W. David Gingrich 512.486.

Austin, TX wdaveg@gmail.com


Successful Higher Education and E-Learning Sales and Service Executive with ten years
experience improving national academic outcomes through the use of predictive analytics. An
understanding, innovative leader who has an excellent sense of teamwork to get results by
instilling commitment, trust, fairness, and loyalty. Exceptional skills include:

 SaaS Delivery Model
 Complex and Political Sales Cycles
 Client Retention
 Tableau and CRM
 C-Level Sales Environments
 Consultative and Relationship Sales


ATI Nursing Education Division - Ascend Learning, Leawood, KS 2007-2013

Vice President of Solutions, 2011-2013

Led $24.2 million South Central territory by conducting successful cross-functional team
collaboration while recruiting, hiring, coaching and mentoring seven to twelve outside sales
representatives throughout a 10-19 state region. Strategically executed new product rollouts,
maintained and developed customer relationships and executed RFP’s and contract negotiations.

 Retained 92% - 95% of clients without the use of contracts.
 Two sales representatives (two consecutive years) ranked as top in sales in the company;
additional employees promoted to leadership positions.
 Part of leadership team that organized and integrated two acquired businesses into base
 Part of leadership team that organized and executed major restructure of 275 employees.

Senior Healthcare Education Consultant Outside Sales, 2010-2011

Strengthened colleague sales skills through coaching and mentoring twelve outside sales
representatives on the South Central team. While in this leadership/player/coach role was still
responsible for individual sales quota and all territory functions.

 Recognized as a top performer in the organization.
 Closed largest individual contributor role of $1 million in total revenue.
 Part of leadership team that organized implementation of CRM System for sales and
service departments.

W. David Gingrich wdaveg@gmail.com Page Two

Healthcare Education Consultant Outside Sales, 2007-2010
Through the use of predictive analytics and research, developed new business territory by selling
and supporting SaaS based E-Learning resources to Provosts, CEO’s, Presidents, Deans,
Directors and Faculty of higher education and hospitals in order to support nursing outcomes at
national and state levels while maintaining or increasing National Council Licensure
Examination (NCLEX) scores.

 Increased South Texas territory revenue from $300,000 to $3 million in 36 months.
 Consistently finished fiscal years under operating budget by 10%.
 Retained 99% of clients without the use of contracts.

Elsevier/ HESI Review and Testing Division, Houston, TX 2004-2006

Outside Sales Executive and Specialist, 2004-2006

Generated new business selling SaaS based E-Learning resources and software through the use
of computerized examinations that were psychometrically-sound and highly predictive of success
on the National Council Licensure Examination (NCLEX). Managed 431 accounts in 13 states
while collaborating to increase institutional revenue with 22 local sales representatives.

 Increased Northeast territory revenue from $1.8 million to $5 million.
 Recognized as a top performer in the organization.


Bachelor of Science Journalism
Texas A&M University, College Station, Texas

Miller Heiman Strategic and Conceptual Selling

Professional Selling Skills (PSS)