Davenport Shoes

By: Jasmine Davey

Footwear built for your value.

Strategic Vision
Be socially responsible and provide our customers with high quality shoes at the very best price.

Strategic Competitive Strategy

Footwear built for your value.

Year 11-Year 13 Low Cost Strategy Year 14-Year 16 Broad Differentiation Strategy Year 17 and Year 18 Low Cost Strategy Year 19 Best Cost Strategy

Duties and Responsibility

Making Yearly Decisions Evaluate and Improve Competitive Strategy Analyzing Data Creating Analysis Reports

Overall Performance
Trends in Earning Per Share

$8.24 $8.24 $5.14 $5.45

$2.50 $2.67 $2.43

Overall Performance
Trends in Return on Equity

Overall Performance
Trends on Annual Credit Rating

Overall Performance
Trends in Year-End Stock Price

Overall Performance
Trends in Annual Image Rating

Overall Performance
Trends in Global Unit Sales

Overall Performance
Trends in Global Unit Sales

Overall Performance
Trends in Global Unit Sales

Overall Performance
Trends in Global Unit Sales

Overall Performance
Trends in Global Market Share by Regions

Overall Performance
Trends in Cash Flow

Income Statement
Trend in Total Revenue

Income Statement
Trends in Net Profit

Competitive Strategies
North America
Keep S/Q Rating at 5 Wholesale Price and Internet Price at low cost, and best cost strategy keep product differentiated

Competitive Strategies
Europe Africa Keep S/Q Rating at 5

Wholesale Price and Internet Price at low cost, and best cost strategy
keep product differentiated

Competitive Strategies
Asia Pacific

Keep S/Q Rating at 5

Wholesale Price and Internet Price at low cost, and best cost strategy keep product differentiated

Competitive Strategy
Latin America Strategy was to keep S/G at 5 Wholesale Price and Internet Price at low cost, and best cost strategy keep product differentiated

Production
Offer a lot of models

Use Superior Materials

Material Costs Ranged $9.87 to $11.54

Overall Material Cost were high

Reject Rates Ranged from 6.3% to 8.2%

Overall the reject rate was high

Competition

Branded and Internet Footwear Competitors

Company A,F,C, H

Next 3 Year Strategy

Build capacity to supply demand-build in Europe Africa Strategy would probably be Broad Differentiation Strategy Increase Prices Increase S/Q Rating Get into Private Label Markets Buy Celebrities and Increase Advertising

Lesson Learned
Learned how to craft a competitive strategy Learned how to analyze data to use to increase my competitive advantage but also learn what competitors were doing. Learned how the distribution and production process works and all the cost involved in that.