The Why?

There are many reasons why a person may choose to become a vegan (or make more vegan choices) ranging from health benefits, lowering ones carbon footprint , saving land and water, protecting the ocean and their love and compassion for all animals. The What? A vegan is someone who tries to live without exploiting animals, for the benefit of animals, people and the planet. Vegans eat a plant based diet, with nothing coming from animals no meat, milk, eggs or honey. A vegan lifestyle also avoids leather, wool, silk and other animal products for clothing or any other purpose.

Health Benefits The health benefits of a plant based diet are well supported by numerous scientific studies as well as thousands of testimonials.

The China Studywhich surveys over !,"## people from over !" countries, remains the largest and most comprehensive study of nutrition ever conducted and proves une$uivocally that a plant based (vegan) diet prolongs a person life by up to %#&. A balanced vegan diet (also referred to as a 'plant based diet() meets many current healthy eating recommendations such as eating more fruit, vegetables and whole grains and consuming less cholesterol and saturated fat. )alanced vegan diets are often rich in vitamins, antioxidants and fibre and can decrease the chances of suffering from diseases such as diabetes, heart disease, stroke and some cancers. *ell planned plant based diets are suitable for all age groups and stages of life. "… the benefits produced by eating a plant-based diet are far more diverse and impressive than any drug or surgery used in medical practice. Heart diseases, cancers, diabetes, stroke and hypertension, arthritis, cataracts, l!heimer"s disease, impotence and all sorts of other chronic diseases can be largely prevented. These diseases, #hich generally occur #ith ageing and tissue degeneration, kill the ma$ority of us before our time." - The China Study by %r. T. Colin Campbell, &%, 'h%

Carbon footprint +lobal warming has been called humankind(s ,greatest challenge- and the world(s gravest environmental threat. .any conscientious people are trying to help reduce global warming by driving more fuel efficient cars and using energy saving light bulbs. Although these measures help, science shows that going vegan is one of the most effective ways to fight global warming. A staggering "/& or more of global greenhouse gas emissions are caused by animal agriculture, according to a report published by the *orldwatch 0nstitute. Additionally, a recent 1nited 2ations report concluded that a global shift toward a vegan diet is extremely important in order to combat the worst effects of climate change.

3ivestock farming is responsible for almost %#& of all greenhouse gas emissions from human related activities.

• • •

2itrous oxide is almost 4## times as damaging to the climate as carbon dioxide and !"& of the total $uantity produced by human activity comes from livestock, mostly their manure. .ethane has %" times the global warming impact of carbon dioxide and a single cow can produce "## litres of methane a day. 5ows and sheep are responsible for 46& of the total methane generated by human activity. 5arbon dioxide is emitted when forests are cleared for gra7ing or for growing grain to feed animals. 8ossil fuels are used to transport animals and to power the production of their feed.

Saving Land • 4#& of the earth(s entire land surface (6#& of all agricultural land) is used for rearing farmed animals. • 5attle re$uire approximately 6kg of grain in order to generate / kg of beef while pigs re$uire 9kg grain for / kg of pork. • 3ivestock production is responsible for 6#& of the Ama7on deforestation in 3atin America, where the rainforest has been cleared to create new pastures. • A typical meat eater(s diet re$uires up to %." times the amount of land compared to a vegetarian diet and " times that of a vegan diet. • A farmer can feed up to 4# people throughout the year with vegetables, fruits, cereals and vegetable fats on one hectare of land. 0f the same area is used for the production of eggs, milk and:or meat the number of people fed varies from " /#.

Saving Water • 6;# million people worldwide do not have access to clean water and %." billion do not have proper sanitation. • )y %#%" there will be /.; billion people living with absolute water scarcity.
• • • •

8arming accounts for around 6#& of all freshwater withdrawn from lakes, waterways and a$uifers. .eat production, especially the feeding of cattle, is a particularly water intensive process. 3ivestock production accounts for over ;& of global human water consumption. <stimates of the water re$uired to produce a kilo of beef vary, from /4,### litres up to /##,### litres. The water re$uired to produce a kilo of wheat is somewhere between /,### %,### litres. Agricultural products account for 64& of the total water footprint.

Protecting the Ocean • 0n %#//, total world fisheries produced /"9 million tonnes of fish, =# million tonnes from capture and !9 million tones from a$uaculture. • /4/ million tonnes (;9&) was consumed by humans.
• • • •

)y the year %#4# an additional 46 million tonnes of fish per year will be needed. /=& of ma>or commercial marine fish stocks monitored by the 8A? are overexploited, ;& are depleted and /& ranked as recovering from depletion. 4##,### whales, dolphins and porpoises are killed every year as 'by catch( of the fishing industries. ?ver fishing, by catch, climate change, invasive species and coastal development have resulted in a decline in the number of marine species, such as sharks, seabirds and turtles.

Compassion and love for all animals Vegans acknowledge and understand that all animals are precious and have the right to life. They believe these rights are not >ust for our much loved pets like cats and dogs but also for farmed animals like cows and chickens too. @ome feel so passionate about this that they campaign for animals rights and strive to make the world a cruelty free place for animals. ( erry Springer style !inal tho"ghts# We hope that helped ans$er some of the %"estions yo" may have had &# Obvio"sly it's not comprehensive and there is a lot more information available on all the s"b(ects $e to"ched on) *f any of the points raised more %"estions in yo" then do research them+ the internet is f"ll of st"dies and te,ts $hich go into m"ch more detail) -nd .no$ledge is po$er (cheesy (vegan cheese obvio"sly## Here at /egan Tings $e believe that $hatever change yo" $ish to ma.e+ be it large or small+ is a positive thing and a step in the right direction) So $hether yo" chose to stop b"ying leather handbags or c"t do$n on yo"r meat cons"mption on the $ee.end+ every little helps) 0on't be disco"raged abo"t the things yo" are not ready to give "p + yo" may never be ready and that's o. too1 *f yo"'re someone $ho does feel ready to ma.e some big changes or has already made them + then $e are here to s"pport yo" too and $e $ill be posting lots more information on tasty places all over London to eat more /egan Tings along $ith /egan Tings fashion choices (not as bad as that so"nds lol# and /egan Tings Bea"ty prod"cts) A4