NETFLIX Case study

Final INDIVIDUAL Assignment
Suggested structure
Deadline:9 dec
Introduction (200)
Part I – External analysis (500 words)
Part II – Internal analysis (500 words)
Part III – NETFLIX’s Issues and challenges (200 words)
Part IV – The Selection of Strategic Options (400 words)
Part V – Conclusions (200)

Purpose of the report
What does NETFLIX do?
What is the background of the organisation?
What industry does it operate in?
What are its geographical markets?
What products and services does it offer and what are the market segments?
What are NETFLIX mission, vision and value?
What generic strategy it is following? (Overall/Focused Cost Leadership or Overall/Focused
Who are the key stakeholders?

Part I – External analysis
Overview to state the purpose of the analyses
1.1 Macro-Environmental Analysis
Refer to PESTEL model (appendix?)
Discuss the main points
1.2 Industry Analysis
Refer to Porter’s Five Forces of Competition model (appendix?)
Discuss it and draw conclusions about the attractiveness of the industry analysed.
1.3 Opportunities and Threats (Partial SWOT analysis)

Part II – Internal analysis
Overview to state the purpose of the analyses

2.1 Analysis of NETFLIX resources and competencies
Refer to Value Chain model (appendix?) - Discuss the main points
Refer to Threshold/distinctive resources and competencies framework
Refer to the VRIO framework

Draw conclusions: which resources and competencies are really contributing towards NETFLIX
sustainable competitive advantage?
2.2 Strengths and Weaknesses (Partial SWOT analysis)
Optional: Here you can also add some discussion about The Financial Performance of NETFLIX (using
some financial ratios and statistics ..etc)

Part III – NETFLIX Issues and challenges
Provide a summary of the issues from the external and internal analyses
Then highlight the issues and challenges that you believe NETFLIX now faces in order to remain
competitive and continue to grow the business

Part IV – The identification of NETFLIX’s business strategy and its strategic options for growth
4.1 NETFLIX generic strategy
Refer to the Strategy Clock model (appendix?) and/or Porter’s Generic Strategies model (appendix?)
4.2 Strategic options
After having identified the generic strategy that NETFLIX is following (in 4.1) say if, in your opinion, it is
appropriate to continue with the same one
Which are the 3/4 strategic options available to grow and develop the business further?
To do this use Ansoff matrix and Tows Matrix models (appendix?)
4.3 Which are the resources needed to implement the strategy chosen?
Physical, Financial, Human, Intangible.
Provide Your strategic solutions for the company’s ongoing health. What problems will NETFLIX have in
trying to sustain a competitive advantage over its rivals?
REFERENCES LIST (at least 20 references)
o Alphabetical order
o Harvard style