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The Potential of Tourism in Myanmar

12-4-2013

Presented by: Hla Myint Deputy Director Ministry of Hotels & Tourism, Building No.33, Nay Pyi Taw, The Republic of the Union of Myanmar.

Brief Introduction of Myanmar Attractions of Myanmar

Glimpse into Tourism performance & Tourism Policy


Investment opportunities Challenges to the tourism sustainability

1. Brief Introduction of Myanmar


THE REPUBLIC OF THE MYANMAR UNION OF

- Total Land area of 676 577 sq k m2 - Over 100 national races, 80 per cent Buddhists - Temperate weather, Warm summer, rainy , cool winter Major economic sector Agriculture, Manufacturing, Mining, Oil and Gas,Trade and services. Blessed with abundant national resources, rich in cultural and national heritage

Strong Tourism Resources

YANGON

Attractions of Myanmar

Yangon

Shwedagon Night

Bagan

Mandalay

Inlay Lake

Pyin Oo Lwin
Pwe Kauk Waterfall

Peik Chin Myaung Cave

Mrauk Oo

Snowcapped Mountains (Putao)

Beaches

Thadingyut Festival of Lights (October)

Taunggyi Tazaungdaing, Hot-Air Balloon Festival

Thingyan (Water) Festival

16

Tourist Arrivals
2009
Yangon Entry Point Mandalay & Bagan Gateway Nay Pyi Taw Border Tourism

2010
297246

2011
364743

2012
559610

234417

8861
519269

13442
480817

20912
5521 425193

32521
1250 465614

TOTAL
GROWTH

762547 -

791505 3.8%

816369 3.14%

1058995 30%

Myanmar Tourism Statistics 2012

Tourist Arrivals
2010
Yangon Entry Point
Mandalay & Bagan Gateway Nay Pyi Taw Border Tourism

2011
364743 20912 5521 425193

2012
559610 32521 1250 465614

2013
(Jan-Feb)
144843 9616 89087

297246 13442 480817

TOTAL
GROWTH

791505
3.8%

816369
3.14%

1058995
30%

243546
28%

Myanmar Tourism Statistics 2012

Visitor Arrivals by Region (2012)


Region
Asia West Europe North America Oceania East Europe Middle East Other Americas Africa

Arrivals
380404 130296 44074 20650 9077 3747 3536 1598

%
64.11 21.96 7.43 3.48 1.53 0.63 0.60 0.26

International Air Route to Myanmar


23 International Airlines to Yangon
8M CA MH PG TG MI 3K IC CZ FD AK CI VN W9 MU QR KE NH SQ KA OZ BR DE Myanmar Airways International Air China Malaysia Airlines Bangkok Airways Thai Airways International Silk Air Jet Star Asia Air India China Southern Airlines Thai Air Asia Air Asia China Airline Vietnam Airline Air Bagan China Eastern Airline Qatar Airways Korean Air All Nippon Airways Singapore Airlines Dragon Air ASIANA Airlines (Seasonal) EVA Air Condor Airlines (Seasonal)

7 Domestisc Airlines

Tourism Policy
1. Implementing the systematic development of hotel and tourism Industry.

To improve the standard of accommodation


To improve the standard of tourist transportation; To improve the other tourism related facilities and services including tour guides, tourist security, etc; and To upgrade the existing tourist destinations and develop new

destinations

Tourism Policy (cont.)


2. Developing and encouraging national and international investment opportunities in the hotel and tourism industry. 3. Developing opportunities for wider participation of the private entrepreneurs in the hotel and tourism Industry. 4. Promoting and Marketing Myanmar Tourism products to international tourism markets with synergies of public- private partnership.

On Going Process

Responsible Tourism Policy launched on 27 September, 2012 in Nay Pyi Taw together with the celebration of World Tourism Day launched on 23 October, 2012 Master Plan According to the timeline of ADB, Draft Master Plan final report will be prepared at the beginning of 2013 Community Involvement in Tourism Policy Community Involvement in Tourism Policy is being prepared for long term and sustainable development

Best practices for Foreign Visitors (Dos & Donts)

Foreign Investment in Hotels


Foreign Investment Hotels Commercial Complexes

Sr.
1. 2.

Projects
30 6

Rooms
5207 1559

Investment US$ (M)


828.419 588.500

Remarks
Completed Under Construction

36

6766

1416.919

Foreign Investment in Hotels


Foreign Investment in Hotels
Sr. 1. 2. 3. Country Singapore Vietnam Thailand Hotel / Apartment 12 1 10 Investment (USD in million) 597.756 300.00 235.75

4.
5. 6. 7.

Japan
Hong Kong Malaysia British

6
4 2 1

183.013
77.000 20.000 3.400

Total

36

1416.919

Challenges
Insufficiency of skilled labour and tourism professionals Need to be given more training programs for language skill and capacity building Insufficient number of International standard hotel rooms

Limited infrastructure: roads and railways, electricity supply, telecommunication system and facilities
Limited capital to undertake the necessary programs to develop tourism Weakness of tourism knowledge awareness among the people of Myanmar

Future Tourism Strategic Direction


Strengthen the institutional environment,

Build human resource capacity and promote services quantity,


Strength safeguards and procedures for destination planning and management, Development quality products and services, Improve connectivity and tourism related infrastructure, and Building the image, position and brand of tourism in Myanmar.

Thank You

and

Welcome to Myanmar