OSS Business Models Throughout the Mobile Value Chain

Panu Kause Director, Partnerships and Innovation Søren Visti Kristensen Principal Architect

Ixonos Plc

Presentation Outline

Opening Statement

The Simplicity of Making Money

Closing Takeaways

Opening Statement

Open source software is commercial software. The key point of open source software is the things built with it.

Overall Mobile Value Chain
There is no one, generally accepted value chain.

Which open source SW are we talking about, is it the device only?

A Simplified OSS Value Creation Logic
”developing or using OSS by WHO brings WHAT to WHOM?”
To By Community Support Community Handset vendor Cost savings Operators and SPs ? SW vendor / integrator Cost savings and/or competition Apps developer Support End-User ?

Handset vendor Operators and SPs SW vendor / integrator Apps developer

Cost savings

Shorter TTM

Innovation potential ?

more choice (indirect) ?

?

Lower cost

?

?

?

Innovative apps (indirect)

Money-Making Opportunities

SERVICES BACK-END

SERVICES ACCESS

COMMUNITIES SILICON VENDOR TERMINAL VENDOR

S D K

APPLICATIONS PLATFORM / MW OS ADAPTATION HARDWARE

END-USERS SERVICE PROVIDER

Money-Making Opportunities

SERVICES BACK-END

SERVICES ACCESS COMMUNITY
S D K
APPLICATIONS PLATFORM / MW OS ADAPTATION HARDWARE

Money-Making Opportunities

SERVICES BACK-END

SERVICES ACCESS SILICON VENDOR
S D K
APPLICATIONS PLATFORM / MW OS ADAPTATION HARDWARE

Money-Making Opportunities

SERVICES BACK-END

SERVICES ACCESS TERMINAL VENDORS
S D K
APPLICATIONS PLATFORM / MW OS ADAPTATION HARDWARE
Hardening Testing Maintenance

Money-Making Opportunities

SERVICES BACK-END

SERVICES ACCESS END-USERS
S D K
APPLICATIONS PLATFORM / MW OS ADAPTATION HARDWARE

Money-Making Opportunities

SERVICES BACK-END

E N D 2 E N D

SERVICES ACCESS

OPERATORS & PROVIDERS

S D K

APPLICATIONS PLATFORM / MW OS ADAPTATION HARDWARE

S E R V I C E S

An OSS Value Creation Example
Ixonos and ”single tap” for Symbian Foundation
To By Community Community Handset vendor Operators and SPs SW vendor / integrator Apps developer End-User

Handset vendor Operators and SPs SW vendor / integrator Apps developer

The Simplicity of Making Money

The POSSIBILITY for making money rests on two options only:
you save money for someone you bring value added to someone

The MODEL of making money depends on three things:
what is it that you do to whom you do it who eventually pays for it

Closing Takeaways

Open source is not a selling point as such. OSS diversity brings a multitude of money-making opportunities. There is little difference in making money with OSS compared with making money on proprietary SW.

QUESTIONS?
FINLAND several locations Copenhagen London Boston Silicon Valley Berlin Tallinn Kosice Beijing Chengdu

Client operations and service centers in Finland Cost efficient service centers Client operations

Clientele comprises globally leading mobile device manufacturers, network suppliers, operators and media companies.

Turnover in 2008 totalled 75.1 MEUR and operating profit 6.1 MEUR. Personnel ca 1000.

Listed on Nasdaq OMX Helsinki.

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