Top Ten Players in FMCG Sector S. NO. 1. 2. 3. 4. 5. 6. 7. 8 9. 10. Companies Hindustan Unilever Ltd. ITC (Indian Tobacco Company) Nestlé India GCMMF (AMUL) Dabur India Asian Paints (India) Cadbury India Britannia Industries Procter & Gamble Hygiene and Health Care Marico Industries

The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion.It has a strong MNC presence and is characterized by a well established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labor costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer 'upgrading' in the matured product categories. With 200 million people expected to shift to processed and packaged food by 2010, India needs around US$ 28 billion of investment in the food-processing industry. Automatic investment approval (including foreign technology agreements within specified norms), up to 100 per cent foreign equity or 100 per cent for NRI and Overseas Corporate Bodies (OCBs) investment, is allowed for most of the food processing sector.

What are FMCGs?
WE regularly talk about things like butter, potato chips, toothpastes, razors, household care products, packaged food and beverages, etc. But do we know under which category these things come? They are called FMCGs. FMCG is an acronym for Fast Moving Consumer Goods, which refer to things that we buy from local supermarkets on daily basis, the things that have high turnover and are relatively cheaper.

FMCG Products and Categories - Personal Care, Oral Care, Hair Care, Skin Care, Personal Wash (soaps); - Cosmetics and toiletries, deodorants, perfumes, feminine hygiene, paper products; - Household care fabric wash including laundry soaps and synthetic detergents; household cleaners, such as dish/utensil cleaners, floor cleaners, toilet cleaners, air fresheners, insecticides and mosquito repellents, metal polish and furniture polish;

FMCG in 2006 The performance of the industry was inconsistent in terms of sales and growth for over 4 years. The investors in the sector were not gainers at par with other booming sectors. After two years of sinking performance of FMCG sector, the year 2005 has witnessed the FMCGs demand growing. Strong growth was seen across various segments in FY06. With the rise in disposable income and the economy in good health, the urban consumers continued with their shopping spree. - Food and health beverages, branded flour, branded sugarcane, bakery products such as bread, biscuits, etc., milk and dairy products, beverages such as tea, coffee, juices, bottled water etc, snack food, chocolates, etc. - Frequently replaced electronic products, such as audio equipments, digital cameras, Laptops, CTVs;other electronic items such as Refrigerator, washing machines, etc. coming under the category of White Goods in FMCG;

Sector Outlook FMCG is the fourth largest sector in the Indian Economy with a total market size of Rs. 60,000 crores. FMCG sector generates 5% of total factory employment in the country and is creating employment for three million people, especially in small towns and rural India. Analysis of FMCG Sector Strengths: 1. Low operational costs 2. Presence of established distribution networks in both urban and rural areas 3. Presence of well-known brands in FMCG sector

Weaknesses: 1. Lower scope of investing in technology and achieving economies of scale, especially in small sectors 2. Low exports levels 3. "Me-too" products, which illegally mimic the labels of the established brands. These products narrow the scope of FMCG products in rural and semi-urban market. Opportunities: 1. Untapped rural market 2. Rising income levels, i.e. increase in purchasing power of consumers 3. Large domestic market- a population of over one billion. 4. Export potential 5. High consumer goods spending Threats: 1. Removal of import restrictions resulting in replacing of domestic brands 2. Slowdown in rural demand

Career in FMCG Sector

FMCG (Fast Moving Consumer Goods) are nothing but the products, which are inexpensive and are sold in mass quantity. FMCG is also called as CPG (Consumer Packaged Goods). Although profit in FMCG sector is comparatively low, but as the products are sold in mass quantities, the overall collective profits are huge. FMCG shares are the relatively stable and are not affected by global variation. In most of the Stock exchanges, FMCG companies are the key players. Fast Moving Consumer Goods include wide range of products like soaps, packaged food and electronic applications for bikes, auto and cosmetics among others. FMCG sector has strong MNC presence and global network, good supply system and low operational cost. That is why people vie to start a career in FMCG sector. Scope of FMCG sector in India:

FMCG (Fast Moving Consumer Goods) sector is one of the strongholds and the fourth largestsector in Indian economy. FMCG sector is long established and over the years, sustaining ups and downs of the Indian economy. FMCG sector has total market size of around 14 billion US$. This is one outstanding achievement in itself. FMCG companies in India Jobs in FMCG sector are gaining fast popularity again. Fresh graduates, students are looking forward for jobs in the FMCG sector, which have given a boost to the Indian economy. The ongoing management boom, retail craze and good salaries are the key factors. Some of the top companies that offer good career prospects in the FMCG sector are -Hindustan Unilever, Godrej, Nestle, Parle, PepsiCo, Coca-cola, ITC, ColgatePalmolive, Dabur, HLL, Modi Revlon, J&J, Cadbury India, Amway, Amul, Parrys confectioneries, Dharampal Satyapal, Nirma etc.

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