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JAYASH GUPTA

OBJECTIVE

CURRICULUM VITAE
Seeking a challenging career so as to achieve the corporate goals of the organization as well as enhance my knowledge & skills. ACADEMIC PROFILE Degree MBA B.Sc. XII X Board/University Lal Bahadur Shashtri Inst. Of Mgmt. & Development Studies, Lucknow C.S.J.M University, Kanpur UP Board UP Board Year 2013 2011 2007 2005 Percentage 59.18% 51.55% 74.00% 60.33%

Email: jaishgupta19@gmail.com Address: 128/143 h-2 block Kidwai Nagar, Kanpur 208011 Mobile: +91 9984674525 +91 7499123014 COMPUTER SKILLS: Windows XP, 7, 8 MS Word MS PowerPoint MS Excel Best with Internet

INTERNSHIP AND WORK EXPERIENCE Organization Title Duration Description Bharat Sanchar Nigam Limited, Kanpur Optimization of Marketing and Human Resource Strategy 6 weeks 1. Analyzed the marketing strategy of BSNL including the customer acquisition. Based on the understood challenges, gave recommendations to improve digital presence of BSNL. 2. Analyzed the Organization structure and HR policies of BSNL. Gave recommendations for recruitment, training and appraisal strategies. R-Galaxy Computers, Kanpur Manager Marketing and Inventory Management 10 Months (June 2013 - Present) 1. Digital marketing at Social Media websites and Local search engines. 2. Creating marketing strategies and budget for above the line marketing. 3. Sales forecast and inventory management in the showroom. 4. Handled Sales administration including bundling and discount program.

SEMINAR & ACTIVITIES: Attended the NHRD Seminar on Striving for Change through Social Entrepreneurship. Industrial Visit to Parag Dairy, Lucknow. Analyzed the supply chain and refining process of milk. EXTRA-CURRICULAR PROFILE: Performed Western Dance during Farewell 2012 before audience of 500+ Singing at Regalia, cultural festival of LBSIMDS, 2013 Led college group of 50+ to annual trip to Mt. Abu Avid Sketcher, presented my work at college exhibition Personal Details: Date of Birth : 12th Jan. 1991 Fathers Name: Mr. Shri Ram Gupta Gender Language : Male : Hindi, English Marital Status : Single

Organization Role Duration Key Work

PROJECTS 1. E-marketing in India Performed primary and secondary research on E-marketing including analysis of its advantages over convention TV and press marketing. 2. Analysis of Mc Donalds Supply Chain Conducted analysis of the sourcing of raw material, vendor management and manufacturing of food items in the store 3. Research project on Just-in-time (JIT) Operations Management Conducted secondary research on JIT production strategy to reduce inprocess inventory and involved carrying cost. 4. STP and 4Ps Analysis of the Brand Fastrack Analyzed the marketing strategy of Brand Fastrack using STP, 4Ps and 5Cs. Finally recommended a new product to extend the brand. 5. Analyzed organization structure of Yahoo Search Division Under the Managing organization course, I analyzed Yahoo organization culture, corporate strategy and competitions using Porters 5 forces. COURSES PURSUED Supply Chain HR Management Rural Mgmt. Marketing Mgmt. Mgmt. Communication Operations Research Organization Behavior Research Methodology