This action might not be possible to undo. Are you sure you want to continue?
Detailed Project Report by 360 Degree financial services p. ltd
Submitted To: Dr. Himadri Dass Group Members 1) Deepak Singla (08XPGDM19) 2) Modak Priy (08XPGDM31) 3) Vineet Dixit (08XPGDM59) 6) Vivek Kr. Shahi (08XPGDM60)
Executive Summary - 360 Degree Financial Services Private Limited
1.0 EXECUTIVE SUMMARY 360 Degree Financial Services would be incorporated as a Private Limited Company providing the Value Added Financial Services by operating in B2C segment. Our Services would include:
Client Account Management – It includes services like track of all financial records, reminders for due dates of insurance policies, due dates of payments of loan, loan outstanding and other information, track record of mutual funds, pension plans etc.
Loans - Help people in raising various kinds of loans from various banks under one roof, thus acting as an interface between the customer and the bank.
Investment Guidance – Educate the clients regarding the various investment opportunities and help them making rational decisions.
Business development for Banks and Financial Institutions – By writing paid contents for financial institutions regarding the various products available and making people aware about them.
Evaluation Matrix – Developing a financial evaluation matrix for both credit and investment opportunities, which will act as a reference point for customers as well as banks; thereby continuously modifying based on the inputs received from clients and consumers.
In the initial stage, we are going to target the Working Executives Segment and Students of National Capital Region. 360 Degree Financial Services Private Limited will offer the individuals working in small and medium enterprises, students and other individuals; a reliable, high-quality, and cost-effective value added financial services by collaborating with various technology providers and financial institutions. Apart from research on the revenue generation model, and the promotions part, we have conducted an exploratory research in order to judge the customer’s response towards the current services being provided by various agencies and has
done the NEED GAP ANALYSIS. This has purveyed to us, the lacunae which in turn are the basis of our core strength i.e. our Unique Selling Point. 2.0 STRATEGY OF EXECUTION 360 Degree Financial Services Private Limited believes that it can provide both solutions and value creations to its clients through web and by setting up offices on the basis of franchisee. Its partners come from a diverse background; thus having a sound experience in Marketing, Finance, key issue of Client Management. The main motive of our organisation is “Selling not for the sake of selling; but for fulfilling the needs of its clients.” We have taken due care in analyzing the data collected through exploratory research with respect to customer needs both explicit and latent, its perception and attitude towards these services and the problems they face. The marketing for our firm would be initially done by BTL (Below the Line) marketing activities, Hoardings and Banners near Offices and will launch SMS campaign (e.g. from www.indiamoneywire.com). Apart from it, we will tie up with various education institutes to help their students raise education loans under the group loan scheme through us. We will also tie up with small and medium enterprises to help their employees raise various kinds of loans. We are also planning to tie up with the distributors and dealers of Consumer Durables and Automobiles to help their customers in getting loans. We are hopeful of making all this successful because as per the present scenario, all these agencies have either tie-ups with one bank or none at all. Thus by offering wide range of loans and other financial services under one roof, we would be able to create a value addition, which is the Unique Selling Proposition for us. For Investments also, one needs a specialist who can help him making rational choices and the one who does not believe just in selling. We will be able to fill this gap by providing value added financial services. Financing needs arise at every age in human life, but the form of needs keep on changing. For example in the growth stage, the main emphasis is on the Education, then the needs take the shape of personal requirements like own home, personal vehicle, investments etc. which gradually shifts to the need of financial security in the Old Age. We are planning to create value addition in each of these stages. 3.0 ORGANISATION STRUCTURE
360 Degree Financial Services will consist of seven promoters out of which two will hold the position of Executive Directors. 4.0 REVENUE GENERATION MODEL The major source of revenue will be Transaction fees from loans, Commission from investment products, Advertisements on web sites, Paid Contents, Client Account Management and Franchisee Fees. This business plan has been made on the basis of market planning for three years commencing from April 2009 to March 2012 and our top line and bottom line figures are mentioned below. These figures illuminates the market opportunity available for 360 Degree Financial Services Private Limited.
360 Degree Financial Services Private Limited
1000.00 800.00 600.00 Rs. Lacs 400.00 200.00 0.00 Revenue Profit After Tax 71.13 32.02 269.05 136.33 Revenue Profit After Tax Year 3 907.00 531.58 531.58 907.00
Year 1 71.13 32.02
Year 2 269.05 136.33 Revenue & Profit After Tax
5.0 CURRENT SITUATION The Asian Continent is now living in an interesting era: the process of change from the old age practices of dependency on long paper work and lengthy process; to the desire of being a service provider offering all services for a particular domain under one roof. Since the new global economy has brought new market structures; which in turn had resulted in change of profile of the customers. Customers have evolved from "Solution Demander" to "Value Demander" and from "Clients" to "Business Partners". Market offer huge potential as last year retail loans were around 42,220 Crore, Education Loans were 21532 Crore & Housing Loans disbursed are more than 1 Lac Crore. Further, household investment is around 12.5% of GDP and per capita income
is growing at around 7%. And as the contribution of service sector to the GDP is increasing, so is the knowledgeable and working population, which in turn increases the opportunity for our company.