Guide English World Marketing plan

In today’s lesson we will learn some vocabulary about marketing plan.
The marketing plan is a very important part on business because it provides
some guidelines about market, client, competitors; where, how and when invest.
So it is very important that you get familiar with these words.
Then, let's get started!

1. For the reinforcement of the concepts of the marketing plan in English,
we recommend reading the material called English World Marketing
plan (Training Material), which must identify words and definitions used
within the business plan and then develop evidence called Interative
activity Marketing plan.

In the following link you can find this evidence: Actividades / Fase 2:
Analizar oportunidades de mercado de acuerdo a las necesidades y
tendencias del entorno / Actividad de aprendizaje 8: Definir el plan de
acción de mercadeo teniendo en cuenta los objetivos y recursos de la
empresa/ Evidencias de la Actividad de aprendizaje 8 / Evidencia 9:
Interative activity Marketing plan.

2. With the vocabulary that was handled to you, make 20 sentences using
the words, definitions in context.

Here is an example for the exercise…

Ex. Colombian market is now opened to new opportunities, but also
it opens to new challenges with the trades that have just been
signed.

In the following link you can find this evidence: Actividades / Fase 2:
Analizar oportunidades de mercado de acuerdo a las necesidades y
tendencias del entorno / Actividad de aprendizaje 8: Definir el plan de
acción de mercadeo teniendo en cuenta los objetivos y recursos de la
empresa/ Evidencias de la Actividad de aprendizaje 8 / Evidencias 10:
Sentences Marketing plan

3. Read the document Five Steps to Create Marketing plan and make a
summary about it. It's also recommended to use all these tips for your
marketing plan. In the following link Actividades / Fase 2: Analizar
oportunidades de mercado de acuerdo a las necesidades y tendencias
del entorno / Actividad de aprendizaje 8: Definir el plan de acción de
mercadeo teniendo en cuenta los objetivos y recursos de la empresa/
Evidencias de la Actividad de aprendizaje 8 / Evidencias 11: Resumen


Five Steps to Create a Marketing plan you will find the document
requested for this activity.

4. Enter section of Blackboard Collaborate 3 and share with colleagues the
summary prepared about the article consulted. The link for the virtual
session you will be sending to you by the tutor.

5. After having made your marketing plan, write a executive Summary
where you explain what it’s about. In the following link Actividades/Fase
2: Analizar oportunidades de mercado de acuerdo a las necesidades y
tendencias del entorno / Actividad de aprendizaje 8: Definir el plan de
acción de mercadeo teniendo en cuenta los objetivos y recursos de la
empresa/ Evidencias de la actividad de aprendizaje 8 / Evidencia 13:
Resumen ejecutivo Marketing plan, you will find the document requested
for this activity.