You are on page 1of 3

THE TEEN ENTREPRENEUR PROJECT 8: THE MARKETING PLAN Name: Justin Brown Date: 4/22/2014

MARKETING PLAN WORKSHEET
Instructions: Using Shaun Decker’s Marketing Plan as a model, apply the 4 P’s (product, place, price, and promotion) of marketing presented below to your business to create your marketing plan. Answer each question given below. I. PRODUCT 1. Research the competitors in your local area (that specialize in the same type of business as yours) to generate a list of products and/or services they offer. Type the list of products and/or services in the space provided below. CyberPowerPC – High end gaming PCs Dell, HP, Gateway – All types of computers, pre-made

2. Based on the research you conducted above, what products and/or services will you offer through your business? Type the list in the space provided below. The products and/or services my business will offer are: Customized building of all ranges of PCs and assistance in deciding what level of computer is needed. Components can also be bought.

II. PLACE (LOCATION) 1. Where will the day-to-day operations of your business be conducted? Type your answer in the space provided below.

Day to day business will be held in the shop in downtown Sparta, Michigan. Computers can also be ordered online on the company website.

1  Business Education Publishing

THE TEEN ENTREPRENEUR PROJECT 8: THE MARKETING PLAN

III. PRICE 1. What is the estimated cost of producing each product and/or service offered in your product line? Type your answers in the table provided below. If necessary, add more rows to the table. Product/Service Data-Processing Level PC Media Center PC Low end Gaming PC Intermediate Gaming PC Heavy Gaming PC Audio/Video Editing PC Estimated Cost $ 150.00-200.00 $ 150.00-1000.00 $ 200.00-500.00 $ 300.00-1000.00 $ 800.00-5000.00 $ 400.00-3000.00

2. In the space provided below, describe how you arrived at the estimated cost of each item listed above. Each computer is estimated based on customer preferences so the listed figures are approximate ranges that each type of computer might fall in.

3. In the table provided below, list the products that you offer and what three of your competitors charge for each item. In the column labeled “My Price,” fill in the price that you will charge for each item. If necessary, add more rows to the table.

Product/Service Data Processing Level Media Center PC Gaming PC Audio/Video Editing PC

Price for Competitor #1 $350.00 $950.00* $1,500.00* $1,100.00*

Price for Competitor #2 $320.00 $850.00* $1,200.00* $900.00*

Price for Competitor #3 $ 350.00* $350.00* $850.00* $850.00*

My Price $295.00 $400.00 $900.00 $850.00

*- starting at

2  Business Education Publishing

THE TEEN ENTREPRENEUR PROJECT 8: THE MARKETING PLAN

IV. PROMOTION 1. In the table provided below, list several different methods you can use to advertise your business and the cost associated with each method. If necessary, add more rows to the table.

1. 2. 3. 4. 5. 6.

Advertising Method Billboard Commercial Flyers Encourage Word-of-mouth

Cost $1,500.00 per billboard Changes based on time and channel $0.13 per flyer $0.00

2. Based on the startup funds you have available, what advertising methods will you use? List them in the space provided below. I would first of all make sure all emplyers are well-versed in a way of politely encourageing word of mouth advertising to customers. I would also put up small signs, such as flyers, to be posted in the area with our address and website URL.

3  Business Education Publishing