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Annual Survey Highlights

What College Admissions Officers Say On:
4Standardized Testing Policies and Trends 4Financial Aid and General Admissions Trends 4Social Networking
In order to ensure that students are receiving accurate and up-to-date information on the college admissions process
and other relevant issues, Kaplan Test Prep and Admissions annually surveys admissions officers from the top 500
colleges and universities in the U.S. The survey data collected helps guide the tens of thousands of college applicants
Kaplan works with each year. Following are the results from this year’s survey of college admissions officers.
About the survey methodology: for the 2009 survey, 401 admissions officers from the nation’s top 500 schools—as compiled from U.S. News & World Report’s
Ultimate College Guide and Barron’s Profiles of American Colleges—were surveyed by telephone between July and August 2009.

On SAT/ACT * Policies

On SAT/ACT Trends

Does your school require the SAT or ACT for admissions,
or do you require neither of these tests?

About how many of your applicants would you say
submit only SAT scores?

Either the SAT or ACT......................... 86%
Neither............................................... 9%
Other.................................................. 5%

Almost all ......................................... 12%
Most ................................................ 41%
About half......................................... 20%
Some................................................ 15%
Few to none ...................................... 12%

(For schools that responded “Either the SAT or ACT”) Does
your school have any plans to drop its standardized testing
requirement?
Definitely not .................................... 69%
1
Most likely not .................................. 25%
Most likely yes . .................................. 1%
Definitely yes . .................................... 0%
Not sure.............................................. 4%
1

How many submit only ACT scores?
Almost all ......................................... 10%
Most ................................................ 14%
About half......................................... 13%
Some................................................ 45%
Few to none ...................................... 18%

1

When rounding each result to the nearest tenth, combined
results for “Definitely not” and “Most likely not” total 95%.

(For schools that responded “Either the SAT or ACT”) Does
your school require applicants to submit all scores, or have
you adopted The College Board’s new Score Choice policy?
Score Choice..................................... 67%
Students must submit
all test scores ................................... 28%
Don’t know ......................................... 5%

95% of schools requiring the SAT or ACT
have no plans to drop the requirement.

About how many submit both SAT and ACT scores?
Almost all .......................................... 3%
Most ................................................ 11%
About half......................................... 19%
Some................................................ 45%
Few to none ...................................... 22%
Compared to three years ago, would you say the proportion of
those submitting only ACT scores has:
Increased significantly......................... 6%
Increased somewhat.......................... 29%
Decreased somewhat . ........................ 5%
Decreased significantly........................ 0%
Stayed about the same...................... 60%

On Financial Aid and
General Admissions Trends
Comparing this year to last year, would you say that the
number of accepted students who declined admission for
financial reasons has:
Increased.......................................... 43%
Decreased........................................... 6%
Stayed about the same...................... 51%
Comparing this year to last year, has the amount of financial
aid awarded to this fall’s incoming students:
Increased ......................................... 55%
Decreased........................................... 2%
Stayed about the same...................... 43%

55% of admissions officers interviewed
say that the amount of financial aid
awarded to students in 2009 increased.
Generally speaking, when prospective students are looking
for schools, which of the following do you think would be
most helpful for them to know?
Professor to student ratio . ................ 56%
Freshman retention rate .................... 28%
School rankings . ................................ 9%
Don’t know.......................................... 6%
Thinking about waitlisted students, about how many of these
students would you say proactively follow-up with your office?
Almost all ........................................... 7%
Most ................................................ 21%
About half......................................... 20%
Some ............................................... 18%
Few to none ........................................ 4%
School does not have waitlist ............ 31%

On Social Networking
When it comes to visiting applicants’ social networking pages
and factoring these into the admissions equations, does your
school have official guidelines or policies?
No.................................................... 84%
Yes ................................................... 13%
Not sure ............................................. 3%
(For schools that responded “No”) Is your school considering
developing any kind of policy concerning social networking
sites in the near future?
No . .................................................. 63%
Yes ................................................... 21%
Don’t know ....................................... 16%
(For schools that responded “Yes”) What is your school’s
policy on social networking sites and the application process?
Not permitted to visit
applicants sites ................................ 63%
Permitted to visit applicants sites,
with guidelines or restrictions ........... 33%
Permitted to visit applicants sites,
with no restriction............................... 4%
Has an applicant ever sent you or a fellow admissions officer
at your school a “friend request” on Facebook or MySpace?
Yes ................................................... 71%
No . .................................................. 29%

More than 70% of admissions officers
say that they or a fellow admissions officer
at their school have received a “friend
request” on Facebook or MySpace.

*SAT is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product. ACT is a registered trademark of ACT, Inc. COL04820