Sales MANAGEMENT

ASSIGNMENT

Submitted to : Zohaib khan

Submitted by: Syed Touseef Haider
MBA-2131211
10/6/2013


Market penetration:
Market penetration is the expansion in the existing market with the identical products already present
in the market.
 Zong is the example of market penetration when it entered market it offered low prices and
discounts and achieved a reasonable market share despite the strong competition.
 Metro motorcycle penetrated the market with low price and achieved large market share and
forced the existing brands to lower their prices.
 Omore entered market with dairy ice cream and captured reasonable market share from walls
and other market brands.
 Village restaurant was launched on m.m.alam road which was already flooded with the
restaurants but village with unique desi services was able to capture large market share.
Product development:
It is the addition of new customer or increasing the loyalty of confidence of the existing customer by
introducing new product or improving existing products.
 Ufone introduced best packages like uth package to increase market share and to boost the
loyalty of existing customers.
 Samsung is now placed among world’s top tem brands as it works hard to improve the features
the its products and introducing new products like galaxy s4.
 Suzuki launched cultus with the wider interior and innovative design that captured large market
share.
 Nestle first introduced fruit nector and broke the monopoly of shezan in juices. That launch
captured large market share.
Market development:
It is improving the existing product in such a way that it take a total new dimensions and new market is
being created.
 Mobilink jazz which was first considered as targeting business class but later it introduced such
packages like ladies first that created market for youth because overnight calls were free.
 Coca cola introduced coke diet to give its drinks new dimensions. It helped coke to capture
those customers who wanted sugar free coke or considered coke as health hazard.
 Levis introduced a jean pent that retained temperature. That pent maintained 3 degree lower
temperature as compared to outside temperature. In this way levis introduced its products in
total new hot environment market.
 Many cigarettes brands introduced menthol flavor and introduced new market of women and
those people who want to enjoy smoking with soothing effects.
Diversification:
It is the introduction of new product for the new market generation so that new customers could be
added to portfolio.
 Launch of pamper was totally new product introduction and it generated totally new product.
 Launch of cellular services in Pakistan was itself a new concept that created a big new market.
 Ubl omni is a new concept to grab the unidentified market and it helped to bring the electronic
transaction at the customer’s doorstep.
 Nestle introduced mineral water in pakistan and generated a total new market.