked amongst the top 12 accounting groups in the world. Mr. Vikamsey headed the audit department till 1990 and thereafter also handled financial services, consultancy, investigations, mergers and acquisitions, valuations and due diligence, among others. He is elected member of the Central Council of Institute of Chartered Accountant of India (ICAI), the Apex decision making body of the second largest accounting body in the world, 20102013. He is on the ICAI study group member for the introduction of the Accounting Standard 30 on financial instruments recognition and management. Convener of the Study group Formed by ASB of ICAI to formulate comments on various Exposure Drafts, Discussion Papers and other matters pertaining to IFRS originating from IASB, Representative of the Institute of Chartered Accountants of India on the Committee for Improvement in Transparency, Accountability and Governance(ITAG) of South Asian Federation of Accountants (SAFA), Member of Executive Committee & IFRS Implementation Committee of WIRC of Institute of Chartered Accountant of India (ICAI), Accounting and Auditing Committee of Bombay Chartered Accountant Society (BCAS) and also on its Core Group, member of Review, Reforms & Rationalisation Committee, IPR Committee of Bombay Chamber of Commerce and Industry (BCCI), Member of Legal Affairs Committee of Bombay Chamber of Commerce and Industry(BCCI), Corporate Members Committee of The Chamber of Tax Consultants (CTC), Regular Contributor to WIRC Annual Referencer on Bank Branch Audit, Study/ Sub Group formed by ICAI for Considering Developments on Fair Value Accounting (AS 30) post Sub Prime crisis, Sub Group formed by ICAI for approaching the Government and Regulatory Authorities for Convergence with IFRS. He is also a Vice Chairman of Financial Reporting Review Board Accounting Standard Board and Member of Accounting Standard Board and various other Standing and Non Standing Committees. Mr. Vikamsey is also a Director of Miloni Consultants Private Limited, HLB Offices and Services Private Limited, Trunil Properties Private Limited, BarKat Properties Private Limited and India Infoline Investment Services Limited.

Mr. Kranti Sinha Board member since January 2005 completed his masters from
the Agra University and started his career as a Class I Officer with Life Insurance 58

Corporation of India. He served as the Director and Chief Executive of LIC Housing Finance Limited from August 1998 to December 2002 and concurrently as the Managing Director of LICHFL Care Homes (a wholly-owned subsidiary of LIC Housing Finance Limited). He retired from the permanent cadre of the Executive Director of LIC; served as the Deputy President of the Governing Council of Insurance Institute of India and as a member of the Governing Council of National Insurance Academy, Pune apart from various other such bodies. Mr. Sinha is also on the Board of Directors of Hindustan Motors Limited and Cinemax (India) Limited. 2.

Mr. Purwar is currently the Chairman of IndiaVenture Advisors Pvt. Ltd., investment manager to IndiaVenture Trust Fund I, the healthcare and life sciences focussed private equity fund sponsored by the Piramal Group. He has also taken over as the Chairman of IL & FS Renewable Energy Limited in March 2008 and India Infoline Investment Services Ltd in November 2009. He is working as Independent Director in leading companies in Telecom, Steel, Textiles, Power, Auto components, Renewable Energy, Engineering Consultancy, Financial Services and Healthcare Services. He is an Advisor to Mizuho Securities in Japan and is also a member of Advisory Board for Institute of Indian Economic Studies (IIES), Waseda University, Tokyo, Japan. Mr. Purwar was the Chairman of State Bank of India, the largest bank in the country from November 02 to May 06 and held several important and critical positions like Managing Director of State Bank of Patiala, Chief Executive Officer of the Tokyo branch covering almost the entire range of commercial banking operations in his illustrious career at the bank from 1968 to 2006. Mr. Purwar also worked as Chairman of Indian Bank Association during 2005 2006. Mr. Purwar has received the CEO of the year Award from the Institute for Technology & Management (2004); Outstanding Achiever of the year Award from Indian Banks Association (2004); Finance Man of the Year Award by the Bombay Management Association in 2006.



Mr. Kaul earned his post graduate degree in management from the Indian Institute of Management, Bangalore and a bachelors degree in technology from the Indian Institute of Technology, Bombay. Sunil Kaul is a Managing Director for Carlyles Asia Buyout fun d focused on investments in the financial services sector across Asia. He is based in Singapore. Since joining Carlyle, Mr. Kaul has worked on several notable portfolio investments of Carlyle including HDFC Ltd, Indias leading financial services group, TC Bank, a leading mid-sized bank in Taiwan and Caribbean Investment Holdings, one of the largest provider of offshore company incorporation and trust services in Asia and India Infoline Limited Mr. Kaul serves as a director on the board of TC Bank and a member of its Risk and Executive Committees. He is also a member of the Asia Pacific Infrastructure Partnership. Prior to joining Carlyle, Mr. Kaul served as the president of Citibank Japan, covering the banks corporate and retail banking operations. He concurrently served as the chairman of Cites credit card and consumer finance companies in Japan. He was also a member of Cites Global Management Committee and Global Consumer Planning Group. Mr. Kaul has over 20 years experience in corporate and consumer banking of which more than 10 have been in Asia. He has lived and worked in India, the United States, Japan, Netherlands and Singapore. In his earlier roles, Mr. Kaul served as the Head of Retail Banking for Citi in Asia Pacific. He has also held senior positions in Business Development for Citi's Global Transaction Services based in New York, Transaction Services Head for Citi Japan and Global Cash Business Management Head for ABN Amro, based out of Holland



Latest quarterly results highlights Results (consolidated) for the quarter ended September 30, 2012

172% yoy

`RS Crores

Quarter ended Dec 31, 2012 695.7 356.3 106.6 75.1

Quarter ended Sep 30, 2012 653.2 312.5 95.8 67.2

Quarter ended Dec 31, 2011 480.4 205.2 49.3 36.4

% Quarteron-Quarter 7% 14% 11% 12%

% Year-onYear 45% 74% 116% 106%

Income EBITDA Profit Before Tax Profit After Tax*

Balance sheet Balance Sheet of India Infoline

(Rs crore)

------------------- in Rs. Cr. -------------------

Mar '12 12 mths Sources Of Funds Total Share Capital Equity Share Capital Share Application Money 57.80 57.80 0.00

Mar '11 12 mths 57.28 57.28 0.33

Preference Share Capital Reserves Revaluation Reserves Net worth Secured Loans Unsecured Loans Total Debt Total Liabilities

0.00 1,219.48 0.00 1,277.28 16.80 0.00 16.80 1,294.08 Mar '12 12 mths 130.39 104.28 26.11 0.11 1,209.26 39.54 252.90 457.82 750.26 259.54 0.00 1,009.80 0.00 947.27 3.92 951.19

0.00 1,031.36 0.00 1,088.97 0.56 465.00 465.56 1,554.53 Mar '11 12 mths 122.33 83.25 39.08 0.92 1,000.09 53.22 289.46 358.06 700.74 507.02 268.72 1,476.48 0.00 961.65 0.41 962.06

Application Of Funds Gross Block Less: Accum. Depreciation Net Block Capital Work in Progress Investments Inventories Sundry Debtors Cash and Bank Balance Total Current Assets Loans and Advances Fixed Deposits Total CA, Loans & Advances Deffered Credit Current Liabilities Provisions Total CL & Provisions

Net Current Assets Miscellaneous Expenses

58.61 0.00

514.42 0.00

Total Assets



B. Profit & Loss account of India Infoline

------------------- in Rs. Cr. Mar '08 12 mths

Mar '12 Mar '11 Mar '10 Mar '09 12 mths 12 mths 12 mths 12 mths Income Sales Turnover Excise Duty Net Sales Other Income Stock Adjustments Total Income Expenditure

548.55 0.00 548.55 90.45 0.00 639.00

698.95 0.00 698.95 100.61 0.00 799.56

665.99 0.00 665.99 32.20 0.00 698.19

542.27 616.11 0.00 0.00 542.27 616.11 29.34 27.29 0.00 0.00

571.61 643.40


Raw Materials Power & Fuel Cost Employee Cost Other Manufacturing Expenses Selling and Admin Expenses Miscellaneous Expenses Preoperative Exp Capitalised Total Expenses

0.00 0.00 207.07 0.00 0.00 287.90 0.00 494.97

0.00 0.00 188.53 17.83 250.12 55.40 0.00 511.88

0.00 0.00 162.62 14.52 205.75 36.25 0.00 419.14

0.00 0.00

0.00 0.00

136.91 128.79 93.32 105.93 112.16 119.13 41.03 0.00 39.67 0.00

383.42 393.52 Mar Mar '12 Mar '11 Mar '10 Mar '09 '08 12 mths 12 mths 12 mths 12 mths 12 mths

Operating Profit PBDIT Interest PBDT Depreciation

53.58 144.03 37.86 106.17 31.44

187.07 287.68 90.34 197.34 24.08


246.85 279.05 13.88 265.17 31.86

158.85 222.59 188.19 249.88 11.15 22.82 177.04 227.06 25.56 19.44

Other Written Off 0.00 0.00 0.00 0.00 0.00 Profit Before Tax 74.73 173.26 233.31 151.48 207.62 Extra-ordinary -0.07 -0.76 -3.96 2.23 -0.53 items PBT (Post Extra74.66 172.50 229.35 153.71 207.09 ord Items) Tax 11.36 50.14 77.34 47.88 78.39 Reported Net 63.30 122.36 152.02 105.83 157.73 Profit Total Value 494.98 511.88 419.14 383.42 393.53 Addition Preference 0.00 0.00 0.00 0.00 0.00 Dividend Equity Dividend 43.36 85.92 85.20 79.45 34.26 Corporate 7.03 12.76 14.48 13.50 5.82 Dividend Tax Per share data (annualised) Shares in issue 2,890.24 2,864.11 2,852.15 2,834.00 571.03 (lakhs) Earnings Per 2.19 4.27 5.33 3.73 27.62 Share (Rs) Equity Dividend 75.00 150.00 150.00 140.00 60.00 (%) Book Value (Rs) 44.19 38.01 38.84 36.58 173.35

Financial position

From the above balance sheet it is very much clear that the net worth of the company increases from 1088.97 in year march 2011 to 1277.28 in year 2012 which is 189.28 more than the previous year, companys reserves also increases from 1031.36 to 1219.48 in 2012 which also shows the increment of 188.12 ,investments are increased by 209 along with current assets to 50crore Current assets are decreased by 455crore ,total assets are also decreased from 1554.51crore to is very much clear from the above balance sheet that the growth of the organisation is moderate but not predictive. But still the organisation is trying its every curse to face the cutthroat competition that makes the company the second largest broking company after ICICI.


Current share price performance chart of 6 months


Key Financial Ratios of India Infoline Mar '12 Investment Valuation Ratios Face Value Dividend Per Share Operating Profit Per Share (Rs) Net Operating Profit Per Share (Rs) Free Reserves Per Share (Rs) Bonus in Equity Capital Profitability Ratios Operating Profit Margin (%) Profit Before Interest And Tax Margin (%) Gross Profit Margin Mar '11

2.00 1.50 1.85 18.98 -31.19

2.00 3.00 6.53 24.40 33.66 31.48

9.76 3.54 4.03


26.76 20.37 23.31

(%) Cash Profit Margin 12.87 (%) Adjusted Cash Margin 12.87 (%) Net Profit Margin (%) 10.13 Adjusted Net Profit 10.13 Margin (%) Return On Capital 7.58 Employed (%) Return On Net Worth 4.95 (%) Adjusted Return on 3.83 Net Worth (%) Return on Assets Excluding 44.19 Revaluations Return on Assets Including 44.19 Revaluations Return on Long Term 7.68 Funds (%) Liquidity And Solvency Ratios Current Ratio 1.03

18.44 18.44 15.29 15.29 16.97 11.23 11.33 38.01

38.01 24.22


Quick Ratio 1.00 Debt Equity Ratio 0.01 Long Term Debt -Equity Ratio Debt Coverage Ratios Interest Cover 2.59 Total Debt to Owners 0.01 Fund Financial Charges 3.43 Coverage Ratio Financial Charges Coverage Ratio Post 3.50 Tax Management Efficiency Ratios Inventory Turnover 13.87 Ratio Debtors Turnover 2.02 Ratio Investments Turnover 13.87 Ratio Fixed Assets 4.51 Turnover Ratio Total Assets Turnover 0.43 Ratio

1.47 0.43 --

3.07 0.43 3.19 2.62

-1.61 13.13 -0.45

Asset Turnover Ratio


0.44 --264.96

Average Raw Material -Holding Average Finished -Goods Held Number of Days In 38.47 Working Capital Profit & Loss Account Ratios Material Cost -Composition Imported Composition of Raw Materials -Consumed Selling Distribution -Cost Composition Expenses as Composition of Total 0.18 Sales Cash Flow Indicator Ratios Dividend Payout 79.62 Ratio Net Profit Dividend Payout 53.19 Ratio Cash Profit Earning Retention -2.84

--24.38 --

80.64 67.38 20.06

Ratio Cash Earning Retention Ratio Adjusted Cash Flow Times

37.36 0.21 Mar '12

33.11 3.16 Mar '11 4.27 38.01

Earnings Per Share Book Value

2.19 44.19

1. Dividend per share was reduced to 50% which means company wants to retain its earnings in reserves and surplus for future growth 2. Companys gross profit margin has been decreased comparing to last year which means its sales has decreased and operating cost has increased 3. Company has decreased its dividend payout ratio from 80.64% to 79.62% therefore its cash earnings retention ratio has increased from 33.11% to 37.36% 4. Net operating profit per share has decreased from rs24.40 to 18.98 which means ,market price of share and earnings per share will also effect 5. Selling and distribution of a part of cost composition has decreased from 24.38 to 0 which indicates company had tried to cut its selling and advertising cost and has achieved it 6. Dividend payout ratio cash profit has decreased more than dividend payout ratio net profit which clearly means company has given major part of its dividends from reserves or last years profits than this years cash profit.

7. Because of decrease in profits, companys earnings per share has decreased from rs4.27 to rs2.19 8. Return on capital employed has reduced to half because of decreased in profits 9. To Quick ratio of company has decreased which is good indicator that company has not hold surplus funds with it and invested them to business 10.Current ratio is maintained at a level of1.03 which is not satisfactory because ideal ratio is 2.00% 11.Company has reduced its debt to a large extent which can be seen as debt equity ratio has decreased from 0.43 to 0.01 12.Which is not good indicator for long run ideal debt equity ratio should be 1:1 13.No of days in working capital has decreased from 264.96 days to 38.47 days which is a good indicator that number of operating cycles per year has increased 14.Debtors turnover ratio has increased from 1.61 to 2.02 which means company increased the proportion of credit sales in total sales.



Wealth Management New initiative- team identified. Plans for aggressive growth. Upper middle class is growing at 10-12% p.a. Strategy will be to deliver value and target mid segment. Leverage our brand, research capability and distribution reach.



Investing in equities is a very complex process. It involves studying, tracking and understanding factors like the economy both domestic and global, interest rates, the political and legal environment among others. Clearly, this is a full time activity that is best left to experts. A fund manager does precisely that for investors, that too at an affordable cost. Effectively, portfolio management services offer the opportunity to the access the markets in a hassle-free and convenient manner. Secondly, portfolio management services investment offers investors the benefits of diversification. Any financial planner worth his salt will vouch for the importance of holding a well-diversified portfolio. A portfolio created by an expert offers diversification across stocks (a diversified equity fund invests in various stocks) and asset classes (a balanced fund/monthly income plan invests in both equities and debt instruments). Finally, the single most important reason why one should appoint an expert is -- the versatility they afford. Whether you wish to plan for your retirement, children's marriage or even buy a car, a portfolio manager will expose you only to the risk you can face and the return you expect and thus can help you achieve these objectives and more and the most important thing is that these services are offered to clients as different schemes, which are based on

Differing investment strategies made to reflect the varied risk-return preferences of clients and in todays world where On the other hand, equities serve the broad purpose of achieving capital appreciation. However, achieving financial goals would imply building a portfolio of equities and debt 75

instruments and actively managing the same. Investing is serious business and should be seen as a means for achieving one's financial objectives.

According to me all the companies are good in their own respective way. Some are good at their brokerage whereas some are good at their services; some have good companies in their portfolio whereas some have good fund managers. All the companies are fighting competition in different ways and all are good in their own way and they all provide the following benefits: Bespoke Advice- The advice designed to achieve your financial objectives. Professional Management - The service provides professional management of equity portfolios with the objective of delivering consistent long-term performance while controlling risk. Continuous Monitoring - Portfolios need to be constantly monitored and periodic changes made to optimize the results. Risk Control - A research team responsible for establishing our investment strategy and providing us real time information to support it, backs our portfolio managers.

Hassle Free Operation- Our Portfolio Management Service gives you a customized service. We take care of all the administrative aspects of your

Portfolio with a monthly reporting on the overall status of the portfolio and performance. Flexibility - We specialize in providing a personal investment management service to achieve your investment objective. Transparency - You will get regular statements and updates from us. Web-enabled access will ensure that you are just a click away from all information relating to your investment.

No one company can be recommended as they all are good in their own way and all are competitive in their own way. All the companies are good at providing their services in their 76

own way. The companies are very competitive, if one company takes a step the other company takes two steps and all the benefits go the customer towards the end. Therefore the only benefit that someone achieves is the customers who gain from these competitive firms in terms of service provided by them as well as in cost terms.

Huge market potential given the under-penetration of equities as an investment avenue amongst Indian investor community and an increasing investor interest in new market segments like Commodities, currency futures, interest rate derivatives. Adequate capitalization levels, at least for larger players provides cushion to absorb potential losses Resulting from the short term challenges in the operating environment. A relatively diversified revenue profile at least for the larger players. A more flexible cost structure arising from the increasing reliance on franchisee model.

Protecting brokerage yields and market share in the highly competitive and fragmented equity Brokerage industry; further accentuated by the rising share of the low yielding options segment. Volatility in earnings and profitability due to linkages with vagaries of capital market and increasing Cost of regulatory compliances. Achieving a critical scale of operations and managing costs to sustain profitability even in a prolonged Dull phase. Managing the inherent refinancing risk as players scale up capital market funding book. Continue investing in upgrading the risk management systems and monitoring policies to mitigate associated risks, especially during periods of extreme market volatility Scaling up the non broking business lines to diversify revenue streams while containing risks. Greater dominance of the foreign brokerage houses in the institutional broking segment