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Business model For our model which is solar bottle bulb, we choose business model canvas as our business

model. There are nine aspects that should be covered by business model canvas. First, value proposition which means by the collection of products and services a business offers to meet the needs of its customers. According to Osterwalder, (2004), a company's value proposition is what distinguishes itself from its competitors. The value proposition provides value through various elements such as newness, performance, customization, "getting the job done", design, brand/status, price, cost reduction, risk reduction, accessibility, and convenience/usability. The solar bottle bulb is the product that can replace fluorescent lamp. As we know, in Manila, this innovative light bulb provides low-income households with light. While traditional windows can easily crack or leak during typhoon season or other severe weather, the solar bottle bulb brings even more light in and helps save money and energy. Not only do the bulbs improve the lives of families, but they also improve the future and health of the environment by significantly reducing plastic waste. This product also describes the bundle of products that create value for specific customer segment. Customer segment is needed to build an effective business model; a company must identify which customers it tries to serve. Variety of set of customers can be segmented base on the different needs and attributes to ensure appropriate implementation of corporate strategy meets the characteristics of selected group of clients. The different types of customer segments include:

Mass Market: There is no specific segmentation for a company that follows the Mass Market element as the organization displays a wide view of potential clients. Niche Market: Customer segmentation based on specialized needs and characteristics of its clients. Segmented: A company applies additional segmentation within existing customer segment. In the segmented situation, the business may further distinguish its clients based on gender, age, and/or income. Diversify: A business serves multiple customer segments with different needs and characteristics. Multi-Sided Platform / Market: For a smooth day to day business operation, some companies will serve mutually dependent customer segment. A credit card company will provide services to credit card holders while simultaneously assisting merchants who accept those credit cards.

Customer Relationship is to ensure the survival and success of any businesses, companies must identify the type of relationship they want to create with their customer segments. Various forms of customer relationships include:

Personal Assistance: Assistance in a form of employee-customer interaction. Such assistance is performed either during sales, after sales, and/or both.

Dedicated Personal Assistance: The most intimate and hands on personal assistance where a sales representative is assigned to handle all the needs and questions of a special set of clients. Self Service: The type of relationship that translates from the indirect interaction between the company and the clients. Here, an organization provides the tools needed for the customers to serve themselves easily and effectively. Automated Services: A system similar to self service but more personalized as it has the ability to identify individual customers and his/her preferences. Communities: Creating a community allows for a direct interaction among different clients and the company. The community platform produces a scenario where knowledge can be shared and problems are solved between different clients. Co-creation: A personal relationship is created through the customers direct input in the final outcome of the companys products/services.

Channel is the path that company/ individual can deliver its value proposition to its targeted customers through different channels. Effective channels will distribute a companys value proposition in ways that are fast, efficient and cost effective. An organization can reach its clients either through its own channels (store front), partner channels (major distributors), or a combination of both. Key resources are the resources that require in making business model work. The examples of key resources are physical, intellectual, human and financial. Key activities are the things that company must do to make its business model work, for example organizing, production, problem solving and marketing. Key partnership is the network of suppliers and partners that makes the business model work. There are four different types of partnership which are strategic alliance, cooperation, joint venture and buyer-supplier relationship. Then, three categories motivation for partnership are optimization of economy of scales, reduction of risks, and acquisition of resources and activities. Revenue stream is the cash that company generates from each customer segment. There two types of revenue streams that are transaction revenue, also known as cash payment and recurring revenue, known as ongoing payment. There are a few ways to generate revenue streams. There are asset sales, which means as selling ownership rights to physical good; usage sales is money generated from the use of a particular services; subscription fees means that revenue generated by selling a continuous service.; lending is giving exclusive right to an asset for a particular period time; licensing is revenue which generated from charging for the use of a protected intellectual property; and advertising which means revenue that generated from charging fees for product advertising. The product that developed should have cost structure. All cost should be involved to operate business models. There are two types of cost structures which are cost-driven and value-driven.

Cost-driven is focused on minimizing all costs and having no frills. While, value-driven is focused on creating value for our products.

Business strategy We had chosen spin off as our business strategy for our product. A Spin-off is a new business entity
formed to commercialize one or more related inventions generated from the research work from a parent institution. Forming a Spin-off may sometimes be an alternative to licensing the IP to an

established business. Licensing not always is possible or meaningful. There are many aspects of company formation which need up to date legal, taxation, accountancy and financial expertise from fully qualified and regulated professional. Creating spin-off company around a technology has the potential to generate significant wealth as a large share of any profits made are retained by the company, with the inventors being shareholders in the company. Creating a spin-off also can be appropriate commercialization route when there is a need to develop a technology further to extract its commercial value or when the team surrounding the technology is strongly entrepreneurial. There are a few factors that influence formation of spin off company, which is; Repetition of prior experiences New business opportunities Technical knowledge (Know-How) Prior experience from the entrepreneur Possession of innovative products