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28.09.

2013
Challenges for Modern Managers D.Y. Patil Institute of Management, Akurdi campus, Pune
Faculty in-charge from the institute: Dr. Vidya Sagar
Faculty for delivery: Mr. R. Balachandran
Timing: 1.30 p.m. 4.30 p.m.
Points for delivery






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Workplace changes:
Impact of technology
Speed and efficiency will replace working hours
People will work for profits and work-life balance
Tech savvy and those who are not

People vs. profits:
Success more depends upon people who will give you ultimately profits
Examples of such organizations:
o Intel
o Microsoft
o HCL Technologies
o Mahindras
o Motivated work force Dominos
o People first organizations:
Value diversity in work force
Family friendly
Invest in employee training & development
Empower employees
Globalization:
Borderless world
Expansion of business from country of origin to other countries
Strategy to meet needs of customers world-wide
Highest value for lowest cost
Compelling reasons to go global:
o Access to cost-effective labour without too much compromise on
productivity
o Direct access to new and emerging markets
o Economies of scale
o Ability to customize products and services to local needs and tastes
Best examples of multi-national companies operating in India:
o Hindustan Unilever
o Microsoft
o Procter & Gamble
o Honda Motors
o Suzuki Motors
o Nestle
o Cadbury
o Colgate-Palmolive
o Oracle
o Sony
o Many foreign banks operating in India
o Many joint ventures in Insurance sector
o Many foreign players in entertainment sector

Workplace diversity:
Work force from different regions within India
Hence need to have the ability to work with them and carry them as a
leader
Much younger workforce
Many more women in the workplace
No sexist bias or sexual harassment
Sustaining perception of being fair, transparent and ability to work without
any bias

Organizational structure & orientation:
Ever increasing competition, both from domestic and global players
Leaner and flatter organization
Empowered employees
Outward orientation: More focus on customer, quality and service

Work-life balance:
Flexi hours
Permission to work from homes
Scheme of things to include families of workforce
Day care facilities
Play schools
Senior citizens care homes
Rate of change:
Coping with the pace of change
Little time for planning to adopt change and adapt to it
Ability to deal with increasing uncertainty
Responsiveness to the dynamics of ever changing scenario and markets

Ethical and social responsibility:
Increasing awareness of consumers and customers
Increasing demands from them
Intense pressure on organizations to be ethical and socially responsible
Giving back to the community
Being accountable to all stake holders

Management (Past) Management (Future)
Management Innovation
Planning Questioning
Budgeting Challenging
Measuring Dreaming
Evaluating Imagining
Organizing Creating
Structuring Experimenting
Controlling Evolving through learning