Dissertation Report

On
“Comparative Study Of Service Provided By Low-Cost Carrier
And Hig-Cost Carrier !n !ndian Aviation !ndustry"
In Partial Fulfillment of the Requirements
#or te award of
“Post Graduate Diploma In Management”
(PGDM)
[Marketing And International Business]
Academic Session 2012-2014
Internal Guide Submitted By
Mr.Mukesh Srivastava Abhishek Kumar Singh
(Associate Prof.!SAP " I#$ %nrollment &o.!'())P*M'+(
,oon -usiness School. ,ehra/un
Doon Business School-Global
-ehin/ Pharma 0it1. Mi!())
Selaqui.,ehra/un
$e%&-'()*-+,--'.*
“Comparative Study Of Service Provided y !o"#Cost Carrier $nd %ig&#Cost Carrier In Indian $viation Industry”
i
DECLARATION
I. 2Abhishek Kumar Singh3 /eclaring that all the information
given in this /issertation re4ort is true an/ correct as far as I kno5.
I am also /eclaring that all the 5ork in this re4ort is /one
b1 me an/ not co4ie/ from an15here.
$'&is&e( )umar Sing&
*nrollment +o#,-..PGM,/-
Session# .,-.#-0
“Comparative Study Of Service Provided y !o"#Cost Carrier $nd %ig&#Cost Carrier In Indian $viation Industry”
ii
CERTIFICATE OF ORIGINALITY
I66666666666666666666666666666666666666666%nrollment &o.66666666666666666of
)'() am a full!time bona fi/e stu/ent of Post *ra/uate ,i4loma In Management (P*,M$
Program of ,oon -usiness School!*lobal. ,ehra/un. I hereb1 certif1 that this /issertation
re4ort carrie/ out b1 me on
6666666666666666666666666666666666666666666666666666666666666666666666
submitte/ in 4artial fulfillment of the requirements of the 4rogram is an original 5ork of mine
un/er the gui/ance of the internal (Facult1$
gui/e66666666666666666666666666666666666666 an/ is not base/ on or re4ro/uce/ from
an1 e7isting 5ork of an1 other 4erson or on an1 earlier 5ork un/ertaken at an1 other time or for
an1 other 4ur4ose. an/ has not been submitte/ an15here else at an1 time.
(Stu/ent8s Signature$
,ate!999999
(Internal *ui/e3s Signature$
,ate!9999999.
“Comparative Study Of Service Provided y !o"#Cost Carrier $nd %ig&#Cost Carrier In Indian $viation Industry”
iii
ACKNOWLEDGEMENT
#his re4ort 4rovi/es an essential o44ortunit1 to the stu/ents of 4rofessional
stu/ies 4articularl1 so for management stu/ies. #o acquire 4ractical skill an/ han/ on
e74erience out si/e the realm of theoretical classrooms that one so assi/uousl1 acquires /uring
the short but intense 4erio/. One gets o44ortunit1 to kee4 through the organi:ational /1namics
etc. It is the means through 5hich 5e im4ort 4ractical kno5le/ge to the theoretical gain in the
4ervious of 5ork over Alma matter.
I am thankful to facult1 member of ,oon -usiness School!*lobal. ,ehra/un
for their constant su44ort an/ giving their 4recious time in hel4ing me to com4lete m1 4ro;ect.
I am e7tremel1 thankful to Mr1 Mu(es& Srivastava (Pro;ect *ui/e$ for
4rovi/ing me o44ortunit1 to 5ork along 5ith m1 stu/1 as on the re4ort.
I also ackno5le/ge 5ith a /ee4 sense of reverence. m1 gratitu/e to5ar/s m1
4arents an/ member of m1 famil1. 5ho has al5a1s su44orte/ me morall1 as 5ell as
economicall1.
At last but not least gratitu/e goes to all of m1 frien/s an/ relatives 5ho /irectl1
or in/irectl1 hel4e/ me to com4lete this 4ro;ect re4ort.



“Comparative Study Of Service Provided y !o"#Cost Carrier $nd %ig&#Cost Carrier In Indian $viation Industry”
iv
/A0ise1 2umar Sing3
PREFACE
#here is a famous sa1ing <#he theor1 5ithout 4ractical is lame an/ 4ractical 5ithout
theor1 is blin/.=
Marketing is an im4ortant 4art of an1 business an/ a/vertisement is the most im4ortant
4art of marketing.
As a 4art of P*,M 4rogramme. a stu/ent has to 4ursue to 4ro;ect /ul1 a44rove/ b1 the
/irector of the institute.
I ha/ the 4rivilege of un/ertaking 4ro;ect on
<0OMPARA#I>% S#?,@ OF S%R>I0% PRO>I,%, -@ AOB!0OS# 0ARRI%R
A&, CI*C!0OS# 0ARRI%R I& I&,IA& A>IA#IO& I&,?S#R@=.
#he 4ro;ect tries to focus on the 5hole stu/1 of /omestic airlines in/ustr1 as 5ell as
international airlines 5orking in In/ia.
I have attem4te/ to inclu/e in /etails all the relevant 4ractices 4revalent in I&,IA an/
attem4te/ to anal1:e the current 4ractices in the similar fiel/ in more /evelo4e/ countries.
“Comparative Study Of Service Provided y !o"#Cost Carrier $nd %ig&#Cost Carrier In Indian $viation Industry”
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CONTENTS
 Preface
 Ackno5le/gement
2itle
C&apter -1 Introduction 2o 2&e 2opic
• Cistor1 of Airline Sector
• Aiterature Revie5
• Significant Of Air #rans4ort
C&apter .1 $'out %ig&#Cost Carriers
• Det Air5a1s
• Air In/ia
C&apter /1 $'out !o"#Cost Carriers
• Air ,eccan
• S4iceDet
C&apter 01 Statement Of 2&e Pro'lem
• Ob;ectives Of #he Stu/1
• Sco4e Of #he Stu/1
C&apter 31 4esearc& Met&odology Of 2&e Study
• Research Metho/olog1
• Research ,esign
• Sam4le Si:e
C&apter 51 Data $nalysis $nd Interpretation
• Fin/ings
• Recommen/ation An/ Suggestion
“Comparative Study Of Service Provided y !o"#Cost Carrier $nd %ig&#Cost Carrier In Indian $viation Industry”
vi
• Aimitation Of #he Stu/1
C&apter 61 Euestionnaire
-ibliogra4h1
“Comparative Study Of Service Provided y !o"#Cost Carrier $nd %ig&#Cost Carrier In Indian $viation Industry”
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