Name:__________________________ Date:_________

Advanced Sports and Entertainment Marketing
Vocabulary Quiz Unit 1.1
Matching
a.
Entrepreneur
j.
Marketing
b.
Finance
k.
Marketing Mix
c.
Entrepreneurship
l.
Pricing
d.
Sports Marketing
m.
Land
e.
Entertainment Marketing
n.
Product Development
f.
Distribution
o.
Marketing Information Management
g.
Promotion
p.
Selling
h.
Economics
q.
Labor
i.
Capital
____ 1. The gathering, interpretation, and use of data needed to make and implement marketing decisions.
____ 2. onsists of all acti!ities designed to influence consumer spending on sports related products and
ser!ices.
____ ". #romotional acti!ities to influence ho$ people spend their time and mone% on entertainment.
____ &. The blend of product, place, promotion, and pricing strategies to market a product.
____ '. The $illingness and abilit% to start a ne$ business.
____ (. ) person $ho starts his*her o$n business.
____ +. The process of promoting, distributing and selling of a product or ser!ice to satisf% customers, $ants
and needs.
____ -. )ll the natural resources used to produce products.
____ .. )ll the processes of mo!ing products from the point of production to the customer.
____ 1/. The process of informing potential consumers about a product, compan%, or ser!ice.
____ 11. The function of business that includes all acti!ities in!ol!ing mone%.
____ 12. The science dealing $ith the production, distribution, and consumption of $ealth.
____ 1". The processes and decisions regarding creation of a ne$ product, impro!ement of an e0isting
product, or obtaining ne$ products.
____ 1&. The $ork of humans used to turn resources into products or ser!ices.
____ 1'. )ssigning a monetar% !alue to a good, ser!ice, or asset.
____ 1(. )n% manufactured product used to make another product1 ma% also refer to mone% used to purchase
capital.
____ 1+. )ll the processes bet$een customers and sales staff in the e0change of goods or ser!ices for an
agreed sum of mone%.
Resource Network Advanced Sports & Entertainment Mkt. • Grades 9-12 • nit
1.1
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Name:__________________________ Date:_________
Advanced Sports and Entertainment Marketing Vocabulary Quiz Unit 1.1
Anser Section
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Resource Network Advanced Sports & Entertainment Mkt. • Grades 9-12 • nit
1.1
!a"e 2 o# 2