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Journal of Marketing Education

Lisa D. Spiller and Carol Scovotti


2008 – 30:1 Curriculum Currency: Integrating
Direct and Interactive Marketing
Articles Content in Introductory Marketing
Courses
Carlo Mari 66-81
Doctoral Education and
Transformative Consumer Research Call For Papers: Special Issue on
5-11 Assurance of Learning in Marketing
Education: Submission Deadline: June
James Reardon, Janice Payan, Chip 30, 2008
Miller, and Joe Alexander 82
Optimal Class Length in Marketing
Undergraduate Classes: An Examination Call for Papers: Special Marketing
of Preference, Instructor Evaluations, Education in Australia and New
and Student Performance Zealand. Submission Deadline: October
12-20 1, 2008
83
Rajesh Iyer and James A. Muncy
Service Recovery in Marketing
Education: It's What We Do That Counts
21-32

Claudia M. Bridges and Wendy Bryce


Wilhelm
Going Beyond Green: The "Why and
How" of Integrating Sustainability Into
the Marketing Curriculum
33-46

James W. Peltier, Carol Scovotti, and


Lucille Pointer
The Role the Collegiate American
Marketing Association Plays in
Professional and Entrepreneurial Skill
Development
47-56

Paul F. Skilton, David Forsyth, and Otis


J. White
Interdependence and Integration
Learning in Student Project Teams: Do
Team Project Assignments Achieve
What We Want Them To?
57-65
Journal of Marketing Education

2008 – 30:2

Articles

David E. Hansen
Knowledge Transfer in Online
Learning Environments
93-105

Andy Aylesworth
Improving Case Discussion With an
Improv Mind-Set
106-115

Nina Diamond, Stephen K. Koernig, and


Zafar Iqbal
Uniting Active and Deep Learning to
Teach Problem-Solving Skills: Strategic
Tools and the Learning Spiral
116-129

Andrew B. Artis
Improving Marketing Students'
Reading Comprehension With the SQ3R
Method
130-137

Michael D. Basil and Debra Z. Basil


The Marketing Market: Matching
Academic Hiring Institutions and Job
Candidates
138-149

Norm Borin, Lynn E. Metcalf, and Brian


C. Tietje
Implementing Assessment in an
Outcome-Based Marketing Curriculum
150-159

Lesley Treleaven and Ranjit Voola


Integrating the Development of
Graduate Attributes Through
Constructive Alignment
160-173
Journal of Marketing Education
Praveen Aggarwal and Connie L.
2008 – 30:3 O'Brien
Social Loafing on Group Projects:
Articles Structural Antecedents and Effect on
Student Satisfaction
Angelina Paladino 255-264
Creating an Interactive and
Responsive Teaching Environment to
Inspire Learning
185-188

Doris Van Doren and Hope Bober


Corrigan
Designing a Marketing Course With
Field Site Visits
189-206

Jane Lee Saber and Richard D. Johnson


Don't Throw Out the Baby With the
Bathwater: Verbal Repetition,
Mnemonics, and Active Learning
207-216

Donald R. Bacon, Pallab Paul, Carol


Johnson, and Theresa Conley
Improving Writing Through the
Marketing Curriculum: A Longitudinal
Study
217-225

Shelby H. McIntyre and J. Michael


Munson
Exploring Cramming: Student
Behaviors, Beliefs, and Learning
Retention in the Principles of Marketing
Course
226-243

Matthew P. Lancellotti and Thomas


Boyd
The Effects of Team Personality
Awareness Exercises on Team
Satisfaction and Performance: The
Context of Marketing Course Projects
244-254