Good design has human-centric impact.

Design thinking dovetails with business sense and economic sense to build a holistic, protable, self-sustaining model in any eld.
DESIGN COMPETENCIES OPENNESS EMPATHY COURAGE DISCIPLINE FOCUS CURIOSITY

To spread design as a way of thinking and doing things To nd creative approaches to solving problems To open the right brain and create balanced  thinking To create design for Human Centric Impact Spread design to create value + Impact

It is the integration of the left brain/right brain thinking and is of prime importance in the conceptualization of a product. Spread academy is a center for creativity. An open school. To build creative competencies and to spread design as a way of thinking and doing things. It will converge existing knowledge with the new to create fresh, new and more relevant disciplines, theory and practices. Creating a culture of prototyping and the space for incubating new and game changing ideas.

Design Sense
To inculcate design application across disciplines, industries and age groups Design is in everything The question is whether it is good design or bad design But then again, what is good design and bad design Appreciation and Application of design Design is a sense and not a skill It is subjective and not objective It is Intuitive, Intrinsic Design is what design does Design is sensorial

Design Thinking
Creative Leadership 1. Experience Design Experience Design integrates practical and aesthetic aspects, integrates sensory and engineering. 2. Business Design Business Design is a cross-disciplinary learning. It applies design methods and mindsets to business challenges. It can be effectively used to help better understand customers, create new experiences and design innovative business strategies and models. 3. Interaction Design Interaction design, often abbreviated UXD, is about shaping digital things for peoples use. Like many other design elds interaction design also has an interest in form but its main focus is on behavior. What clearly marks interaction design as a design eld as opposed to a science or engineering eld is that it is synthesis and imagining things as they might be, more so than focusing on how things are. 4. Creative Thinking Creative thinking is a way of looking at problems or situations from a fresh perspective that suggests unorthodox solutions (which may look unsettling at rst). Creative thinking can be stimulated both by an unstructured process such as brainstorming, and by a structured process such as lateral thinking.
2 DAY WORKSHOP/ 3 MONTH PROGRAM

Design Thinking
Creative Industry
BLENDED PROGRAMS ONLINE + ONGROUND READING + PROJECT THINKING + DOING THEORY + CASE

Creative Intensives
Creative Industry Understanding Color Basics of pre-press Working with paper
1 WEEK

Summer Intensives
Students gather during summer holidays to engage in discussions, group work, to create, appreciate and apply design and creative thinking and how it applies to the real world
2 WEEKS

Google Sketch up Photography Videography App Development Creative Writing

1 MONTH

HARD SKILLS
IMPLEMENTATION

SOFT SKILLS CREATION

EXPERIENCE DESIGN
integrates practical and aesthetic aspects, integrates sensory and engineering.

Process

Insights
Social, cultural, economic human truths that could affect even a business. The rst step in design thinking is Insights.
To go on a pilgrimage in search of that one big truth and the many little truths. To climb the many steps of (deep, intuitive) understanding. And search wide, search deep. By employing intellect and all 5 senses. Snifng out opportunities, looking at things with new eyes, tasting life, listening carefully and touching deep rooted values and sentiments. Curiosity knows no bounds. And a combination of strategic thinking and people insights ensures that one always is hit upon that one key insight that will unlock the full potential of the business and help in nailing the challenge.

Ideas
Conceptual models that are simple and bold and completely change the way the world develops.

Implementation
Bringing the design alive and making it a reality. Validating it and learning from it.

The one big key insight, the one big truth that enlightens, leads to the fruit or the one big game changing idea. That can transform lives and businesses. That can be the key to create design and businesses,forms and sense, products and experiences. Ideas are connections waiting to be made. Connections between unconnected thoughts and ideas, between yesterday and tomorrow, between producer and consumer, between viewer and designer. And most importantly, between human feelings and design creations. Ideas are the lifeblood of design! Without ideas that transform lives, design is meaningless. Without integrated and holistic design, that pours out of every idea pore, an idea is just a thought, a suggestion, a dream. Design breathes life into an idea and gives it soul and expression
Explore Scenarios Framing

To create ideas that are transformative, one needs to detail every aspect of design and bring it to life, with skill, speed and imagination. The idea to prototype cycle needs to be kept short and efcient.

Detail Plan Validate Prototype

Observation Information IntuItion

EXPERIENCE DESIGN
integrates practical and aesthetic aspects, integrates sensory and engineering.
Detail Observation Information IntuItion Explore Scenarios Framing Plan Validate Prototype

Intro
What is Experience Design? Expert Speak Sensory Design Draw the process

Insights
What is the KEY HUMAN INSIGHT? Who is your customer? Customer types/ proles Aspirations + Needs Behaviour Culture Benchmarks Creating Scenarios Key Insights EXERCISE 1 TOOLS Customer Journey Maps Ethnography Role Playing WHAT IFS Insighter Wand CASES Food Bazaar zCommunity mapping Ethnicity Manipal Hospital room Foodhall store Bun club We school

Ideas
What is the BIG GAME CHANGING IDEA? Design inspiration/ expansion (directions) Describe the experience Touch point mapping

Implementation
DETAILED and tightly THOUGHT through delivery of idea Visual language Furniture + xtures Branding Prototyping Bill of Quantities Site guide, Vendors Showcase, Business and Design report (after doing 3 sites) Design Manual GROUP EXERCISE TOOLS Manual

Idea Maps GROUP EXERCISE TOOLS Moodboard AIDAS IMAP Mood board + Material Story Telling CASES YLG Kerala Ayurveda Foodhall