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Friday, 30 October 2009

Dear Student

At the meeting on Tuesday, 27 October, it was clear that many of you are angry and worried
about the future of your courses.

Many of you feel that we have not communicated clearly enough. I regret that some students
have become concerned about their studies as a consequence.

Following Tuesday’s meeting, I have given considerable thought to the points that were
raised. My responses follow, along with FAQs which have arisen in more general
discussions with students. Immediately below, I have also noted the improved arrangements
that we have put in place to make communication more effective. As part of this, I will also
be meeting with course representatives.

I hope that the attached responses address your concerns and that you will now be able to
focus on making the most of your studies and the opportunities at LCC.

Professor Sandra Kemp

Head of College
Elephant and Castle
London SE1 6SB
How do I contact management?
Bill Bradley has been appointed to be the first point of contact for all students on
courses affected by restructuring, along with the Dean of the Faculty of Media, Julian
A senior member of the Faculty of Media will be available daily from 2.00-4.00pm in
the Dean’s Office on 9th floor of the Tower Block for informal drop-in sessions for
individual students. These sessions will be hosted by one of the following: Julian
Rodriguez the Dean of the Faculty of Media, Gary Naylor the Associate Dean,
Faculty of Media, Mike Brunwin the Faculty’s Quality Manager and Bill Bradley (the
Transition Manager for Students). They can also be e-mailed to at any time.
Every Wednesday from 12:30 to 1:30, Gary Naylor, Associate Dean, Faculty of
Media, will chair a Transition Forum where course representatives will be able to
raise issues pertaining to courses enrolling their final intake in 2009-10. The venue
for this meeting will be arranged each week by Gary Naylor and student
representatives will be informed.
If you would like to meet your Dean of Faculty then you are welcome to arrange a
meeting. Please contact the Deans through their Personal Assistants, details below.
Professor Sandra Kemp, Head of College, will meet with groups of course
representatives, when appropriate.
Course Group Discussions are being established to provide regular opportunities for
all students enrolled on courses recruiting their final intake in 2009-2010 to meet as a
group, and to share issues and concerns collectively with their Faculty Dean. These
are published on Blackboard.
You will find frequently updated information about the change programme at LCC on
the Student Information organisation site on Blackboard.
Student Representatives for each course are elected on an annual basis and make
up part of the recognised means by which you can comment on your course and your
university. Through these representatives you are able to voice your opinions about
your student experience. You can find full details about the student representative
system on the Students Union website. Go to and follow the
link to ‘Create Change’

Bill Bradley, College Admissions Manager: Tel: 020 7514 6964.
Room: LCC Information Centre (Ground Floor, Tower Block)
Mike Brunwin, Quality Manager, Faculty of Media: Tel: 020 7514
6660. Room W202a
Gary Naylor, Associate Dean, Faculty of Media: Tel: 020 7514
6960. Room: M408
Julian Rodriguez, Dean, Faculty of Media: Tel: 020 7514 6806.
Room M401
Sandra Borley – PA to Julian Rodriguez: Tel: 020 7514 6806. Room
Mike Bradshaw, Dean, Faculty of Design, Tel: 020 7514 6651.
Room D405
Alix Senior – PA to Mike Bradshaw, Tel: 020 7514 6652. Room
Responses to Issues Raised at Meeting on 27 October –

PR Students and Professor Sandra Kemp, Head of College

We need assurances, and convincing evidence, that action is being taken to replace
our Course Director with a PR specialist of comparable expertise, and that the PR
team will be augmented with industry specialists.

The current Course Director of BA PR, Paul Simpson has tendered his resignation and will
leave the University on 27 November. You will appreciate that replacing senior academic
staff takes time. However, LCC is in the process of establishing a new course team, and we
will provide you with details by 6 November. The student experience through this change in
management is of paramount importance to the LCC.

We need supervisors for our dissertations, and need an extension on the submission
deadline for the Dissertation Proposal (PPD) which is this Friday, 30 October.

All fully enrolled students on BA courses and January start MA courses have been allocated
a supervisor and advised by e-mail last week. If you have not been allocated a supervisor,
please contact Gary Naylor ( As of Wednesday, 28 October, an
announcement was placed on all affected courses’ Blackboard sites extending the PPD III
October assignment deadline to 13 November 2009.

Why has there been no formal communication of all the changes to the college that
have taken place? What is planned in the future?

Since August there has been a statement on the LCC New Developments page at concerning LCC’s Change Programme. All students
enrolling for the First Year of courses which are planned not to recruit a cohort in academic
year 2010-11, were written to in September explaining the position. In addition to the
consultation meetings with staff, Trade Unions and other stakeholders, there were a number
of meetings with SUARTS during the summer consultation period. These meetings fed into
the final draft of the UAL Efficiency Programme: London College of Communication Business
Case: Rationale and Commentary, which is now available via Student Information on
Blackboard. Students also attended other meetings during the summer consultation round.
Since then, Deans have met groups of students on request and formal discussions have
taken place at Students and Deans Forums (chaired by Student Representatives) and at the
regular Transition Forums every Wednesday. Additionally, students have made
appointments to see senior Faculty of Media staff, who remain available to students every
afternoon from 2.00pm – 4.00pm on the ninth floor of the Tower Block. Finally, we have
posted an FAQ (on the LCC New Developments page) explaining LCC’s decisions relating to
the change programme, which will be updated regularly as questions arise.
Why are the working conditions of our tutors such that they have been forced to

The delivery of your course is unchanged. Your tutors have the same working conditions as
in previous years. One of the opportunities offered by our re-structuring and the creation of
faculties will be, in time, a larger course team, and we are confident that staff and students
will benefit. While LCC is always seeking to improve the teaching and learning environment,
it does not accept that these are forcing staff to resign.

PR is one of the college’s most profitable courses. Where is the evidence of the
spending of this income on PR, especially in relation to courses such as Journalism?

Universities exist primarily for learning and are not managed through parameters such as
profit and loss. However, we must balance the overall college budget in the light of changing
government policy and external factors and also to provide sufficient surplus to invest in
buildings, equipment and staff for future development. At individual course level we strive to
ensure that sufficient resources are invested to ensure that a quality student experience is
delivered. A key role for management of any college is the effective allocation of resources
to support all our students and staff in their work. These tough decisions are the product of
much thought and discussion between all stakeholders including staff and students. Our new
faculty structure will allow us to allocate resources more flexibly and responsively, and will
also ensure that students have a clearer voice in this process. The Faculty of Media’s
management will carefully consider any specific request for enhancement. This includes
requests regarding rooming and equipment.

In the specific context of journalism, while it is true that LCC’s converged newsroom is
heavily used by the FdA and BA Journalism and related courses, this facility is embedded
within curriculum design and is not a base room. It is a Faculty of Media priority, over time, to
build a subject community around Journalism, Publishing, PR and Media and Cultural
Studies reflecting the working relationships in industry and providing a richer and more
integrated student experience.

The BA PR is not a specialist course – only 40% of the teaching is about PR.

This is a long-standing concern which pre-dates our review of the college course portfolio.
With the college’s mission recast to concentrate explicitly on practice-based specialist
delivery, we now are better placed to focus on the core PR elements in a new, re-validated

This year the course team can propose Minor Modifications (curriculum changes to individual
units) to re-balance the course towards PR. The course is due for revalidation next year,
which is an opportunity to re-write the entire curriculum, after consultation with internal and
external experts and students. Industry professionals will be charged with aligning the course
with current PR practice. The new Faculty of Media will seek to draw upon the new subject
community to inform this year-long process.

How can we be assured that this institution, and, by association, our degrees, will be
held in high esteem by future employers?

The restructuring of LCC will lead to a significantly stronger college, with an enhanced
reputation in its specialist fields. UAL degrees will continue to gain greater currency with
employers. We are ensuring that courses recruiting their final intake in 2009-2010 retain a
full presence on the web, supported by hard copy material so that employers or other
interested parties will get comprehensive, user-friendly information about graduates’

Will we be able to transfer our fees to another university, or get a refund?

Any student wishing to transfer to another institution should seek advice from their personal
tutor. Commitments to enrolled students will be met in full and, in consequence, fees will not
be refunded.

Will there be grade compensation for those students whose learning experience has
been disrupted?

The university has a range of options open to students if they feel that their mark has been
compromised by factors beyond their control. The Student Union offers advice through its
student caseworkers at

Finally, the role of the Head of College is to lead and manage the LCC. It is not the role of
any senior manager to court popularity.
Student FAQs

1. Why are these changes taking place?

The College Management Team (CMT) and representative groups of staff have outlined a
new strategic vision, which will enable the College to secure a successful and sustainable
future, making a key contribution to UAL’s ambitions to achieve sector-leading excellence in
media, design and communication. A short-term, defensive response to the deteriorating
economic climate – including the prospects for public spending in general, and HE funding in
particular – will not secure the college’s financial viability in the medium term and beyond.
Instead of retrenching, we are striving to identify and exploit opportunities in our response to
the changing funding landscape and increasing competition among HE institutions. Our
proposals follow a thorough reappraisal of the College’s strengths and identity, respecting its
culture and history in practice-based learning, and nurturing those subject strengths which
underpin our potential to become the internationally leading college of communication, media
and design. We aim to position LCC as a hub of creativity and a base for partnerships and
collaborations with industries and the broader cultural sector.

(UAL Efficiency Programme: London College of Communication Business Case: Rationale

and Commentary para 5 – available on Student Information Organisation on Blackboard)

2. Which courses are affected?

As a result of the restructuring, the following courses will not be offered in the future and
there will be no first year intake in 2010-2011. Delivery for current students enrolled on
these courses will be unaffected.

MA Enterprise Management

MA Marketing Communications

MA Design Management

MA Place Regeneration

BA International Travel & Tourism Communication

BA Marketing & Advertising

BA Marketing & Advertising with Events Management

BA Public Relations with Events Management

BA Retail Management

Bridging and Cert HE in Creative Enterprise

FDA Floral Design with Events Management

FDA Marketing & Advertising

FDA Retailing

ABC Display Design

ABC Flower Design

Access Fashion Marketing

3. How many staff are facing redundancy?

As a result of the re-structuring, 57 posts were originally identified as at risk of redundancy,

but these were not all in the School of Creative Enterprise, and not all teaching posts. The
employment of associate lecturers is always reviewed each year in the light of student
delivery requirements. Redeployment opportunities have arisen as a result of the changes,
and, partly as a consequence, the number at risk of redundancy is fewer.

4. What are the implications for those graduating this year, in particular in terms
of obtaining references?

Since there will be no change to HE delivery in 2009/10, this year’s graduates should have
no difficulty in accessing tutors to secure references. However, in the longer term we will
support all graduates in obtaining references.
CMT are continuing to make it clear, both externally and internally, that if courses close it is
because of a re-focussing of the College’s organisation and mission, and not because of
concerns about quality. Courses are closing throughout the HE sector so graduates from
these courses will not be in a unique position.
In terms of the value of degrees, a key driver behind the proposals is to enhance the
reputation of the College. Over the long-term, it is the standing of the college and the
university rather than your particular degree title which is the most important factor in the
jobs market. In future, we want you to look back with pride on your time at LCC with a
degree from an institution with an excellent reputation. In the longer term we believe that the
standing and reputation of LCC will be strengthened and this will enhance the value of an
LCC qualification.