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PUBLIC PLACES- URBAN SPACES

The Dimensions of Urban Design Matthew Carmona, Tim Heath, Taner Oc and Steven Tiesdell Architectural Press

Chapter-5

THE PERCEPTUAL DIMENSION


Summary
Arnav Saikia (2013MUD007)

INTRODUCTION:
Awareness and appreciation of environmental perception and, in particular, the perception and experience of place is an essential dimension of urban design. This chapter is in three main parts environmental perception. construction of place in terms of place identity, sense of place and placelessness. place differentiation and place-theming.

ENVIRONMENTAL PERCEPTION:
We affect the environment and are affected by it. We must perceive that is, be stimulated by sight, sound, smell or tactile information, which offer clues about the world around us. Perception involves gathering, organising and making sense of information about the environment. The four most valuable senses in interpreting and sensing the environments are vision; hearing; smell; and touch. Vision The dominant sense, vision provides more information than the other senses combined. Visual perception is also a highly complex phenomenon and relies on space, distance, colour, shape, textural and contrast gradients, etc Hearing While visual space is sectoral our arc of vision involves only what lies before us acoustic space is all-surrounding, has no obvious boundaries, and, in contrast to vision, emphasises space rather than objects in space. While hearing is information-poor, it is emotionally rich screams, music, thunder arouse us; the flow of water or the wind in the leaves soothes us. Smell - The human sense of smell is not well developed. While even more information-poor than sound, smell is emotionally richer than sound. 1| Arnav Saikia (2013MUD007)

|Perceptual Dimension Summary Touch Much of our experience of texture comes through our feet and through our buttocks when we sit down rather than through our hands.

Place Images: To make sense of their surroundings, people reduce reality to a few selective impressions that is, they produce place images. Such images are partial (not covering the whole place); simplified (omitting much information); idiosyncratic (each individuals place image is unique); and distorted (based on subjective, rather than real, distance and direction) Beyond the Image of the City: There are different ways different groups in different place structure their city images. Some cities are more legible to its inhabitants than others. While some cities were highly legible they were legible in different ways. For example, Amsterdam is more legible than Rotterdam; Milan and Rome both are highly legible but in different ways. Kaplan & Kaplan (1982: 827) suggest coherence, legibility, complexity Environmental Preference Network and mystery as informational qualities of environments that contribute to peoples preferences for particular physical environments. For immediate appreciation of environments, understanding is supported by environmental coherence (to make sense) and complexity (to encourage involvement). In the longer term, legibility and mystery encourage further exploration Environmental Meaning and Symbolism: All urban environments or landscapes are repositories of symbols, meanings and values. Different types of sign are usually identified: Iconic signs have a direct similarity with the object (e.g. a painting). Indexical signs have a material relationship with the object (e.g. smoke signifying fire). Symbolic signs have a more arbitrary relationship with the object and are essentially constructed through social and cultural systems (e.g. classical columns representing grandeur) (from Lane 2000: 111)

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|Perceptual Dimension Summary Symbolism and Arhitectural Modernism: Modernist buildings were to carry no associations beyond their own magnificent declaration of modernity. Intended to be capable of reproduction anywhere, their universally applicable modern style transcended national and local cultures. Three ways of expressing a buildings function or meaning have been identified (Robert Venturi): The Las Vegas way placing a big sign in front of a little building. The decorated shed designing a simple building form and then covering the facade with signs. The duck making the buildings overall form visually express or symbolise its function (a deliberate strategy in attempts at iconic sign)

THE SOCIAL CONSTRUCTION OF PLACE: Sense of place is often a notion suggesting people experience something beyond the physical or sensory properties of places and feel an attachment to a spirit of place. Many places have retained their identities through significant social, cultural and technological changes and, hence, though subject to constant change, some essence of their place identity is maintained. Sense of Place: It is often argued that people need a 'sense of beoning' to a specific territory or with a group of people, who, in tern, may or may not occupy a specific territory.

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|Perceptual Dimension Summary Territoriality and Personalisation: Individual identity is associated with personalisation the putting of a distinctive stamp on ones environment. Although generally designed and built by someone else, individuals adapt and modify the given environment re-arranging furniture or changing decoration, external planting in a garden, or front door colour. The Dimensions of Place: Personal or group engagement with space gives it meaning as a place, at least to the extent of being different from other places. Placelessness: he quality of being a distinctive and meaningful place which, in the absence of a more elegant term, could be called placefulness is a continuous quality, with real places existing on a continuum from placeful (i.e. a strong sense of place) to placeless (i.e. a lack of place distinctiveness). Placelessness tends to signify absence or loss of meaning. Various factors that contribute to the contemporary sense of placelessness are:
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Globalisation: The world is increasingly interconnected, with centralised decision-making exploiting efficiencies and economies of scale and standardisation. Globalisation lead to an erosion of place meaning. Mass Culture: With globalisation has come mass culture, emerging from processes of mass production, mass marketing and mass consumption, which homogenise and standardise cultures and places, transcending, crowdingout, even destroying local cultures. Loss of (attachment to) territory: Placelessness is also a reaction to the loss, or absence, of environments that people care about because they do not feel that they belong and no longer care for their environment.

PLACE DIFFERENTIATION: A response to the standardisation of place and placelessness is the deliberate creation (or invention) of place distinctiveness and differentiation through design. Place marketing and 4| Arnav Saikia (2013MUD007)

|Perceptual Dimension Summary city branding have thus been seen as important dimensions of city development. Urban design is often complicit in this, with iconic buildings and the serial repetition of exemplar urban design projects Place Marketing: Imagineering manufacturing place identities involves deliberate use of symbols/themes (often drawn from existing places) to enhance place distinctiveness. At a larger scale this is termed place marketing, which attempts to change place identity by presenting carefully selected place images to identified local and non-local audiences. Icons and Iconicity: Most architectural icons are landmarks in the sense of being physically distinctive and identifiable within an urban landscape. Distinctive buildings symbolise their city and thus the lure of new iconic buildings is to create similar distinctiveness quickly. Iconic Buildings and Civic Boosterism: Iconic buildings are typically intended to signify a citys cultural significance, its economic dynamism, the quality of life possible there and other desirable attributes. Place Theming: Place-theming involves a deliberate shaping and packaging of place and place images around a particular theme. Depending on the extent of existing source material, place-theming can involve reinventing or inventing places. Invented Places Theming acknowledges the significance of place and place values. Theme parks are perhaps the epitome of invented places. Invented places and placetheming provide opportunities for urban design and place-making issues. Criticisms of Place-Theming and Invented Places:
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Superficiality: It is a superficial attention that undermines and even destroys, rather than reinforces, the real place identity.

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|Perceptual Dimension Summary


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The commondification of place: By seeking to sell or market the place, placetheming actions, and place-marketing images, necessarily commodify, and distort, the place, by making its exchange value its primary quality. Simulacrum and the real: There are situations when public is unable to distinguish between what is real and what is not. Authenticity: Sense of place may be authentic and genuine or, equally, inauthentic, contrived or artificial. Development that copies or draws explicit reference from historical precedent as false and lacking authenticity.

CONCLUSION: The value of the perceptual dimension of urban design is the emphasis placed on people and how they perceive, value and both draw meaning from and add meaning to the urban environment. Places that are real to people invite, require and reward involvement both intellectual and emotional and provide a sense of psychological connectedness. Urban designers thus need to learn how to make better people places by observing existing places and through dialogue with their users and stakeholders.

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