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The Mathrubhumi Printing & Publishing Co.

Ltd Calicut

CHAPTER 1

INTRODUCTION

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The Mathrubhumi Printing & Publishing Co.Ltd Calicut

INTRODUCTION
The press, as a technological invention or as a political medium, plays a major role in the definition of the reality for the individual as well as for a nation; The newspaper press rises to a powerful institution in the development of civilization; it is the medium for exchange of ideas and it facilitates the time-and space-binding activities of the society. The first printing press was imported into Bombay as early as 1670 by the Parsi business man, Bhimjee Parikh, it has more than a 100 years before the first newspaper was printed. India has emerged as the second largest market for newspapers in the world with a daily circulation of 88.9 million copies. Mathrubhumi is a Malayalam languge newspaper that is published from kerala, Mathrubhumi was founded by K.P Kesavamenon, an active volunteer in the Indian freedom struggle against the British. The word mathrubhumi roughly transalates to mother land. It is the second most widely read newspaper daily in karala after malayala Manorama.They also publish a variety of magazines and supplements including the prestigious weekly, literally magazine, Mathrubhumi azchapathippu. The organization study at Mathrubhumi is mainly focused on the entire function and activities of various departments. Other objectives of the study includes to understand the various policies, procedures and programmes, to learn about the various aspects of the industry, to analyze strength, weackness, opportunities and threats of the company etc. During the period of organization study, lots of experiences which is applicable in real business life helped to link the theories with practical applications. The organization study helps to bridge the gap between the theoretical knowledge and reality. It is a process of learning by doing, learning from the experience and use the rich experience at the right time should be the policy of any professional manager.

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1.1 Objectives of the study:


Primary objective

To study the organisational functions & various departments of


company. To understand organisation structure of the company. Secondary objectives

To study the history of the company. To identify the quality of company products. To understand the growth of tile industry in India.
To study the overall performance of the organisation. To understand the various policies, procedures and programmes. To analyze strength, weakness, opportunities and threats of the company.

1.2 Scope for the study:


The Mathrubhumi Printing and Publishing CO.LTD, Calicut is a Malayalam language newspaper published from Kerala. Mathrubhumi is the second most widely read newspaper daily in Kerala. The Organization study at The Mathrubhumi Printing and Publishing CO.LTD, Calicut helps to understand the main functions of whole department of organization. The project study also helps to understand the rules and regulations of organizations. This study helps to bridge up the gap between theoretical knowledge and reality.

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1.3 Limitations of the study

The study has its own limitations The major constraint was the duration of the study. Limited time spend with top executives as period was only for a month. There was absence and hesitation to talk openly by the employees to collect accurate data. The organization did not reveal its profit and loss and other statistical data and marketing strategies. Lack of proper interaction.

1.4 Research methodology and data collection


Research in common parlance refers to a search for knowledge. Once can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods/techniques but also the methodology. It seems appropriate at this juncture to explain the difference between research methods and research methodology. Research methods may be understood as all those methods/techniques that are used for conduction of research. Research methods or techniques, thus, refer to the methods the researchers use in performing research operations. In other words, all those methods which are used by the researcher during the course of studying his research problem are termed as research methods. Since the object of research, particularly the applied research, it to arrive at a solution for a given problem, the available data and the unknown aspects of the problem have to be related to each other to make a solution possible. Keeping this in view, research methods can be put into the following three groups:

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1. In the first group we include those methods which are concerned with the collection of data. These methods will be used where the data already available are not sufficient to arrive at the required solution; 2. The second group consists of those statistical techniques which are used for establishing relationships between the data and the unknowns; 3. The third group consists of those methods which are used to evaluate the accuracy of the results obtained. Research methods falling in the above stated last two groups are generally taken as the analytical tools of research. Source of data collection This report is based on both the primary and secondary datas from the company Primary Data It is the first hand collection by the investigator himself and which is original in character. Primary data was obtained by Direct observation Data is collected directly from executives by direct observation and face to face interaction. Secondary Data It is a second hand data collected from books and other sources. This includes Journals and magazines Existing records in the company Annual Reports Published Documents Website of Mathrubhumi Printing and Publishing Ltd

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CHAPTER 2

ORGANISATION PROFILES

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2.1 INDUSTRIAL PROFILE


When newspapers and magazines are combined, print is the worlds largest advertising medium. An increase in the newspaper sale has been witnessed in almost all continents including Asia, Europe, Africa and South America except North America, which registered a decline in the sales. Global newspaper sales rose 2.3%in 2006, India grew 13 %. Advertising revenues in paid dailies had been found up3.77 per cent. China, Japan and India account for 60 of the worlds 100 bestselling dailies while the five largest markets for newspapers are China, India, Japan, the US and Germany. In India, over 150 million individuals read a newspaper each day. One factor that has resulted in making the print media ever-more popular is the fact that India is a country of many diverse languages and more than a thousand different dialects. In a country of 1.1 billion, there is more room for the newspaper industry to grow, as the rural areas are largely untapped. To propel the newspaper growth in India, 26 per cent foreign direct investment allowed in print media in 2002. Due to a hike in FDI limits in the newspaper publishing sector a lot more action is likely to be seen from the global players wanting to invest in this sector. The Indian and Eastern Newspaper Society, now renamed as The Indian Newspaper Society, enjoys a unique position as the accredited spokesman of the newspaper industry. From newsprint to advertising, from licenses for machinery to freedom of the Press, INS today is involved in many spheres of activities. Tile industry was one of the oldest industries in India. It was started around hundred

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2.2 COMPANY PROFILE

Ownership pattern
Based on the Northern Kerala town of Kozhikode, Mathrubhumi was founded in 1923 in the after month of Gandhis non co-operation movement as a public limited company. This status makes it rare among newspapers, which tend to be closely held private companies owned by a single family. Mathrubhumi is governed by Board of Directors. There are 10 members in the Board. Chairman and Managing Director M.P Veerendra kumar Managing Editor P.V Chandran Other Directors Mr. M.J Vijayapadman Adv. Bhaskara Menon Mr. P.V Gangadharan Col. A.V.M Achuthan Mr. P.V Nidhish Ms. Kalpana Krishna Mohan Mr. M.V Sreyamskumar Dr.T.K Jayaraj

HISTORY AND GROWTH


The history of Mathrubhumi is synonymous with the history of the state's freedom movement, and that of Indian National Congress. Before Mathrubhumi came into being, there were four Malayalam News Papers (Kerala Patrika, Kozhikodan Manorama , Kerala Sanchari and Mithavadi ) and three English News Papers (Champion, West Coast Reformer and Spectator), which were being published from Kozhikode. But none of these papers favoured the freedom movement spearheaded by the Congress. Instead, they supported the British Rule. K.P Kesava Menon, who was then Secretary of Kerala State Congress Committee, realized the urgent need for a pro-freedom movement publication from the Malabar region. And he, along with his confidants like K.Madhavan Nair, Kuroor Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 8

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Neelakandan Nampoothirippad, K. Kesavan Nair and P. Achuthan, resolved to register The Mathrubhumi Printing and Publishing Company Limited with an authorized capital of Rs.1, 00,000/- in 20,000 shares of Rs.5/- each. However, the Company was able to collect an amount of Rs.15, 000/- only. And the registration took place on 15th of February 1922. K. Madhavan Nair became the first Managing Director of the Company. But, months later, he resigned from the position due to reasons very personal, replaced by K.P Kesava Menon. On 13th of November 1922, the Company acquired the Empress Victoria Press owned by Kuruppathu Kesava Menon. The first edition of the paper carried a strong message of support for the National Movement and a pledge to unify the un-organized Malayalees. The editorial had an intense patriotic tone; stressing on the need for real freedom from disparity, divisions and distortions. Moreover, it expressed a willingness to stand with the commoners during their trials and tribulations in life. Built on strong journalistic ethics and high aesthetic outlook, Mathrubhumi soon excelled all other newspapers of that time; and in the process rewriting the history of Malayalam newspapers. Great Poets like Vallathol Narayana Menon often expressed their patriotic feelings through the columns of the Mathrubhumi, inspiring the freedom fighters. Many patriotic songs, stories and features were popularised among the commoners as well as the news and facts about the freedom movement. Since then the Mathrubhumi has not looked back. All along the line, it has consistently played crucial roles in social reformation movements such as the 'Vaikom Satyagraha' and the 'Guruvayur Satyagraha'. The day the Vaikom Satyagraha began (April 1, 1924), the Mathrubhumi came out with a harsh and sharp criticism against the social discrimination practiced in Kerala. Moreover, while actively participating in the Satyagraha, K.P Kesava Menon was arrested and sent to the Pujappura Central Jail at Thriuvananthapuram. Eminent personalities like P. Ramunni Menon, K. Kelappan, P. Narayanan Nair, C.H. Kunjappa, V.M Nair, K. A Damodara Menon and so forth served as Editors of the paper.

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On a number of occasions Mathrubhumi had run into trouble for supporting the National movement. The Madras Government ordered to endow a bail of Rs.2000/- for an editorial piece that appeared on 7th September 1932, which reprobated the British rule. As a result the paper was forced to publish without the editorials until January 11, 1933. Similarly, during the Quit India movement in 1942 the Mathrubhumi had to abandon the editorial column. And for publishing a feature on the European soldiers' misbehavior with women in Kochi, the Government had the Mathrubhumi banned. But strong protests against the decision made the Government cancel the order. Similarly, the newspaper was banned in the Travancore region for nine years for a series of articles it wrote against the dictatorship of Diwan Sir. C.P Ramaswami Ayer. In 1932, with the launch of 'Mathrubhumi Illustrated Weekly', the company entered a new era that nurtured the careers of most titans of Malayalam literature, like Jnanpith laureates G.Sankara Kurup, S.K.Pottakkad, Thakazhi Sivasankara Pillai and M.T Vasudevan Nair. And it still is the premier literary magazine in Malayalam, publishing some of the most exciting voices in the poetry and fiction. In 1940, the Mathrubhumi launched a humorous

magazine, Viswaroopam, with Sanjayan (M.R.Nair) as the Editor. Yugaprabhat, a bimonthly in Hindi, was also published with N.V Krishna Warrier as Editor. These two publications are no longer in print. In 1979 the Company launched Grihalakshmi, a magazine exclusively for the women of Kerala.Chitrabhumi in 1982, a magazine catering the interests of the Malayalam movie buffs, followed it. The weekly for job prospects Thozilvartha was launched in 1992. After two years, it was the turn of Mathrubhumi Sports Masika, a monthly exclusively for the sports lovers. Balabhumi for children came out in 1996 and in 1997 the health magazine in Malayalam, Mathrubhumi

ArogyaMasika happened. Mathrubhumi Books, the publishing house, has already made a mark of its own in Malayalam Publishing industry. The house has published both the fictions and non-fictions of almost all the well known writers in Malayalam. Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 10

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On 5th September, 1997 the Company launched the online edition www.mathrubhumi.com for the global Malayalees. And in the month of June, 2005 the internet edition was upgraded as a portal with many channels. Today, the Mathrubhumi Group is not only a fast growing publishing house of repute but also a corporate entity in the mass communication industry, and has struck deep roots in the hearts of Malayalees wherever they are. It has also put an indelible stamp on the art and cultural horizons of Kerala with annual mega events such as 'Mathrubhumi Kalotsavam' and 'The Mathrubhumi Film Award Functions'. YUVOG stands for YOUR VIDEO BLOG. It is a vibrant and dynamic video sharing site. Users themselves can upload their videos and YUVOG team too creates videos, which can be of genres like news, feature, entertainment, information, politics. First of its kind from any media house. The company entered the world of television and telecasting with a significant production house, MBTV (Mathrubhumi Television), which has been producing Serials and Telefilms of the highest quality. Taking a step into the world of broadcasting, the group has launched FM stations in four major districts of Kerala, namely Thiruvananthapuram, Ernakulam, Thrissur and Kannur. The stations guarantee great music and greater fun -- an effective blend of soul-stirring melody and fast numbers for the youth. Round the clock it enchants you with scintillating music, peppered with tips of fitness, fashion, beauty, quiz and lot more. The latest addition to our wings is Mathrubhumi Music, which is a meaningful step into the world of enchanting music.

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Legal framework of the organization The Mathrubhumi printing and publishing company is a public limited company.

Vision and Mission SATHYAM SAMATHWAM SWATANDRYAM This means Truth Equality and Independence

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2.3 PRODUCT PROFILE


Balabhumi Balabhumi is a Malayalam comic magazine published by Mathrubhumi Publications. It was launched in 1996. It is the first Malayalam comic magazine to syndicate Disney Comics. Currently the magazine features translated Ben 10 comics. Grihalakshmi Grihalakshmi womens magazine is an exclusive magazine for the women of Kerala. It was launched in the year 1979 by Mathrubhumi. It is a comprehensive magazine covering almost all aspect of feminine psyche. Thozhilvartha Thozhilvartha is the employment news weekly Magazine or Leading career Magazine in Kerala. It is published by the Mathrubhumi group. Thozhilvartha Magazine include the information about employment news from Government, public and private sectors. All Government jobs, public sector jobs vacancies and private sector employment vacancies are advertised in Mathrubhumi Thozhilvartha.

Arogya Masika Arogya Masika is Monthly Magazine and publishing in Malayalam language, Kerala. It First edition started in year 1997. It published by The Mathrubhumi Group in India. It is focusing mainly on health related features, Maintain body fitness tips, yoga, concentration on physical and mental energy. Sports Masika A complete monthly for the sports lovers of Kerala, Mathrubhumi Sports masika, was launched on 15th of June, 1994. It's greatly contributed for providing an insight into the national and international sports events. It is printed and published by Mathrubhumi Printing and Publishing Company Limited.

Mathrubhumi Azhchapathippu Launched on 18th of January, 1932 Mathrubhumi Illustrated Weekly is the number-one literary weekly in Malayalam. Through all these years the magazine has served the task of bringing out the best in Malayalam Literature. Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 13

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Mathrubhumi Yatra First published in 2008, Mathrubhumi Yathra is devoted to travelers. The contents are of vivid itineraries, travelogues, location details, routes & maps, hotspots, geographical histories and cuisines. The magazine is now very popular and aptly enriched with colorful photographs and travel guidelines. Minnaminni A bi-weekly in Malayalam for kids, Minnaminni was launched in the year 2010. Star and Style In the presence of glitterati from social, cultural and industries sector, Mathrubhumi Star and Style magazine was released on 11th April 2013 at a function held at Le Meriden on Wednesday. It is a new publication from Mathrubhumi catering to the film world. The magazine is `Vishu Kaineettam' from Mathrubhumi to Malayalees on its 90th birth anniversary. The stars from the film world led by Mammootty and Mohanlal, prominent personalities from industries, commercial and political sector, attended the function.

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The Mathrubhumi Printing & Publishing Co.Ltd Calicut

CHAPTER 3

DEPARTMENTAL STUDY

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The Mathrubhumi Printing & Publishing Co.Ltd Calicut 3.1 ORGANISATION CHART
MANAGING DIRECTOR & CHAIRMAN

DIRECTOR MARKETING &ELECTRONIC MEDIA

DIRECTOR EDITORIAL & ADMINISTRATION

MANAGING EDITOR

BOOK STALL

ADVERTISEME NT

FM CIRCULATION

STAL L

MATHRUBHUMI NEWS TELEVISION CHANNEL &KAPPA CHANNEL

EDITOR DAILY

EDITOR PERIODICA LS

ALL JOURNALISTS

PHOTOGRAPHER S

LINEARS

PART TIME CORRESPONDENT S

SENIOR GENERAL MANAGER COMPANY AFFAIRS&LAW CHIEF GENERAL MANAGERFINANCE&PROJE CT GENERAL MANAGER-HRD GM P&M GM IT

ACCOU NTS

EDP

PURCHAS E

CIVIL CONSTRUCTION

HR

TIME

CANTEE N

SECURI TY

DISPAT CH

TELEPHO NE

OFFSET SECTION

BINDING SECTION

HEATSET SECTION

PACKING SECTION

PHOTO COMPOSING SECTION

ALL TECHNICAL TEAMS IN FM&TELEVISION

ALL ELECTRICAL &ELECTRONIC STAFF

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The Mathrubhumi Printing & Publishing Co.Ltd Calicut DEPARTMENT PROFILE

The whole organization is divided into various departments and each department is headed by a manager or chief executive. Manager have the power to plan and take decision on matters effecting there department according to the guidelines given by the Managing partner and General Manager. It is their responsibility to co-ordinate and controls the activities and functions of their respective departments. The following are the departments of the MATHRUBHUMI PRINTING AND
PUBLISHING CO.LTD:

Human Resource department. Purchase department. Finance and accounts department. Marketing department. Advertisement department Circulation department Editorial department Production department Security department Time and General department

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PURCHASE DEPARTME NT

PERSONNEL DEPARTME NT PURCHASE DEPARTME NT

CIRCULATI ON DEPARTME NT

DIFFERENT DEPARTMENTS

FINANCE DEPARTME NT

EDITORIAL DEPARTME NT

PRODUCTI ON DEPARTME NT

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3.2 HUMAN RESOURCE DEPARTMENT


Human resource department ensures welfare and wellbeing of all the employees in an organization. Mathrubhumi has a dedicated team of persons. There are about 2500 personnel in the organization. The Deputy General Manager, HRD is the head of the department. He is in charge of human resource planning, selection, training & development, employee health & safety, welfare activated, wage & salary administration, maintain good labour and procedure, personnel research & performance appraisal etc.

General Structure

DIRECTOR EDITORIAL & ADMINISTRATION

GENRAL MANAGER HRD

ASSISTANT MANAGER HR & EXECUTIVES

TIME DEPARTME NT

PERSONNEL DEPARTME NT

PBX

CANTEEN

DISPATCH

SECURITY

DRIVERS

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The Mathrubhumi Printing & Publishing Co.Ltd Calicut CLASSIFICATION OF EMPLOYEES


Journalists 6 hours of work Administrative 7 hours of work Factory staff 8 hours of work Editor is the top level and proofreaders at a bottom position of journalist employees. In the case of administrative staff general manager is at the top level and administrative staffs at the lowest level. General Manager works at the top level & factory workers at the bottom level. FUNCTIONS OF HR DEPARTMENT HR planning Wage & salary administration Training & development Recruitment & selection Promotion & transfer Performance appraisal Grievance handling Social security schemes Maintain good labor management relationship Provide safety & welfare schemes

Manpower planning Manpower, personnel or human resource may be regarded as the quantitative and qualitative measurement of work force required in the organization. Manpower planning aims at ascertaining the manpower need of the organization

both in number and kind. Here each department informs the personnel department about the manpower requirement.

Recruitment After having determined the number & kinds of personnel required, the DGM, HRD proceeds with the identification of sources of

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recruitment & finding suitable candidates for employment. Both internal & external sources of manpower are used.

Selection Selection is the negative process because it aims at rejecting applicants who are unsuitable & offering job those who are found suitable. After receiving various applicants the select procedure staffs. Written test, personnel interview, group discussion etc are done for selecting the most suitable candidates.

Training & Development In Mathrubhumi, the training of employees is largely undertaken through on the job method. Training is given mainly in production department. They are of 2 types,

1, Training by machine supply: When a new machine is bought by the organization, an expert is provided wherein he trains the worker so, that the worker is able to operate efficiently and shall be aware of the various operating procedure of the new machine. After the worker has become familiar with the machine the expert is send back. 2, External training/consultancies: This type of training is done by various external consultancies. Some of the consultancies that providing Mathrubhumi are, National Institute of Personnel Management Kerala Productivity council Confederation of Indian Industry Management Development Program(IIM K) These consultancies offer training program for employees in the form of workshop. After training program is over, the employee has to prepare a report which is to be submitted to the immediate boss. Hence the employee is also asked to share his training experience with others. Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 21 training in

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Wages & Salary Administration It is a substantial part of total cost in the organization. Wages are given as per the wages board constituted by the central board of India. Depending on revenue different classes are formed and under each class so many scale are prescribed and under each scale different designations. Classification are 1A,1B etc. Mathrubhumi is in class A position. Salary=basic pay+ VDA+ HRA+CCA HRA is calculated at 12% of basic pay.

Performance appraisal system in Mathrubhumi Mathrubhumi, the performance appraisal is reviewed yearly basis, in the case of non-journalist & journalist employee. The immediate superior evaluates the work of the subordinate. Promotion Employees are given promotion to the higher post & positions are said when vacancies are available or when new posts are created at higher level. Promotion is treated as a better policy of Mathrubhumi as compared to direct

recruitment. The promotion policy is based on merits, seniority, ability or its combination. The selection board submits recommendations of promotions to the Managing Director. Transfer Transfer of employee is quite common in Mathrubhumi . Transfer is movement of an employee from one job to another without involving any substantial change in this duties, responsibilities, status & compensations. Transfer have number of objectives such as moving of employees to position with higher priority in terms of organization goals, placing employee in position mere appropriate to their interest or abilities or filling department vacancies with employee from over stated departments. Employees are transferred to new units where experience personnel are required. Mathrubhumi considers the employee request for transfers. Labour Welfare Activity

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Labour welfare activity includes provision of various facilities and amenities in and around the work place for better life of workers. Welfare services related to physical and social wellbeing of the employees both within and outside the organization. Within organization it includes provision of medical benefits, recreational facilities, canteens, restrooms etc. But outside the organization welfare arrangements include, provision for housing society, medical advance for the family, various economic services like bonus, ESI etc. Mathrubhumi has a work committee to look after the welfare of the employee. The work committee includes 3 members from the management and 6 members from the employees. The important welfare measures provided by Mathrubhumi are as follows; Canteen Canteen is a dining area for the employees to have their meals. Food is served free of cost 6 times a day. More than 100 employees can dine at a given time. There is a canteen committee, consisting of 9 members, 3 members representing the management and 6 members representing the employees

Medical Benefit Scheme To meet the medical benefits of the employees Mathrubhumi established a contract with New India Assurance Company Ltd,in which the company pays half of the premium and the other half is payed by the individual. With this facility the employees earn a benefit of Rs. 40000/- per annum as medical insurance. Besides this the company meets the expenses of kidney transplantation and heart problems of the employees. Social Security Schemes Mathrubhumi provides various social security schemes such as ESI, Provident Fund, Gratuity, Festival allowances etc. Provident Fund Mathrubhumi Employee Provident fund trust satisfies all the monetary requirements of the employees. This trust consists of 6 members, 3 members from the employees side and 3 members from management side. This trust meets once in 3 months to discuss about the application for loans. Housing loans and pension schemes are provided from the provident fund. The trust has opened an account in SBI. The company deducts provident fund amount from the salary of employees. Trust will Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 23

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dispense the amount as per the need of the employee. The balance is invested in bonds and securities as per the direction of central government. Monthly contribution of the employee to the provident fund is 12.5% of the basic pay or 12% of basic pay plus VDA. Whichever is higher. Gratuity Gratuity is paid to the employee as per the act Gratuity Act 1972.For this purpose company has a tie-up with LIC and introduced a group insurance scheme. Bonus Bonus is given as per the bonus act of 1965. 50% of the basic salary is paid as bonus on two occasions in an year, Onam and Vishu respectively. Salary Advance It is given at the start of a month to meet the special requirements of the employees. ESI Statutory ESI is provided for the health security of the employees. Employee should contribute 1.75% of their salary and management contributes 4.75% towards the scheme. Employees earning below 5,000 are covered under this scheme. Leave Travel Allowance This scheme is provided to all the employees. This scheme can be used only once in 2 years. The employees get 1 month basic salary as travel allowance. Superannuation pension scheme For this pension Mathrubhumi has its own separate fund called Mathrubhumi Superannuation Fund. This fund provides pension to the employees after their retirement or death while in service. Employees who have completed 15 years of service and attained age of 60 eligible for pension. Work committee The organization has a work committee for welfare activities. This committee includes 9 members.3 members from the management side and 6 from employees side. Duration of this committee is 2 years. This committee is also entrusted with the responsibility of conducting celebration. Housing Society Mathrubhumi has a housing society known as Mathrubhumi Employee Co-Operative Provident Housing Society Ltd. It was started in 1973 for giving loans Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 24

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to purchase house. The membership is compulsory to all employees. The Board of Directors consists of 13 members.3 are from management sides and 10 are from the employee side. And its tenure is 3 years. Every employee has to deposit 5% of his basic pay to the society every month and management will contribute equal share.6% interest is given for a deposit . An amount of 2 lakhs is given as housing loan with 8% interest, and it is repayable in 16 installments. The management of Mathrubhumi has a tie up with SBI for meeting loan more than 2 lakhs. Credit Society Mathrubhumi has their own credit society for meeting the loan requirement of the employee. The board of directors consisting of 7 members and tenure is 5 years.

Credit society provides 3 types of loans: A loan of 1 lakh, repayable in 60 months A consumer loan of Rs 25000 An emergency loan of Rs 10000

Safety Measures Safety training is provided to the employees. The safety cell inspects the factory on a periodic basis and suggest recommendations. Safety shoes and uniforms are provided for the employees in press. Labour Management Relationship Three major independent unions are there in Mathrubhumi, which are not affiliated to any political party but are affiliated to All India Newspaper Employees Confederation. Journalist Union Voice of Mathrubhumi Employees Mathrubhumi Non-Journalist Union

Industrial Discipline Mathrubhumi has its own standing order which is issued by the deputy labour commission, for example if an employees attendance record shows that he has an habitual absenteeism, a charge sheet as per standing order is issued by the Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 25

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personnel department. If the employee provides a satisfactory explanation then the charges are dropped otherwise a charge sheet is be issued and a domestic enquiry is conducted by an enquiry officer, who is an external person. Mathrubhumi will take the required disciplinary action depending upon the level of misconduct. It can range from transfer, inference of increments, demotion or even dismissal.

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3.3 PURCHASE DEPARTMENT

Purchase department is the department that deals with purchase of raw materials, shares, machines etc. Purchase of raw materials for all the units are purchased through head office. Only small stationary items can be purchased at the respective units. There are 9 staffs working in purchase department. Deputy General Manager and Purchase officer are signing authority. The storage facilities for the imported goods are at Cochin.1 accounts officer and 3 staffs are designated there. Purchase Procedure Purchase Requisition: It is a written request send to the purchase department about the need of material. A purchase requisition form is filled and given to the purchasing department. And the particulars are entered in the purchase and store register. Purchase Enquiry After receiving the purchase request form, the purchasing officer issues a enquiry form quoting the quantity, item name ,rate, unit etc after checking with the concerned department whether the required specifications are met or not. The purchase department then invites quotations. Receiving Quotations Enquiry is send and quotations are invited from suppliers .Purchase department maintains a list of suppliers. The received quotations are sent to respective departments. Quotations are verified as per their specifications and are accepted or rejected accordingly. Purchase Order Once a quotation is accepted the purchase department sends a purchase order to the supplier. The purchase order will have item name, quantity, unit and the price agreed by the supplier. It stipulates the time of delivery and mode of payment. Receiving When the goods ordered are delivered by the supplier, the stores will issue a goods received note (GRN) and compare the purchase order, delivery note and GRN and forward it to the accounts department. Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 27

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Major Raw Materials Newsprints are the main raw material used in Mathrubhumi. Imported and indigenous newsprints are used. It forms 60% of the total costs. News prints are also obtained through consortium consisting of MalayalaManorama, The Hindu, and Deccan Herald etc. Printing inks, plates and chemicals, film, uniforms for staffs, stationary items, periodicals and books for editorial staff and executives etc. are other materials to be purchased.

Other Functions of Purchase Department Maintaining record of raw materials purchased. Receiving and checking the raw materials. Dealing with the raw materials and purchase payments. Maintaining appropriate inventory level throughout the process. Taking appropriate steps in rectifying problems regarding materials.

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3.4 FINANCE DEPARTMENT Mathrubhumi is a company which performs the role of both manufacturer and seller. Manufacturer is the sense; in Mathrubhumi the production department produce the publications. seller in the sense that those who sells out this publications. Mathrubhumi income is from the product that is sold out. The important decision taken in the finance department are investment decision, fund required decision etc. Manufacturing process right from the acquisition of raw materials like news print.ink, plate chemicals, machinery and other process like maintenance of assets, production process, selling process which includes marketing of the products and its distribution etc. Finance department plays a major role in planning the organization needs for raising the necessary funds and putting them to effective use. Financial Needs In Mathrubhumi Short term financial needs It includes the needs of finance within one year. This type of finance is used to purchase of raw materials, power. To pay the wages and salary, to pay taxes etc. Medium term financial needs The medium term finance is for 1 to 5 years. This type of finance is used in those works which are neither fixed nor liquid. In case of Mathrubhumi the medium term finance is used for represent of ingredients, furniture, maintenance of building etc. Long term financial needs Long term financial needs also called Long term capital or fixed capital. In the case of Mathrubhumi, long term financial funds are used for maintenance and replacement of old machines, purchase of extra machines, systems and accessories for setting up new buildings for starting a new edition or the expansion of the existing edition.

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Sources of Income Advertisement Books division Security deposits by agent Financial institution Scrap sale

Other functions of finance department Preparation of annual budget Preparation of balance sheet and profit and loss account Preparation of cash flow statement Preparation of payroll, bills etc Arranging finance for the various financial needs Calculation of labour and overhead cost of an operation and product Provide information regarding each receipt, payments, furnishing, Information about sales tax collecting sales tax etc

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3.5 MARKETING DEPARTMENT Any product when it is not marketed properly will not succeed or will not become a conceptual one in the market. The truth is same in the case of newspaper industry also. Many newspapers adopting different marketing strategies to increase their circulation. In Mathrubhumi Director- marketing and electronic media is the head of the marketing department. As far as Mathrubhumi is concerned, marketing activity is the combined effort of both advertisement and circulation department. In fact circulation department, it concerned with promoting the newspaper thereby increasing its circulation. Marketing department is mostly concerned with collecting advertisement. This can be printed or displayed in the newspaper and thereby marketing money out of it. Marketing department include advertisement also

Types of marketing There are mainly two types of marketing in Mathrubhumi. Space marketing and product marketing Space marketing means; selling of space in the newspaper to the advertisement agencies. Advertisement department deals with the space marketing. Product marketing means finding a market for the product and selling it. This is done by the circulation department. In general, marketing can be divided into following; Space marketing-Advertisement Product marketing-Newspaper/publications

Other functions of marketing department Planning, analyzing and implementing the entire activities of marketing department. Manufacturing the advertisement collection activities Follow up of missed advertisement Page 31

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Promotion of the organization and product Research and development activities Conducing and training programs for marketing executive

General Structure of marketing department

MANGING DIRECTOR
DIRECTORMARKETING & ELECTRONIC MEDIA

Sr. GENRAL MANAGER MARKETING

Sr. GENRAL MANAGER ADVERTISEME NT

GENRAL MANAGER CIRCULATION

OUTSIDE UNITS

ADVERTISEME NT DEPARTMENT

DEPUTY MARKETING MANAGER CIRCULATION CIRCULATION DEPARTMENT

BOOKS STALL

MANAGER BOOK SALES

MANAGER EXHIBITION

CHIEF MANAGER PUBLIC RELATIONS

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3.6 ADVERTISEMENT DEPARTMENT

Advertisement is the part of marketing. The main function of advertisement department is space marketing. The advertisement are received and processed by this department. General Manager-Advertising is in charge of advertisement department. Advertisement is finding a market for new product launch, tackling the completion fro competitors, creation of goodwill, create brand performance etc. Collection of advertisement is the most important function of advertisement department .Classifieds and display section collect the advertisement for daily and periodical section collects the advertisement for periodicals.

Different types of advertisement in Mathrubhumi The various types of advertisements given in Mathrubhumi are Classifieds (Matrimonials,Car rental etc.) advertisements, Display advertisements. Classified advertisement will be shown in one or two sentences.Mathrubhumi classifieds includes real estate,career,matrimonial,education,health etc.Classified advertisements are shown at the upper half of the front page either on the left side or on the right side.Display advertisements are shown within a box on any page of the newspaper. Sources of Advertisement INS accredited Agencies: These are advertising agencies that are accredited by newspaper society. Mathrubhumi Approved Agencies: Agencies act as a source of advertisement. Mathrubhumi will give approval to an agency only when a bank guarantee is submitted. Usually the amount varies from 1 to 2 lakh. Counter Booking: Customers can place the advertisement order at the counter by paying the prescribed amount. Advertisement Executives: Marketing executives are persons recruited for convincing advertisers and collecting advertisements from them by telling about the features schemes discounts and tariffs available to advertisers from Mathrubhumi. They maintain a good relationship with their client and collect the advertisement daily and periodicals.

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Government organization: Government organization sometimes acts as a source of advertisement of Mathrubhumi. Government advertisements usually in the form of notice tenders, social program etc. Journalists: Advertisement also comes through journalists. Agents: Agents from different area act as a source for Mathrubhumi. The advertisements which these agents usually bring are classifieds, wedding etc.

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3.7 CIRCULATION DEPARTMENT

The main function of circulation department is product marketing. Mathrubhumi has product including daily and other product including dairy, calendar, panchangam and supplements released during festival occasion like ramzan, shabarimala season etc. The basic objective of circulation department is to increase the circulation and readership. There are two sections in Mathrubhumi: Calicut section and corporate section. The Calicut section deals with circulation of Calicut edition only. The Corporate section deals with circulation of other edition. The circulation of periodicals is also dealt under circulation department. Distribution Channel In Mathrubhumi Calicut approximately 900 agents are working. Agents are selected in contract basis. After printing the number of copies required for each agent is sorted out and packed as bundles for the implementation and distribution. The transport vehicles are hired in contract basis. Usually the contract is given for 1 year and is extended as continued. Then the agent will collect the bundles from respective places and they distribute the newspaper to the readers. The agents are hiring the newspaper boys for distributing. Promotion activities These are undertaken by both advertisement and circulation department. The main objective is to increase the circulation and readership. Two types of promotional activities being conducted by management are; Promotion of company Promotion of product Separate plans are formulated for daily and periodicals and that are by circulation department. Offers Poster, stickers, gifts are offered along with periodicals like balabhumi, chithrabhumi, grihalakshmi, sports masika etc. Audit Bureau It was founded in 1948,it consists of publishers and advertisement agents. Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 35

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Other functions of circulation department Formulation of promotional schemes Conducting brand building program Sponsoring program

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3.8EDITORIAL DEPARTMENT Reporting The news collected by corresponding lines and staffs reporters, reporters at reporting section the each occurring regionally on locally.The matter will be send to the central desk where it is edited. Desk The matters provided by agencies came in digital format and chief sub editor translates it. It is also edited and checked by the chief sub editor. Then the text is composed. The matter is to be included in the daily and the page layout are fixed at the meeting presided by the editor. Then the matters go to the production desk. They prepare page layout is the dummy in which the position of each matter will be fixed. The dummy is given to the photo composing section for pagination process. Pagination process The first page, editorial page, sports page and half of the 7th page are fixed by the head office itself and the details will be send to all the units in digital format. Slight difference or changes can happen in the first page according to the importance of the news at the respective units. Topics for editorial page are divided by editors and deputy director. Mathrubhumi daily is compared and checked with all the other newspapers like Malayalamanorama. The Hindu, Economic times and deshabhimani etc for finding out the missing news in Mathrubhumi. NRE Desk This is the desk of Mathrubhumi which deals with printing news generated outside Kerala. Mathrubhumi have stationed reporters and photographers at major cities of Mumbai, Chennai, Bangalore and New Delhi. They collect news and send it to the head office at Calicut. They translate it if necessary and prepares a dummy which is then send to the photo composing section for pagination. After that the page is send to the respective printing units. Planning Cell This cell is headed by News Editor Planning. The meeting of planning Cell is held every Monday and they decide upon the matters to be included as featured for the next weeks Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 37

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3.9 PRODUCTION DEPARTMENT The main product of Mathrubhumi is Daily Newspaper. The procedure for the production of Newspaper is as follows: Photo Composing Plate Making Press Post Press Binding

Paper is printed from Mathrubhumi press at the head office and distributed to various places. Photo Composing The page is setup in the photo composing stage, and this process is known as pagination. Pictures are sorted, scanned and posted in the place provided for it. The front page of Mathrubhumi is unique and is designed at the Head office. The page layout of the matter is developed on Ms Dos based software. The news matter is send from the editorial section to company section. The visual display unit operator composes the news matter. In the case of advertisement, the matter will be send to advertisement department. Film and Plate Making The page is sent for film and plate making as post script. The film is loaded in the image maker; the film output is used for plate making. Color photos require 4 plates and 4 films with magenta, cyan, yellow and black colors. Printing Plates are loaded in the printing offset machine. Two types of printing machines are there. Web Offset and set type. Set type is used for periodicals. Binding This is necessary in the case of periodicals and books. The pages are build one on top of the other, shaped cut and binded as separate magazines. Packaging According to the order requested by the circulation department, copies are sorted and packed and send to the respective agencies. Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 38

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Delivery The packets will be sending for delivery. The paper bundles are distributed by the contractors to the agents. The bundles of periodicals are taken from the head office to each unit according to order. Circulation department provides dispatch advice to the process.

Quality Control The testing is done directly on machine. Test printing is done, if quality is bad then it is rejected.

Waste Disposal The major waste comes in Mathrubhumi are cut papers, film cuts, aluminum sheets, print waste, empty tins, wrappers etc. The wastes are disposed through action. Tenders are invited from through advertisement.

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3.10 SECURITY DEPARTMENT

The important functions of security department are safety or the protection of the buildings and surroundings of the organization, protection of files, documents and equipments in the organization, protection of employees, visitors and safeguarding of goodwill of the organization. The working hours of security officers are 9 hours per day with 1 hour break and 7 hours during night duty without break.

General structure

MANAGING DIRECTOR

GENERAL MANAGERHR

ASSISTANT MANAGERHR

CHIEF SECURITY OFFICER

ASSISTANT MANAGERHR

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Other functions of security department Security of building and surroundings This includes security during night; control the visitors, vehicles and theft, tackling action during accidents, storage of locks, keys and fire fights etc. Fire alarms and sprinkles are approved at each floor at MM press and other printing stations. A huge water tank of about 3 lakh capacity is provided to MM press. The annual maintenance work of all fire-fighting equipment is given to some companies in this field. Safety of files and documents For the purpose of no leakage of information, the special persons are appointed in Mathrubhumi office. Security of workers and visitors The security department should maintain the details of every employee in the organization. Employee have to wear their ID card, visitor card is given to the visitors. Housekeeping Housekeeping is done by sweepers, glass cleaners, floor cleaners etc. The hygienic working place will provide a better environment and it will increase the comfort level of workers and they will be able to work more effectively which increase the productivity.

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3.11 TIME AND GENERAL DEPARTMENT

The time department is another section in Mathrubhumi head office which is coming under the Deputy General Manager HRD. Its main function is time keeping. 5 staffs are working in this section. This is the section where the preparation of attendance registers, leave registers, preparation of yearly and annual return of the company is done. General Structure

MANAGING DIRECTOR

GENERAL MANAGERHRD

PERSONNEL MANAGER

EXECUTIVES AND CLERICAL STAFFS

Attendance system The officer staffs have to put their signature in the respective signature register. The office time is 9.30 am to 5.30 pm. For press employees card system is implemented according to Kerala factory rules. The employee number and other details will be in the record. They have to put their cards in a box at security counter and will be taken to time section where the attendance is marked. Separate attendance register are kept for editorial staff, office staff, online trainees and press trainees etc Other functions of time department Making of attendance register of press employees. Page 42

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Preparation of late comers list, every month Issuing of leave proceeding to office/editorial staff to all units. Checking of night/Sunday vouchers from various sections with attendance register, duty register and preparing the list of EDP, every month. Issuing of canteen tickets to employees. Verification of auto charge vouchers of journalists employees. Transport and maintenance of company vehicles. Sending annual return to women welfare office in respect of women employees. Sending application to renewal of factory licenses for every year.

Leave available Editorial staff Casual leave-15 days/year. Casual leave can be taken at stretch of 5 days for journalists. During probation; 12 casual leave and privilege leave. Medical leave-10 days/year. Office staff Casual leave-15 days/year, the year will be calculated from marchFebruary. Casual leave can be taken at a stretch of 10 days including holydays. Medical leave 6 days/year. Privilege leave 1 day for 11 days. 33 days of privilege leave in a year. If the total number of privilege leave exceeds 90 days. Miscellaneous leave Maternity leave up to 12 weeks. Festival holidays in addition to paid holidays, weekly, holidays, republic day, onam, deepavali, shivarathri, vishu, Independence Day and Mathrubhumi day are allowed with wages.

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CHAPTER 4 ORGANISATIONS CONTRIBUTION TO THE SOCIETY

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The leading newspaper Mathrubhumi has once again showed its social responsibility by starting an initiative to create awareness among the budding generation in our schools. It will boost the various clubs in schools to do their best activities to protect environment and create a sense of awareness. The non government organization Mathrubhumi conducted this environment protection movement SEED, It is big and also very popular. This program is one of the best for the future generations and to protect nature. The government will provide help to all future development programs of SEED.

Objectives To make awareness about environment and environmental problems in children To provide environment education opportunities for school children To utilize the unique position of school children as conduits for awareness of the society To facilitate childrens participation in decision making in areas related to environment and development To bring children in to direct contact with the environmental problems facing the society they live in and make them think of solutions To involves childrens in action based programs related to environment in their surroundings

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STUDENT EMPOWERMENT FOR ENVIORNMENT DEVELOPMENT ( SEED ) Conceived as the mouthpiece of Indias freedom movement, Mathrubhumi is one of the pioneer newspaper in Malayalam language spoken in the state of Kerala. The history of Mathrubhumi is synonymous with history of the states freedom movement. Ever since its inception Mathrubhumi has played significant note in the social, cultural and environment development of Kerala. Initiative Environmental degradation is one of the major hurdles faced by the present generation. Natural resources have been passed from generation to generation and it is our duty to protect, preserve and transfer to our future or next generations. Public awareness is a major tool in environment protection and media has to play a major role in spreading awareness among general public. Awareness of the fact that future of the world is highly dependent on its children. Prompted Mathrubhumi to embark is this initiative called SEED ( STUDENT EMPOWERMENT FOR ENVIORNMENT DEVELOPMENT ) to create awareness among the younger generation to preserve and protect our mother nature. SEED is perhaps the largest green initiative in India at the school level and any newspaper organization for protecting and preserving mother nature through school children.

Objectives To develop a richer greener and cleaner globe for the future generation and to create awareness among the student community on environment protection and enable them to protect water, air, and soil and to develop a nw green culture by assembling upper primary schools, high schools and higher secondary schools in the state of Kerala. The target group of SEED comprises students in the age group of 1017 years across 38. Education Districts spread in 14 Revenue Districts in the state of Kerala. Why SEED ? The degenerating environment conditions like global warming, de-forestation, water and air pollution, accumulation of plastic waste etc, have long been a threat to the world. It has now become absolutely essential to protect and preserve our environment

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SEED aims to create awareness among the student community on environment protection and enable them to protect water, air and soil Build a richer, greater and cleaner globe for future generation To develop a new green culture in the state if Kerala by assembling school children The Hurdle Reaching out to the schools : Reaching out to the vast student community was a big challenge. This was tackled by surrounding volunteers from with the organization to spread the message of SEED to the student community. Mathrubhumi employees or SPOCs (Single Point Of contact ) of SEED from all the district of Kerala Volunteered for this novel venture and the schools were divided among the SPOCs. Reaching out to the students in the schools It was close to impossible for the SPOCs to visit each school periodically for evaluation of activities and to provide feedback to the students. Hence, one teacher coordinator was selected in each school and all activities were done under the supervision of the SEED teacher coordinator.

The Journey SEED was launched in the year 2009 and has completed four successful years. The fourth edition of SEED was launched on June 5th, 2012 (World Environment Day). The first three years witnessed wide participation from the length and breadth of the state of Kerala. The evaluation period of SEED activities is one academic year i.e. from June to March. First year of SEED ha 3,087 member schools, the 2nd year 5,378 schools and the third year 5,443 schools.

How SEED Functions? 1. Each of the participating schools has a SEED club with a teacher cocoordinator. SEED club members lead the activities under the supervision of the teacher co-coordinator. Training programmes were imparted to the teacher coordinator by the volunteer staff of Mathrubhumi group.

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2. Internally, Mathrubhumi has four tier monitoring system viz. School level, Education district level. Revenue district level and State level. At the school level, we have one SOPC for each of the 10 schools. The school SOPCs periodically visited participating schools and obtained their reports along with evidence. The school SPOCs report the progress to the Education district SPOCs, who in turn will report to the Revenue district SPOC 3. A comprehensive evaluation of activities was carried out cross Kerala culminating with a five member expert jury visiting the short listed schools 4. Cash prizes amounting to a total of Rs.20 lakhs was given away as prizes to the winning schools 5. We have a battalion of employees, who are passionate about environment and conservation related subjects, who act as Trainers to the teachers, we have 65 such trainers from within the organization. The trainers include factory workers to senior managers

SEED Awards: Vishishta Haritha Vidyalayam Award The best performing school in the state will be awarded with Vishishta Haritha Vidyalayam Award along with cash prize of Rs.1 lakh, trophy and certificate. Shreshta Haritha Vidyalayam Award Out of the 14 revenue districts, one school from each district will be awarded the Shreshta Haritha Vidyalayam Award , trophy and certificate. Haritha Vidyalayam Award Out of 38 education districts, three schools in each educational districts ( 114 schools ) will be awarded cash prizes and awards. The first prize winners of each education district will be awarded the Haritha Vidyalayam Award , certificate and cash prize of Rs.25,000/-. The second prize winner will get cash prize of Rs.10,000/-, trophy and certificate. Commendation certificates Total 403 prizes

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Special Jury Awards A Special Jury Award is given as a token of appreciation to those schools which shows outstanding performance for each category at state level. Best Teacher Coordinator & Gem of SEED SEED teacher coordinators showing exceptional performance will be awarded Best Teacher Coordinator Awards in each of the 38 education districts. Students showing amazing commitment towards environmental protection will be awarded Gems of SEED Award in each of the 38 education districts.

MAJOR ACTIVITIES OF SEED SEED schools were evaluated on the basis of their performance in the SEED activities viz. I. PLANTING & PROTECTION OF SAPLINGS Planting a sapling providing a shade to the earth. A minimum criterion for award selection of to plant and preserve at least 5 sapling during the academic year. While selecting saplings, preference was given to locally grown trees. Apart from this, those existing trees shall also preserved by the respective school and the same shall be entered in the reports. Schools also conduct such other campaigns to spread awareness among the local community. Out of 1,22,752 saplings planted 70,983 trees have been protected in the year 2011-12. II. AGRICULTURAL ACTIVITIES SEED has marked a strong presence in the agricultural sector as well. SEED has motivated students and schools to venture into agricultural activities were outside the school premises. Those schools doing organic agricultural activities were given preference for awards. Schools were advised to promote vegetables, fruits, paddy and coconut cultivation. Moreover, those schools that are adopting organic farming, green manure, compost and biological pest control were given preference for award selection. During the year 2011-12, SEED schools harvested 20,053 kg of paddy cultivated in 10.50 acres of land. Similarly, 31,188 kg of vegetables and 16,785 kg of fruits were cultivated by SEED students Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 49

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Ente Thengu Ente Thengu in association with the coconut Development Board, Kerala to promote, protect and create awareness among the younger generation of the importance of coconut farming in Kerala was a major step towards promoting and conserving agriculture. Ente Thengu in Malayalam means My Coconut tree . The project was formulated to mould, motivate & create passion among the youth about coconut farming. The project was launched on 2nd September, 2013 ( world coconut day ). A state wide Elocution competition for school children was held across the state of Kerala for upper primary, high school and higher secondary categories to spread importance & awareness of coconut trees among the younger generation. The competition was held in three stages viz, Education district level, Revenue district level and state level. The competition instilled in the young minds the importance of coconut tree and the need to expand coconut cultivation in Kerala. The young speakers brought to light many innovative ideas for expanding coconut cultivation and for marketing its value added products. Cash prizes amounting to Rs.10 lakhs were distributed to the winners. Moreover, Mathrubhumi SEED had organized a workshop for 38 teacher coordinator at DSP farm, Neriyamangalam, Kerala on 29th September, 2011 about planting of saplings, preserving techniques and scientist of Coconut Development Board. A demonstration of coconut climbing was also organized. Mathrubhumi SEED teacher coordinators had a live interaction with senior scientist of coconut Development Board and cluster farmers.

Success Speaks : The major problem faced by coconut farmers today is scarcity of trained persons for coconut plucking. Addressing this major issue; the students of Thrikuttissery Government U.P School, Thamarassery Education District, and Kerala under the Ente Thengu project, initiated a new coconut climbing training program for the students. 30 students and 10 parents including ladies were trained within a period of one month under the leadership of Mr. T.Satyan, a teacher from the school.

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Veetiloru Thengu - Ente Thengu to the local community Inspired by the Ente Thengu project, st.sebastians u.p school, Thodupuzha, iduki district launched veetiloru Thengu where in 550 more coconut saplings were planted in various houses in the locality, the school propagated the ideas of planting coconut saplings and utilizing the bio-degradable wastes as manure, thereby addressing the vexed issue of wasted disposal.

III. CLAENLINESS & PROTECTION OF PUBLIC HEALTH: Cleaner and pollution free environment means cleaner and hygienic households and locality. SEED has succeeded in creating awareness among students about the importance of cleanliness and public hygiene for the protection of public health. Various activities initiated by SEED under this category are : a) Clean and hygienic school toilets b) Awareness campaignes in and around the school locality about public hygiene.

IV. BIO DIVERSITY CONSERVATION Protection and preservation of ecologically fragile lands is very much essential for the existence if the flora and fauna. The various activities under biodiversity conservation were ; a) To select a particular area outside the school premises for a detailed study about the bio-diversity b) To select and declare big trees outside the school premise as SEED trees and protect them c) To create bio-diversity parks and butterfly parks inside the school premises d) To conduct periodical study about various birds, frogs, butterflies, aquatic creatures, plants etc e) To conduct census of locally available trees V. PROTECTION & PRESERVATION OF WATER BODIES Water is precious and essential for the more existence of life orms on earth. SEED members pay special attention for the preservation and protection of water bodies in each locality. Moreover, SEED members are active in spreading Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 51

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awareness among the local communities not to pollute local water bodies, reduce wastage of water by recycling, making rain water pits in schools and houses, periodical quality inspection of drinking water, various methods of rain water harvesting etc. VI. ENERGY CONSERVATION Effective energy conservation means reduced energy consumption. SEED members were advised to monitor the energy bills every month and to reduce its usage gradually. Moreover, they also conduct awareness camps regarding energy conservation, reduced usage of petroleum products; promote usage of led lamps instead of conventional bulbs, increased usage of solar powered electrical appliances etc. VII. REDUSE, REUSE & RECYCLE OF PLASTIC WASTE Plastic is one of the major toxic pollutants of our time. Being a non biodegradable substance, composed of toxic chemicals, plastics pollutes earth, air and water. Plastic causes serious damage to environment both during its production and disposal. So the only way to reduce the hazards of plastic is to reduce and reuse plastic. The fatal threat posed by plastic waste could be minimized only through recycling of plastic waste to produce new plastic products. VIII. INTERVENTIONAL IN LOCAL AREA ENVIORNMENTAL ISSUE Mathrubhumi SEED members were motivated to actively involved in local area environmental issues. They were guided and advised to bring those local environmental issues to the attention of authorities. SEED students are active in bringing out local environmental and other hazardous issues to the attention of authorities like, extensive usage of tobacco and alcohol consumption by the students. They are also active in bringing out attention of authorities as well as general public in issue like deforestation,river sand mining, destruction of paddy fields, destruction of local water bodies and other ecologically fragile lands, noise pollution etc.

Benefits of the program Large support was received from the Kerala society towards project Local environment reports given by schools were published in our respective editions.

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This helped in gathering public attention towards problems and thereby ensuring faster remedies. Detailed stories and editorial write ups were made on prize winning schools which inspired other schools to join the project. We have seen a considerable increase number of schools registered in the second and third year. Significant behavioural changes were seen in students involved in the project. Students began to implement SEED programs in their houses which facilitated energy conservation, water conservation, proper waste disporsal etc. On a whole SEED triggered a mass movement towards environmental protection. SEED IN A NUTSHELL Sl.No 1 Particulars Total number of active schools 2 Total number of sapling planted 3 Total number of sapling protected 4 Total number of campaigns 5 Total number of rallies 6 Total number of poster exhibition 7 Total number of seminars 2133 2783 935 1333 1599 693 1143 756 447 1432 1379 988 70,983 1,19,407 1,08,963 1,22,624 39,8023 2,00,167 2011-12 5443 2010-11 5378 2009-10 3089

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AWARDS WON BY SEED 1. IAA olive crown Award 2012 Special Green Initiative Award Gold Award in Events Category Silver Award in Green Brand of the year category

2. WAN-IFRA Young Reader Prize 1022-special jury Award 3. AFAQS bronze award in the year 2010 4. Vanamithra award instituted by the Kerala Forest Department

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CHAPTER 4

FINDINGS AND SWOT ANALYSIS

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FINDINGS
The Mathrubhumi Printing and Publishing CO.LTD, Calicut is a Malayalam language newspaper published from Kerala. Mathrubhumi is the second most widely read newspaper daily in Kerala. From the study it is clear that the main organisational functions of the company. The Mathrubhumi is the second most widely read newspaper daily in Kerala. The various functional departments of the Mathrubhumi are production department, marketing department, HR department, finance department and purchase department, circulation department, editorial department, security department and time section. The HR department in the company is effective in its functioning. A good management and employee relationship within the company. Well sophisticated machines are used for the production. Company having good brand name. Employees are satisfied with the terms and conditions of the job as well as with the management. Giving more importance in advertisement. I was found out that the company provides effective marketing. Company website is an effective tool to provide information about the product and services.

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SWOT ANALYSIS

Identification of SWOT is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the swots. SWOT analysis is a strategic planning method used to evaluate the strength, weakness, opportunities, & threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project & identifying the internal and external factors that are favourable to achieve that objective.

STRENGTH Dedicated employees Social commitment

Public trust Wide mass support

High quality journalism Positive mind-set of labour unions

Unions have no political affiliation 88 years of experience, helps to get a reputation and goodwill

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It has adopted all types of employee welfare measures and provides financial assistance to employees

WEAKNESS Lower advertisement comparing with other leading Malayalam dailies Mathrubhumi publications are less compared with its competitors

OPPURTUNITES Increase in circulation Product diversification

High market potential Worldwide readership

Very good promotional activities By making use of its reputation, Mathrubhumi can enter into newer territories and language

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THREATS Rise in price of paper High competition from other newspapers

Fluctuation in price of raw materials Malayalam edition reputed English newspaper may be threat in future Influence of electronic media, internet etc

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CHAPTER 5

SUGGESTIONS

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SUGGESTIONS
The following are some suggestion to overcome the challenges face by the
MATHRUBHUMI PRINTING AND PUBLISHING CO.LTD

The company should use the assets and funds properly. Motivation is one of the important functions which stimulate the sales. Hence the organization should take steps to increase motivation provided to sales persons

The company shall take proper steps to ensure the supply of raw materials without which the production cannot be continued. The organisation should provide chance for promotion to the workers or else the workers will not have a motivation to work as well as they feel boredom with the work. The company should introduce new training programmes in order to improve the workers skills. The company should implement voluntary retirements scheme to avoid over employment of workers. The firm should always take steps to improve the relationship between the employees and management.

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CHAPTER 6

CONCLUSION

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CONLCUSION
Printed media in India and around the world have been undergoing changes by globalization. In modern world, the other type of Media like electronic media, internet etc are very popular and they catch the major part in the industry. But today printed media have their own importance. Mathrubhumi is ranked second top ten newspapers in Kerala. They are giving more importance to the quality of products rather than quantity. Mathrubhumi was the guiding light of people who carved for quantity and independence. In the 8th decade of existence of Mathrubhumi proved its commitment to fundamentals human values and literacy culture etc. Advancement in science and technology winds of change in terms of social enlightenment, culture environment had its direct impact on the Mathrubhumi, as well as could absorb assimilate and adopt itself to the changing even ethically and authentically. Which must be secret behinds its rate of growth of the last 88 years.

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BIBLIOGRAPHY

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BIBLIOGRAPHY

R. Kothari- Research Methodology Methods and Techniques.

C. B. Mammoria- Personnel Management.

Edwin B Flippo-Personnel Management. Philip kotler- Marketing Management. A. Vinod- Marketing Management.

WEBSITE

www.mathrubhumi.com

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