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Department of Economics GC University, Lahore

Course Outline: Business Communications



Course:
ESME 503: Business Communication
Credit:
3 Credit Hours
Pre-Requisite:
None

Course Objectives:
To provide the students with a detailed knowledge of business communication and report
writing enabling them to
a- Acquire practical and oral communication skills,
b- Use written Communication skilfully in different business situations

Course Outline

1: EFFECTIVE COMMUNICATION IN BUSINESS:
Definition, characteristics, process, importance of communication in business, different
kinds of communication, features of communication.

2: THE PROCESS OF BUSINESS COMMUNICATION
Elements of communication, communication concepts. Non verbal Communication,
process of preparing effective business messages, planning steps, basic organisational
plans, beginnings and endings, composition of the message.

3. EFFECTIVE COMMUNICATION PRINCIPLES:
Through styles: completeness, clarity, conciseness, correctness, concreteness, gestures:
considerations, manners: courtesy, presentations and follow-up or feedback.

4: BUSINESS LETTER:
Direct request, inquiries, claims and requests for adjustments, requests regarding routine
business or public causes, invitations, orders, reservations, favourable replies, unsolicited
favourable messages, request, sales letter, evaluating your achievements, market research,
making preliminary career decisions, resume, job application letter.


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Department of Economics GC University, Lahore

5: BUSINESS REPORT:
Meaning and classification of business reports, preparation before writing reports, main
parts of the report, organisation and outline of report body, visual aids, short reports,
suggestions for short report, informational memorandum reports, analytical memorandum
reports with graphs, informational and analytical report, formal report, working plans,
prefatory parts: documentation and other notes, supplemental parts, presentation of the
formal report.

6: ORAL PRESENTATION AND USE OF MODERN ELECTRONIC GADGETS:
Oral presentations and successful listening, improving oral presentations, improving your
listening. Successful informative speaking, purpose of informative speaking. Analysis of
audience. Organisation and outline of the informative speech. Support for informative
speeches, successful persuasive speaking. Purpose of persuasive speaking. Audience
analysis. organisation of the persuasive speeches. Successful business meetings. Meetings
in business leadership responsibilities. Participant responsibilities. Methods of solving
problems in meetings.


Prescribed Text:
Effective Business Communication by Herta A. Murphy. McGraw Hill Company
Communication for Business by Shirley Taylor. Pitman publishing London.
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