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MEDIA MOGUL - 2014

About the company


Multi Screen Media Pvt. Ltd. is one of the biggest media houses operating in the country. It
is the holding company which runs channels of Sony Entertainment Television, SAB TV, Set
Max, Sony Pix, Sony Mix, Sony Six, AXN, Animax and Sony Aath, Sony LIV platform and MSM
Motion Pictures. A part of Sony Pictures Entertainment, the company hold accolades of
bringing best of entertainment on television be it with Indian Premiere League, with Kaun
Banega Crorepati or with Filmfare Awards.
Over time, the media industry has grown to become more dynamic than ever. Arguably the
strongest mode of media, TV has intermingled with other media, seen huge investments
and intense competition, witnessed increasing regulation and has been the single largest
driving force for societal change. The future will open more doors and surface newer
challenges for this juggernaut of an industry.
Brief
The broadcast industry comprises of 4 big networks Multi Screen Media Pvt. Ltd, Star
India, Zee Entertainment Enterprises Ltd. and Viacom 18. It was valued at around Rs. 400 bn
in 2013 and is expected to grow at 16% over the next 5 years. As against advertising
revenue, subscription revenue is touted to be the growth driver in years to come.
Digitisation, addition of smaller markets into viewership measurement and increasing
regulation from TRAI on ad-cap and ownership structure are major environment factors
which have affected the industry.
We believe that all of you, future entrepreneurs and business magnates, are hubs of ideas
given your exposure to diverse industries and access to premium education. To become a
media mogul, you need to share one radical business idea which has the potential
to transform the television broadcast industry.
Ideas submitted might pertain to any of being a business investment, integration along the
value chain, identifying new revenue streams, a consumer initiative, content
recommendation, strategy for the new media, identifying synergies across SBUs and
minimizing cost/loss due to inefficient processes. They should be disruptive and thought
ahead of the curve. It is imperative that the recommendation should pertain to broadcast
and ancillary industries only. For example opening an amusement park as a broadcast
company is out of the scope of the brief. Candidates are expected to explain the
recommended idea, how it will benefit a broadcaster and mention any substantiating facts
which can support their recommendation.



Registration and Submission guidelines
All interested candidates need to register by filling this form or copy pasting the
following in your browser so that we can connect with you for updates on the
competition and assistance if need be.
Registration Link - https://docs.google.com/forms/d/1ZGEnBvAO59hBEVkOtz6wT__ieHpxjYEkT8vS-
P3DjU4/viewform
This is an individual competition.
Submission has to be in the form of a single page document with a word limit of 500
words.(in .doc/.docx/.pdf format only)
Ideas need to be submitted to msmmediamogul@setindia.com with name,
phone number and one-line description of the idea in the body of the mail.
In case of any queries/clarifications, contestants can write to
help_msmmediamogul@setindia.com and we will respond to all those queries we deem
it necessary to.

Participating Business Schools



Timelines
Registration open and launch of the competition April 10, 2014
Deadline for submission of entries April 25, 2014; 23:59 hours
Announcement of winners - May 5, 2014
Prizes
All the ideas will be evaluated by a senior management team at MSM and top 3 ideas across
participating B-schools will be awarded Sony Xperia smartphones and
certificates glorifying their achievements.


Official rules

A. Terms & Conditions

1. The primary purpose for the collection of personal information as stated above is for
the purposes of enabling the User to participate in the Activity and Competition and
also for MSM to communicate with the User in connection with the Activity.
However, by registering for the Competition, the parents/guardian and the principal
agree to allow us authorized use of your information and agree to be bound by the
Privacy Policy available on MSMs website www.setindia.com
2. The information pertaining to the various Competitions and the details along with
specific terms and conditions including the dates, prize etc. shall be made available
on the Participants from time to time and the participation by the User shall be
deemed as acceptance of the terms and conditions.
3. The selection of the winners for each of the Activity shall be at the sole discretion of
MSM. MSM shall have the right to choose the panel of judges who will evaluate the
entries and select the winners of the Activity.
4. By participating in the Competition, you hereby assign all intellectual property rights
in the User and authorise MSM to use, reproduce, distribute, prepare derivative
works of, display, and perform the User Submissions in connection with the
Competition and the MSM's (and its successor's) business, including without
limitation for promoting and redistributing part or all of the work in the Competition
(and derivative works thereof) in any media formats and through any media
channels, worldwide and in perpetuity.
5. You agree that irrespective of whether you are selected further or not, the User
Submission shall become the property of the MSM and all intellectual property rights
vested therein shall stand assigned to the MSM for worldwide and in perpetuity to
be exploited on any and all media platforms now know or invented in the future.
6. In connection with User Submissions, you further agree and undertake that you shall
not: (i) submit material that is copyrighted, protected by trade secret or otherwise
subject to third party proprietary rights, including privacy and publicity rights, unless
you are the owner of such rights or have permission from their rightful owner to
post the material and to grant the MSM all of the license rights granted herein; (ii)
publish falsehoods or misrepresentations that could damage the MSM or any third
party; (iii) submit material that is unlawful, obscene, defamatory, libellous,
threatening, pornographic, harassing, hateful, racially or ethnically offensive or
offends any religions or communities, or encourages superstition or blind belief or is
likely to incite violence or encourages conduct that would be considered a criminal
offence, give rise to civil liability, violate any law and regulations or is otherwise
inappropriate; (iv) post advertisements or solicitations of business: (v) impersonate
another person.
7. MSM does not endorse any User Submission or any opinion, recommendation, or
advice expressed therein, and the MSM expressly disclaims any and all liability in
connection with User Submissions. The MSM does not permit copyright infringing
activities and infringement of intellectual property rights, and MSM will remove all
Content and User Submissions if properly notified that such Content or User
Submission infringes on another's intellectual property rights. MSM reserves the
right to remove Content and User Submissions without prior notice.
8. IN NO EVENT SHALL THE MSM, ITS OFFICERS, DIRECTORS, EMPLOYEES, OR AGENTS,
BE LIABLE TO YOU FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, OR
CONSEQUENTIAL DAMAGES WHATSOEVER RESULTING FROM ANY (I) ERRORS,
MISTAKES, OR INACCURACIES OF CONTENT, (II) PERSONAL INJURY OR PROPERTY
DAMAGE, OF ANY NATURE WHATSOEVER, (III) ANY UNAUTHORIZED ACCESS TO OR
USE OF OUR SECURE SERVERS AND/OR ANY AND ALL PERSONAL INFORMATION
AND/OR FINANCIAL INFORMATION STORED THEREIN, (IV) ANY INTERRUPTION OR
CESSATION OF TRANSMISSION, WHETHER BASED ON WARRANTY, CONTRACT, TORT,
OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT MSM IS ADVISED OF THE
POSSIBILITY OF SUCH DAMAGES. THE FOREGOING LIMITATION OF LIABILITY SHALL
APPLY TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE
JURISDICTION. YOU SPECIFICALLY ACKNOWLEDGE THAT THE MSM SHALL NOT BE
LIABLE FOR USER SUBMISSIONS OR THE DEFAMATORY, OFFENSIVE, OR ILLEGAL
CONDUCT OF ANY THIRD PARTY AND THAT THE RISK OF HARM OR DAMAGE FROM
THE FOREGOING RESTS ENTIRELY WITH YOU.
9. You agree to defend, indemnify and hold harmless the MSM, its affiliates and their
respective officers, directors, employees and agents, from and against any and all
claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including
but not limited to attorney's fees) arising from: (i) your violation of any term of these
Terms of Use (iii) your violation of any third party right, including without limitation
any copyright, property, or privacy right; or (iv) any claim that any of your User
Submissions caused damage to a third party. This defence and indemnification
obligation will survive these Terms of Use.
10. MSM reserves the right to amend these Terms of Use at any time and without
notice, and it is your responsibility to review these Terms of Use for any changes.

B. General terms & conditions

1. User acknowledge that he/she will not hold MSM and/or any of its Agents engaged by
them with regard to this Activity liable for any loss or opportunity, monetary loss due to
their participation in the Activity.
2. Non-conformance by any User of the Terms and Conditions contained herein will
disqualify the User from participation or winning as the case maybe.
3. MSM reserves all rights to make amendments to the existing rules contained herein any
time without prior notice.
4. MSM and its affiliates, subsidiaries reserve the right to cancel/ postpone/ stop/
terminate the Activity or not select any winner for any of the Activity in its sole
discretion.
5. MSM is not responsible for any errors or omissions in the Terms and Conditions
contained herein. All information provided in the Activity is provided "As is" without any
warranty of any kind. MSM makes no representations and disclaims all express, implied,
and statutory warranties of any kind to the User and/or any third party including,
without limitation, warranties as to accuracy, timeliness, completeness,
merchantability, or fitness for any particular purpose.
6. Under no circumstance, unless due to wilful misconduct or gross negligence, shall MSM
and/or their directors, employees, officers, affiliates or subsidiaries, be liable to the
User and/or any third party for any lost profits or lost opportunity, indirect, special,
consequential, incidental, or punitive damages whatsoever, even if MSM has been
advised of the possibility of such damages. The User specifically agrees not to file in
person/through any family member and/or any third party any applications, criminal
and/or civil proceedings in any courts or forum in India against MSM and/or their
directors, employees, officers, affiliates or subsidiaries to claim any damages or relief in
connection with the Activity.
7. The decisions of MSM and its representatives shall be final and binding on all aspects of
the Activity.
8. The Activity shall be governed by and construed in accordance with the applicable laws
in India. All matters with respect to the Activity are subject to the jurisdiction of the
Courts at Mumbai only.