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Al Akhawayn University School of Business Administration Doctor Nicholas HAMELIN ffice! "# ! Buildin$ %% Email n&hamelin'aui&ma ffice hours!

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MKT 4306
International Marketing Spring 2014
(MW 1530-1650

Course Information: This specialist course examines current global marketing issues and aims to provide the skills that you will need in order to stay at the forefront of this discipline throughout your career. Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment. You will learn specific management skills, and the qualitative and quantitative techniques of analysis which are vital for effective decision making.

About the instructor: Nicolas Hamelin holds a h.!. in hysics from "ussex #niversity in the #$ %&''(), a *."c. in +nvironmental *anagement from #lster #niversity and is a h! candidate in ,usiness at the -oyal !ocks ,usiness "chool, university of +ast .ondon. He is also a trained T/ news reporter from 0N1, aris. He worked as a research fellow for 2ity #niversity of Hong $ong, the 3oundation for 3undamental -esearch on *atter and the +nergy 2enter of the Netherlands. 0n international business, he worked at "T4+ricsson within the Nokia ,#, as a technical and strategic marketing manager. "ince 5667 he is an 1ssistant rofessor of *arketing at 1l 1khawayn #niversity. 0n parallel !r. Hamelin is an in4country analyst for +uromonitor 0nternational, a .ondon based global marketing research agency. Nicolas Hamelin main research interests are in the fields of 0nternational *arketing, 2onsumer ,ehavior, "ocial *arketing and +nvironmental *anagement. Course Objectives: 1s a result of having taken this course student will be able to understand the complex nature of international marketing and build a comprehensive export plan for successful business overseas. Instructional Approaches: The course will include traditional lecture, but also presentation in class presentation by the students. +ach lesson a &8 minutes presentation will be given by a group of students regarding a specific sub9ect addressed in the previous class. Hence you will attend formal lectures and our teaching strategy emphasises interactive and discursive methods. You will learn to use skill4based knowledge to solve international marketing problems through case studies, group work, presentations, pro9ects and simulations. *ore specifically to this course you will learn: 4+nvironmental adaptation, "elf4-eference 2riterion avoidance, ;lobal awarness, "tages of int mkt, "trategic orientation, Trade ,arriers and the int. +nvironment, 0nt agencies, 1ssessing global market, 2ulture, management style < "trategic thinking, ,usiness +thic, the importance of the political environment, "ome insight on 0nternational legal environment, *kt research for a ;lobal mkt vision, ;*0!, The main mkt group < the +merging market, lanning and organi=ation for global mkt. +xporting and logistic: 0mport restriction, getting paid, packing and marking, logistic. 0nternational advertising. *anaging int sales personals. ricing for the int market. 0nt Negotiation. "pecial emphasis will be given to presentation < communication, we will focus on developing fundamental marketing presentation skill in this course: How to be synthetic, clear and convincing>

Course Requirements, Assignments: 1ssessment is done by a combination of continuous assessment %case study, classroom presentation), mid term and final examinations as well as a final pro9ect. 2ase study: 5 *a9or cases study will be proposed for the students to research. ower point presentation in front of the class will count for ?6@ the mark. 5 exams %mid and end of term). *id4term exam 3inal exam 2ase "tudies *a9or group pro9ect 0n class weekly case study and participation Grading system .etter grade, ; 1 and @ 1A (.66 '74&66@ 1 (.66 '?4'B@ 14 ?.B7 '64'5@ ,A ?.?? C74C'@ , ?.66 C?4CB@ ,4 5.B7 C64C5@ 2A 5.?? 7747'@ 2 5.66 7?47B@ 24 &.B7 76475@ !A &.?? B74B'@ ! &.66 B64BB@ 3 6.66 D B6@ 7ourse 8olicy! Eould Nokia, 1ppleF whoever give you, or the company you represent a second chance if you showed up late or did not show up at a meeting. Eould they appreciate to see presentation material taken from some other companies>> Think twice. 1t ",1 we aim at preparing you for the real world. Treat each class as a real business environment>. "o be punctual, do not plagiarise, do not cheat, or you might failF 9ust like in the real world> #npunctuality: 45 pts per 8 min, &6 min late G one absence subtracted out of absence quota. 7areers The graduate course in 0nternational *arketing is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. 566 566 &66 566 ?66

9e:uired te;0ook: 0nt *kt %&5th) edition. 2ateora < ;raham. *c;raw4Hill 5668.

7ourse Schedule Eeek & 5 ? ( 8 B 7 C ' &6 && &5 &? &( &8 2hapters *kt review, chapter & < 5 (, 8 B, 7 C, ' ' %cont) < &6 2ase study & < review. *id term exam. &&, &5, &? &(, &8 &B 2ase study 5 2ase study 5 review < 2hapter&7 &C &' < *a9or group ro9ect 3inal exam.

Notice! This syllabus and course schedule is sub9ect to change with the instructorHs notice. lagiarism and cheating: 2heating: 3irst offence: students found cheating during exams I qui==es will be assigned a =ero grade on the work involved in the cheating, if the offence is repeated the student will be assigned a 310. in the course. lagiarism: This is a very serious offence and a 310. grades E0.. be assigned for the assessment.

Ma<or =rou1 1ro<ect: You will be asked to research, develop and propose a full export marketing plan to a country %T,!) for a mid si=e 1frican company %product or service). ;roup si=e ? to (. Your plan should then be presented to me and a panel composed of other students.

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1ttendance has been shown to be a key factor in academic success. 1ny absence, regardless of the reason, will prevent the student from getting the full benefit of the course. Therefore, students should recogni=e the advantages of regular and punctual class attendance, accept it as a personal responsibility and apprise themselves of the consequences of poor attendance. 8olicy: 1bsences are controlled by faculty members. The number of absences for whatever reason %except as indicated in points &.&, &.5 and &.?) is taken into account in the final grade. %& E;cused A0sences "tudents may be authori=ed by instructors to be absent from class for institutional reasons as specified in &.&, and &.5 below. However, the instructor may deny the student permission to be absent if the studentHs academic performance is not 9udged to be adequate. Jnce approved, these absences should not count in the studentHs absence record. 0nstructors should be informed before the absence to agree with the student on a suitable time and manner for a make up should it be necessary. 1 maximum of three of these absences per semester could be authori=ed. %&% E;ternal Events: student must submit a completed and signed form from the Jffice of "tudent 1ctivities to the instructor. +xamples of these absences include participation in university4sponsored sports, cultural or other events as a #niversity representative. %&/ -ield 3ri1s as part of a class requirement or as authori=ed by a !ean: the !eanHs assistant of the school offering or authori=ing the trip should sign the absence request form. %&4 0n case of protracted illness or emergency condition necessitating hospitali=ation, students may e;ce1tionally appeal to the /ice resident for "tudent 1ffairs so as not to be dropped from a course. However, extended illness may lead to the semester not being validated. No other 9ustification will be accepted. "tudents should be prepared in case they have to be absent for personal or family reasons. /& Im1act of a0sences on $rades +ach unauthori=ed absence shall result in a deduction from the class participation grade up to the limit set in section ? below when a E3 is assigned. 4. 7eilin$s 0efore a ,- is assi$ned Ehen a student exceeds the ceiling given below, the instructor may sign an administrative withdrawal form: 4&% 3or classes which meet twice a week, this ceiling is set at 8 absences 4&/ 3or classes which meet three times a week, the ceiling is set at 7 absences 4&4 3or classes which meet five times a week, the ceiling is set at &6 absences. #& 8re*authori>ed a0sences Notification of planned absences using the 1bsence -equests 3orm available at the "tudent 1ctivities Jffice must be delivered to the instructor, with permission signed and dated by the instructor. Jnce notified of planned absence, the instructor should inform the student of the deadline for

completion of any missed assignment or examination where applicable. *ake4up examinations, if necessary and acceptable to the instructor, shall be at a time and place mutually agreed upon by the instructor and students. #&% +ach week an email will be generated from the system to all students informing them about their absence record. The /ice resident for "tudent 1ffairs or his representative will monitor the system and call in students with an attendance problem and direct them to the proper assistance service. #&/ !uring the 1dd and drop period, no absence is accepted in a courseK add and drop should be done outside class time. #&4 0n case of a late registration, students assume full responsibility for their absences as recorded from the first day of classes. +& Administrative ,ithdrawal Ehen a student has exceeded the maximum number of absences according to the mentioned ceiling %except as stated in points &.& and &.5)K the instructor has the right to drop a student from a course with a LE3M grade. "pecial hardship cases as stated in &.? above may be referred by the /ice resident for "tudent 1ffairs to the !eanI!irectorHs appreciation. The L1dministrative withdrawal formM must reach the -egistrarHs Jffice at least 8 days prior to the first day of final exams.