Professional Documents
Culture Documents
Prepared for
Darby Hogan President Council of Supply Chain Management Professionals
Prepared by
Kelly Liszewski Kevin Kowalski Ann Palowitch Briana Vincent
MEMORANDUM
Darby Hogan, President of CSCMP Kevin Kowalski, Kelly Liszewski, Ann Palowitch, Briana Vincent April 22nd, 2014 CSCMP Corporate Sponsorship Packet
Enclosed is a report containing information on the corporate sponsorship packet, as well as the final draft of the corporate sponsorship packet. As requested by the Penn State Council of Supply Chain Management Professionals (CSCMP), our team has compiled a corporate sponsorship packet for CSCMP to utilize in the coming years. We would like to thank you for this opportunity. The corporate sponsorship packet will be an amazing resource to the organization, reaping many benefits such as recruitment and sponsorship. We understand that CSCMP incurs many expenses in order to be successful. The corporate packet will be a great tool to help alleviate those expenses, while providing benefits for both corporations and the organization. During the next school year, as the packet is implemented for the first time, we hope leaders of CSCMP will keep track of the successfulness of the packet and make note of any changes to be made, whether in its content or in its uses. We would like to specifically thank Patrick Cines, the graphic designer for the packet. With expertise and dedication, he made the packet visually appealing in order to spark the interests of corporations, as well as contribute to the brand and reputation of CSCMP. Thank you for giving us the opportunity to create this corporate sponsorship packet for your organization. We are glad to be a part of helping the organization grow and build relationships with corporations. If you have any questions regarding the report or the corporate sponsorship packet, please feel free to contact any group member by email.
Kevin Kowalski (kkowalski376@gmail.com) Kelly Liszewski (kliszewski1218@gmail.com) Briana Vincent (brivince28@gmail.com) Ann Palowitch (apalowitch17@gmail.com)
Executive Summary
Introduction General Research Methods Balance Revenues Expenses The Need for Future Funding Packet Research Other Corporate Packets PMA THON The Search for a Graphic Designer Overview of the Corporate Sponsorship Packet Topics Who Is CSCMP? We are Penn State. We Are CSCMP How Corporate Sponsorship Benefits CSCMP How Corporate Sponsorship Benefits Corporations Current Sponsorship Quotes from CSCMP Members Conclusion Works Cited Appendix
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Executive Summary
The Penn State Council of Supply Chain Management Professionals, or CSCMP, currently has no formal way of soliciting donations from corporations. Though CSCMP is in good financial standing, it does does not have enough capital to send its members to national conferences to solve this issue. Therefore, CSCMP decided it would like be beneficial to create a corporate sponsorship packet. A corporate packet will help to securehelp to ensure that more funds are secured in order to help accomplish club goals.
The packets strategy implements arranges a tier system depending on the donation of the sponsor. Each tier provides the corporation with different incentives, and the incentives increase depending on the amount each donor provides to CSCMP.with the amount of donors hip. A graphic designer was contacted to create a visually appealing packet. Incorporating triangular graphics in order to match the triangular CSCMP logo was the main approach when constructing the packet layout.
Each page was constructed purposefully to appeal to corporations who are looking to have a significant impact at Penn State through CSCMP. Each page addresses a different subject:
Front/Back Cover: Visually appealing and looks extremely professional Page 2: Addresses the Penn State CSCMP Chapter in order to give the reader a good look into what the chapter does. Page 3: Background information about CSCMP. Page 4: Necessity for CSCMP to receive funds, and where the funds will go. Page 5: Benefits of sponsorship. Page 6: Quote from a sponsor, give corporate insight into a relationship with CSCMP. Page 7: Real quotes from CSCMP members, adding a personal touch.
Introduction
This informative report will provide an account of the need for a corporate packet, and how the resulting packet solves CSCMPs funding issue. Defined as a need by CSCMP, the packet will serve to gain financial resources through corporate sponsorship. The creation of this packet has been approved by the leadership of CSCMP, and it will be presented and utilized by the group. Currently, CSCMP only has a few corporate sponsors, and therefore are not receiving the funding that they need to effectively run the organization. CSCMP is
looking to receive around $8,000 a year to cover its financial needs. This is achievable through the utilization of a corporate packet. The organization will benefit with its relationship with a sponsoring company, as will the company itself, with recruiting benefits and an accessible resume booklet. In this report, ., you will find a page-by-page breakdown explaining the urgent need for each page. A detailed description of the research conducted is included, and connections between the research and the final deliverable are presented. Next, a review behind the purpose of each topic in the packet is provided. Lastly, the conclusion wraps up and includes an overview of our entire report.
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2014. At that time CSCMP had a balance of $7685.05. On top of thatIn addition to this balance, open purchase orders with a total value of $919.80 counted against the total. The dates of the purchase orders range from April 18th, 2012 to September 10th, 2013.. Though these purchase orders were open, they were not expected to be filled. This means thatTherefore, the in total CSCMP had $8,604.85 in its account was $8,604.85.
Donations
CSCMP received only three donations this year from corporations, totaling to $5000. Figure 1.1 shows the donation amounts and the total donations.
Expenses
Previous conducted research helped us to see how CSCMP uses their funds. The categories from largest to smallest are:
Balance
According to the last year of CSCMPs 2014 expense balance sheet, the most recent balance dates from April 1st,
1. Food(MAYBE instead of numbers we can use little symbols to signify each of these items; might be too small of an image to use though) 2. Clothing 3. Transportation (Tie) 4. Awards/Gifts (Tie) 5. Professional Photos/Business Cards 6. Misc Expenses
As of April, 4th 2014 CSCMP had $3,464.57 of expenses total. CSCMP estimates it will spend approximately $1,000 more putting total expenses at approximately $4,464.57 for the 20132014 school year.
(Figure 1.2 provides a breakdown of where the funds for CSCMP go)
CSCMP expects to receive ~$535.43 more than they spent this year. The Need for Future Funding CSCMP communicated that they wanted to increase their travel expenses and through the development of the corporate sponsorship packet, this could be fulfilled.
(this can be good to show the actual conference CSCMP attends) CSCMPs goal is to have various members of the executive board attend the CSCMP global conference each fall. This annual trip, which is an big expensive payment for the organization to sponsor. Figure 1.3 is a cost breakdown, provided by CSCMP. It displays what financial obligations to attend the CSCMP has in order to attend the CSCMP Annual Global Conference in San Antonio this fall. By For example, sending six members to the conference would cost CSCMP $2,676. Had CSCMP attempted to attend the conference this year, they would have lost a significant amount of money, or would have had to make major cuts in other areas. Therefore, through the utilization of the corporate sponsorship packet, CSCMP members can attend the conference in order to build their resumes, network with supply chain professionals, and build on their knowledge in the field.
Packet Research
CSCMP defined the organizations requests for increased corporate sponsorship as an opportunity to improve upon through the use of a corporate sponsorship packet. We wanted to understand theirThe organizations specific needs for the packet and defined theirand their main concerns were apparent. being that they wantedThey wanted companies to know who they are, what they do, and why they need money. These being our main topic starting points to integrate into teh packet.These are the main focus points that will be addressed in this report.
how successful they were by using it. PMA is a Smeal College of Business student organization, in which we would have similarities in the themes of our corporate packets. Through contacting the President of PMA, we were able to find out how their corporate sponsorship packet was compiledthe information that should be compiled in a corporate packet will be shown in the development of our corporate packet. She has provided us with theThe following beneficial information on what made PMA's corporate sponsorship packet successful was provided: Mission statement Organizational goals Executive board structure Meaning of being a member Organizational Accomplishments. A prominent feature of the corporate sponsorship packet for PMA was their personal accounts they included. They did this with What it means to be a
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1. What does CSCMP mean to you? 2. and How does sponsorship benefit CSCMP? We decided that these two questions would get the personal touch we wanted.The above questions would allow for the exertion of a personal touch in this packet to be fulfilled . THONs Corporate Packet Penn State Dance Marathon is the largest student run philanthropy in the world. While many of the donations come from student organizations, corporate donations make up a large
substantial the benefits will be for the donating party. Instead of having a 10 levels like the THON packet, we decided Aa two tier system is utilized and found was more appropriate for CSCMPs corporate packet. Analyzing the current years donations, we have found that donations hadthere were two categories: fall into two categories, small donations around $500 and large donations exceeding $2000. The sample size was very small; and we were only able to obtain therefore, only financial information for the past year so wewas available. consulted theThe
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part of the $113 million THON has raised since 1973. By examining THONs packet thoroughly and we found thatit was discovered they have 10 levels of sponsorship. Therfore, , giving us the idea of incorporatingincorporating different levels of sponsorship into the CSCMP packet was included. Each level comes with certain benefits and the more you donate, the better more
former president of CSCMP was then consulted. He confirmed that donations tended to fall into those two categories in the past as well. After consulting with CSCMP, we found there were three major benefits thatLikewise, CSCMP can provide three benefits to companies that provide sponsorship: A resume book Logo on website
Event Priority The resume book, which will be created by a CSCMP member at the beginning of next semester, will contain the resumes of CSCMPs premium members. The second benefit was a logo on CSCMPs website. Currently CSCMP will allow any company who allows it to to use the companies logo on CSCMPs website. After the corporate packet is implemented compiled, only companies that are considered sponsors will be on CSCMPs website. The final benefit is event priority. During peak recruiting season many companies want to have networking/recruiting events with CSCMP. Members who fall under the premium sponsor category will have priority during these times.
round tables in the United States has attracted numerous employers. The round table allows supply chain management students to discuss current supply chain issues and develop new ideas within the supply chain field.
placed in a compiled booklet that is and provided given to our sponsors. Our generously received donations enable members to travel to firms such as JWF Industries, Mars Inc., and event AmeriCold Logistics. These field trips give our members a firsthand look at what employers are looking for and how they successfully run a business. The knowledge gained through these trips helps mold these young individuals into successful recruits in the business, more specifically, the supply chain management field. It is crucial to inform companies how they are benefiting CSCMP through their monetary donations. In addition to the field trips to high-end firms, CSCMP is we are able to host a vast array of business development events; including, networking sessions, with, you, our sponsors, office workshops, and professional development presentations. These events enable so that on how our members to can further their knowledge in the supply chain field, in order toeventually molding them into successful employees and be successful in the business world. Conferences are a great also a huge way for our members to broadcast themselves to successful supply chain employers. Without the funding from sponsors or their knowledge about what the donations go towards, trips to national supply chain and business field conventions would be impossible.
Taking trips to national conventions enables our members to have one-onone opportunities to successfully network themselves to prospective employers.
collaboration with a corporation. This will serve to persuade potential sponsors on the successes CSCMP has had in the past with sponsors. who we have worked with in the past, and requested feedback about their view of corporate sponsorship of CSCMP. With their words, we can showcase our collaborative success to future corporate sponsors. We wanted to show our successes with collaboration.
Conclusion This corporate packet will better serve to align CSCMP with corporations for future success as an organization. By gaining corporate sponsors, the members and companies alike will benefit from recruiting in such large numbers. We Aas representatives of of the CSCMP club here at Penn State noticed the urgency for a corporate packet, we were able to fulfill the need and compile a corporate sponsorship packet with the help of a graphics designer and former CSCMP members. A significant amount of research has been compiled when previewing other organizations corporate packet, such as THON and as well as PMAs. By viewing other successful organizations corporate packets this enabled us to developfor the development of a strong corporate packet for CSCMP in orderthat will to attract future corporate sponsors. Finding a graphic designer qualified to help us compile an effective and appealing corporate packet was also one of our number one priorities. By establishing credibility with an effective and visually eye appealing packet, CSCMP we will attract
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numerous sponsors to help CSCMP reach their goal of obtaining $8000 to use for the organizations expenses, such as eventse for various events. Events such asincluding: Corporate Visits taking trips to high end corporations organizing Pprofessional management informational sessions providing our members with the effective business tools needed
Works Cited
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"Homepage | Council of Supply Chain Management Professionals." Homepage | Council of Supply Chain Management Professionals. Council of Supply Chain Management Professionals, 2014. Web. 22 Apr. 2014. <http://cscmp.org/>.