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SPRING 2014

Photo: Devin Logan reacts to winning a Silver medal in the Womens Ski Slopestyle; Kelly Clark goes big in Sochi; Shiffrin brings home the gold in slalom; Hannah Kearney brings home bronze in moguls; Nick Goepper goes big at Sochi, taking home Bronze in the Mens Ski Slopestyle; Alex Deibold reacts to scores at Sochi.

VERMONT ATHLETES IMPRESS AT THE 2014 SOCHI OLYMPICS


Vermont produces more US Winter Olympians per capita than any other state in the nation by a long shot. Nineteen athletes with Vermont ties made their way to Sochi in February to compete for their country. That said, its not only the number of Olympians from Vermont that is impressive, its the quality. Six Vermont athletes took home medals from the 2014 Olympic games in Sochi. That is 6 out of 28 total medals for the USA, meaning 21% of the winning athletes have Vermont roots Not bad for a little New England state of only 625,000 inhabitants. (See Winners Circle for medal facts!) There is more. While our winners add 6 more reasons to the list of what makes Vermont a top breeding ground for Olympic athletes, they also are making and breaking records. Kelly Clark of Mount Snow is the most decorated snowboarder in the history of snowboarding, male or female. A now three-time Olympic medalist, Kelly has had over 60 career wins, and over 100 podium visits in her career. Mikaela Shiffrin is one of four US women to ever stand at the top of the Olympic podium for the Slalom race. Two of the other 3 also hail from Vermont: Andrea Mead Lawrence of Pico Mountain in 1952 (She took home the GS title, too.) and Barbara Ann Cochran of Cochrans Ski Area in 1972. Clearly Vermonts ski and snowboard academies and terrain are putting athletes to the test and preparing them for high level competition, but the strong ski and snowboard community is also to credit for instilling pride and positivity that these athletes can take anywhere in the world. Take it from Silver medalist, Devin Logan. Skiing in Vermont builds a great strong foundation to become a skier (or snowboarder) that can handle any kind of conditions. Without my Vermont skiing roots, I wouldnt be where I am today. If you can ski the east, you can ski anything! Vermont is my home and it is always the best to come home to, and I have felt an overwhelming sense of love and support coming out of Vermont the last month and beyond.

WINNERS CIRCLE
Mikaela Shiffrin, a graduate of Burke Mountain Academy, won Gold in the Womens Slalom. Devin Logan, a Mount Snow Academy graduate, won Silver in the first ever Olympic Womens Ski Slopestyle competition. Kelly Clark, another Mount Snow Academy graduate, won the Bronze in the Womens Snowboard Halfpipe. Hannah Kearney, a Norwich, VT native, former Gold Medalist and 2-time World Cup champion, brought home the Bronze in Womens Moguls. Alex Deibold, a Stratton Mountain School graduate, won Bronze in the Mens Snowboard Cross. Nick Goepper, yet another Mount Snow prodigy, competed in his first Olympics bringing home a Bronze in Mens Ski Slopestyle.

WHITE GOLD: WHAT SNOW AND SKIING MEAN TO VERMONTS ECONOMY


Skiers and riders rejoiced over major March snowstorms but they arent the only ones that benefit from snowfall and cold weather in Vermonts green mountains. Even those that were dreaming of summer in Vermont reap the economic benefits of our official state sports, as they bring in major spenders from surrounding states and generate hundreds of millions of tax revenue dollars. Vermonts ski and snowboard industry draws over $700 million in statewide spending each winter season. Think that money just gets spent at the mountains? Think again. Two-thirds of that spending occurs off-mountain in surrounding villages and towns, supporting many local businesses with the ski economy running deep throughout our communities. Those significant winter traveler expenditures generate another $700 million in indirect spending, totaling nearly $1.5 billion in economic benefit for Vermonts economy. A substantial component of the visitor spending triggered by major snow

accumulations is found in the rooms and meals tax revenues, with the influx of winter visitors booking lodging reservations in Vermont and excitedly seeking out a taste of our great local foods and brews. These tax revenues top $120 million annually, with the winter season generating a significant portion of that critical revenue stream. Vermont ski and snowboard resorts also spend over $200 million with nearly 3,000 Vermont companies to stay operational. They employ over 12,000 people seasonally and are responsible for 22,000 indirect jobs off-mountain. In addition, the seven ski areas on state land generate over $2.5 million in lease payments to the state, which pays for about half of the annual state parks operating budget. So whether a winter enthusiast or not, when you see those white flakes falling from the sky, know that there are dollar signs hidden in their complex structure and that all Vermonters benefit from the white gold of winter.

2014 CLOSING DATES


SUICIDE SIX SKI AREA: MARCH 23 COCHRANS SKI AREA: MARCH 29 PICO MOUNTAIN: APRIL 5 NORTHEAST SLOPES: APRIL 6 MIDDLEBURY COLLEGE SNOW BOWL: APRIL 6 QUECHEE SKI AREA: APRIL 6 BOLTON VALLEY: APRIL 6 BROMLEY MOUNTAIN: APRIL 6 MAGIC MOUNTAIN: APRIL 6 Q BURKE MOUNTAIN: APRIL 13 MAD RIVER GLEN: APRIL 12 MOUNT SNOW RESORT: APRIL 13 OKEMO MOUNTAIN RESORT: APRIL 13 STRATTON MOUNTAIN RESORT: APRIL 13 SMUGGLERS NOTCH RESORT: APRIL 20 STOWE MOUNTAIN RESORT: APRIL 20 SUGARBUSH RESORT: MAY 4 JAY PEAK RESORT: MAY 11 KILLINGTON RESORT: MAY 2014 AS LONG AS POSSIBLE

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Spring 2014 | VSAA Reports

OKEMO IS FIRST SKI RESORT TO BE NAMED AMONG BEST PLACES TO WORK IN VERMONT
On March 27, Vermont Business Magazine and the Vermont Chamber of Commerce announced the top 27 Best Places to Work in Vermont for 2014. Okemo Mountain Resort was ranked seventh in the largebusiness category and it is the first ski resort to ever make the prestigious list. The awards program was created in 2006 and is presented in partnership with the Society for Human Resource Management, Vermont State Council, the Vermont Department of Labor and the Vermont Department of Economic Development and Best Companies Group. Diane and I are very proud of Okemo being included in the list of Vermonts Best Places to Work, said Okemo Mountain Resort Co-Owner Tim Mueller. However, our employees deserve the credit. It is very easy to manage when you have hard-working, dedicated and loyal people working with you. From our Division Managers through to our line employees, we have a great team and it is because of their work ethic and cooperative attitudes that Okemo is a great place to work. This statewide survey and awards program is designed to identify, recognize and honor the best places of employment in Vermont, benefiting the states economy, its workforce and businesses. To be considered for participation, companies had to fulfill several eligibility requirements. They also entered a two-part survey process. The first part consisted of evaluating each nominated companys workplace policies, practices, philosophy, systems and demographics. The second part consisted of an employee survey to

measure the employee experience. The combined scores determined the top companies and the final rankings. Best Companies Group managed the overall registration and survey process in Vermont and also analyzed the data and used their expertise to determine the final rankings. To learn more about Okemo Mountain Resort and employment opportunities, visit okemo.com. For more information about the Best Places to Work in Vermont program, visit BestPlacesToWorkInVT.com.

THE LEGENDARY BEAR MOUNTAIN MOGUL CHALLENGE IS BACK


river. In every trough the skiers compress like heavy springs, and then recoil into the next turn and the next and the next. Stay in control and youve got a chance to win. Get too loose and its Game Over. This is a spring celebration of epic proportions, and people come from near and far to witness courage and carnage while basking in the snow and sun. On the weekend of April 5-6, more than 125 bump skiing fanatics converged on Killingtons Outer Limits, one of the steepest ski trails in the East, to race through moguls and throw their best tricks for a chance to win the legendary Bear Mountain Mogul Challenge. The Killington Bear Mountain Mogul Challenge is definitely back and here to stay, says Jeff Alexander, events and sponsorships manager at Killington Resort. The community coming together to support this event makes the atmosphere electric, while the athleticism and skill showcased on the course brings everyone out for a full weekend of spring fun. Become a Ski & Snowboard Museum member today at www.VTSSM.com Racers competed in male, female and kids divisions and were awarded a maximum of five points in the following categories: Turns and Line, comprised of quality and variety of well-executed turns while staying as close as possible to the fall line; Air, judged as the quality of upright aerial maneuvers executed spontaneously in the fall line; and Speed, the total time elapsed during a full run of the course.

Back when the Bear Mountain Mogul Challenge (BMMC) started, skis were long, straight and stiffthe kind of boards that would eat up most of todays competitors in the sprawling mogul field that covers Outer Limits in a strip of frozen bubble wrap. The first BMMC took place on Bear Mountain's Outer Limits in March, 1981. While the tools and competitors may have changed since the first BMMC, the primary objective has not: ski a flawless bumpto-bump run down Outer Limits as fast as possible without blowing up and yardsaling your gear all over the course. Its all about nailing your line. Seconds get swallowed up by the deep ravines between each mogul, like canyons cut by an ancient

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Spring 2014 | VSAA Reports

FROM THE INTERNS DESK...

SANDRAS EXPERIENCE WITH SPECIALTY FOOD DAYS AND CHECK IN TO WIN


ALPINE REPLAY AND CHECK IN TO WIN
Being an intern at Ski Vermont introduced me to a newer smart phone application called Alpine Replay. Its similar to those watches that count your steps and calories to help you lose weight but way cooler. Alpine Replay is an app on your phone that tracks stats at whatever mountain youre riding, simply with a touch of a button. Then you just put it in your pocket and go. Thats it. At the end of the day you press pause and send your statistics to Alpine Replay, which posts them for all of the skiers and riders to see, as well as a picture from your day at the mountain. It logs your speed, vertical, calories burned, number of jumps, distance, numnber of runs, and air time. The app tells you and everyone else using it when youve hit a personal best or when youve won a medal. Ski Vermont worked with Alpine Replay this season for the Check In to Win promotion. The more mountains a skier or rider visited in Vermont, the more chances they had to win sweet prizes from Ski Vermont. My job was to go into the back end, like and comment on pictures, choose pictures of the week, and award Vermont explorers with passes to new resorts. The hardest but most rewarding part of Alpine Replay, for me, was changing my voice from my personal brand to the Ski Vermont brand. How I interacted with skiers and riders on the app was not necessarily how I would interact otherwise. Its a key take away for me to be able to change up the way I think and speak to comply with a brand and its message.

SPECIALTY FOOD DAY TOUR 2014


Usually a Public Relations/ Events internship is a lot of paper work and observing. It can be a lot of sitting in on planning meetings. Ski Vermont did it differently. I was able to jump right in and get a hands on experience during the events of Specialty Food Day tour. What first struck me was the excitement from skiers and riders at the resorts. One woman remembered the tour and knew wed have the Cabot Cheese samples and actually ran to the table to let me know how excited she was. It was an interesting event because the demographic covered everyone. Grandparents, parents, kids, teenagers, and young adults were all happy to take stickers, try the samples and grab samples for the lift. I dont believe there was a better way for me, as an intern, to learn about Ski Vermont than doing these events. People were truly interested in what Ski Vermont does, why we were there, and then gladly stood by while I explained programs that were available. As the events went on, I found it increasingly easier to interact with everyone who walked by the table and learned that a smile and friendly hello almost always drew someone in. Working with the vendors for the Specialty Food tour was the highlight for me. Everyone was excited to be there and everyone had a great attitude. There were certainly days when it was colder than we expected and on one particular day we saw every kind of weather there is within two hours, but everyone could always laugh about it. I enjoyed helping with set-up, break down, and whatever was needed in between because the food and beverage vendors at Specialty Food Days were clearly passionate about their product. Thats inspiring. My personal success was getting the word out about the Check In to Win program. Its a great promotion and I found that skiers and riders were very intrigued by it, especially those previously unaware of it. All in all the Specialty Food Days were a way for Ski Vermont to give back to the community and promote local companies, and that they did.
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OPEN YOUR DOORS TO THE WORLD


Welcome international students to your community. Whether you are hiring one student or 100, CIEE can help you screen, recruit, and hire international seasonal sta for your business. To learn more about cultural work exchange opportunities, contact: Jay Hibbard, International Recruitment Consultant 207.553.4021 | jhibbard@ciee.org
WORK & TRAVEL USA

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Spring 2014 | VSAA Reports

the sled to the large wood-fired evaporator. But new innovations have helped Vermont stay on the forefront of production. Among those: Smaller taps that are better for tree health without sacrificing production; Reverse osmosis, which allows water to be extracted from sap, resulting in higher sugar concentrations and less boiling time. It also saves fuel; Check valve spouts, which were developed by Dr. Tim Perkins of the UVM Proctor Maple Research Center, allowing less contamination of the taphole and increased production of sap. Shumlin said these innovations and more than are coming -- will ensure Vermonts maple industry remains a leader in production techniques and quality, and will help provide resilience to an industry which is particularly susceptible to weather patterns and climate change. Vermont leads the US in maple production, making about 35 percent of the US maple syrup annually 20 years ago and now averaging more than 40 percent. The average annual production has increased from 422,000 gallons (5-year average, 1999-2003) to 1 million gallons (5-year average, 2009-2013). And the average yield per tap is up approximately 33 percent due to investments in new equipment and technologies. Vermonts sugar makers are continuing to expand the possibilities for Vermont maple syrup, growing their businesses in new ways, said Matthew Gordon, Executive Director of the Vermont Maple Sugar Makers Association Producers are making more syrup, developing new equipment for the industry, expanding into new markets, and finding novel uses for one of Vermonts signature products. The Maple industry is an integral part of Vermonts economy, and is an essential element of our thriving Working Landscape, said Chuck Ross, Secretary of Agriculture. Sugarmakers are not only helping promote and preserve Vermonts heritage, they are helping ensure our states Working Landscape endures for future generations of Vermonters to enjoy. We could not be more proud to lead the nation in syrup production! Ross added. Photo: Ski Vermonts Parker Riehle, Johannes von Trapp, Kristina von Trapp, Governor Shumlin, Lynne von Trapp, Agriculture Secretary Chuck Ross & Vermont Maple Sugar Makers Associations Matt Gordon celebrate sugar on snow at the Trapp Family Lodge Sugar House.
DRM_4875x375_bw_VSSA_AnnualRepAd_Sum2013_finalOTL.indd 1 6/27/13 10:34 AM

GOVERNOR KICKS OFF 2014 MAPLE SUGAR SEASON AT TRAPP FAMILY LODGE
Governor Peter Shumlin, with Johannes von Trapp, kicked off Vermonts 2014 maple sugar season on April 4th, officially tapping a maple tree at the Trapp Family Lodge sugarhouse. The governor predicted a strong maple season despite the late start, and highlighted the maple industrys important impact on Vermonts economy and tourism business. Were getting a late start this year, but by all accounts Vermont is expecting a great maple season, the governor said. He said the Trapp Family Lodge, where sugaring has been taking place since the late 1800s and the roughly 300 gallons produced each year are sold in the gift shop or online, is illustrative of the link between Vermonts maple industry and its strong tourism focus. Trapps draws visitors to ski, swim, hike, mountain bike, sample our locally brewed beers, go bird-watching, and take home a few containers of Vermont maple syrup, Shumlin said. He noted that the Lodge sugars the old-fashioned way, with sap collected in buckets, and a team of draft horses pulling

Spring 2014 | VSAA Reports

ENERGY SAVING TIPS FOR LODGING ESTABLISHMENTS FROM EFFICEINCY VERMONT


Saving energy isnt hard. You just have to know what to look for. Add these simple steps to your staffs routines for immediate energy savings. Spend less money on utilities each month, and improve guest experience at the same time. HOUSEKEEPING Dust heating and cooling vents weekly, and keep furniture and drapes away from them (or else theyll keep conditioning air youve already paid to heat/cool). Turn off unused equipment: lights, heating and cooling, etc. When guests check out, set the thermostat back to an appropriate temperature for the season. LANDSCAPE / GROUNDS Check exterior vents for debris that may be caught in the grill. Keep vegetation at least three feet away from units. Plant strategicallyshade trees or shrubs that block afternoon sun can cut summer cooling costs significantly. ENGINEERING / MAINTENANCE Follow recommended maintenance protocols for all equipment, to ensure optimized performance and reduce waste. Replace incandescent or halogen bulbs with CFLs or LEDssave 75% or more on energy, and spend less time replacing bulbs (they last 10-25 times as long). For more ways to save energy and moneyand technical and financial assistance to help make it happen visit www.efficiencyvermont.com/lodging or call Efficiency Vermont today at 888-921-5990.

OKEMO RECEIVES INCENTIVE CHECKS FROM EFFICIENCY VERMONT


Efficiency Vermont Account Manager Chuck Clerici recently presented Okemo Mountain Resort with incentive checks totaling more than $93,000 for energy efficient practices. Okemo was recognized for its commitment to energy savings through the purchase of energy efficient snowmaking guns and upgrades to its pumping stations and snowmaking infrastructure. In November, Okemo launched a mountain-wide initiative to monitor energy usage and curtail energy waste. It quickly became evident that substantial energy savings could be found in lift terminal heaters that were running around the clock. By placing timer controls on the heating units and shutting them down for several hours each day, Okemo was able to see substantial kwh savings and lower kw demand. These savings earned Okemo an incentive of $75,000. At Okemos Jackson Gore Inn, lighting upgrades that included the replacement of 1500 light bulbs with LED downlights along exterior walkways and solid state lighting in common areas like hallways, earned the resort an $18,240 incentive check. Okemo has been doing a fantastic job, said Efficiency Vermont Account manager Chuck Clerici. Their energy savings engagement is running on all cylinders. Efficiency Vermont helps Vermonters reduce energy costs, strengthen the local economy, and protect the environment by making homes and businesses energy efficient. They partner extensively with contractors, suppliers, and retailers of efficient products and services throughout the state. Saving energy is good for Okemo and its operating costs, but its also good for the environment, said Okemo Mountain Resort VP and General Manager Bruce Schmidt. We are proud of our staff for stepping up and making this initiative a priority.

START SAVING TODAY!


Improve the guest experience and keep operating costs sustainable by installing high-performance lighting.
LEDs can offer energy savings of up to 80% over incandescent spot or track lighting. LED options are available for dining rooms, guest lodging, indoor and outdoor recreation areas, retail spaces, parking lots, walkways, and more!
Find out how you can save money and energy through energy efficiency at your ski area call Efficiency Vermont today at 888-921-5990.

www.efficiencyvermont.com | 888-921-5990

Spring 2014 | VSAA Reports

SKI VERMONT ASSOCIATE MEMBERSHIP HELPS US HELP YOU THRIVE


Vermont is the nations third largest skiing state, with only Colorado and California recording more skier visits last year due to their state governments and corporate partners providing huge sums of money to promote winter travel and tourism. The most recent tabulation of spending by winter visitors to Vermont shows that skiers/riders spend about $750 million directly in Vermont and another $705 million indirectly. Recent marketing and public relations initiatives by Ski Vermont, its members, the State of Vermont and corporate partners are yielding results. You can support the continued promotion of Vermont as a winter destination by becoming an Associate Member of Ski Vermont, the Vermont Ski Areas Association. Membership is just $125 per year for companies with 25 or fewer employees and $250 for companies with more than 25 employees. An enhanced membership package for lodging is also available for $250. Contact Ski Vermont Marketing Manager Hilary DelRoss at hilary@skivermont.com for information on benefits and rewards of being a Ski Vermont Associate Member. The following already help Ski Vermont initiate new marketing programs. We encourage all to support Ski Vermont sponsors and associate members whenever possible. Action Bearing Company Boston, MA Acumark Utility Locating Ellington, CT Addison County Chamber of Commerce Middlebury, VT Almartin Volvo Shelburne, VT Alpine Engineering Cuttingsville, VT Ambrosia Chocolates and Confections Weston, VT Amtrak Hamden, CT anon Optics Burlington, VT Associates of Glens Falls Inc. Glens Falls, NY Beaver Pond Farm B&B Warren, VT Ben and Jerrys Waterbury, VT BEWI Productions Inc. Waltham, MA Bonnier Mountain Group Boulder, CO Cabot Creamery Cooperative Montpelier, VT Casella Waste Management Rutland, VT Castle Hill Resort & Spa Ludlow, VT CBS Boston Boston, MA CIEE Portland, ME Classic Ski Tours, Inc. Waterbury, VT Cleary Shahi & Aicher Rutland, VT Cold Hollow Cider Mill, Inc. Waterbury Ctr., VT Comfort Inn & Suites S. Burlington, VT Comfort Inn & Suites St. Johnsbury, VT Consortium of Vermont Colleges Proctor, VT Criterium- Lalancette Engineers Rutland, VT CTM Media Group Proctorsville, VT Darn Tough Vermont Northfield, VT Demac Lenko AB Queensbury, NY DEW Construction Corp. Williston, VT 05495 Donald Hamlin Consulting Engineers, Inc. Essex Jct., VT Doppelmayr USA, Inc. Salt Lake City, UT Downs Rachlin Martin Montpelier, VT Dr. CleanHood Rutland, VT DuBois & King, Inc. Randolph, VT Spring 2014 | VSAA Reports Efficiency Vermont Burlington, VT Endyne Labs Williston, VT Engelberth Construction, Inc. Colchester, VT Engineering Ventures, PC Burlington, VT Equipe Sport Rawsonville, VT Fairbanks Inn St. Johnsbury, VT Fairfield Inn by Marriott Williston, VT FWW Construction Corp. Walpole, NH G.W. Tatro Construction, Inc. Jeffersonville, VT GetSkiTickets.com Denver, CO Golden Eagle Resort Stowe, VT Graze Bristol, VT Greater Burlington Industrial Corp. Burlington, VT Green Mountain Beverage Middlebury, VT Green Mountain Coffee Waterbury, VT Green Mountain Power Colchester, VT Gringo Kitchens, LLC Manchester Center, VT Hackett Valine & MacDonald So. Burlington, VT Hampton Inn & Conference Ctr. Colchester, VT Hampton Inn Rutland, VT Hampton Inn White River Jct., VT Handy Toyota St. Albans, VT Hillcrest Foods Inc. Saratoga Springs, NY Hilton Hotels & Resorts Burlington, VT HKD Snowmakers Natick, MA HMC2 Advertising LLC. Richmond, VT Holiday Inn Express S. Burlington, VT Holiday Inn Express Springfield, VT Holiday Inn Express Hotel & Suite Brattleboro, VT Holiday Inn Rutland, VT Hotel Vermont Burlington, VT Independent Pipe and Supply Corp. South Burlington, VT Inn at the Round Barn Waitsfield, VT Inntopia Stowe, VT Ironhorse Standing Seam Roofing Londonderry, VT Its Arthurs Fault! Jericho, VT Joseph P. Carrara & Sons Inc. No. Clarendon, VT Karen Fahey Advertising Stowe, VT Kassbohrer All Terrain Vehicles Reno, NV Kavet, Rockler & Associates Williamstown, VT Kelliher, Samets, Volk Burlington, VT Kelly Brush Foundation S. Burlington, VT Killington Chamber of Commerce Killington, VT Kimball Brook Farm Hinesburg, VT Kneebinding Stowe, VT Kombi Ltd. Essex Jct., VT Lake Champlain International Colchester, VT LandWorks Middlebury, VT Lang McLaughry Real Estate South Burlington, VT Leitner POMA Grand Jct., CO Liberty Hill Farm Rochester, VT Liftopia San Francisco, CA Liz Lovely Cookies Waitsfield, VT Localvore Today Burlington, VT Long Trail Brewing Company Bridgewater Corners, VT M & M Excavating Inc. Chester, VT Maclean, Meehan & Rice Montpelier, VT Mad River Valley Chamber of Commerce Waitsfield, VT Methodikal, Inc. Burlington, VT Milton CAT Richmond, VT Mountain Guard Insurance Program Portsmouth, NH Mountain Resort Interiors Inc. Rutland, VT Mountain Top Inn and Resort Chittenden, VT Mountain View Technologies, Inc. Bethel, VT Mountain Wire Rope Service Sunbury, PA New Skiiers Gearing to Go Guide South Lake Tahoe, CA NG Advantage Milton, VT North Winds Weather Ctr. Sandwich, NH Northstar Fireworks E. Montpelier, VT OnTheSnow.com Highland, NY OutdoorGearLink.com White Plains, NY OWL Food, LLC Brattleboro, VT Paul Frank & Collins PC Burlington, VT PC Construction So. Burlington, VT Pepsi / Mountain Dew Manchester, NH Pine Crest Motel & Cabins Barton, VT PP&D Brochure Distribution Burlington, VT Prinoth Gilmanton, NH Propeller Media Works LLC Burlington, VT Quality Inn-Shelburne Shelburne, VT Red Clover Inn Killington, VT Reliable Racing Supply Queensbury, NY Ross Environmental Associates Stowe, VT Rossignol Park City , UT Royal Trail Works Inc. South Royalton, VT Ryan Smith & Carbine Rutland, VT Ryan Solutions Montgomery Ctr., OH SE Group Burlington, VT Seven Days Newspaper Burlington, VT Ski 93 Trips, Tour & Travel Raymond, NH Snow Goose Inn, Inc. West Dover, VT Snow Logic, Inc. Park City, UT SnoCountry Ski Areas Association Lebanon, NH Star Lifts USA Sunapee, NH Stowe Area Association Stowe, VT Stowe Country Homes Stowe, VT Stoweflake Mountain Resort & Spa Stowe, VT Sugar Lodge at Sugarbush Warren, VT Sunrise Homeowners Association Killington, VT Tag New Media Burlington, VT TD Bank Bellows Falls, VT The Addison Press Middlebury, VT The Bridges Family Resort Warren, VT The Essex Resort & Spa Essex Jct., VT The Vermont Country Store Weston, VT The Vermont Inn Mendon, VT Timber Creek Rentals West Dover, VT Topnotch Resort & Spa Stowe, VT TPW Management Bondsville, VT Transaction Resources Richmond, VT Trapp Family Lodge Stowe, VT Two Rivers-Ottauquechee Regional Commission Woodstock, VT Union Bank Morrisville, VT Upper Pass Lodge Londonderry, VT UVM Rubenstein School of Environment & Natural Resources Burlington, VT Verizon Wireless Wilmington, MA Vermont Adaptive Ski & Sport Killington, VT Vermont Alpine Racing Association Cavendish, VT Vermont Campground Association Springfield, VT Vermont Chamber of Commerce Barre, VT Vermont Department of Tourism and Marketing Montpelier, VT Vermont Maple Foundation Underhill Ctr., VT Vermont Mountain Bike Association S. Burlington, VT Vermont Ski & Ride Magazine Middlebury, VT Vermont Ski & Snowboard Museum Stowe, VT Vermont Spirits Distilling Co Quechee, VT Vermont Sports Magazine Orleans, VT VHB Vanasse Hangen Brustlin North Ferrisburg, VT VisitNewEngland.com Warwick, RI W. G. Russell Supply Corp. So. Burlington, VT Waterbury Tourism Council Waterbury, VT Wells Fargo Portsmouth, NH West Hill House B&B Warren, VT Weston & Sampson Engineers Inc. Peabody, MA Wood and Wood Sign Waitsfield, VT World Cup Supply Inc. Fairlee, VT

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Parker Riehle.............................................................President Kyle Lewis................................................Director of Marketing Sarah Wojcik.......................................Director of Public Affairs Hilary DelRoss...........................................Marketing Manager Jessica Hannon.............................................. Office Manager OFFICERS Sky Foulkes......................... Stratton Mountain Resort Chair Kelly Pawlak..........................Mount Snow Resort Vice Chair Peter Mackey.......Middlebury College Snow Bowl Secretary Mike Solimano............................ Killington Resort Treasurer DIRECTORS Robert McEleney................................Stowe Mountain Resort Peter Oliver................................... Oles Cross Country Center Bruce Schmidt...................................Okemo Mountain Resort Win Smith.....................................................Sugarbush Resort Bill Stenger......................................................Jay Peak Resort Chuck Vanderstreet.................................Suicide Six Ski Area
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KILLINGTON HOSTS NASJA CONFERENCE


Beginning with a grand opening reception at the new Peak Lodge, Killington welcomed about 100 NASJA (North American Snowsports Journalist Association) members for a weeklong conference beginning Monday, March 24. The conference consisted of three epic days on snow at Killington Resort and Pico Mountain as well as professional development and networking sessions, and a presentation by Ski Vermont.

VTIC: A BIG SUCCESS


A wonderful crowd of travel professionals gathered at the Equinox Resort in Manchester in April for the Vermont Travel Industry Conference to learn about marketing, tourism and even business etiquette. Three keynote speakers over the two-day event delighted attendees with knowledge, helpful information and even free beer from Trapp Lager Brewery. Attendees chose from workshops ranging from agritourism and video marketing to SEO/ Google AdWords and data research. VDTM rolled out a new campaign launching in the fall called So Vermont to promote the southern region of the state with the collaboration of the regional chambers of commerce. Jay Peak won the SMART award for marketing excellence and Nancy Illemann Rock of Smugglers Notch Resort took home the Travel Person of the Year Award.

Informing the media members of NASJA about Vermont resorts, Ski Vermont President Parker Riehle hosted a Q&A panel presentation featuring Mike Solimano, President & General Manager of Killington Resort & Pico Mountain, Sky Foulkes, President & COO of Stratton Mountain Resort, Kelly Pawlak, General Manager of Mount Snow and Bill Stenger, Owner of Jay Peak. The Q&A was followed by a cocktail hour where journalists could mingle and chat with the industry leaders. Overall, the Vermont-hosted conference was a big success and coverage of the event has already been printed in the local Mountain Times, and several posts on Killington and Vermont have appeared on southern California travel site, InsideSoCal.com/TravelBuddy.

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