ZIRENE® SOUND by AM3D enhances the audio in HD quality on devices such as smartphones, tablets, TVs, portable music players, portable navigation devices, headphones and other kinds of devices in which audio is an essential part of the user experience. The solution is purely software-based and is easily integrated into existing software platforms. The physical nature of small audio devices or industrial design restricted devices means that listening conditions often differ significantly from those preferred by the creators of the original media source. For example, stereo music and multi-channel audio are produced with specific loudspeaker arrangements in mind. These are not directly achievable with small devices or headphones. Other limitations may be caused by low acoustic output power or reduced bandwidth capability. To overcome the inherent performance limitations of audio devices, ZIRENE® SOUND offers state-of-the-art audio enhancement technologies for playback optimisation and spatial audio effects. ZIRENE® SOUND ensures high sound quality with 32 bits internal processing. When audio is played back on headphones or loudspeakers, ZIRENE® SOUND significantly increases the perceived quality of the audio playback by adding high-quality features to: • Increase and balance the bandwidth of the speaker by equalising its efficient region and boosting the lower and upper frequency regions. • Boost or align the output level. • Create a surround sound image perceived as being outside the head when using headphones. In addition to the ZIRENE® SOUND software, AM3D offers tuning and filter design tools for quick and easy adaption to each device model.

ZIRENE® SOUND improves the sound experience on a wide range of products from smartphones to portable music players, laptops, TVs, handheld gaming consoles, headsets, soundbars, Bluetooth speakers, hearing aids, infotainment systems and GPS devices.

ZIRENE® SOUND is based on digital signal processing algorithms implemented in software. AM3D’s patented software is easily integrated to operating systems, apps or chipset-platforms. ZIRENE® SOUND software is generic, module-based and configurable. The solution is not dependent on any external libraries, e.g. open source code, and is developed in ANSI C using assembly-optimised coding for the resource-intense parts targeted at various platforms. An ANSI C reference is available for fast prototyping on customer devices. Optimised software is already available for a number of platforms (e.g. ARM, TI DSPs and CSR Bluecore) and can within short time be optimised for, or ported to other dedicated platforms.

ZIRENE® SOUND consists of audio processing modules for microspeakers, loudspeakers and headphones. The features can be used separately or in combination: • Virtual Surround Sound (mono, stereo, 5.1, 7.1) • Voice Enhancement • Level Alignment • Transducer Equalization • Bass, Treble and Level Enhancement • Output Limiting • Tone Control Please find more details on the other side of this hand-out.

AM3D is a provider of world-class audio technology providing software solutions for audio enhancement and 3D audio for missioncritical solutions, mobile devices, in-car and home entertainment systems. AM3D holds several patents on audio technologies. AM3D has offices in Denmark, Japan and South Korea. AM3D is owned by Nordjyske which has more than 2,000 employees and a history that dates back to 1767. AM3D A/S was established in 1997 as a commercial offspring of research activities at Aalborg University in Denmark.

one optimised specifically for micro-speakers used in e.g. Level Enhancement approaches this problem by boosting the level of the audio signal beyond what would be possible with a linear gain. Combining Voice Enhancement with Level Alignment results in a clear voice dialog on movie content played back on micro speakers with low output capabilities and inaudible voice becomes audible. Transducer Equalization Often speakers in small devices and headphones do not have an ideal frequency response. and the overall perceived sound quality is improved significantly. With movie content the silent parts are increased in level. Bass Enhancement boosts the low frequency part of the signal and leaves the remaining part of the frequency range unchanged in terms of loudness and timbre. With a 2. Denmark · Phone +45 9934 9800 · www. Bass content is vital to movie effects and music to achieve a perceived high sound quality. As a result. Level Alignment effectively aligns the signal loudness to minimise the difference. Level Alignment Level Alignment adjusts the level of different audio signals to compensate for differences in loudness. thus it is vital to produce enough sound pressure level in the loudspeaker system. AM3D A/S · Langagervej 6 · DK-9220 Aalborg. With a 5. When played back.1 or 7. During headphone playback a profound “out-of-the-head” sound image is perceived and with loudspeaker the sound image extends beyond the physical loudspeakers. This gives the possibility to create extreme bass enhancement. Transducer Equalization compensates for this by equalizing the response to achieve a specific target.1 multi-channel surround sound input an enhanced stereo signal is produced. A higher sound level is typically perceived as being of higher sound quality. a compressor is activated to boost the voice and a significant improved user experience is achieved when watching video content on tablets. Treble Enhancement approaches this problem differently by boosting the high frequency content of an audio signal. Bass Enhancement consists of three dedicated solutions: A generic solution optimised for mid-range loudspeakers and headphones. A common approach in playback systems is to use a second loudspeaker (tweeter) for reproducing the high frequencies. This is the case when the level of advertisements on the radio is much louder than the music being played. when two consecutive music pieces have very different loudness. Once detected. while loud action scenes are left unchanged. Treble Enhancement provides a clear and crisp treble which emphasises details that are usually lost during playback. Tone Control A 3-band parametric equalizer and a 5-band graphics equalizer can be used to control the timbre of the audio to a preferred sound. The Transducer Equalization is a vital component to optimise the speaker playback. stereo and multi-channel input by detecting voice in movie and TV audio content.0 channel input (stereo or multi-channel down-mix) the signal is enhanced to produce a multi-channel alike surround sound signal. and a bass harmonics solution.com · email: am3d@am3d. mobile phones. When played back. it reproduces a virtual 5. hence a much higher perceived sound level can be achieved in small loudspeakers systems. it produces a profound surround sound perception and an enhanced center optimum for movie as well as music playback. Level Enhancement Small loudspeaker systems are typically incapable of producing a sufficient high sound pressure level.1 multi-channel loudspeaker set-up for perfect surround sound perception.ZIRENE SOUND FEATURES IN DETAIL Virtual Surround Sound Multi-channel and stereo contents are not intended for playback on small devices and headphones.am3d.1 or 7. some frequencies are reproduced louder than intended due to resonances of the acoustic system.g. Voice Enhancement Voice Enhancement operates on mono. smartphones and TVs.g. Virtual Surround Sound overcomes this problem by using binaural technology to create virtual sound sources. Output Limiting The output can be limited with respect to peak and power for avoiding overdriving the hardware and loudspeaker. In such cases. This can protect the loudspeaker from damage. e. Treble Enhancement Loudspeakers which reproduce sound in the low to mid-frequency range are generally poor at reproducing high frequency sounds. which simulates the intended loudspeaker set-ups needed for optimum playback. This is useful e.com . Bass Enhancement Loudspeakers which reproduce sound in the mid and high-frequency range are generally poor at reproducing lowfrequency sounds.