142

To:
From:
Submitted by:
Subject:
CITY OF CARMEL-BY-THE-SEA
Council Report
May 6, 2014
Honorable Mayor and Members of the City Council
Jason Stilwell, City Administrator
Rob Mullane, AICP, Community Planning and Building Director
Extension of Ordinance No. 2014-03 Adopting a Moratorium on Approval
of Use Permits for New Wine Tasting Room Establishments for an
Additional Period not to Exceed Ten Months and Fifteen Days to Allow
Development of Revisions to the City's Wine Tasting Policy
Recommendation: Extend Urgency Ordinance 2014-03, a moratorium on approval of Use
Permits for new wine tasting establishments
Executive Summary: On April 1, 2014, the City Council adopted Ordinance No. 2014-03, an
urgency ordinance to establish an interim (45-day) moratorium on
approvals of Use Permits for new wine tasting establishments. The
moratorium was to allow staff to process revisions to the City's existing
Wine Tasting Policy (Attachment B) prior to approving new wine tasting
establishments. The ordinance would exclude from the moratorium any
Use Permits that prior to April 1, 2014, have been deemed complete for
processing. Pursuant to California Government Code Section 65858
(Attachment C), the urgency ordinance shall expire after 45 days unless
the City Council grants a time extension.
Analysis/Discussion: On March 25, 2014, the Planning Commission conducted a workshop on
the City's Wine Tasting Policy and recommended that the City Council
adopt a moratorium on approvals of Use Permits for new wine tasting
establishments. The staff report for that workshop is included as
Attachment D. The Council's adoption of the interim moratorium on
April 1, 2014, was intended to allow staff to work with the Planning
Commission and the Commission's Wine Tasting Subcommittee to bring
forth revisions to the Wine Tasting Policy that would refine and clarify the
policy. Staff anticipates that revisions to the policy would require
approximately 6 to 9 months of work, including 1 or 2 meetings of the
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Alternatives:
City's Wine Tasting Room Subcommittee, followed by hearings before the
Planning Commission and then the City Council.
The moratorium was crafted to exclude wine tasting room applications
that had previously been deemed complete for processing and that are
proposing a Type 02 License from the California Department of Alcoholic
Beverage Control. Of these, Use Permit UP 14-09 for the Windy Oaks
wine tasting room at Lincoln 4 NE of 6th Avenue was approved by the
Planning Commission on April 17, 2014. The only other active wine
tasting room application that is not subject to the moratorium is Use
Permit 14-02, for Tudor Wines, which was remanded to the Planning
Commission by the City Council at the Council's April 1, 2014
consideration of the Tudor appeal. The Tudor Wines Use Permit is
tentatively scheduled for the May 15, 2014 Planning Commission
meeting.
Extension of the moratorium would allow staff to bring forth revisions to
the City's Wine Tasting Policy over the next few months. Staff anticipates
1 to 3 meetings of the Wine Tasting Subcommittee, followed by public
hearings at the Planning Commission and then the City Council.
Staff recommends that the Council extend the moratorium on approval
of Use Permits for new wine tasting establishments with no changes to its
applicability. Alternatively, the Council could alter the applicability of the
moratorium.
The Council could also opt not to extend the moratorium, in which case
upon the expiration of the interim moratorium on May 16, 2014, staff
would resume processing existing and new wine tasting applications and
analyze these according to the City' s existing Wine Tasting Policy. This
alternative would not allow for possible clarifications and refinements of
the policy prior to Planning Commission consideration of such
applications. It would also present challenges to the Community Pl anning
and Building Department's workload as staff would need to
simultaneously process new wine tasting applications as well as revisions
to the Wine Tasting Policy.
Environmental Determination:
The City has determined that the proposed action is exempt from the
Cal ifornia Environmental Quality Act (CEQA) . Section 15061(b)(3) of the
CEQA Guidelines includes the general rule that CEQA applies only to
activities which have the potential for causing a significant effect on the
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144
Fiscal I mpact:
environment. Where it can be seen with certainty that there is no
possibility that the activity in question may have a significant effect on
the environment, the activity is not subject to CEQA.
Staff work to process t he ordinance and process revisions to the Wine
Tasting Policy is included in the Community Planning and Building
Department's operations and budget.
Previous Council
Action/ Decision History:
The City's existing Wine Tasting Policy was approved on June 23, 2011.
The City Council implemented a 45-day moratorium on approval of
permits for new wine tasting establishments on April 1, 2014.
Attachments:
• Attachment A- Extension of Ordinance 2014-03
• Attachment B- Wine Tasting Room Policy
• Attachment C- California Government Code Sections 65858 and 65090
• Attachment D- Planning Commission Staff Report from Wine Tasting Room Workshop
on March 25, 2014
Reviewed by:
City City Attorney D Administrative Services D
Asst. City Admin. D Dir of CPB

Dir of Public Svcs D
Public Safety Dir D Library Dir D Other D
3
145
Attachment A
CITY OF CARMEL-BY-THE-SEA
CITY COUNCIL
ORDINANCE NO. 2014-03
EXTENSION OF CITY COUNCIL ORDINANCE NO. 2014-03 FOR AN ADDITIONAL
PERIOD OF 10 MONTHS AND 15 DAYS IMPLEMENTING A MORATORIUM ON
APPROVAL OF USE PERMITS FOR NEW WINE TASTING ROOM
ESTABLISHMENTS
WHEREAS, the City of Carmel-by-the-Sea i s a unique coastal community that prides
itself in its community character; and
WHEREAS, the City' s General Plan encourages a balanced mix of uses that serve the
needs ofboth local and non-local populations; and
WHEREAS, the City requires a Use Permit for certain new wine tasting establishments;
and
WHEREAS, on June 23, 2011, the City adopted a Wine Tasting Policy to guide the
City's review of new wine tasting establishments; and
WHEREAS, the existing Wine Tasting Policy was developed to recognize the demand
for establishing wine tasting facilities but also to recognize that their proliferation could impact
the balanced mix of uses that the General Plan encourages; and
WHEREAS, the City Council has determined that the City's ex1stmg Wine Tasting
Policy requires revisions for clarity and to better ensure compliance with the objectives of the
policy and the City' s General Plan; and
WHEREAS, on April I, 2014, the City Council adopted Ordinance No. 2014-03, an
interim moratorium on approval of new wine tasting rooms except for applications that had been
deemed complete for processing that were associated with a Type 02 License from the California
Department of Alcoholic Beverage Control, and that the interim moratorium was for a period of
45 days; and
WHEREAS, on May 5, 2014, the City Council conducted a duly-noticed public hearing
and considered all public testimony, both w1itten and oral, received in conjunction with the
public hearing; and
WHEREAS, pursuant to the facts set forth herein, this ordinance is hereby declared to be
an necessary for the protection of public health, safety and welfare; and
146
WHEREAS, this Ordinance is authorized by California Government Code Section 65858
in order to promote a balanced mix of uses within the City; and
WHEREAS, the extension of an urgency ordinance requires a four- fifths vote of the City
Council and would extend the moratorium an additional 10 months and 15 days beyond the
initial 45-day interim period.; and
WHEREAS, the City Council has determined that the proposed ordinance is exempt from
the California Environmental Quality Act (CEQA) pursuant to CEQA Guidelines Section
15061 (b )(3), which includes the general rule that CEQA applies only to activities which have the
potential for causing a significant effect on the environment.
THEREFORE, THE CITY COUNCIL OF THE CITY OF CARMEL-BY-THE-SEA DOES
ORDAIN, AS FOLLOWS:
Section One. The City hereby extends the duration of a moratorium on the processing of
Use Pe1mits and Use Permit Amendments for new wine tasting establishments to enable City
staffto process possi ble revisions to the City's Wine Tasting Policy. The moratorium applies to
all such applications that either 1) have not yet been deemed complete for processing by City
staff or 2) have been deemed complete yet are not associated with Type 02 State ABC license.
Section Two. If any section, subsection, or part of this Ordinance is held to be invalid or
unenforceable, all other sections, subsections, or parts of subsections of this ordinance shall
remain valid and enforceable.
Section Three. Effective Date. This extension of Urgency Ordinance 2014-03 shall take
effect immediately upon four-fifths vote of the City Council. This extension of Urgency
Ordinance No. 2014-01 shall expire on March 31, 2015, unless subsequently extended, or
rescinded. This is declared to be an urgency measure as authorized by California Government
Code Section 65858.
PASSED AND ADOPTED BY THE CITY COUNCIL OF THE CITY OF CARMEL-BY-THE-
SEA this 6th day of May 2014, by the following roll call vote:
AYES: COUNCIL MEMBERS:
NOES: COUNCIL MEMBERS:
ABSENT: COUNCIL MEMBERS:
ASTAIN: COUNCIL MEMBERS:
2
147
SIGNED:
ATTEST:
Jason Burnett, MAYOR
Deanna Allen
Acting Deputy City Clerk
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148
Purpose
Wine Tasting Policy
(Adopted 6/23/2011)
Attachment B
To establish guidelines for the review and approval of wine tasting facilities in the Central
Commercial and Service Commercials Districts in the downtown.
Policy
The General Plan encourages a balanced mix ofuses that serve the needs ofboth local and non-
local populations. The Planning Commission recognizes the demand for establishing wine
tasting facilities but also recognizes that their proliferation could impact the balanced mix ofuses
that the General Plan encourages. The following standards are recommended and should be
considered by the Planning Commission in its review of wine tasting permits:
When Associated with Retail Wine Shops and off-site Wine Tasting Rooms:
• The primary purpose of wine tasting should be to encourage patrons to purchase wine for
consumption off-site. Establishments should not operate as a wine bar where the primary
purpose would be for patrons to drink wine.
• In order to avoid the appearance of a bar, the wine tasting service and seating area should
generally be limited to no more than 30% of the floor area of the retail space.
• Tasting should only involve traditional wine based products such as still wines, sparkling
wines or Port, no other alcoholic beverages should be permitted to be tasted or purchased.
• The maximum serving size should be 2 ounces per serving. Customers should not be
pennitted to drink bottles of purchased wine in the store and no wine tasting should take
place on public property.
• Light snacks may be allowed, however, appetizers and/or meals should not be permitted.
• In order to encourage diversity and maintain a balanced mix of uses, one retail location
offering wine tasting should not be located directly adjacent to another retail location
offering wine tasting (not including restaurants). Generally, not more than five
establishments offering tasting should be permitted along any one block*.
• Night time hours should be limited to no later than 10:00 p.m.
• Wines originating from Monterey County Vineyards and Wineries and locating their off-
site tasting rooms in Carmel are desired and strongly encouraged.
When Associated with other Uses (Art Gallery, Clothing Store, etc.)
• All the standards listed above.
• Limited to retail spaces of2,000 square feet or larger.
*For the purposes of this policy a block would include all commercial spaces on both sides of a street located
between the next two cross streets. For example, no more than fi, ·e wine tasting establishments should be permitted
along San Carlos Street between Ocean and Se\·enth avenues.
149
California Government Code Sections 65858 and 65090
65858. (a) Without following the procedures otherwise required
prior to the adoption of a zoning ordinance, the legislative body of
a county, city, including a charter city, or city and county, to
protect the public safety, health, and welfare, may adopt as an
urgency measure an interim ordinance prohibiting any uses that may be
in conflict with a contemplated general plan, specific plan, or
zoning proposal that the legislative body, planning commission or the
planning department is considering or studying or intends to study
within a reasonable time. That urgency measure shall require a
four-fifths vote of the legislative body for adoption. The interim
ordinance shall be of no further force and effect 45 days from its
date of adoption. After notice pursuant to Section 65090 and public
hearing, the legislative body may extend the interim ordinance for I 0
months and 15 days and subsequently extend the interim ordinance for
one year. Any extension shall also require a four-fifths vote for
adoption. Not more than two extensions may be adopted.
65090. (a) When a provision of this title requires notice of a
public hearing to be given pursuant to this section, notice shall be
published pursuant to Section 6061 in at least one newspaper of
general circulation within the jurisdiction of the local agency which
is conducting the proceeding at least 1 0 days prior to the hearing,
or if there is no such newspaper of general circulation, the notice
shall be posted at least 10 days prior to the hea1ing in at least
three public places within the j urisdiction of the local agency.
(b) The notice shall include the information specified in Section
65094.
(c) In addition to the notice required by this section, a local
agency may give notice of the hearing in any other manner it deems
necessary or desirable.
(d) Whenever a local agency considers the adoption or amendment of
policies or ordinances affecting drive-through facilities, the local
agency shall incorporate, where necessary, notice procedures to the
blind, aged, and disabled communities in order to facilitate their
participation. The Legislature finds that access r estrictions to
commercial establishments affecting the blind, aged, or disabled is a
critical statewide problem; therefore, this subdivision shall be
applicable to charter cities.
Attachment C
150
Attachment D
To:
From:
Submitted by:
Subject:
CITY OF CARMEL-BY-THE-SEA
Planning Commission Report
March 25, 2014
Chair Dallas and Planning Commissioners
Rob Mullane, AICP, Community Planning and Building Director
Marc Wiener, Senior Planner
Discussion on the City's Wine Tasting Policy and State Alcohol Beverage
Control licensing Requirements
Background and Purpose:
On June 23, 2011, the City adopted a Wine Tasting Policy to provide guidelines to assist the City
with review of applications for wine tasting shops. The policy was developed based on
recommendations from a Wine Tasting Room Subcommittee, which worked with several
stakeholders, including the Monterey County Wine Growers Association and the local Chamber
of Commerce.
In recent years, the City has seen a marked increase in requests for wlne tasting establishments
in the commercial district. Since the policy was adopted in 2011, a total 18 applications for
wine tasting have been submitted, and 11 of which have been approved. Staff notes that five
of those applications were submitted in 2014, and over the last few months, the City has
received an uptick in inquiries regarding potential new establishments.
In response to the increased interest in wine tasting rooms, in October 2013, the Planning
Commission directed the Wine Tasting Room Subcommittee to reconvene in order to evaluate
the current policy and recommend appropriate revisions. The Planning Commission also
requested information on State Alcohol Beverage Control (ABC) licensing requirements, as the
issue of ABC licensing has been raised with several recent wine tasting applications. Staff notes
that the subcommittee met three times since October, including a meeting held on December
18, 2013, that was attended by several local tasting room operators as well as representatives
of the residential community.
151
Wine Tasting Workshop
March 25, 2014
Staff Report
Page 2
The purpose of this workshop is to provide information on the ABC licensing requirements and
to evaluate the current Wine Tasting Room Policy based on recommendations made by the
subcommittee. Staff has provided information on approved and pending wine tasting permits
in the City in Attachment C. The information on wine tasting permits includes the type of ABC
license held by each wine tasting establishment.
Staff analysis:
ABC Licensing: A description of the different types of ABC licenses is provided In Attachment B.
As indicated on the list of Carmel wine tasting establishments, the most common type of
license is the Duplicate Type 02, which is a winegrower license. A Duplicate Type 02 license
allows a winery to establish a tasting room away from the winery site. The Planning
Commission has recently indicated an interest in limiting wine tasting establishments to those
that hold a Type 02 Duplicate license.
The other type of license applicable to wine tasting operations in the City is a Type 42
1
which
allows for the sale of beer and wine for consumption on or off the premises where sold. This
type of license would be common of wine establishments that sell multiple types of wines as
opposed to representing a wine from a single winery. Staff notes that with the Type 42 license,
the wine tasting establishment would still need to adhere to the regulations imposed through
the typically more restrictive Use Permit issued by the City.
In some instances, Type 20 and Type 21 licenses are issued in conjunction with a Type 42
license. A Type 20 license permits the sale of beer and wine for off-site consumption, while a
Type 21 permits the sale of beer, wine, and distilled spirits. Staff notes that a representative
from the ABC will be at the March 25th workshop to answer questions regarding ABC licensing
and enforcement.
Issued and Pending Use Permits: There are 18 approved wine tasting establishments located in
the City. A list of these establishments, their Use Permit numbers, the hours of operation, the
type of ABC license, and a map of the locations is included as Attachment C. Also Included is a
list and map of the eight wine tasting applications that are currently in process with the City.
The purpose of providing this information is to update the Planning Commission on the extent
of current and proposed wine tasting establishments in the City.
To assist In the evaluation of the different types of set-up for existing wine establishments, staff
has provided floor plans and photographs of four of the City's approved wine establishments
152
Wine Tasting Workshop
March 25, 2014
Staff Report
Page3
including Silvestri Vineyards, Dawn's Dream Winery, Trio, and Caraccioli Cellars. In staff's
opinion, the layout of most of these examples presents an aesthetic that promotes a wine
tasting experience rather than a wine bar-like environment in compliance with the City's Wine
Tasting Room Policy. One way that the policy helps ensure this is by limiting the tasting area to
30% or Jess of the establishment's total floor area. Staff notes that even with such a restriction
on floor area, some operations present more of a bar-like setting based on other factors such as
layout, physical setting, and hours of operation.
Of the four examples provided, Trio is the only establishment where the tasting area appears
truly ancillary to the sale of retail. However, Trio is unique in that 1) the primary use Is specialty
foods, 2) three wine labels are represented in the space, and 3) the space is approximately
2,000 square feet in size, which is relatively large in relation to many of the other wine
establishments in the City.
The layout and location of establishments also have an effect on the ease or difficulty City staff
may have in ensuring compliance with Use Permit conditions of approval, such as number of
seats, hours of operation, and compliance with pour-size restrictions.
Wine Tasting Policy: A list of current Wine Tasting Policy guidelines is provided below followed
by staff analyses.
1. The primary purpose of wine tasting should be to encourage patrons to purchase wine for
consumption off-site. Establishments should not operate as a wine bar where the primary
purpose would be for patrons to drink wine.
2. In order to avoid the appearance of a bar, the wine tasting service and seating area should
generally be limited to no more than 30% of the floor area of the retail space.
Staff Analysis: Limiting the tasting and seating area and number of seats helps prevent the
space from operating as a bar or lounge; however, many of the City's wine tasting
establishments still present somewhat of a bar-like appearance. The primary purpose of wine
tasting establishments should be to sell wine for off-site consumption, as indicated in the
policy.
Another consideration for the 30% floor area limit is that wine tasting establishments often do
not want to locate large portions of their wine stock on the show floor, as it does not present
an ideal storage location for wine and could damage the product through exposure to
153
Wine Tasting Workshop
March 25, 2014
Staff Report
Page4
temperature and/or light. More often, the retail component of a wine tasting establishment
consists of a small display of bottles with a limited number of retail items associated with wine
such as books, wine glasses, apparel, etc.
The Commission should consider whether the current policy adequately addresses the stated
intent of the policy. If the current policy components do not adequately address wine tasting
establishments, then revision to provide clearer guidance may be needed. Further restrictions
on allowed seating/tast.ing areas may be advisable, or the Commission could prohibit new wine
tasting establishments from having seating altogether.
3. Tasting should only involve traditional wine based products such as st/11 wines, sparkling
wines or Port, no other alcoholic beverages should be permitted to be tasted or purchased.
4. The maximum serving size should be 2 ounces per serving. Customers should not be
permitted to drink bottles of purchased wine in the store, and no wine tasting should take
place on public property.
5. Light snacks may be allowed; however, appetizers and/or meals should not be permitted.
Staff Analysis: Staff recommends retaining the above guidelines unchanged, as each of these
help discourage a bar-like operation of the establishment. Guidelines #3, #4, and #5 also
support the objective of Guideline #1.
6. In order to encourage diversity and maintain a balanced mix of uses, one retail location
offering wine tasting should not be located directly adjacent to another retail location
offering wine tasting (not including restaurants). Generally, not more than five
establishments offering tasting should be permitted along any one block*. (*For the
purposes of this policy a block would Include all commercial spaces on both sides of a
street located between the next two cross streets. For example, no more than five wine
tasting establishments should be permitted along San Ctlrlos Street between Ocean and
Seventh avenues.)
Staff Analysis: There are currently 18 wine tasting establishments in the City. As indicated in
the map provided as Attachment C, the majority of wine tasting establishments are clustered in
the area of Dolores and San Carlos Streets between Ocean and Seventh Avenues. However,
there is still potential to locate several more establishments both south and north of Ocean
Avenue. The Commission may want to consider whether an overall (City-wide) numerical cap
would be effective as a supplemental restriction.
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Wine Tasting Workshop
March 25, 2014
Staff Report
Page 5
Staff also notes that the current policy encourages no more than five wine tasting
establishments on a "block," which is defined in the above policy section. The definition of a
block works well for streets that run in a north-south direction, such as San Carlos or Dolores
Streets. However, the policy allows for a higher density of wine tasting establishments along
streets that run in an east-west direction. For example, under the current policy, five wine
tasting establishments could be placed on Seventh Avenue between Dolores and San Carlos,
which is approximately one-half the length of the longer north-south oriented streets.
7. Night time hours should be limited to no later than 10:00 p.m.
Staff Analysis: The Commission should consider restricting the hours of operation so that the
business would operate more consistently with a wine tasting establishment and not a bar. In
order to more effectively meet the intent of the policy, staff recommends that the Commission
consider revising this guideline to establish an earlier maximum dosing time, perhaps 7:00 p.m.
or 8:00 p.m. Staff notes that the Commission has already begun restricting the hours of
operation on applications received over the past year as indicated in the list provided in
Attachment C.
8. Wines originating from Monterey County Vineyards and Wineries and locating their off-site
tasting rooms in Carmel are desired and strongly encouraged.
Staff Analysis: The policy language states a preference, not an absolute. It should be taken into
consideration along with other policy guidelines in considering new wine tasting
establishments. As encountered with a few recent applications, the grapes were noted as
deriving from Monterey County vineyards, while the winery was located outside of Monterey
County. It may be preferable to revise this guideline to state: "Wineries located in Monterey
County that source their grapes from Monterey County vineyards and locate their off-site
tasting rooms in Carmel are desired and strongly encouraged." A numerical threshold could
also be added to specify a desired percentage of grapes that are sourced from Monterey
County vineyards.
Furthermore, the Commission may want to include language encouraging the winery to have a
Duplicate Type 02 license. The benefit of encouraging the Duplicate Type 02 license, in
conjunction with expressing a preference that the winery be from Monterey County, is that it
155
Wine Tasting Workshop
March 25,2014
Staff Report
Page 6
encourages locally-based individual wineries, and would prevent the proliferation of a large
number of wine establishments with no affiliation to a specific winery.
9. When Associated with other Uses (Art Gallery, Clothing Store, etc.)
• All the standards listed above.
• Limited to retail spaces of 2,000 square feet or larger.
Staff Analvsls: The above guideline addresses proposals for wine tasting in establishments
where the primary use is retail sale of unrelated merchandise such as art galleries, home decor
stores, clothing stores, etc. The Commission, as part of the review of a Use Permit for a new
wine tasting establishment, considers whether wine tasting is compatible with the identified
primary use or uses. The Commission may consider amending this guideline to discourage
mixing wine tasting with such non-wine- or food-oriented uses. Art galleries could still apply to
have occasional special events where wine may be served through a temporary use permit.
Wine Tasting Definition: A subcommittee meeting was held on December 18, 2013, with
several members of the Monterey County Wine Growers Association. At that meeting it was
identified that there are essentially two types of wine tasting operations in Carmel. The
following is a definition of each.
1. Wine Shop: This is a retail wine shop that sells a variety of bottled wines and may have a
small ancillary tasting area. A good local example of this type of operation would be
Nielsen's Market, which has a wine room that sells a variety of bottled wines with a small
tasting area provided by a standing-bar. This type of establishment would typically hold a
Type 42 license from the ABC.
2. Wine Tasting Room: This type of establishment is characteristic of many of the tasting
rooms that have been approved in Carmel. Typically, the wine tasting room only features
wine from one winery, under a Duplicate Type 02 license. The space places a larger
emphasis on the tasting area than a wine establishment.
The Planning Commission may consider addressing the difference between the two types of
wine establishments In the policy. Staff notes that without including other guidance for the
wine shop type of establishments, such operations would be discouraged or prohibited if the
policy is amended to favor single wineries with a Duplicate Type 02 license. As a separate note,
pursuant to CMC 17.14.030, retail liquor stores are a permitted use in the CC and SC Zoning
156
Wine Tasting Workshop
March 25, 2014
Staff Report
Page 7
Districts. Wine shops would still be allowed, but just not allowed to offer wine tasting. One
option to address this scenario is to provide for a limited frequency of wine tasting events for
wine shops through a condition of approval on the operation's Use Permit.
ATTACHMENTS:
• Attachment A- Wine Tasting Policy (dated 6/23/11)
• Attachment B- ABC licensing definitions
• Attachment C -list of wine tasting establishments and maps
• Attachment D- Examples of approved wine tasting establishments
157
Attachment A- Wine Tasting Policy
Pmpose
Wine Tasting Policy
(Adopted 6/23/20 11)
To establish guidelines for the review and approval ofwine tasting facilities in the Central
Commercial and Service Commercials Districts in the downtown.
Policy
The General Plan encourages a balanced mix of uses that serve the needs ofboth local and non-
local populations. The Planning Commission recognizes the demand for establishing wine
tasting facilities but also recognizes that their proliferation could impact the balanced mix of uses
that the General Plan encourages. The following standards are recommended and should be
considered by the Planning Commission in its review of wine tasting permits:
When Associated with Retail Wine Shops and off-site Wine Tasting Rooms:
• The primary purpose of wine tasting should be to encourage patrons to purchase wine for
consumption off-site. Establishments should not operate as a wine bar where the primary
purpose would be for patrons to drink wine.
• In order to avoid the appearance of a bar, the wine tasting service and seating area should
generally be limited to no more than 30% of the floor area of the retail space.
• Tasting should only involve traditional wine based products such as still wines, sparkling
wines or Port, no other alcoholic beverages should be permitted to be tasted or purchased.
• The maximum serving size should be 2 ounces per serving. Customers should not be
permitted to drink bottles of purchased wine in the store and no wine tasting should take
place on public property.
• Light snacks may be allowed, however, appetizers and/or meals should not be permitted.
• In order to encourage diversity and maintain a balanced mix ofuses, one retail location
offering wine tasting should not be located directly adjacent to another retail location
offering wine tasting (not including restaurants). Generally, not more than five
establishments offering tasting should be permitted along any one block*.
• Night time hours should be limited to no later than 10:00 p.m.
• Wines originating from Monterey County Vineyards and Wineries and locating their off-
site tasting rooms in Carmel are desired and strongly encouraged.
When Associated with other Uses (Art Gallery, Clothing Store, etc.)
• All the standards listed above.
• Limited to retail spaces of2,000 square feet or larger.
•For the pwposes of this policy a block would include all commercial spaces on both sides ofa street located
between the next two cross streets. For example, no more than five wine tasting establishments should be pennitted
along San Carlos Street between Ocean and Seventh avenues.
158
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&a.oo dlld In: CUDlipoua to 1be licclllled praniaCI md opcnted by lllCl far lbe lk:allc:c. May poHell
wma md brady for1110 m the of food a bmnae to be C'ODIUil:ICil at the bema fide Clllliaa
place. May UDder praaibed cxmditicma (SectiOD 23356.1; llnlc 53). Mm.ora arc
aUcnrecl em the .
OJ'F BU.:a A WINE - (Pac:lrqe SUR) Audloril:as lbo ak of beer IIIIi wiDe for QODIUwp4Jon o.ff
the wbcto I01d. Mmollae allowed 011. the
OJ'F SALit GENJI:IlAL • {Paa&e Store) Aufhori"• tbe aale of beer, ad dildllcd arpirill fur
.
offtbc wh&n aoJd. Miuara are allowed 011 the
SMALL III'.EJl MANVFAC'l1lllER- (Brew hb or Micro-brcway) A'lltflocial the umc priviJega ud
rallictioDs u a Type 01. A bmrplab ia lYJiic:ally a VfJCY lllllll brewery wi1b A mfcm.bl'ewary
ie allNlHcale bmrr.ty opctatian that typically ia clediadDd IOle1y ID the production of lpoc:illty been,
IOIDD do baYc a n:sllmlat or .,lib aa dulir i plat
ON SALE BEER- (Bar, Tavem) AuCbadzca aJc of bear for CUl&wupliml oa or   whme
ao1d. No wiDe or diltDJed may be cn tbe preznilca. Full meala arc
IIDClwidlc:a ar 8MCb 1111111: be available. MiDon am aDond aa the
ON &\LE IIUR le WINE-EATING PLACE· {R.edmriDt) A1ldJaliRI b ll1e ofbear ad wiDe fur
CODIUDIPliaa oo m oft'lhe pemiiOI\Vh= IOld. DiltiJied ljlirita Dill)' nat be 011 the prclllli.a (c:tccpt
braady,hiiD. or 1iquaJra fur.- 80le1y fiJr parpoaea). Mut opcmc llld aaaiDJal1he lic:eDied
pram.. u a bou fide Clitia& pt.ce. MUit Ulllill1aiD ailable Jdtchaa fiu:ilitier., ad Dl.lt mel
oflJICala ftJr
.
Ollltbe
Mmora - aiio1RIIl Oil tJe
ON SALE BEER a WllU-PUBLIC PREMISES ·{Bir, Tavau) Aatlladr.el1le uJe of boar llld. wiJie
for CODIUIIIJ'tion on or off the premllai when sold. No diltillal tpiritl may be Clll the pnmiaee.
not allowecl to adm" md l'IIIDin (aee Sccticm .25663.5 for c:accpdon.ll'!lll!jci!IDII). Food .W:C il nat
_......
ON SALE GENERAL-EATING PIA.CI: • {Ratlanut) AldllarlzM Cbe uleofbeer, wiDe ad cliatillcd
tpUiSI h Cllll.llllDlpdo OJl the 1iccaaa praailca. AulboriJ.a the IIIlo of beer ad wine fUr COIIIumptiU!l off
the Jiaa&o:a pramilal. Must opnte l11d IDIIiDtain 1ba tiCIIIICd pra:ailc:s ... bOlla 1lde .... Mutt
maWaiD IIJillble ldtdlen &cilidta. ad DIDit m.b actual md whltlntial aa1a ofm.ll for CODIII!IIption 011
MiDarl '"'allowal Oil tJae •
ON &AUt GENERAL-PIJIIl.IC l'llEMIDS ·(Bar, Njpt Club) AJ!daori:a:• the Ilk of'bcer;wme aDd.
.
far COlli OD.tbe dildllal 1lqiCioll wfuR I01d. Aldbolila t1le tale ofbccr md wiDo b
can!Jift'tl'ian oft'tbt prrmilca where aold. MiDonl.n 'DOt aJloftd t.o cotcr aDd nmaial (ICC Socticm .25663.5
1br 11D11i.ci1D1 Foocl.aerv.ice il D11t •
ON BALE GI:NEBAL-SEABONAL .. Autborizel the ume pd'rilesel md raldc:tioD.Iu pnrvidod for a
Type 471it.tme c:acept it ia iuued for alpCdfic; aaoa. IDcJuaivc dais of OJ)Gt'ltioa 1n lilted aD the
Iicc:ase ccati&:ate.
159
LDH£
n'PE DESCRI PTION
51 CLUB- Authorizes the sale of beer, wine and distilled spirits, to members and guests only, for
CODS\liJlption on the premises where sold. No privileges. Food service is not required. Minors are
allowed on the premises.
52 VETERAN'S CLUB- Authorizes the sale of beer, wine and distilled spirits, to members and guests only,
for consumption on the premises where sold. Authorizes the sale of beer and wine, to members and guest
only, for consumption off the licensed premises. Food service is not n:quired. Minors are allowed on the
premises.
57 SPECIAL ON SALE GENERAL- Generally issued to certain organizations who cannot qualify for club
licenses. Authorizes the sale of beer, wine and distilled spirits, to members and guests only, for
consumption on the premises where sold. Authorizes the sale of beer and wine, to members and guests
only, for consumption off the licensed premises. Food setVice is not required. Minors are allowed on the
premises.
59 ON SALE BEER AND WINE- SEASONAL - Authorizes the same privileges as a Type 41. Issued for a
specific season. Inclusive dates of operation are listed on the license certificate.
60 ON SALE BEER- SEASONAL - Authorizes the sale of beer only for consumption on or off the
premises where sold. Issued for a specific season. Inclusive dates of operation are listed on the license
certificate. Wine or distilled!Qirits!ll!Y not be on the premises. Minors are allowed on the premises.
61 ON SALE BEER- PUBLIC PREMISES- (Bar, Tavern) Authorizes the sale of beer only for
consumption on or off the licensed premises. Wine or distilled spirits may not be on the premises. Minors
are not allowed to enter and remain (warning signs required). Food service is not required.
67 BED AND BREAKFAST INN- Authorizes the sale of wine purchased from a licensed winegrower or
wine wholesaler only to registered guests of the establishment for consumption on the premises. No beer
or distilled spirits may be on the premises. Wine shall not be given away to guests, but the price of the
wine shall be included in the price of the overnight transient occupancy accommodation. Removal of wine
from the grounds is not permitted. Minors ace allowed on the premises.
70 ON SALE GENERAL- RESTRICTIVE SERVICE- Authorizes the sale or furnishing of beer, wine
and distilled spirits for consumption on the premises to the establishment's overnight transient occupancy
guests or their invitees. This license is nonnally issued to "suite--type" hotels and motels, which exercise
the license privileges for guests' "complimentary'' happy hom. Minors are allowed on the premises.
75 ON SALE GENERAL- BREWPUB- (Restaurant) Authorizes the sale of beer, wine and distilled spirits
for consumption on a bona fide eating place plus a limited amount of brewing ofbeer. Also authorizes the
sale ofbeer and wine only for consumption off the premises where sold. Minors are allowed on the
premises.
80 BED AND BREAKFAST INN- GENERAL- Authorizes the sale of beer, wine and distilled spirits
purchased from a licensed wholesaler or winegrower only to registered guests of the establishment for
consumption on the premises. Alcoholic beverages shall not be given away to guests, but the price of the
alcoholic beverage shall be included in the price of the overnight transient occupancy accommodation.
Removal of alcoholic bevera2es from the gl!lunds is not_p_ertnittcd. Minors arc allowed on the premises.
86
INSTRUCTIONAL TASTING LICENSE-Issued to the holder of and premises of a Type 20 or Type 21
licensee, authorizes the tasting of alcoholic beverages as authorized to be sold from the off-Bale premises,
on a limited basis. Requires physical separation from the off-sale premises while tasting is taking place and
requires the participation of a   manufacturer or wholesaler licensee.
ABC-816 (09-11)
160
SPECIAL EVENTS
The Department also issues licenses and authorizations for the retal1 sale of beer, wine and distilled spirits on a temporary basis
for special events. The most common arc listed below. Other less common ones are found in Business and Professions Code
Section 24045.2, etseq.
SPECIAL DAILY BEER AND/OR WINE LICENSE - (Form ABC-221) Authorizes the sale of beer and/or wine for
consumption on the premises where sold. No off-sale privileges. MinorB are allowed on the prc:mises. May be revoked summarily
by the in the opinion of the Department and/or the local law enforcement agency, it is necessary to protect the safety,
welfare, health, peace and morals of the people of the State. In some instances, the local ABC office may require the applicant to
obtain prior written spproval of the local law enforcement agency. Issued to non-profit organi2.ations. (Rule 59, California Code of
Regulations)
DAILY ON SALE GENERAL LICENSE- (FoimABC-221) Authorizes the sale ofbeer, wine and distilled spirits for
consumption on the premises where sold. No off-sale privileges. Minors are allowed on the premises. May be revoked summarily
by the Department if, in the opinion of the Department and/or the local law enforcement agency, it is necessary to protect the safety,
welfare, health, peace and morals of the people of the State. In some instances, the local ABC office may require the applicant to
obtain prior written approval of the local law enforcement agency. !Bsned to political parties or affiliates supporting a candidate fur
public office or a ballot measure or charitable, civic, fratc:mal or religious organizations. (Section 24045.1 and Rule 59.5 California
Code ofRegulations)
CATERING AUTHORIZATION- (Form ABC-218) Authorizes Type 47, 48, 51, 52, 57,75 and 78licensees (and catering
businesses that qualify under Section 24045.12) to sell beer, wine and distilled spirits for consumption at conventions, sporting
events, trade exlubits, picnics, social gatherings. or similar events. Type 47, 48 and 57 licensees may cater alcoholic beverages at
any ABC-approved location in the State. Type 51 and 52 licensees may only cater alcoholic beverages at their licensed premises.
All licensees wishing to cater alcoholic beverages must obtain prior written authorization from the Dcpanmcnt for each event. At
all approved events, the licensee may exetcise only those privileges authorized by the licensee's license and shall comply with all
provisions of the ABC Act pertaining to the conduct of on-sale premises and violation of those provisions may be grounds fur
suspension or revocation oftbe licensee'slicense or permit, or both, liS though the violation occum:d on the licensed premises.
(Section 23399 and Rule 60.5 California Code of Regulations)
EVENT AUTHORIZATION- {Form ABC-218) Authorizes Type41, 42, 47, 48, 49, 57, 75 and 78licensees to sell beer, wine
and distilled spirits for consumption on property adjacent to the licensed premises and owned or under the control of the licensee.
This property shall be secured and controlled by the licensee md not viSible to the general public. The licensee slwll obtain prior
appruval of the local law enfurcement agency_ At all approved events, the licensee may aercise only those privileges authorized
by the licensee' s license and shall comply with all provisions of the ABC Act pertaining to the conduct of on-sale premises
(including any license conditions) and violations of those provisions may be grounds for suspension or revocation of the licensee's
license or pemrit, or both, as though the violation occurred on the licensed premises. (Section 23399)
WINE SALES EVENT PERMIT- (Form ABC-239) Authorizes Type 02licc:.nsees to sell bottled wine produced by the
winegrower for consumption off the premises where sold and only at fairs, festivals or cu1tunU. events sponsored by designated tax
exempt organizations. The licensee must notify the city and/or county where the event is being held and obtain approval from ABC
for each event {Form ABC-222). The Jicensee must also comply with all restrictions listed in Business and Professions Code
Section 23399.6.
Note:
1. "Minor" means any person under 21 years of age.
2. Consult Section 25663(b) regarding age of employees in off-sale   consult Sections 25663(a) and 25663.5 regarding age of employee&
in on-sale premises.
3. In certain situations, ABC may place reasonable conditions upon a license, such as restrictions as to hours of sale, employment of designated
persons, display of signs, restrictions on cotcrtaimnent or dancing, etc. If a licatSC has been conditioned, it will be endorsed as such on the face
oftbe license. (Conditional licenses, Sections 23800-23805.)
4. Licensees whose license allows min.orE on the premises may have a "house policy" restricting minors from entering cc:rtain areas of the
premises or prohibiting minors in the premises during certain hours.
5. This handout contains only abbrcviatcdfufonnation. Contact your local ABC office for full informll.ti.on before doing anything which may
jeopardize your license. Also available from the ABC: Quick Suaunlll}' of Selected ABC Laws (form ABC-608); Alcoholic Beverage Control
Act (complete laws); Rules & Regulations; and P-90 (describes privileges of non-retail licenses).
ABC-616 (09-11)
161
Attachment C- Wine Tasting Shops Approved and In-Process
ApJl(_oved shops in operation
# Name UP# Hours of ABC Year
Operation License Approved
1 Vino Napoli 09-1 10 a.m.-10 Type 42 2009
p.m.
2 Silvestri 13-4 10 a.m.-10 Type 02 2013
Vineyards p.m.
3 Dawn's Dream 13-15 12 p.m. - Type02 2013
7 p.m.
4 Figge Cellars 11-1 8a.m.- Type 02 2011
(Winefield 10p.m.
Gallery)
5 Trio 11-21 Not Type 20 2012
specified and 42
6 Caraccioli Cellars 10-13 10 a.m.-10 Type02 2010
p.m.
7 Galante 03-39 9a.m.- Type02 2003
Vineyards 8p.m.
8 Manzoni Cellars 09-03 10a.m.-10 Type 02 2009
p.m.
9 Blair Vineyards 12-10 10 a.m.- Type 02 2012
8p.m.
10 Shale Canyon 12-11 8a.m.- Type 02 2012
10p.m.
11 Nielsen's Market Not Not Not Not
specified specified specified specified
12 Scheid Vineyard 11-11 8a.m.- Type 02 2011
10p.m.
13 Albatross Ridge 13-9 10 a.m.- Type 42 2013
9 p.m.
14 Wrath Wines 1Q-22 10 a.m.- Type 02 2010
lOp.m.
15 Paraiso Vineyards 13-22 11 a.m.- Type 02 2013
7p.m.
16 Southern 14-03 9a.m.- Type42 2004
Latitudes 8p.m.
17 De Tierra 12-17 lOa.m.- Type02 2012
Vineyard 8p.m.
18 Surf N' Sand 07-10 Not Type 21 2008
specified and42
1
6
2
163
Applications in Process
# Name UP# Note
1 Otter Cove 14-01 New wine tasting
shop
2 Franscioni 13-4 Code Compliance
Triggered
3 Tudor 14-02 Denied by PC and
appealed to CC
4 Wild Vine 13-7 Concept review by
PC in February
2014
5 Wyland 14-07 Original approved
Gallery in 2013, but
permit expired
6 Windy 14..()9 New wine tasting
Oaks shop
7 Da 13-17 PC approved in
Giovanni February 2013,
but appealed to
cc
8 Surf N' 14-08 Proposed
Sand Amendment to
existing Use
Permit
1
6
4
165
Attachment D- Examples of Approved Tastlna Shops (Photographs and Floor Plans)
Caraccioli Cellars
1
6
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167
Silvestri Vinevards
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169
Dawn' s Dream
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170
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DAWN'S DREAM WINERY
TASTING ROOM
STAIRS DOWN ->
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171
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Trio (food store and wine tasting)
Art.....-,
- MaPity af wall ...
Point Of 5lle
Storqe
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18111DIIplay
- 0111&  
- MM:hanclle tables
WlndowDIIpl8y
Delores
Between 7th & Ocean
Carmel
Total Area
1360 SF (+/·)
173
Dawn's Dream

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