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This is SCA
SCA – a leading global hygiene and
forest products company
The Group develops and produces sustainable personal care,
tissue and forest products.
Sales are conducted in about 100 countries under many strong
brands, including the leading global brands TENA and Tork, and
regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba,
Tempo and Vinda.
As Europe’s largest private forest owner, SCA places considerable
emphasis on sustainable forest management.
The Group has about 44,000 employees. Sales in 2013 amounted
to SEK 93bn (EUR 10.7bn).
SCA was founded in 1929, has its headquarters in Stockholm,
Sweden, and is listed on NASDAQ OMX Stockholm. For more infor-
mation, visit www.sca.com.
SCA’s strategic priorities are Efﬁciency, Innovation and Growth
Sustainability is an integral part of the company’s business model
and its work is based on economic, environmental and social value
generation – where all parts are equally important in the endeavor
to create a successful company.
30% of SCA’s 2013 net sales
53% of SCA’s 2013 net sales
17% of SCA’s 2013 net sales
SCA is a global leader in Personal Care and has a portfolio of incontinence pro-
ducts, baby diapers and feminine care products. Within these product seg-
ments, SCA also offers such products as wet wipes, soap, baby oil, lotion and
cotton pads. The products are sold under SCA’s global, regional and local brands
as well as under retailers’ brands. Distribution channels for the products are the
retail trade, pharmacies and care institutions.
SCA offers a broad range of incontinence
products under the TENA brand and is the
clear global market leader. SCA’s offering,
which includes both products and services,
improves the quality of life for consumers
while also reducing costs for institutional
customers, such as nursing homes.
SCA offers baby diapers and baby-care
products and is the world’s fourth largest
player in the segment.
SCA is the world’s fourth largest player in
feminine care. SCA offers a broad product
portfolio that includes pads, panty liners,
tampons and intimate soaps.
The global leading brand for inconti-
nence products, TENA, is the single
largest brand in the Personal Care
In 2013, SCA launched TENA Identiﬁ, a
breakthrough innovation for incontinence
care. TENA Identiﬁ is an electronic system
for nursing homes, providing a basis for
greatly improved individual incontinence
care by registering urination patterns. The
beneﬁt is improved quality of life and care
for residents and caretakers, and at the
same time more efﬁcient and optimized
care routines for the nursing homes
TENA Identiﬁ – a break-
SCA is a global leading consumer tissue and Away-from-Home (AfH) tissue
company. The consumer tissue product portfolio comprises toilet paper, kitchen
rolls, facial tissues, handkerchiefs and napkins. Products are sold both under
own and retailers’ brands. In the AfH product segment, SCA develops and
markets complete hygiene solutions comprising dispensers, tissue, soap,
service and maintenance to hospitals, large workplaces, industries,
restaurants and hotels, under the global leading brand Tork.
SCA is the world’s second largest supplier of
consumer tissue, which includes toilet paper,
kitchen rolls, facial tissues, handkerchiefs and
With the global Tork brand, SCA is the world’s
largest supplier of AfH tissue. The AfH seg-
ment comprises institutions and companies,
including hospitals, healthcare institutions,
large workplaces, industries, restaurants and
hotels, for which SCA develops and sells com-
plete hygiene solutions comprising dispens-
ers, tissue, soap, service and maintenance.
The products are distributed by wholesalers
and service companies.
The global leading Tork brand in the AfH
segment is the single largest brand in
the Tissue business area.
Tork Intuition Sensor – the
touch-free soap dispenser
The innovative sensor-controlled Tork Eleva-
tion foam soap dispenser is specially develo-
ped for hygiene critical operations such as
food and healthcare, but is also suitable for
ofﬁce use. The risk of spreading infections
and bacteria is removed by eliminating the
need to touch the soap dispenser.
SCA is Europe’s largest private forest owner, encompassing some 2.6 million hectares of forest land and pro-
ducing forest products with a strong environmental proﬁle. Operations are based on in-depth customer insight,
high innovative ability and a sustainability perspective at all levels. SCA offers publication papers, kraftliner
(packaging papers), pulp, solid-wood products and renewable energy.
SCA’s sales of publication papers mainly take
place within the Western European market.
The single largest markets are the Nordic
region, Germany and the UK.
Kraftliner (packaging papers)
SCA is Europe’s third largest supplier of packa-
ging paper based on fresh wood fber – kraftliner.
In the pulp market, SCA has positioned itself in
the high-quality segment based on its excellent
access to, and expertise in, the unique
Nordic long-fber forest raw material.
SCA is a high-quality supplier of custo-
mized wood products to industries for
further processing into such items as
panels, foors, windows, doors and furni-
ture as well as to the builders’ merchant
sector. SCA’s sawmill operation is the
second largest in Europe.
SCA is one of Europe’s largest suppliers
of processed forest-based biofuels, such
as fuel pellets, and unrefned biofuel
such as bark and sawdust. SCA is
also developing its vast wind
At the end of 2013, Ortviken paper mill launched
the new innovative packaging papers Splendo,
Operio and Puro, which are included in the new
Sustainable Packaging product area. The pro-
ducts are strong and light and have high printa-
bility. The paper is manufactured from fresh
ﬁbers, which makes it well-suited for food pack-
aging, an industry with high demands of product
safety. The products are manufactured from
certiﬁed raw materials, have a low climate
impact and efﬁcient resource utilization.
Creating value for people and nature
Sustainability is an integral part of SCA’s business model and is of critical importance to our success
and proﬁtability. Sustainability work contributes to business value in a number of ways.
Ambitious sustainability targets
SCA has established ambitious People and
Nature targets in the areas of Employee Health
& Safety, Sustainable Innovations, Hygiene
Solutions, Code of Conduct, Climate and
Energy, Fiber Sourcing & Biodiversity and
Creating value for people
We want to share our hygiene knowledge
and ensure access to affordable, sustainable
hygiene solutions. Our activities include teach-
ing young women about menstruation and
puberty, children about the importance of good
hand hygiene and nurses about incontinence.
Creating value for nature
Our forests represent a unique resource. They
provide our industries with high-quality wood
raw material and enable energy production for
wind and biofuels. Our growing forests absorb
2.6 million tons of carbon dioxide annually
which exceeds the emissions from SCA’s own
SCA is recognized as a global leader in sustainable
development, and has received numerous industry
awards for sustainability.
SCA was named one of the
world’s most ethical companies by
the Ethisphere Institute in the US.
SCA has been listed on the
FTSE4Good global sustainability
index since 2001.
SCA is included in the Dow
Jones Sustainability Index, one
of the world’s most prestigious
SCA was recognized by the WWF for leadership in trans-
parency for disclosing its ecological footprint in the WWF
Environmental Paper Company Index 2013.
Innovation drives growth and proﬁtability and comprises one of SCA’s three strategic priorities.
Development and differentiation of products and services boost customer and consumer value
while strengthening the company’s market positions and brands.
SCA’s innovation process is deeply embedded in
the Group’s strategy and business model. Innova-
tion activities are based on market trends, cus-
tomer and consumer insight, new technology and
business models, with sustainability and product
safety integrated into the process. SCA’s presence
in both mature and emerging markets provides a
good understanding of trends and customer and
consumer needs. This is used to develop new
business models, products and services adapted
to the prevailing conditions in these markets.
For SCA, innovation work involves increasing cus-
tomer and consumer value by developing new,
attractive products and services, evolving and
improving existing offerings, and expanding the
range. Innovation programs also encompass
production and work processes, with the aim
During 2013, SCA introduced TENA
U-test, an in-pad test card that facili-
tates detection of urinary tract infec-
tions among patients. The method
simpliﬁes diagnosis for caregivers
and reduces patient discomfort
compared with a urine test, which
may require the use of a catheter.
of achieving a more effcient and resource-effcient
Sustainability plays a central role in SCA’s innovation
process. Sustainability-driven innovation may take
the form of continuous optimizations, reducing
resource utilization along the value chain, replacing
fossil fuels with renewable alternatives or developing
business models or offerings that enhance the qual-
ity of life of customers and consumers.
Open innovation – meaning cooperation with exter-
nal parties – constitutes an important part of our
innovation efforts and is a resource-effcient way of
delivering increased customer and consumer value.
Tork high-end towel dispenser
With SCA’s Tork Xpress Countertop
dispenser, the use of towels decreases
by 25% when compared to a stack of
loose towels. The enclosed dispenser
prevents towels from getting wet or
damaged, and the one-at-a-time dis-
pensing improves hygiene and redu-
ces waste, ensuring a high-end expe-
rience. In 2013, a new, more elegant
dispenser was introduced in ﬁnger-
proof stainless steel and high-gloss
white and black plastic.
A strong brand creates
The SCA brand communicates our identity and how we wish to be perceived:
our values, our Code of Conduct, our comprehensive sustainability work and our
innovative way of thinking and developing new solutions based on customer and
consumer insight. The brand also conveys how our products and services enable
us to make a difference for people, nature and society.
SCA is working to establish a strong Group-wide brand and strengthen the link to
our customer and consumer brands. Studies show that consumers increasingly
want to recognize and feel confdent in the company behind the products they buy
and know that the company is fnancially, environmentally and socially responsible.
This is one of the reasons that we want to increase awareness of SCA and
strengthen the connection between the company and its customer and consumer
brands, thereby enabling us to capitalize on our shared strengths and values, and
create a clear link to our customers and consumers.
Making a difference every day, everywhere
The core of the SCA brand is encapsulated
in our brand concept Care of life.
SCA Care of life; because our products make
life easier for you and for millions of people
around the world. Because our resources and
the way we work are natural parts of the global
lifecycle. And because we care.
A symbolic journey with the brand in focus
SCA will participate with an all-female team,
Team SCA, in the Volvo Ocean Race 2014-
2015. Over the past years, SCA has under-
gone a journey of change involving a number
of acquisitions and divestments around the
world. Our participation plays an important
role in this journey of change, making SCA
more well-known and increasing the aware-
ness and perception of SCA.
SCA is supporting an all-female team because
globally about 80 percent of the retail pro-
ducts SCA makes are purchased by women.
Through our Volvo Ocean Race entry, SCA is
making it possible for women to participate in
an arena normally reserved for men.
This global journey and nine-month race,
which starts in Alicante, Spain in October
2014 and fnish in Gothenburg, Sweden in
June 2015, has stopovers around the world
and will have millions of followers. For SCA,
the race is about building a high-performance
team, cooperation and striving towards com-
mon goals with a clear strategy – many simi-
larities with business society. It is about con-
quering the unexpected and entering the
future as a strong team.
TEAM SCA WITH AN ALL-FEMALE TEAM IN THE VOLVO OCEAN RACE
Svenska Cellulosa Aktiebolaget SCA (publ)
PO Box 200, SE-101 23 Stockholm, Sweden
Visiting address: Klarabergsviadukten 63
Tel +46 8 788 51 00, fax +46 8 788 53 80
Corp. Reg. No.: 556012-6293 www.sca.com
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