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Rene Ylanan

Bio-data Full Name: Born / Age: Current Address: Rene Victor Navarro Ylanan Born December 5, 1962 Merville, Paranaque

Professional Objectives I’m convinced there is a very good reason the “4 Ps” are arranged the way they are - it is through maintaining a mix of best-value products and operating in a cost-efficient manner that companies can best create value for their markets and ultimately for themselves. My stay in the telecommunications industry has only reinforced my findings since the gap between companies and their markets is almost non-existent in this electronic age. It is my objective to help lead a consumer goods company in directions that create this market and corporate value, in a senior management capacity.

Professional Summary − Over 25 years of experience in the field of Sales and Marketing, with extensive work in the areas of Product/Service Development, Product/Service Management, Quality Management and Sales/Distribution Management. 13 years in the Fast-moving Consumer Goods industry, including a general manager posting in Indonesia. 12 years (until Q1 2009) in the Telecommunications industry, including senior management posts in ETPI, Piltel/Smart, Broadband Philippines and, most recently, LBNI–QTel.

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Last Pay Package: PHP 1.69M cash compensation per annum, net of taxes

Contact Information Personal Email: Mobile: +63921-635-9196

Rene Ylanan
Curriculum Vitae

Full Name Nationality Birthdate Civil Status Residence Address Home Telephone Number Company Mobile Number e-mail Address

Rene Victor Navarro Ylanan Filipino 05 December 1962 Married 46 Riviera St., Bgy. Merville, Paranaque City 1700 828-8230 +63921-635-9196


Rene Ylanan has over 25 years of experience in the field of Sales and Marketing. The first 13 years of his experience were in the Fast-moving Consumer Goods industry and the next 12 years in the Telecommunications industry. Functionally, Rene has extensive experience in the areas of Product/Service Development, Product/Service Management, Quality Management and Sales & Distribution Management.

Positions Held A. Consumer Goods Industry

2006 - Present

Ulysses Co. o Ulysses is a trading company owned by my father where we share account and general management functions. Ulysses represents Northwest Naturals, Sabroso and Tree Top in certain Asian countries on a non-exclusive basis for almost 20 years. Working closely with these companies has also given me first-hand knowledge of fruit-blending technology


February 1992 – January 1997

Pure Foods Corp.

February 1996 – January 1997
Managing Director, PT. Pure Foods Suba Indah, Indonesia o A joint venture between Pure Foods Corporation and the Hero retail group of Indonesia, to manufacture and market processed meats products in Indonesia

July 1995 – January 1996
Group Marketing Manager, Meats Division

October 1994 – June 1995
Regional Sales Manager, Metro Manila Key Accounts

February 1994 - September 1994
Area Sales Manager, Metro Manila Distribution Accounts o Established the Pure Foods Dry Goods Distributorship System virtually from scratch

February 1992 - January 1994
Brand Manager, Processed Meats Division o o successfully repelled market entry of San Miguel Campo Carne Pure Foods achieved its highest market shares (60+%) in the processed meats category under my stewardship

July 1989 December 1991

American Brands Philippines, Inc. Marketing Manager o Product development, market introduction and product management of a range of personal care products

November 1987 June 1989

Bristol Laboratories – Mead Johnson Personal Care Products Manager & Institutional Sales Manager

May 1984 October 1987

Magnolia Dairy Products, San Miguel Corp. Various Brand Management Positions o Developed and launched the first UHT-processed cream product in the country (Magnolia All-purpose Cream)

B. Telecommunications Industry

July 2008 – May 2009

Liberty Broadcasting Network Inc. Head of Business Development o Responsible for defining the new wireless broadband products and services, their business rules and the various processes needed by the company to support these properly

April 2007 – June 2008

ZED-Orion Engineering & Network Services Senior Commercial Consultant o Managed all commercial input and client interfacing for the various projects of ZED-Orion, including finalization of the detailed prospectus for Liberty Broadcasting Network, Inc. resulting in its purchase by Qatar Telecoms

April 2005 – March 2007

Multi-media Telephony, Inc. / Broadband Philippines Head Of Marketing o Functional responsibilities of the Marketing Division include Product Marketing, Trade/Channels Marketing, Marketing Information (Research), New Services Development and Services Training

July 2003 – March 2005

Tridel Technologies, Inc. Director For Marketing & Sales o Responsible for all businesses of Tridel (basic internet access, VAS/internet services, on-site technical services and branch operations)

May 2001 – June 2003

Filipinas Wincomm Corp. Business Development Head o Product development and business development for software products

September 2000 – February 2001

Smart Communications, Inc. Department Head, Usage Marketing o Part of the team which launched the SMART Money service in December 2000

October 1999 – August 2000

Pilipino Telephone Corp. (Piltel) Director For Marketing o Oversaw development and launch of Talk n’ Text

April 1997 – July 1999

Eastern Telecoms Philippines, Inc. Vice President, Marketing o Responsible for Product Management of all Eastern products and services (Datacomms, Inter-carrier business and Local Exchange)

1980 – 1984

Undergraduate: Seattle University, Washington State o Graduate, Bachelor of Science in Business Administration

1976 – 1980

High School: La Salle Greenhills High School, Mandaluyong, MM

OTHER INFORMATION o o o o o o Married since January 1987. One daughter, born September 1999 In excellent health. A regular badminton player High proficiency with computers and computing environments Received TUV-Philippines certification for Quality Management Representative in 2005 Interests include the graphic arts, information technology Workable proficiency for speaking/understanding Bahasa Indonesia